Product Newsstand

October 21, 2025When using API keys, Iterable requires them to be provided as an HTTP request header. However, certain legacy projects have exceptions that still allow API keys to be provided in the query string or request body.As of November 10, 2025, API calls that provide the key in the query string or request body will be subject to stricter rate limiting.To avoid being impacted by this change, modify your application code to use API keys as HTTP request headers instead of using the query string or request body.To learn more, see API Keys. 

October 20, 2025We're happy to announce that you can now export aggregate data from Messaging Insights to PDF reports, directly from Iterable. Now, you can easily view up to 10 metrics based on your selected campaign filters in a clear, readable format for the pages, details, and date range that you choose. No more taking screenshots and doctoring up your own reports—just export the data you need and share the PDFs with your team.This update is being released over the next couple of weeks. If you don't see it yet, it'll be there soon! To learn more about this update, see Exporting Data. 

Does your team use Databricks or BigQuery and are tired of haunting CSV exports and spooky rate limits? 👻Enterprise teams often hit a wall when in-app reports can’t keep up with growing data needs. That’s why we’re summoning our Data Sync (Beta), a direct pipeline from Iterable to your warehouse, no custom spells (or pipelines) required. What is the Data Sync Beta:Pipe Iterable data straight into Databricks or BigQuery for a reliable, scalable path to your single source of truth. Why join:Banish manual exports forever Keep analytics and data science teams happy with hydrated, consistent schemas Avoid system overload while seeing the full customer story in one placeDeadline: ⏰Sign up by completing the Data Sync Beta Interest Form by Friday, October 31, 2025, before this opportunity disappears into the night! 🌒Ready to sync smarter (and spookier)?   

September 22, 2025We're giving you more control over when messages are delivered! Now when you enable Quiet Hours for a campaign, you have the option of setting a fallback time zone for users whose timeZone field is empty or blank. Instead of defaulting to your project's time zone, you can tell Iterable to either apply the time zone of your choosing for users whose time zone is unknown, determine a user's time zone from the area code of their phoneNumber field, or skip the send for these users.To learn more about this update and start using these new settings, see Quiet Hours.

September 18, 2025Journey testing just got an upgrade! Now when you set up a journey test run, you can tell Iterable to shorten long delay times and skip journey actions (like message sends and user profile updates). This gives you more control over your journey tests and helps you make sure things work as expected faster than ever before.To learn more about this update and get started using these new journey testing features, see Testing and Publishing Journeys.

 [NOW AVAILABLE] Snippets API We are excited to announce that Snippets APIs are now available for all customersFeature Description:Previously, snippets were only accessible through the web UI. With APIs, you will be enabled with programmatic access and will improve your workflow automations.Feature Details:Snippets APIs include the following: List all snippets Get a specific snippet by an identifier Create a new snippet with the required name and content fields in the request body. Will return the generated ID of the created snippet Create or update a snippet with an identifier. If the identifier is an id, the snippet must already exist in the user's project. Upsert is supported if the identifier is the snippet name Delete a snippet given an identifier For more information, check out our support page or ask questions here  

September 15, 2025We updated the query builder in the Yes/No Split tile! Now it's easier than ever to add, duplicate, edit, and delete criteria groups — saving you time and clicks.The functionality remains the same, and your existing Yes/No Split tiles will continue to work as expected. This is a design update that makes the query builder in the Yes/No Split tile match the updated design of Iterable's Segmentation tool.To learn more about this update and how to use Yes/No Split tiles in your journeys, see Filter Tiles.

September 3, 2025Have you ever wished there was an easier way to add unknown users to your Iterable project so you could engage with them during those crucial early interactions? And, what if configuring this functionality was as simple as defining profile creation criteria in Iterable's UI, without developer intervention (other than initial SDK setup)?We're excited to announce that Unknown User Activation is available in beta release! Now, you can add unknown users to your Iterable project based on criteria you define in your project. See Unknown User Activation Overview to learn more, or ask your Iterable customer success manager to enable Unknown User Activation in your project.

