Product Newsstand

June’s Product Spotlight Back in April, we introduced Nova Agent and a new way to work inside Iterable.Since then, customers have been putting Nova into real workflows, building campaigns faster, uncovering insights in seconds, scaling personalization, and reducing time spent on manual tasks.This month, we're highlighting how teams are using Nova today, along with a few product updates that make the experience even better.If you've ever wished you could:Launch campaigns faster Spend less time digging through reports Personalize without writing complex logic Catch issues before hitting send Run more experiments without adding more work...this spotlight is for you. Nova Agent 🚀Turn marketing goals into executable workflows What Teams Are DoingCustomers are using Nova Agent to reduce manual campaign setup and move from marketing goals to executable workflows in minutes.Customer SpotlightBabylist has reclaimed 50% of CRM bandwidth by offloading campaign setup and QA to AI agents. "Iterable’s Nova intelligence has fundamentally shifted our role from campaign manufacturers to strategic architects."- Natasha Flynn, Senior Manager of CRM, Babylist Read Babylist Case Study Start HereAsk Nova Agent:Help me build a win-back campaign for inactive users. Create a draft onboarding campaign for new customers. Create a campaign brief based on this goal.   Analytics Agent 📊Get answers without digging through dashboards  What Teams Are DoingCustomers are using Analytics Agent to identify trends, answer stakeholder questions, and uncover insights faster.Customer SpotlightWithin minutes, Intelligent Lending identified its top three performing templates by click-through rate across journeys over the previous 30 days. "With the Analytics Agent, we were easily able to identify our top three performing templates by CTR across journeys over the last 30 days."- Anna Rossou, Head of CRM, Intelligent Lending Start HereAsk Analytics Agent:What were my top-performing campaigns last month? Which journeys are showing declining engagement? Compare performance across my onboarding and retention programs. Handlebars Agent ✨Build personalization without writing code What Teams Are DoingTeams are using Handlebars Agent to generate personalization logic without needing to write complex code or rely on technical resources.Customer SpotlightIntelligent Lending estimates the Nova Agent suite is already saving 1–2 hours per week across core CRM workflows. "The Handlebars Agent has been a major time-saver for us. We shared a complex, multi-parameter setup for a new project, and the agent not only validated it perfectly but actually returned a cleaner, more Iterable-optimized version." — Anna Rossou, Head of CRM, Intelligent Lending Start HereAsk Handlebars Agent:Help me personalize this message using a customer's recent activity. Create fallback logic if profile data is missing. Show different content to first-time and repeat customers. Build the Handlebars logic needed for this personalization. Experimentation Agent 🧪Increase testing velocity and optimize faster  What Teams Are DoingCustomers are using Experimentation Agent to generate variants, launch tests faster, and better understand results.Customer SpotlightTandem has already seen a 3x increase in testing volume using Experimentation Agent. "Iterable's Experimentation Agent has completely transformed how our team approaches A/B testing by turning a historically slow, complex process into an intuitive workflow...As a result, we've tripled our testing volume and are excited to see the impact that has on our bottom line."— Rodolphe Helderwerdt, VP of Marketing, Tandem Start HereAsk Experimentation Agent:Generate a few subject line variations for this campaign. What should I test in this email? Based on these results, do we have a clear winner? What would you recommend testing next? Review Agent ✅Catch issues before you hit send  What Teams Are DoingTeams are using Review Agent to identify issues before launch, reducing manual QA effort and improving confidence.Customer SpotlightReview Agent is already helping Intelligent Lending catch missing alt text and other issues before send.Brigit is using Nova to better understand journey logic and troubleshoot complex workflows. "It's saved us a significant amount of time and increased our confidence when reviewing and launching complex journeys."— Jiangyi Wang, Senior CRM Manager, Brigit Start HereAsk Review Agent:Can you review this email before I send it? What should I fix before this campaign goes live? Are there any broken links, missing alt text, or accessibility issues? Can you help me QA this journey before launch? Also New This Month Nova Agent Quality-of-Life UpdatesA handful of small improvements make Nova easier to use every day:Side panel now opens by default More visible feedback prompts Richer @-mention reference chips Additional object support in @-mentions   Updated Query Builder in Journey Yes/No Splits 🔀Journey Yes/No Splits now use the same query-building experience available in Segmentation. Where This HelpsLess relearning. More consistency.Teams can build filtering logic using familiar patterns across both audience creation and journey orchestration workflows.  SDK Updates 📱Updates are also available across iOS and Android SDKs to support ongoing platform improvements.What to Take Away 🎯Since April, we've seen customers use Nova to:Reclaim CRM bandwidth Launch campaigns faster Scale personalization Triple experimentation volume Improve QA and reduce review cyclesAs Nova continues rolling out through June, we're excited to see what workflows marketers automate next. 🔖 Head over to our blog post to learn more about June's Product Spotlight. 

