Product Newsstand

August 12, 2025Ever wished there was an easier way to know what a segmentation query does? Your wish is our command! With the new Segmentation Query Summary feature, Iterable AI parses and summarizes a query for you in just a few seconds. This is useful for:Understanding queries that other team members have set up Verifying that a query targets the expected audience Generating descriptions of queries and listsTo learn more about this update and get started with this feature, see Creating a Segmentation Query. 

August 1, 2025Now, when a message is skipped because sending MMS is not enabled for the project, Iterable logs a smsSendSkip event with a reason of MMSNotEnabled. Some customers may have this reason for send skip events in the circumstances where they have signed up for SMS but have not signed up to send MMS.To see all reasons for send skip events, see Reasons for Send Skip Events.

August 7, 2025With this release, Iterable’s Shopify integration now supports a product-level catalog, in addition to the existing variant-level catalog. This unlocks simpler, more scalable personalization, especially for customers with large catalogs, multiple stores, or category-based merchandising strategies.For more information about tracking products with catalogs, see Shopify + Iterable Integration.In addition, coming soon, the Shopify integration will be able to be connected to Iterable EDC-based projects. If you're using an EDC-based project, you must notify your customer success manager (and opt in with your contract) before installing the Shopify app and connecting it to your project. Please note that while you can connect to an EU-based project, all Shopify data processed by the integration will happen in the US.

August 4, 2025With this update, we’ve improved the way we track the link clicks that are reported in heatmaps. Now, in Snowflake, you’ll see a new TRACKED_LINK column (and templateUrl field) in your Email Click event table, which tracks the links in templates or snippets that are used to calculate heatmaps. For more information, see Snowflake + Iterable Integration.As part of this change, the HREF_INDEX value from the Email Click table will be deprecated in the coming weeks. If you reference that field for any reason, we recommend that you transition to using trackedLink, instead. If you have questions about this change, please contact your customer success manager.

July 31, 2025We've updated the Usage and Billing screen to make it easier to review your organization's usage and billing information. Specifically, the updated screen now includes send counts for CC and BCC recipients when sending email campaigns.To learn more about the new Usage and Billing screen, see Usage and Billing.To learn more about sending email campaigns to CC and BCC recipients, talk to your Iterable account manager.

July 30, 2025We've added a new API endpoint that allows you to preview users in a list with a limited sample size.To learn more about this endpoint, see API Reference: GET /api/lists/previewUsers.

July 29, 2025We're happy to announce that Frequency Optimization Insights is now GA. Now, after you’ve sent messages with Frequency Optimization enabled, you can learn a how your optimized messages are performing. You can: Learn how key performance indicators (Open Rate, Click Rate, or Unsubscribe Rate) are performing over time. Learn how many optimized users were sent messages for a given channel (email, SMS, or push). View various lift metrics to learn how a treatment group (those who received optimized messages) performed when compared to a control group (those who received ony unoptimized messages. Analyze the lift, unsubscribes, and send skips for each message type by channel. For more information, see Frequency Optimization. Or, if you have questions about Frequency Optimization, talk to your customer success manager.

July 24, 2025We just released a new journey tile that gives you even more flexibility for orchestrating two-way conversations with your users! The Hold for Reply tile pauses users in a journey for up to 7 days until they send a reply to one of your SMS or WhatsApp campaigns. With this tile, you can configure up to 10 replies you expect to receive and route users down different journey paths accordingly. You can even set up alternate versions of each reply to support replies in different languages, or replies that contain possible typos.To learn more about using the Hold for Reply tile, see Delay Tiles.

July 24, 2025We've enhanced our integration with Movable Ink! Now instead of having to copy/paste code from Movable Ink into Iterable templates and snippets, you can connect your Iterable project to one or more Movable Ink accounts and easily insert Movable Ink content blocks into your Iterable content with just a few clicks.With multi-account support, different members of your marketing team (who may have separate Movable Ink accounts and login credentials) can all connect to your project — so your team can access all your Movable Ink assets in one place.To learn more about this update and get started using the integration, see Movable Ink + Iterable Integration.

July 14, 2025We've enhanced the Iterable Shopify app to improve data integration. Our updated app now uses Shopify's Web Pixel system to more accurately track site interactions and purchase attribution, while also fully respecting customer privacy settings based on their consent. For existing users, simply reinstall the app to benefit from these improvements. To learn more about Iterable's Shopify Web Pixel see Shopify + Iterable Integration.