August 27, 2025Now if one of your business-initiated WhatsApp templates is rejected after being reviewed by Meta, you can edit and resubmit the template! Simply open the template with the Rejected status, edit the template's content and/or sending details (addressing the highlighted rejection reasons), and submit the template for an additional round of review. This makes it easier to fix any issues so you can start using the template in your WhatsApp campaigns faster.To learn more about this update, see Submitting Business-Initiated Templates to Meta for Approval. 

August 18, 2025If you use Brand Affinity to evaluate users' historical engagement with your brand, you may have noticed some changes to the scoring you're used to seeing. This is because we’ve adjusted the Brand Affinity model to weigh recent user activity more heavily than it has in the past. This change was made to help ensure that Brand Affinity labels reflect your customers' engagement with an increased focus on more recent activity. The label assignments you see today should better reflect your customers' recent and current behavior.If you have questions about this update, talk to your customer success manager.

August 12, 2025Ever wished there was an easier way to know what a segmentation query does? Your wish is our command! With the new Segmentation Query Summary feature, Iterable AI parses and summarizes a query for you in just a few seconds. This is useful for:Understanding queries that other team members have set up Verifying that a query targets the expected audience Generating descriptions of queries and listsTo learn more about this update and get started with this feature, see Creating a Segmentation Query. 

August 1, 2025Now, when a message is skipped because sending MMS is not enabled for the project, Iterable logs a smsSendSkip event with a reason of MMSNotEnabled. Some customers may have this reason for send skip events in the circumstances where they have signed up for SMS but have not signed up to send MMS.To see all reasons for send skip events, see Reasons for Send Skip Events.

August 7, 2025With this release, Iterable’s Shopify integration now supports a product-level catalog, in addition to the existing variant-level catalog. This unlocks simpler, more scalable personalization, especially for customers with large catalogs, multiple stores, or category-based merchandising strategies.For more information about tracking products with catalogs, see Shopify + Iterable Integration.In addition, coming soon, the Shopify integration will be able to be connected to Iterable EDC-based projects. If you're using an EDC-based project, you must notify your customer success manager (and opt in with your contract) before installing the Shopify app and connecting it to your project. Please note that while you can connect to an EU-based project, all Shopify data processed by the integration will happen in the US.

August 4, 2025With this update, we’ve improved the way we track the link clicks that are reported in heatmaps. Now, in Snowflake, you’ll see a new TRACKED_LINK column (and templateUrl field) in your Email Click event table, which tracks the links in templates or snippets that are used to calculate heatmaps. For more information, see Snowflake + Iterable Integration.As part of this change, the HREF_INDEX value from the Email Click table will be deprecated in the coming weeks. If you reference that field for any reason, we recommend that you transition to using trackedLink, instead. If you have questions about this change, please contact your customer success manager.

July 31, 2025We've updated the Usage and Billing screen to make it easier to review your organization's usage and billing information. Specifically, the updated screen now includes send counts for CC and BCC recipients when sending email campaigns.To learn more about the new Usage and Billing screen, see Usage and Billing.To learn more about sending email campaigns to CC and BCC recipients, talk to your Iterable account manager.

July 30, 2025We've added a new API endpoint that allows you to preview users in a list with a limited sample size.To learn more about this endpoint, see API Reference: GET /api/lists/previewUsers.

July 29, 2025We're happy to announce that Frequency Optimization Insights is now GA. Now, after you’ve sent messages with Frequency Optimization enabled, you can learn a how your optimized messages are performing. You can: Learn how key performance indicators (Open Rate, Click Rate, or Unsubscribe Rate) are performing over time. Learn how many optimized users were sent messages for a given channel (email, SMS, or push). View various lift metrics to learn how a treatment group (those who received optimized messages) performed when compared to a control group (those who received ony unoptimized messages. Analyze the lift, unsubscribes, and send skips for each message type by channel. For more information, see Frequency Optimization. Or, if you have questions about Frequency Optimization, talk to your customer success manager.