Note: You may still see "Optimization" referenced in parts of Iterable today. For consistency, with the March spotlight and related content, we'll use "Decisioning" throughout this post. In March, we introduced Nova Decisioning, including Channel Decisioning, Send-Time Decisioning, and Frequency Decisioning, to help teams move from automated execution to intelligent engagement. Did you miss it? Check out the March Product Spotlight. Over the past few weeks, we've been listening to how teams are evaluating these capabilities, testing them in real workflows, and asking some really thoughtful questions along the way.  One Theme Kept Emerging 👀  As we listened to customers over the past few weeks, one theme kept surfacing:Teams are evaluating more than performance outcomes. They're also looking for visibility, confidence, and control as they adopt decisioning capabilities.Whether the conversation was about channel selection, send timing, or communication frequency, teams consistently wanted to understand how decisions are made and how those decisions impact results.That shift feels especially important as marketers move from manual optimization toward AI-powered decisioning. Channel Decisioning 📱 Choosing a channel is easy. Choosing the best channel for every customer is where things get interesting. What teams are learningOne recurring theme we're hearing is that teams want greater confidence and visibility as they evaluate Channel Decisioning.Some teams are evaluating how Channel Decisioning handles customer preferences, opt-outs, and fallback behavior before expanding usage more broadly. We're hearing teams explore how to interpret decisioning outcomes and measure the impact of channel selection. Several teams are exploring where Channel Decisioning can reduce manual routing logic while still maintaining control over the customer experience. 💡 Takeaway: Teams are looking for confidence and transparency before scaling usage across more journeys. Where we're seeing it usedDetermining whether email, SMS, or push is the better channel for a given customer Reducing manual routing logic across journeys Creating fallback paths when customers are eligible for multiple channels  Questions to consider 🤔 How much manual channel routing and fallback logic are you maintaining today? Are there journeys where customers are eligible for multiple channels, such as email, SMS, or push? Are there journeys where you're manually deciding whether a customer should receive an email, SMS, or push notification?  Send-Time Decisioning ⏰ If you've ever manually tested send times, watched performance, and adjusted schedules by hand... this one is for you. What teams are learningSeveral teams are evaluating how Send-Time Decisioning fits into existing optimization and campaign planning workflows. Several teams already have manual optimization processes in place and are evaluating where Send-Time Decisioning can reduce ongoing effort. We're hearing questions about how optimized send times fit alongside launches, recommendation programs, hold periods, and other business timing requirements. Teams are using reporting and insights to better understand optimization outcomes and measure impact over time. 💡 Takeaway: The biggest consideration isn't timing. It's balancing optimization with business timing requirements. Where we're seeing it used Recurring recommendation and lifecycle programs Campaigns where send timing can influence engagement Replacing manual testing and optimization workflows Questions to consider 🤔  Which campaigns currently require manual send-time testing or ongoing optimization? Are there recurring programs where timing can meaningfully impact engagement or conversion? Are there campaigns where timing matters, but you're still relying on fixed send schedules?  Frequency Decisioning 🔁The goal isn't to send fewer messages. It's to send the right amount. What teams are learningTeams are exploring how Frequency Decisioning can help balance engagement opportunities with customer experience.We're hearing teams think about Frequency Decisioning less as a volume reduction tool and more as a way to find the right communication threshold for each customer. Several teams are evaluating how different channels and message types should be managed independently rather than through a single communication cap. Teams are exploring how Frequency Decisioning can help reduce fatigue and unsubscribes while still preserving engagement opportunities. 💡 Takeaway: The goal isn't fewer messages. It's finding the right communication threshold for each customer. Where we're seeing it used Reducing customer fatigue and unsubscribes Creating guardrails around communication volume Managing different message types like promotional, lifecycle, survey, and product communications   Questions to consider 🤔  Are your current frequency caps applied broadly, or do they vary by channel and message type? Do different message types require different communication thresholds? Where are you seeing signs of fatigue, disengagement, or unsubscribes today?    