Product Newsstand

We're excited to announce that we've refreshed the Project Settings screen in Iterable! The new design makes it easier to find and update your project's settings, and includes usability improvements that are aligned with Iterable's latest design standards.Additionally, some names and descriptions have been updated to better reflect the settings they control. However, the functionality of these settings remains the same.To learn more about our latest version of Project Settings, see Project Settings.

April 28, 2025The Heatmap view in Campaign Analytics makes it easy for you to quickly see what information users found most interesting for a selected campaign. And, with the updates we've made to the metrics heatmaps reference, you'll also see improved accuracy and reliability. Highlights include: More accurate, detailed information about how users are interacting with dynamic links, including links in snippets. The ability to view heatmaps for a specific user’s profile, including links in snippets and handlebars. An option to export click-related data for later analysis. For more information, see Heatmap.NOTEHeatmap data for campaigns created before this update displays differently than heatmap data for campaigns created during or after the update. Campaigns that use a template that was created or last saved before the update display data in the legacy view. Campaigns that use templates created or last saved after the update display data in the new view.To use a template that was created before the update and view heatmap data in the new view, save the template you’ll use to create the campaign before you send the campaign. This will ensure that data displays in the new view.

April 24, 2025BETA FEATUREFrequency Optimization Insights is currently in beta. If you already have AI Suite enabled in your projects, you can start using it today!Frequency Optimization extends Iterable’s Frequency Management feature, so you can personalize the number of messages you send (for a campaign or message type), within a defined period of time based on each user's unique historical engagement data.After you’ve sent messages with Frequency Optimization enabled, you can learn a lot about how your optimized messages are performing by reviewing Frequency Optimization Insights. You can: Learn how key performance indicators (Open Rate, Click Rate, or Unsubscribe Rate) are performing over time. Learn how many optimized messages for a given channel (email, SMS, or push) were sent and how many users received them, along with the associated lift. Analyze the lift, unsubscribes, and send skips for each message type by channel. To review how your message sends are being optimized: Go to Insights > Intelligent Insights to open the Frequency Optimization Insights page. At the top of the page, filter message sending optimizations to display data for the past 30, 60, or 90 days. A 30 day view allows you to focus on the impact of a specific campaign, while a 90 day view may help you evaluate how well optimizations are performing more broadly. In the Performance Over Time chart, view how optimized message sends have performed for a specific metric over a period of time. You can also learn the average number of sends, and which performance metric had the biggest lift and change since the previous period. In Breakdown by Channel, click the tab for the channel you want to view (email, SMS, or push). You can view an overview of the audience size, average number of sends, and the associated lift with for the selected channel. You can also view metrics related to the performance of specific message types.

April 24, 2025To ensure that the metrics you track for email and SMS represent actions by human users, not bots or proxies, this release includes:An updated Total Email Opens (filtered) metric New filtered metrics for email and SMS clicks, including Total Emails Clicked (filtered), Unique Email Clicks (filtered), Total SMS Clicks (filtered), Unique SMS Clicks (filtered)These metrics filter out actions that were performed by new user agents we’ve identified that are performing prefetches and proxied activities. For information, see Metrics Definitions.As part of this update, we’ve also added the isBot data field to filtered email and SMS open and click events. This new data field contains a boolean value set to true when the user agent meets criteria for prefetch or proxy activity. You can use this field in segmentation to generate lists that filter out users who are likely associated with non-human, bot opens. For example:NOTES In campaigns that are running at the time of this update, the Total Email Opens (filtered) metric will include a mix of opens for the non-human interactions that we previously filtered, and those that we’ve added with this release. The opens counted before this update are not retroactively filtered for the new user agents we’ve identified. If you’re using Total Email Opens (filtered) in your reporting, be sure to flag this update as a reason for a decrease in the number of opens reported. If the change gets some attention, you can let others know that the newly reported numbers more accurately reflect “real” user interactions, and will level out with time. We’ll continue to support our existing proxySource field, which can be used with the isBot field for advanced use cases.

