August 7, 2025
With this release, Iterable’s Shopify integration now supports a product-level catalog, in addition to the existing variant-level catalog. This unlocks simpler, more scalable personalization, especially for customers with large catalogs, multiple stores, or category-based merchandising strategies.
For more information about tracking products with catalogs, see Shopify + Iterable Integration.
In addition, coming soon, the Shopify integration will be able to be connected to Iterable EDC-based projects. If you're using an EDC-based project, you must notify your customer success manager (and opt in with your contract) before installing the Shopify app and connecting it to your project. Please note that while you can connect to an EU-based project, all Shopify data processed by the integration will happen in the US.