Questions We Keep Hearing 🤔How much visibility do I get into decisioning? One recurring theme across Channel, Send-Time, and Frequency Decisioning is that visibility matters as much as performance.Teams want confidence in how decisions are made and how those decisions impact results. Features like Send-Time Optimization Insights and Frequency Optimization Insights can help teams evaluate outcomes.   Should I start with all three decisioning capabilities?Most teams are beginning with a specific use case or journey before expanding more broadly. Starting with an existing optimization challenge often creates the clearest path to learning.   Does decisioning replace existing strategy?No.Teams are primarily evaluating decisioning as a way to automate manual optimization and operational decision-making while maintaining control over the customer experience.Marketers still define the guardrails, priorities, and business rules, while decisioning helps identify the best path within those boundaries. What This Signals 🔎If we zoom out, the conversation is about more than AI.It's about helping marketers spend less time managing rules and more time creating great customer experiences.Across all three capabilities, a few themes continue to emerge:Teams are looking to reduce manual optimization and rule management Visibility, trust, and measurable outcomes all play an important role in adoption. Personalization is expanding beyond content into channel, timing, and frequency decisions Decisioning is helping teams scale engagement strategies without adding operational complexityAs teams continue exploring these capabilities, we're seeing a broader shift toward more individualized customer experiences powered by smarter decision-making.We’ll continue surfacing patterns and conversations in Plaza as teams implement Iterable features. 

May Product SpotlightMay's product spotlight is here 👀This month’s updates are less about brand-new workflows and more about improving the things many of you are already managing every day, like reporting, audience syncing, send-time visibility, and email performance. If you’ve ever dealt with:Stale audiences in paid channels Reporting gaps or manual exports Questions around STO performance Emails are getting clipped because the links are too long  …this month’s updates are for you. A few workflow headaches, made a little easier  This spotlight includes practical improvements designed to make everyday workflows a little easier to manage:Data Sync updates for EU data centers 🌍  Send Time Decisioning lift reporting + model improvements 📈 Including performance snapshots and real-world customer examples. Google Ads audience syncing 🎯  Email Link Shortener 🔗 Embedded Messaging for RN SDK 💬 Save your spot for our June 3 Iterable Unboxed session on Embedded Messaging. 📅   Data Sync for EU Data Centers 🌍Reduce manual exports and workarounds Data SyncWhat’s NewData Sync is now available for EU data centers, with support for:Exporting User Profile fields Syncing data to SSH File Transfer Protocol (SFTP) destinations  Where This HelpsIf you’re pulling Iterable data into a warehouse or cloud destination for reporting, modeling, or analysis, this helps reduce reliance on manual exports, brittle APIs, or custom workflows.It’s especially useful for teams trying to centralize campaign and customer data alongside the rest of their business reporting.Good to KnowData Sync is available as an add-on capability. Best fit for marketing ops, analytics, and technical teams managing multi-channel reporting workflows.  Send Time Decisioning 📈See what’s actually improving Send Time Decisioning Brief note: Send Time Decisioning is also referred to as Send Time Optimization (STO).What’s NewThis month includes two updates to Send Time Decisioning:STO 2.0 Model Improvements We’re beginning a phased rollout of STO 2.0, an updated backend model designed to improve optimization performance using richer behavioral signals. The workflow itself stays the same; campaigns continue to use Send Time Decisioning the same way they do today.   New Lift Reporting As the rollout expands, new reporting views will also become available to help teams better understand performance. This includes visibility into: Lift compared to control groups Send-time distribution insights Audience and message-level impact views   Where This HelpsIf you’ve wanted more visibility into whether Send Time Decisioning is actually improving engagement, these updates make it easier to understand performance and scale usage more confidently. Good to KnowSTO 2.0 is rolling out in phases, with lift reporting becoming available shortly afterward as rollout waves expand. Performance Snapshot So…what does this actually look like in practice?Compared to randomized send times, customers using Send Time Decisioning are seeing strong engagement lift across both opens and clicks.• In the US, customers using Send Time Decisioning see a median open rate lift of 82% and median click lift of 73%.• In the EU, customers using Send Time Decisioning see a median open rate lift of 114% and median click lift of 51%. Customer Snapshots What does this look like for teams already using STO?Redbubble reported a 30% increase in promotional push notification open rates after implementing STO to better align messaging with individual engagement behavior.