Marketing just got an upgrade. The future of AI-driven marketing starts now. 🤖✨Meet Iterable Nova—your AI-powered marketing advisor, designed to turn data into decisions and moments into impact. Prescriptive, conversational, and goal-based, Nova delivers real-time recommendations, instant insights, and adaptive strategies to help you market not just faster, but smarter.Unveiled last week at Activate Summit, Nova is raising the bar for AI in marketing and making smart marketing even smarter.Missed the announcement? Join us at Activate Virtual on April 17 for an exclusive look at Nova in action.🔮 The future of AI-driven marketing is here. See what’s next with Nova. https://iterable.com/product/nova/

April 2, 2025Smart Ingest now supports Microsoft Fabric as a source! This integration allows you to pull data stored in your Microsoft Fabric data platform and import it into Iterable. With Smart Ingest, you can easily sync your data from Microsoft Fabric to Iterable, enabling you to leverage your data for personalized marketing campaigns and customer engagement.To learn more and view instructions for setting up this integration, see Microsoft Fabric + Smart Ingest. 

 Are you a technical thinker passionate about diving into data, systems, or integrations? ⚙️ This space is for you! Iterable Product Research PanelIf you're a member of our Product Research Panel interested in sharing input on Platform, Data, & Integrations topics, click ⭐️ Subscribe at the bottom of this post to get notified when new opportunities are shared here. Not a member yet? No problem, it’s super quick to join! It only takes about 3 minutes to sign up. Once you're in, click subscribe below and keep an eye on your inbox for new research opportunities posted in this space. What is platform, data & integrations research?This area focuses on research relevant to more technical users, covering topics such as data schema management, data pipelines, and integrations setup. Want to learn more about our other research panel topics you can subscribe to? Check out this post! Why join?✅ Receive rewards for your feedback, such as digital Visa gift cards or the option to donate your reward. 🔍 Get sneak peeks into upcoming product features and in-progress work. 🗣 Influence the platform through real user input. ✨ Connect with our Product Team and help make Iterable even better. What to expectAs a member of our panel, you may be invited to participate in:💬 Remote interviews for discovery research: Share your goals, pain points, and workflows. 🧪 Usability testing: Try out early prototypes and give real-time feedback. 📝 Surveys: Share quick thoughts via brief questionnaires. 🧭 Self-guided studies: Explore designs on your own time and share your reactions.

Do you like AI, experimentation, or data intelligence? 🤖 You’re in the right place! Iterable Product Research PanelIf you're a member of our Product Research Panel interested in sharing input on AI, experimentation, & data intelligence-related topics, click ⭐️ Subscribe at the bottom of this post to get notified when new opportunities are shared here. Not a member yet? No problem, it’s super quick to join! It only takes about 3 minutes to sign up. Once you're in, click subscribe below and keep an eye on your inbox for new research opportunities posted in this space.What is AI & Experimentation research?This category is for research on new or potential Iterable features involving AI, experimentation, and data intelligence, and might include opportunities to take a survey or participate in concept testing for in-progress designs.Want to learn more about our other research panel topics you can subscribe to? Check out this post!Why join?✅ Receive rewards for your feedback, such as digital Visa gift cards or the option to donate your reward. 🔍 Get sneak peeks into upcoming product features and in-progress work. 🗣 Influence the platform through real user input. ✨ Connect with our Product Team and help make Iterable even better. What to expectAs a member of our panel, you may be invited to participate in:💬 Remote interviews for discovery research: Share your goals, pain points, and workflows. 🧪 Usability & concept testing: Try out early prototypes and give real-time feedback. 📝 Surveys: Share quick thoughts via brief questionnaires. 🧭 Self-guided studies: Explore designs on your own time and share your reactions.