June 23, 2025With the release of journey events last month, you gained the ability to generate journey exit events that tell you where, when, and why your users exit journeys you create. This information can help you avoid over messaging users, gain context around their journey experience, and generate lists of users who have similar event histories.Next week, we'll be adding support for these events in Snowflake. Now, you'll be able to share the journey exit events that you track in your Iterable project with your Snowflake account, and leverage this data the way you use all of the other data you access from your Snowflake Secure Data Share. For details about the information you can access, see Snowflake + Iterable Integration.

June 18, 2025We just released a few improvements for Iterable's segmentation tool! Here's what we changed:Reduced the number of clicks required to complete tasks Made it easier to duplicate and delete individual lines or whole sections of a query Added confirmation messages for when a list is in the process of being saved and when the save is complete Fixed a bug that caused long field names to be cut off Added the ability to undo and redo editing actions General performance improvementsTo learn more about building and editing segmentation queries, see Segmentation Overview.

With this update, Snowflake Secure Data Share has added the IS_BOTfield to the Email Click, Email Open, and SMS Click event tables. Use them to identify when an action was most likely performed by a non-human user agent (for email) or when a device created a link preview (for SMS).In addition, we’ve added the IS_GHOST_PUSH field to the Push Uninstall event table. Use this field to identify whether a push notification was sent sometime after the original send to verify whether the device token is still valid. If Iterable receives feedback that the device token is no longer valid, the user is unsubscribed from the current campaign.For more information, see Snowflake + Iterable Integration.

After a well-received private beta, we've released our new journey events feature to all Iterable customers! Now you can generate an event when a user exits a journey — allowing you to see the specific path they took, including where, when, and why they exited the journey. This feature can help you: Avoid over-messaging users — Exclude users from or include users in specific journeys based on whether or not they're currently in another journey or exited a previous journey for a particular reason. Improve customer service — Review a user's journey event history to understand their overall experience (including which messages they have or haven't received) for greater context when responding to customer service requests. Refine your lists — Segment and create lists of users with similar journey event histories. NOTEEach Iterable organization can track 2M journey events per month. To purchase additional journey event tracking beyond this tier, talk to your customer success manager.To learn more and get started with journey events, see Monitoring Journey Engagement.

Today, we released WhatsApp as a new sending platform in Iterable! Now in addition to email, SMS, in-app, and other messaging channels, you can reach your users on WhatsApp too. Set up your WhatsApp Business Account and business profile, create reusable WhatsApp templates, and schedule and send WhatsApp campaigns — all right from your Iterable project.With this release, we’ve also added:WhatsApp metrics so you can easily track WhatsApp engagement in Campaign Analytics and Messaging Insights. See Metrics Definitions. Snowflake Secure Data Sharing now includes event tables for WhatsApp. For more information, read Snowflake + Iterable Integration. Reasons that WhatsApp messages might be skipped instead of being sent. See Reasons for Send Skip Events.To learn more about this release and get started with WhatsApp, see WhatsApp Overview.

We're excited to announce that we've refreshed the Project Settings screen in Iterable! The new design makes it easier to find and update your project's settings, and includes usability improvements that are aligned with Iterable's latest design standards.Additionally, some names and descriptions have been updated to better reflect the settings they control. However, the functionality of these settings remains the same.To learn more about our latest version of Project Settings, see Project Settings.

April 28, 2025The Heatmap view in Campaign Analytics makes it easy for you to quickly see what information users found most interesting for a selected campaign. And, with the updates we've made to the metrics heatmaps reference, you'll also see improved accuracy and reliability. Highlights include: More accurate, detailed information about how users are interacting with dynamic links, including links in snippets. The ability to view heatmaps for a specific user’s profile, including links in snippets and handlebars. An option to export click-related data for later analysis. For more information, see Heatmap.NOTEHeatmap data for campaigns created before this update displays differently than heatmap data for campaigns created during or after the update. Campaigns that use a template that was created or last saved before the update display data in the legacy view. Campaigns that use templates created or last saved after the update display data in the new view.To use a template that was created before the update and view heatmap data in the new view, save the template you’ll use to create the campaign before you send the campaign. This will ensure that data displays in the new view.