→ Read the Redbubble storyThirty Madison used STO in transactional communications to help patients receive messages at more convenient times throughout their treatment journeys. By using STO, they saw a nearly 30% increase in open rate.→ Explore how Thirty Madison approached STO Namecheap saw up to a 20% year-over-year lift in engagement by combining STO with more curated campaigns.→ See how Namecheap improved engagement  Google Ads Integration 🎯 Sync audiences without manual uploads Google Ads Integration What’s NewYou can now sync audiences directly from Iterable to Google Ads using a journey tile or audience export.This makes it easier to keep paid and owned channels aligned without relying on manual uploads or third-party workarounds.No more “did this audience actually sync?” moments 😅 Where This HelpsUseful for:Retargeting high-intent users Suppressing existing customers from paid campaigns Keeping audience targeting more current across channels  Good to KnowIncludes secure OAuth authentication, consent acknowledgement steps, and sync visibility reporting.  Email Link Shortener 🔗Keep emails cleaner and lighter Email Link Shortener  What’s NewEmail Link Shortener automatically replaces long tracked URLs with shortened links inside enabled templates.If you’ve ever had an email clipped because of giant tracked links…you know. Where This HelpsFor high-volume email programs, reducing message size can help avoid inbox clipping while still preserving click tracking and reporting. Good to KnowEmail Link Shortener is available as an add-on capability. It supports custom domains and secure redirects while maintaining existing tracking behavior.  Embedded Messaging for RN SDK 💬Bring messaging into native app experiencesEmbedded Messaging What’s NewEmbedded Messaging is now available through the React Native (RN) SDK. This expands support for Embedded Messaging across Iterable’s SDK ecosystem, including iOS, Android, Web, APIs, and now React Native environments.Embedded messages appear inline within apps and websites using native interfaces, without relying on overlays, popups, or push notifications. Where This HelpsUseful for teams building React Native apps that want to deliver personalized messaging directly within the app experience while keeping interactions more native and less disruptive. Good to KnowMessages are displayed based on real-time, per-user eligibility and designed to fit naturally within existing app experiences. Want to See It in Action?We’ll be diving deeper into Embedded Messaging during our upcoming Iterable Unboxed session on June 3, including how teams are building more native, in-app experiences across mobile and web. Iterable Unboxed: Embedded Messaging📅 June 3, 2026🕚 8:30 am (PDT) 💻 Save Your Spot    What to Take Away 🎯This month’s updates focus on making existing workflows easier to manage, with better reporting visibility, more connected activation, cleaner email experiences, and improved operational flexibility.If you’re already using these capabilities today, these enhancements are designed to help you scale them more confidently and with less manual effort. 🔖 Head over to our blog post to learn more about our May Product Spotlight.​ 

The Spring 2026 Product Release guide walks through the updated Iterable experience, including:The new Command Center Refreshed navigation Goals and alerts setup Workflow and performance visibility updates Inside the guide Iterable Spring 2026 Release: Getting Started Guide 📄 Download the full guide below. Need more help?Visit Iterable Academy for training and certifications Search the Iterable Plaza for product docs, tips, and more. Explore the Iterable Platform section of the Iterable Plaza for tips and ideas from other marketers 

What’s New From Iterable: April 2026April was headlined by one of our biggest launches: the Spring 2026 Product Release.This month introduced new AI-powered capabilities designed to help marketers move faster, make smarter decisions, and turn relevance into more predictable growth.Alongside the Spring Release, we also shipped updates to segmentation criteria to give teams more flexibility when building audiences. Spring Product Release HighlightsApril’s biggest news was the launch of new capabilities across the platform, including:Iterable Command Center to see what matters most across performance, priorities, and opportunities Nova Agent + AI Agents to build faster and accelerate execution Unknown User Activation + Google Ads Integration to engage earlier and better connect paid and owned channels SMS Compliance Toolkit to simplify compliance with safeguards built directly into send-time workflows, including Audit Trail, Known Litigator Detection, and Enhanced Quiet Hours Stored Messages + Auto-Scheduled Lists to strengthen operations, streamline execution, and help keep messaging aligned with Google Ads Additional improvements across Goals, Alerts, Navigation, and reportingTogether, these updates are designed to help teams act faster, personalize smarter, and create momentum across the customer journey. Audience Building ImprovementsWe also shipped an update to Campaign Label criteria in segmentation, making it easier to use campaign labels when defining audiences and filtering users.For teams managing multiple campaigns, labels, and programs, this helps improve organization and audience precision.

