April 24, 2025
BETA FEATURE
Frequency Optimization Insights is currently in beta. If you already have AI Suite enabled in your projects, you can start using it today!
Frequency Optimization extends Iterable’s Frequency Management feature, so you can personalize the number of messages you send (for a campaign or message type), within a defined period of time based on each user's unique historical engagement data.
After you’ve sent messages with Frequency Optimization enabled, you can learn a lot about how your optimized messages are performing by reviewing Frequency Optimization Insights. You can:
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Learn how key performance indicators (Open Rate, Click Rate, or Unsubscribe Rate) are performing over time.
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Learn how many optimized messages for a given channel (email, SMS, or push) were sent and how many users received them, along with the associated lift.
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Analyze the lift, unsubscribes, and send skips for each message type by channel.
To review how your message sends are being optimized:
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Go to Insights > Intelligent Insights to open the Frequency Optimization Insights page.
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At the top of the page, filter message sending optimizations to display data for the past 30, 60, or 90 days. A 30 day view allows you to focus on the impact of a specific campaign, while a 90 day view may help you evaluate how well optimizations are performing more broadly.
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In the Performance Over Time chart, view how optimized message sends have performed for a specific metric over a period of time. You can also learn the average number of sends, and which performance metric had the biggest lift and change since the previous period.
- In Breakdown by Channel, click the tab for the channel you want to view (email, SMS, or push). You can view an overview of the audience size, average number of sends, and the associated lift with for the selected channel. You can also view metrics related to the performance of specific message types.