  Live and breathe segmentation, journeys, and campaigns? 💬 This is your calling!Iterable Product Research PanelIf you're a member of our Product Research Panel interested in sharing input on marketing orchestration topics, click ⭐️ Subscribe at the bottom of this post to get notified when new opportunities are shared here. Not a member yet? No problem, it’s super quick to join! It only takes about 3 minutes to sign up. Once you're in, click subscribe below and keep an eye on your inbox for new research opportunities posted in this space. What is Marketing Orchestration research?This category is for research opportunities related to features commonly used by marketers to orchestrate messaging, such as segmentation, campaigns, journeys, and channels. Studies may also explore marketing workflows like strategic planning, analytics and reporting, and content creation. Whether you're hands-on or shaping strategy, your input helps improve the tools marketers rely on every day.Want to learn more about our other research panel topics you can subscribe to? Check out this post! Why join the panel?✅ Receive rewards for your feedback, such as digital Visa gift cards or the option to donate your reward. 🔍 Get sneak peeks into upcoming product features and in-progress work. 🗣 Influence the platform through real user input. ✨ Connect with our Product Team and help make Iterable even better. What to expectAs a member of our panel, you may be invited to participate in:💬 Remote interviews for discovery research: Share your goals, pain points, and workflows. 🧪 Usability & concept testing: Try out early prototypes and give real-time feedback. 📝 Surveys: Share quick thoughts via brief questionnaires. 🧭 Self-guided studies: Explore designs on your own time and share your reactions.

  Interested in general research at Iterable? 🤖 This is your spot! Iterable Product Research PanelIf you're a member of our Product Research Panel interested in sharing input on general research topics, click ⭐️ Subscribe at the bottom of this post to get notified when new opportunities are shared here. Not a member yet? No problem, it’s super quick to join! It only takes about 3 minutes to sign up. Once you're in, click subscribe below and keep an eye on your inbox for new research opportunities posted in this space.  What is general research?‘General research’ covers research studies that span multiple areas of the Iterable platform and are typically relevant to most Iterable users, for example, notification needs or the design of an Iterable homepage.Want to learn more about our other research panel topics you can subscribe to? Check out this post! Why join?✅ Receive rewards for your feedback, such as digital Visa gift cards or the option to donate your reward. 🔍 Get sneak peeks into upcoming product features and in-progress work. 🗣 Influence the platform through real user input. ✨ Connect with our Product Team and help make Iterable even better. What to expectAs a member of our panel, you may be invited to participate in:💬 Remote interviews for discovery research: Share your goals, pain points, and workflows. 🧪 Usability & concept testing: Try out early prototypes and give real-time feedback. 📝 Surveys: Share quick thoughts via brief questionnaires. 🧭 Self-guided studies: Explore designs on your own time and share your reactions. 