Just landed in the new Iterable experience?Start here in 5 minutes to get familiar with the new Iterable experience.Our Spring 2026 Product Release introduces a refreshed platform experience built to help you move faster, simplify execution, and improve performance with less manual work.We created a quick guide to help you get familiar with the Spring 2026 Release, including the new Command Center, updated navigation, and Iterable Nova Agent. Inside the guide Iterable Spring 2026 Release: Getting Started Guide The New ExperienceSee how the refreshed platform experience, streamlined navigation, and Command Center are designed to help you move faster with less manual work.Your Day, AcceleratedExplore how new capabilities can help you monitor performance, improve live programs, and simplify execution.Setting Up Your Command CenterGet quick steps for configuring alerts, adding goals, and navigating your new homepage.Put Nova Agent to WorkSee example prompts and practical ways to use Iterable Nova Agent for campaign creation, analysis, logic writing, and optimization.📄 Download the full guide below.  Start here in 5 minutes Open your new Command Center Your homepage gives you a real-time view of active performance, goals, and alerts so you can quickly see what needs attention. Add your goals Use the Goals section to track key conversion events and keep important outcomes visible in one place. Configure alerts Set alerts so you can catch engagement drops, delivery issues, or campaign performance changes faster. Explore the new navigation Messaging, Content, Audience, Insights, and Integrations are easier to access from the left-hand navigation. Try Iterable Nova Agent Use Nova Agent to speed up everyday work with prompts like: Help me build a subscription reminder campaign Summarize email trends from this month Suggest subject lines for cart abandonment Review my Handlebars logic Compare results from two campaigns   Need more help?Ask Iterable Nova Agent for in-app guidance Visit Iterable Academy for training and certifications Search the Iterable Plaza for product docs, tips, and more. Explore the Iterable Platform section of the Iterable Plaza for tips and ideas from other marketers 

Spring marks one of our biggest product releases of the year.As marketing programs grow, more channels, more audiences, and more manual work can slow execution and make personalization harder to scale. What’s New This Spring This Spring 2026 Product release introduces new capabilities designed to help teams move faster, gain clearer visibility, simplify execution, and scale with more confidence.See what matters with Iterable Command Center Build faster with Nova Agent + AI Agents Engage earlier with Unknown User Activation + Google Ads Scale SMS confidently with SMS Compliance Toolkit Strengthen operations with Stored Messages + Auto-Scheduled Lists More improvements across Goals, Alerts, Navigation, and reporting Iterable Command Center 📊A clearer view of performance and priorities. HomepageThe new Iterable Command Center replaces the Campaigns index page and becomes your goal-driven homepage inside Iterable.Instead of switching between reports and workflows, you get a single real-time view of campaign progress, priorities, and what needs attention now. Goals Alerts This experience also includes:• Goals to track conversion events and progress trends• Alerts to surface campaign or deliverability issues earlier• New Navigation designed to be easier to scan and built for scale Why this mattersIt’s easy to lose time switching between dashboards, reports, and workflows just to understand where to focus.What’s newGoal-driven homepage experience Real-time visibility into active programs Alerts for campaign and deliverability issues Easier navigation built for scaleWhere this helpsMonitoring campaign health Reviewing goals and progress Spotting issues earlier Managing multiple active programs  Nova Agent + AI Agents 🧠Build better, personalize deeper.  Nova AgentExecution can become the bottleneck as programs scale.Launching journeys, updating campaigns, reviewing performance, and making changes often requires multiple steps across teams and systems.Nova Agent brings AI directly into the workflow to help teams create, improve, and optimize faster inside Iterable.  