April 24, 2025BETA FEATUREFrequency Optimization Insights is currently in beta. If you already have AI Suite enabled in your projects, you can start using it today!Frequency Optimization extends Iterable’s Frequency Management feature, so you can personalize the number of messages you send (for a campaign or message type), within a defined period of time based on each user's unique historical engagement data.After you’ve sent messages with Frequency Optimization enabled, you can learn a lot about how your optimized messages are performing by reviewing Frequency Optimization Insights. You can: Learn how key performance indicators (Open Rate, Click Rate, or Unsubscribe Rate) are performing over time. Learn how many optimized messages for a given channel (email, SMS, or push) were sent and how many users received them, along with the associated lift. Analyze the lift, unsubscribes, and send skips for each message type by channel. To review how your message sends are being optimized: Go to Insights > Intelligent Insights to open the Frequency Optimization Insights page. At the top of the page, filter message sending optimizations to display data for the past 30, 60, or 90 days. A 30 day view allows you to focus on the impact of a specific campaign, while a 90 day view may help you evaluate how well optimizations are performing more broadly. In the Performance Over Time chart, view how optimized message sends have performed for a specific metric over a period of time. You can also learn the average number of sends, and which performance metric had the biggest lift and change since the previous period. In Breakdown by Channel, click the tab for the channel you want to view (email, SMS, or push). You can view an overview of the audience size, average number of sends, and the associated lift with for the selected channel. You can also view metrics related to the performance of specific message types.

April 24, 2025To ensure that the metrics you track for email and SMS represent actions by human users, not bots or proxies, this release includes:An updated Total Email Opens (filtered) metric New filtered metrics for email and SMS clicks, including Total Emails Clicked (filtered), Unique Email Clicks (filtered), Total SMS Clicks (filtered), Unique SMS Clicks (filtered)These metrics filter out actions that were performed by new user agents we’ve identified that are performing prefetches and proxied activities. For information, see Metrics Definitions.As part of this update, we’ve also added the isBot data field to filtered email and SMS open and click events. This new data field contains a boolean value set to true when the user agent meets criteria for prefetch or proxy activity. You can use this field in segmentation to generate lists that filter out users who are likely associated with non-human, bot opens. For example:NOTES In campaigns that are running at the time of this update, the Total Email Opens (filtered) metric will include a mix of opens for the non-human interactions that we previously filtered, and those that we’ve added with this release. The opens counted before this update are not retroactively filtered for the new user agents we’ve identified. If you’re using Total Email Opens (filtered) in your reporting, be sure to flag this update as a reason for a decrease in the number of opens reported. If the change gets some attention, you can let others know that the newly reported numbers more accurately reflect “real” user interactions, and will level out with time. We’ll continue to support our existing proxySource field, which can be used with the isBot field for advanced use cases.

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April 2, 2025Smart Ingest now supports Microsoft Fabric as a source! This integration allows you to pull data stored in your Microsoft Fabric data platform and import it into Iterable. With Smart Ingest, you can easily sync your data from Microsoft Fabric to Iterable, enabling you to leverage your data for personalized marketing campaigns and customer engagement.To learn more and view instructions for setting up this integration, see Microsoft Fabric + Smart Ingest. 

 Are you a technical thinker passionate about diving into data, systems, or integrations? ⚙️ This space is for you! Iterable Product Research PanelIf you're a member of our Product Research Panel interested in sharing input on Platform, Data, & Integrations topics, click ⭐️ Subscribe at the bottom of this post to get notified when new opportunities are shared here. Not a member yet? No problem, it’s super quick to join! It only takes about 3 minutes to sign up. Once you're in, click subscribe below and keep an eye on your inbox for new research opportunities posted in this space. What is platform, data & integrations research?This area focuses on research relevant to more technical users, covering topics such as data schema management, data pipelines, and integrations setup. Want to learn more about our other research panel topics you can subscribe to? Check out this post! Why join?✅ Receive rewards for your feedback, such as digital Visa gift cards or the option to donate your reward. 🔍 Get sneak peeks into upcoming product features and in-progress work. 🗣 Influence the platform through real user input. ✨ Connect with our Product Team and help make Iterable even better. What to expectAs a member of our panel, you may be invited to participate in:💬 Remote interviews for discovery research: Share your goals, pain points, and workflows. 🧪 Usability testing: Try out early prototypes and give real-time feedback. 📝 Surveys: Share quick thoughts via brief questionnaires. 🧭 Self-guided studies: Explore designs on your own time and share your reactions.

