June 23, 2025
With the release of journey events last month, you gained the ability to generate journey exit events that tell you where, when, and why your users exit journeys you create. This information can help you avoid over messaging users, gain context around their journey experience, and generate lists of users who have similar event histories.
Next week, we'll be adding support for these events in Snowflake. Now, you'll be able to share the journey exit events that you track in your Iterable project with your Snowflake account, and leverage this data the way you use all of the other data you access from your Snowflake Secure Data Share. For details about the information you can access, see Snowflake + Iterable Integration.