Analytics Agent QA Agent What’s included:Nova Agent for faster execution Dynamic Content Agent for Handlebars and personalization logic QA Agent for pre-send checks and fixes Analytics Agent for answers in plain language STO Insights for stronger send-time visibilityWhy this mattersMany campaign tasks still require manual reviews, technical setup, or time spent digging through reports. What this unlocksFaster campaign and journey creation workflows Easier personalization and testing Quicker quality checks before send Faster access to campaign insights Less manual effort across executionWhere this helpsLaunching nurture journeys faster Refreshing existing lifecycle programs Creating more variants for key audiences Reducing manual campaign setup time Unknown User Activation + Google Ads 👤Turn audience intelligence into earlier action. Unknown User Activation Not every valuable visitor is a known customer yet.Many people browse pricing pages, products, or key content before signing in or filling out a form.Unknown User Activation helps teams engage high-intent anonymous visitors earlier across paid and owned channels, with engagement history carrying forward once users identify themselves.This release also includes a new Google Ads integration, allowing teams to sync audiences from Iterable directly to Customer Match for more connected paid and owned targeting. Why this mattersWaiting until someone becomes known can delay engagement and limit early momentum. Keeping paid and owned audiences aligned can also be difficult when lists are managed separately.What this unlocksEarlier activation of high-intent anonymous traffic Better coordination across paid and owned channels Easier audience syncing to Google Ads More informed retargeting and suppression strategies Smoother transition once users become known contactsWhere this helpsPricing page visitors Repeat product page traffic High intent website sessions Pre-signup nurture strategies Cross-channel retargeting campaigns  SMS Compliance Toolkit 🛡️ Scale SMS with confidence.SMS programs can grow quickly, but so can operational complexity.Managing consent, send timing, quiet hours, and recipient protections manually can become harder as volume increases.The SMS Compliance Toolkit helps simplify compliance with safeguards built directly into send-time workflows, including Audit Trail, Known Litigator Detection, and Enhanced Quiet Hours. SMS Compliance Kit Why this mattersAs SMS volume grows, teams need clearer controls and visibility to manage risk without slowing down execution. What this unlocksMore consistent safeguards at send time Better visibility into message activity with Audit Trail Stronger protection through Known Litigator Detection Easier management of timing with Enhanced Quiet Hours Reduced manual review steps Greater confidence when scaling SMS programsWhere this helpsExpanding promotional SMS programs Multi region send strategies Consent and timing management Reducing operational risk Stored Messages + Auto-Scheduled Lists 📁Stronger operations behind the scenes.Operational workflows matter just as much as front-end execution.This release also includes:Stored Messages to preserve exact sent message copies for retention, audits, support, and internal review Auto-Scheduled Lists to automatically refresh audiences on a defined schedule using Catalog data Stored Messages Auto-Scheduled ListsWhy this mattersAs programs scale, access to clean records and dependable audience workflows becomes increasingly important.What this unlocksEasier access to sent message records Stronger support for retention requirements Faster response to internal or external inquiries Simpler historical campaign reviewWhere this helpsAudit preparation Customer support investigations Internal QA reviews Legal or compliance requests What to Take Away 🎯 This Spring release is about helping teams scale without adding friction.With these new capabilities, you can:Get clearer visibility with Iterable Command Center Track progress with Goals and respond faster with Alerts Build and optimize faster with Nova Agent Streamline work with Dynamic Content Agent, QA Agent, and Analytics Agent Improve timing visibility with STO Insights Engage visitors earlier with Unknown User Activation + Google Ads Scale messaging confidently with SMS Compliance Toolkit Preserve records with Stored Messages Automate audiences with Auto-Scheduled ListsLess manual effort. More momentum. Better workflows. Ready to Discover What’s New? 🚀 Head over to our blog post to learn more about our Spring 2026 Release Short on time? Start with the Getting Started Guide. Want a live walkthrough? Join our What’s New at Iterable: Spring Product Launch 2026 on April 29. 

