July 14, 2025
We've enhanced the Iterable Shopify app to improve data integration. Our updated app now uses Shopify's Web Pixel system to more accurately track site interactions and purchase attribution, while also fully respecting customer privacy settings based on their consent. For existing users, simply reinstall the app to benefit from these improvements. To learn more about Iterable's Shopify Web Pixel see Shopify + Iterable Integration.