Help shape the future of Iterable!We’re excited to introduce our new Product Research Panel, designed with you in mind! By joining our research panel, you’ll have the opportunity to influence new features, test early prototypes, and share insights directly with our Product Team to help make Iterable even better. Why join?✅ Receive rewards for your feedback, such as digital Visa gift cards or the option to donate your reward. 🔍 Get sneak peeks into upcoming product features and in-progress work. 🗣 Influence the platform through real user input. ✨ Connect with our Product Team and help make Iterable even better.  What to expectAs a member of our panel, you may be invited to participate in:💬 Remote interviews for discovery research: Share your goals, pain points, and workflows. 🧪 Usability & concept testing: Try out early prototypes and give real-time feedback. 📝 Surveys: Share quick thoughts via brief questionnaires. 🧭 Self-guided studies: Explore designs on your own time and share your reactions.  How to sign upJust tell us a bit about yourself, your role, and your company. We’ll use that info to match you with relevant research studies. 🔗 Sign up via this form! Get early access by subscribing to research topicsWant to be the first to know about research opportunities that match your interests? Just click subscribe at the bottom of any topic post to get notified when new opportunities are shared:Here are the available topics:General research: A catch-all for broad studies relevant to most users. AI & experimentation: Research related to new or potential AI, experimentation, and data intelligence features. Marketing orchestration: Research focused on features marketers commonly use to orchestrate messaging (e.g., segmentation, campaigns, journeys, analytics, content creation). Platform, data, & integrations: Research for more technical users, covering topics like data schema management, pipelines, and integrations setup.FAQsWho can join?Anyone can join! We’re interested in current customers/active users, folks who are considering or trying out Iterable, folks who may be using another marketing platform or who are past Iterable users… and we are interested in a diversity of roles, from day-to-day marketers at all levels of seniority and across specializations to their partners in marketing operations, engineering, data science, product, and more.What are the requirements to join? You’ll need to be 18+, comfortable participating in research sessions using English, and agree to our research & user experience acknowledgement and NDA waiver, all of which we’ll ask you about in the signup form. What will you do with my personal information & the feedback I provide?We promise to only use the info you share to identify relevant research studies to invite you to. All feedback will be used internally within Iterable only. We will never share or sell your info to external parties. When will I receive thank-you incentives following study participation?We aim to send incentives within 2 weeks of your participation. For some studies, such as very brief surveys, we may not be able to incentivize every participant and will instead run a drawing. You’ll definitely be informed prior to participation whether/what type of incentive is involved.​​​​ Can I participate in studies right away?We can’t guarantee opportunities will be sent to you right away, as research efforts fluctuate throughout the year. Once you are in our participant pool, we will reach out if you match the criteria we are looking for in a study. Sometimes, invites may involve a very brief screening survey, to gather a little more info to confirm you’re a good fit and that you’re interested in the opportunity.​​​​ How often will I be contacted?It is unlikely you’ll be contacted more than a few times a month maximum. If the volume starts to feel too high, you can opt out of the panel via this form or contact ux-research@iterable.com. If you have subscribed to specific research topics via the Iterable Plaza community, you can also unsubscribe from those topics to reduce notifications.​​​​ I no longer want to participate. How do I leave the panel?Please share your email via this form or contact ux-research@iterable.com.Have any other questions? Reach out to ux-research@iterable.com.​​​​ 

March 18, 2025Iterable's Segmentation tool just got an upgrade! We gave the page a sleek new look and feel, and we implemented a few performance enhancements so that identifying audiences and creating lists is faster and easier than ever before. Here's what's new: Updated design: New colors and icons for the All/Any/None options help you quickly distinguish between them at a glance. Improved error handling: Now when you forget to fill out a required field, the segmentation query builder shows an error message and highlights the missing field so you can easily find and fix the problem. Audience Insights updates: We moved Audience Insights data from the sidebar of the Segmentation page to the bottom of the page to make it easier to access and review. General performance improvements: We’ve made a few general performance enhancements under the hood that improve page load times and make segmentation queries run faster. The basic functionality of the segmentation query builder is the same, so your existing segmentation queries will continue to work as expected. This release is simply a design update with a few behind-the-scenes performance improvements.We're releasing the new version of Segmentation in phases over the next few weeks — if you don't see it in your project yet, check back soon.To learn more about using Iterable's Segmentation tool, see Segmentation Overview.

We've added new system webhooks that provide detailed information about the events that occur during the lifecycle of an embedded message campaign. These webhooks can help you track user interactions with your embedded messages, trigger automations in other systems, and monitor the performance of your embedded messaging campaigns.You can now create and send system webhooks for the following embedded messaging events:Embedded click (embeddedClick) - Triggered when a user clicks on a link in an embedded message. Embedded impression (embeddedImpression) - Triggered when a user session ends and an embedded message has been displayed for a period of time. Embedded received (embeddedReceived) - Triggered when a device has retrieved a message to display for the user. (It does not mean that the message has been displayed.) Embedded session (embeddedSession) - Triggered when a user session is finished in your app or website.To learn more about using Embedded Messaging as a channel, see Embedded Messaging Overview.To learn more about these new webhooks and view example JSON payloads, see System Webhooks.