July 24, 2025We just released a new journey tile that gives you even more flexibility for orchestrating two-way conversations with your users! The Hold for Reply tile pauses users in a journey for up to 7 days until they send a reply to one of your SMS or WhatsApp campaigns. With this tile, you can configure up to 10 replies you expect to receive and route users down different journey paths accordingly. You can even set up alternate versions of each reply to support replies in different languages, or replies that contain possible typos.To learn more about using the Hold for Reply tile, see Delay Tiles.

July 24, 2025We've enhanced our integration with Movable Ink! Now instead of having to copy/paste code from Movable Ink into Iterable templates and snippets, you can connect your Iterable project to one or more Movable Ink accounts and easily insert Movable Ink content blocks into your Iterable content with just a few clicks.With multi-account support, different members of your marketing team (who may have separate Movable Ink accounts and login credentials) can all connect to your project — so your team can access all your Movable Ink assets in one place.To learn more about this update and get started using the integration, see Movable Ink + Iterable Integration.

July 14, 2025We've enhanced the Iterable Shopify app to improve data integration. Our updated app now uses Shopify's Web Pixel system to more accurately track site interactions and purchase attribution, while also fully respecting customer privacy settings based on their consent. For existing users, simply reinstall the app to benefit from these improvements. To learn more about Iterable's Shopify Web Pixel see Shopify + Iterable Integration.

June 23, 2025With the release of journey events last month, you gained the ability to generate journey exit events that tell you where, when, and why your users exit journeys you create. This information can help you avoid over messaging users, gain context around their journey experience, and generate lists of users who have similar event histories.Next week, we'll be adding support for these events in Snowflake. Now, you'll be able to share the journey exit events that you track in your Iterable project with your Snowflake account, and leverage this data the way you use all of the other data you access from your Snowflake Secure Data Share. For details about the information you can access, see Snowflake + Iterable Integration.

June 18, 2025We just released a few improvements for Iterable's segmentation tool! Here's what we changed:Reduced the number of clicks required to complete tasks Made it easier to duplicate and delete individual lines or whole sections of a query Added confirmation messages for when a list is in the process of being saved and when the save is complete Fixed a bug that caused long field names to be cut off Added the ability to undo and redo editing actions General performance improvementsTo learn more about building and editing segmentation queries, see Segmentation Overview.

With this update, Snowflake Secure Data Share has added the IS_BOTfield to the Email Click, Email Open, and SMS Click event tables. Use them to identify when an action was most likely performed by a non-human user agent (for email) or when a device created a link preview (for SMS).In addition, we’ve added the IS_GHOST_PUSH field to the Push Uninstall event table. Use this field to identify whether a push notification was sent sometime after the original send to verify whether the device token is still valid. If Iterable receives feedback that the device token is no longer valid, the user is unsubscribed from the current campaign.For more information, see Snowflake + Iterable Integration.

After a well-received private beta, we've released our new journey events feature to all Iterable customers! Now you can generate an event when a user exits a journey — allowing you to see the specific path they took, including where, when, and why they exited the journey. This feature can help you: Avoid over-messaging users — Exclude users from or include users in specific journeys based on whether or not they're currently in another journey or exited a previous journey for a particular reason. Improve customer service — Review a user's journey event history to understand their overall experience (including which messages they have or haven't received) for greater context when responding to customer service requests. Refine your lists — Segment and create lists of users with similar journey event histories. NOTEEach Iterable organization can track 2M journey events per month. To purchase additional journey event tracking beyond this tier, talk to your customer success manager.To learn more and get started with journey events, see Monitoring Journey Engagement.

Today, we released WhatsApp as a new sending platform in Iterable! Now in addition to email, SMS, in-app, and other messaging channels, you can reach your users on WhatsApp too. Set up your WhatsApp Business Account and business profile, create reusable WhatsApp templates, and schedule and send WhatsApp campaigns — all right from your Iterable project.With this release, we’ve also added:WhatsApp metrics so you can easily track WhatsApp engagement in Campaign Analytics and Messaging Insights. See Metrics Definitions. Snowflake Secure Data Sharing now includes event tables for WhatsApp. For more information, read Snowflake + Iterable Integration. Reasons that WhatsApp messages might be skipped instead of being sent. See Reasons for Send Skip Events.To learn more about this release and get started with WhatsApp, see WhatsApp Overview.