Do you like AI, experimentation, or data intelligence? 🤖 You’re in the right place! Iterable Product Research PanelIf you're a member of our Product Research Panel interested in sharing input on AI, experimentation, & data intelligence-related topics, click ⭐️ Subscribe at the bottom of this post to get notified when new opportunities are shared here. Not a member yet? No problem, it’s super quick to join! It only takes about 3 minutes to sign up. Once you're in, click subscribe below and keep an eye on your inbox for new research opportunities posted in this space.What is AI & Experimentation research?This category is for research on new or potential Iterable features involving AI, experimentation, and data intelligence, and might include opportunities to take a survey or participate in concept testing for in-progress designs.Want to learn more about our other research panel topics you can subscribe to? Check out this post!Why join?✅ Receive rewards for your feedback, such as digital Visa gift cards or the option to donate your reward. 🔍 Get sneak peeks into upcoming product features and in-progress work. 🗣 Influence the platform through real user input. ✨ Connect with our Product Team and help make Iterable even better. What to expectAs a member of our panel, you may be invited to participate in:💬 Remote interviews for discovery research: Share your goals, pain points, and workflows. 🧪 Usability & concept testing: Try out early prototypes and give real-time feedback. 📝 Surveys: Share quick thoughts via brief questionnaires. 🧭 Self-guided studies: Explore designs on your own time and share your reactions.

  Live and breathe segmentation, journeys, and campaigns? 💬 This is your calling!Iterable Product Research PanelIf you're a member of our Product Research Panel interested in sharing input on marketing orchestration topics, click ⭐️ Subscribe at the bottom of this post to get notified when new opportunities are shared here. Not a member yet? No problem, it’s super quick to join! It only takes about 3 minutes to sign up. Once you're in, click subscribe below and keep an eye on your inbox for new research opportunities posted in this space. What is Marketing Orchestration research?This category is for research opportunities related to features commonly used by marketers to orchestrate messaging, such as segmentation, campaigns, journeys, and channels. Studies may also explore marketing workflows like strategic planning, analytics and reporting, and content creation. Whether you're hands-on or shaping strategy, your input helps improve the tools marketers rely on every day.Want to learn more about our other research panel topics you can subscribe to? Check out this post! Why join the panel?✅ Receive rewards for your feedback, such as digital Visa gift cards or the option to donate your reward. 🔍 Get sneak peeks into upcoming product features and in-progress work. 🗣 Influence the platform through real user input. ✨ Connect with our Product Team and help make Iterable even better. What to expectAs a member of our panel, you may be invited to participate in:💬 Remote interviews for discovery research: Share your goals, pain points, and workflows. 🧪 Usability & concept testing: Try out early prototypes and give real-time feedback. 📝 Surveys: Share quick thoughts via brief questionnaires. 🧭 Self-guided studies: Explore designs on your own time and share your reactions.

  Interested in general research at Iterable? 🤖 This is your spot! Iterable Product Research PanelIf you're a member of our Product Research Panel interested in sharing input on general research topics, click ⭐️ Subscribe at the bottom of this post to get notified when new opportunities are shared here. Not a member yet? No problem, it’s super quick to join! It only takes about 3 minutes to sign up. Once you're in, click subscribe below and keep an eye on your inbox for new research opportunities posted in this space.  What is general research?‘General research’ covers research studies that span multiple areas of the Iterable platform and are typically relevant to most Iterable users, for example, notification needs or the design of an Iterable homepage.Want to learn more about our other research panel topics you can subscribe to? Check out this post! Why join?✅ Receive rewards for your feedback, such as digital Visa gift cards or the option to donate your reward. 🔍 Get sneak peeks into upcoming product features and in-progress work. 🗣 Influence the platform through real user input. ✨ Connect with our Product Team and help make Iterable even better. What to expectAs a member of our panel, you may be invited to participate in:💬 Remote interviews for discovery research: Share your goals, pain points, and workflows. 🧪 Usability & concept testing: Try out early prototypes and give real-time feedback. 📝 Surveys: Share quick thoughts via brief questionnaires. 🧭 Self-guided studies: Explore designs on your own time and share your reactions.