We recently updated Brand Affinity to provide greater accuracy in the labels that are assigned to each of the users in your project. Now, Brand Affinity:Includes an expanded predictive model that estimates the likelihood of engagement over the next 30 days. Provides greater clarity in the application of the Unscored label, which is now applied to any user who has not been sent a message for 60 days.For more information, see Brand Affinity.

January 30, 2025We added a new entry limit setting to the journey Start tile. The Multiple Journeys setting lets you specify whether or not users can enter the journey if they're currently in any other journeys. There are three options for this setting:Users can enter this journey, even if they are in another journey Users can't enter this journey if they are in another journey Users can't enter this journey if they are in (Select Journeys)This new setting gives you finer-grained control over when and how users are added to your journeys. To learn more about this update, see Entry Limits.

January 24, 2025We've updated SMS send system events and system webhooks to include a new field with the rendered version of each SMS message body. This change makes it easier to view the actual content that was sent to each user, to support your quality, compliance, and debugging efforts.Here's what you can expect in your SMS send events moving forward: renderedSmsMessage - The final personalized version of the message that was sent to the user, with all merge parameters and Handlebars replaced by their actual values, the opt-out instructions that were included (when applicable), and unique shortlinks. This field is new in this release. Example: { "renderedSMSMessage": "Hello, John! Click here to view our latest offers: https://itbl.co/-KT~2NMwZ Msg&data rates may apply. Text 'STOP' to opt-out."} You can find the renderedSMSMessage field in the SMS send system webhook payload and system event. smsMessage - The message template that was used to send the message, including merge parameters, Handlebar expressions, and raw URLs before adding UTM parameters and link shortening. (This field is unchanged in this release, and noted here for clarity.) Example: { "smsMessage": "Hello, {{user.firstName}}! Click here to view our latest offers: {{offerUrl}}"} You can find the smsMessage field in the following system events and system webhook payloads: SMS bounce SMS click SMS received (Note that for this event, the smsMessage contains the message that was received from the user, and is not a template version.) SMS send

January 21, 2025To help you manage user profiles more effectively, we've introduced the Merge Users API. This API lets you combine two Iterable user profiles into one, including system events, custom events, and user profile fields. This is a key update that represents a significant enhancement to Iterable's user profile management capabilities and can help you keep your user data clean and up-to-date.The new endpoint, POST /api/users/merge, accepts a source user identifier and a destination user identifier as parameters in the request body. It merges the source user data into the destination user profile and deletes the source user profile. If the destination user doesn't yet exist, Iterable simply changes the identifier on the source user profile. Additionally, Iterable provides functionality to specify how to merge array data for user profile fields.To learn more about how the Merge Users API works, see Merging User Profiles.

January 21, 2025Your Iterable experience just got an upgrade! Today we started a rolling release of Iterable's new Quick Actions menu: an instantly accessible command palette that makes it easier than ever to get around and complete tasks in Iterable.Here are just a few ways the Quick Actions menu can streamline your workflow:Jump between pages and tasks with simple keyboard shortcuts. Instantly search for journeys, campaigns, templates, and user profiles from anywhere in your project. Create new resources (like templates) directly from the Quick Actions menu.We'll be releasing this feature to all Iterable customers in waves over the next few weeks (expected completion date February 10, 2025). If you don't see it yet, check back soon.To learn more about the Quick Actions menu, see Using the Quick Actions Menu.

Enhancements to project navigationJanuary 6, 2025Exciting news! We've made some enhancements to project navigation in Iterable that we think you'll love:Iterable now loads your last-used project each time you log in. You can pin your favorite projects to the top of the menu for quick access. Projects are now sorted alphabetically, with pinned projects appearing first.These updates make it easier and faster to switch between projects and find the ones you use most often. To learn more, see Getting Around in Iterable: Navigating your projects.

Snowflake performance updates and new event tablesDecember 18, 2024We've got great news about Iterable's Snowflake integration. With this release, we're announcing: Improved performance, with the time to populate data being cut in half! Now, data will be accessible within 12 hours, so you can access the most current data more quickly than ever. Expanded data sharing, including new event tables for embedded messaging, along with various new system event fields. Updates include: New Embedded events Added Journeys table Added ROW_CREATED_AT and ROW_UPDATED_AT to every system event Added BOUNCE_MESSAGE to Email bounce Added EXPECTED_SEND_SIZE to Campaigns For more information, see Snowflake Secure Data Sharing + Iterable Integration. 

Iterable’s Winter Release 2024Iterable continues to lead in AI innovation with more powerful AI-driven enhancements to help marketers create more meaningful customer experiences. From Frequency Optimization to Brand Affinity Insights and Journey Performance Recommendations, these features empower smarter messaging, deeper audience insights, and seamless campaign efficiency.Marketers can now optimize message frequency with AI-tailored limits, unlock sentiment-driven insights to better understand customer engagement, and enhance journey performance with actionable recommendations—all designed to deliver impactful, personalized experiences with ease.Measure, Understand, Act With Strategic Insights on Sentiment: Brand Affinity ReportingBrand Affinity Insights builds on the foundation of Brand Affinity, which measures sentiment at an individual level. Now, you can view sentiment changes at an aggregate level across your campaigns, giving you a broader perspective on audience loyalty trends. Powered by transparent “glass-box AI,” these insights help you refine your messaging and audience segmentation with confidence—so you can craft campaigns that resonate and drive lasting connections.Make Each Send Count With Frequency OptimizationWith Frequency Optimization, you can set message limits by channel and message type for your entire user base or based on individual customer preference. Say goodbye to the one-size-fits-all approach and ensure your customers get personalized, timely interactions that drive engagement while avoiding overwhelm.Improve Efficiency and Performance with Journey Performance Recommendations Journey Performance Recommendations provide actionable suggestions to optimize your customer journeys. These prompts in Journey Builder will enhance journey efficiency, speed up processing times, and deliver seamless customer experiences. It’s like having an assistant fine-tune your workflows for better results—saving you time and effort.For more information, check out our Blog Post covering the Winter Release! 

Apple Push Notification service (APNs) updateDecember 12, 2024Apple has announced an update to the Certification Authority for APNs. You don’t need to make any changes in your Iterable project or your mobile apps to accommodate this change.For more information, see Apple's APNs server certificate update.

New filter excludes list updates from system webhooksDecember 12, 2024This release introduces a new setting to help reduce the number of system webhooks triggered by emailSubscribe and emailUnsubscribe events.By default, if you've created system webhooks for emailSubscribe or emailUnsubscribe events in your Iterable project, Iterable calls these webhooks each time those events are created. For example, when you upload CSV files, call bulk subscribe/unsubscribe API endpoints, or in certain journey tiles.However, if you only want these webhooks to trigger for user engagement, and not for other types of larger or bulk updates, you can use the new Exclude List Update Events setting.To learn more, see System Webhooks.

New customization available for SMS shortlinksNovember 13, 2024With the new setting, Short Link Character Limit in SMS, that we're releasing today, you can customize the length of SMS shortlinks to better fit your brand and campaign needs. You can create shorter links to save space in your messages and improve deliverability—or you can create longer links, which are more unique and more secure.To learn more about setting up and using SMS shortlinks in Iterable, see SMS Link Shortening and Click Tracking.

New Journeys EnhancementsNovember 12, 2024We're back with a new set of journeys features and enhancements! Check 'em out: Improved "Users In Tile" page — Want to see which users are currently in a journey tile? Now you can see up to 200,000 users in a tile (we raised the old limit of 2,000) and export the list of users as a CSV. Improved filtering for the Schedule entry source – No need for a Yes/No Split after the Start tile — now you can add additional entry requirements when you select the Schedule entry source. Journey labels – The same labels you apply to campaigns can now be used to tag and organize your journeys, too! To learn more about these updates, see:Working with Labels Journey Setup: The Start Tile Studio Basics