Back in February, we released Global Suppression List, Creative Library, and Data Sync. If you missed it, explore the February Product Spotlight. Over the past month, teams have started putting these into practice, and we’re already seeing patterns take shape in real workflows. These features are enabling more dynamic messaging by centralizing content and data, allowing for a more comprehensive view of customers by connecting Iterable data with warehouse systems, and simplifying suppression and governance as programs expand across campaigns and projects. With that, a few common questions and use cases have come up along the way.Here’s what we’re seeing so far and how to help you navigate it.  Global Suppression List What we’re seeing:Teams are quickly adopting this for governance and compliance use cases, especially where suppression was previously managed manually.Where questions are coming up:Do I need to add this to journeys, or is it automatic? Global Suppression List is enforced at the project level and applies automatically to new campaigns and journeys. For existing campaigns and journeys, you’ll need to manually enable it. Can suppression be applied by channel? Suppression is applied globally across the project. Channel-specific control would still require additional segmentation or logic. What happens if users re-enter Iterable after being suppressed? If a user is included in the Global Suppression List, they will continue to be excluded from messaging even if they re-enter your project or qualify for campaigns. Do I need to update all my existing journeys? For existing campaigns and journeys, suppression must be enabled manually. Teams with many active journeys may need to plan a phased rollout. Why this matters for you: This removes the need to rebuild suppression logic repeatedly and gives you a more reliable way to protect audiences as your programs scale. Creative Library What we’re seeing:Teams are adjusting from legacy asset workflows to a more centralized way of managing creative.Where questions are coming up:How do I know what’s been migrated or updated? Supported assets and folders migrate automatically, and your existing image links continue to work. The platform maps legacy references to new paths in the background, so you don’t need to worry about broken links. Why do I need to upload and link assets now? Creative Library centralizes asset management within Iterable, improving reuse, consistency, and long-term stability across campaigns. Can I still use PDFs in my messages? Yes. PDFs can be uploaded to Creative Library and referenced via a hosted URL. This replaces the previous file manager workflow and ensures assets are centrally managed and reusable. Why this matters for you:Once set up, this reduces time spent searching for assets and helps keep every message aligned and on-brand. Data Sync  What we’re seeing:Teams are evaluating how Data Sync fits into their warehouse and analytics workflows, especially as they look to reduce reliance on custom pipelines. Where questions are coming up:If I don’t use Data Sync, can I still access data? Yes. Existing APIs and webhooks remain available. Data Sync provides a managed way to deliver data into your warehouse for analysis. What destinations are supported? Data Sync supports destinations including BigQuery, Databricks, Redshift, and Amazon S3. For Snowflake users, Snowflake Data Share is the recommended approach. Is this real-time? No. Data Sync is designed for scheduled batch delivery, not real-time workflows. Why this matters for you: This creates a more dependable foundation for reporting, modeling, and connecting engagement data to business outcomes. What This SignalsAcross all three features, you’re likely seeing the same shift:It’s less about what the feature does and more about how it fits into your existing workflows.There’s also a clear move toward:Built-in governance, reducing reliance on manual workarounds More centralized systems, replacing fragmented tools and processes More reliable data foundations to support reporting and decision-makingWe’ll continue surfacing patterns and conversations in the Plaza as teams implement Iterable features.

Automation got you here. But it doesn’t answer the hardest questions you face every day:Should this go out via email or SMS? Is now the right moment — or the wrong one? Are you helping… or overwhelming?     As channels expand, these decisions only get harder — and static rules or “best practices” can’t keep up.March’s Product SpotlightMarch’s product spotlight introduces a shift from automated execution to intelligent engagement.With Nova Decisioning, Iterable brings AI-powered decisioning directly into your workflows — helping you optimize how, when, and where you engage every customer based on real behavior.Where to engage → Channel Decisioning  When to engage → Send-Time Decisioning  How often to engage → Frequency Decisioning  Plus, a preview of April’s release → Your first look into our biggest release yet 👀 Channel Decisioning 📡Choose the Right Channel, Every Time  Reaching customers isn’t the challenge anymore.Reaching them in the right place is.Channel Decisioning evaluates engagement patterns across channels and selects the one each customer is most likely to respond to, removing the need for rigid channel logic. Why this mattersSending the same message everywhere, or defaulting to a single channel, can dilute your impact and create unnecessary noise. What this unlocks• More intentional channel selection based on behavior, not assumptions• Stronger engagement across email, SMS, push, and beyond• Less duplication across channels• A more cohesive customer experience Send-Time Decisioning ⏱Engage When It Matters Most  The “best time to send” isn’t a best practice — it’s personal.Send-Time Decisioning determines when each customer is most likely to engage and schedules delivery accordingly, ensuring messages arrive when they’re most relevant. Why this mattersBatch-based timing or fixed schedules fail to account for individual habits, leading to lower visibility and missed engagement windows. What this unlocks• Individually optimized delivery timing• Increased visibility and interaction rates• Better alignment with customer behavior patterns• Performance gains without added complexity Frequency Decisioning ⚖️Find the Right Balance Automatically  More messages does not always mean more impact — you’ve probably felt that. Frequency Decisioning dynamically adjusts how often each customer is contacted, helping you balance engagement with respect for attention.Why this mattersToo many messages can quickly lead to fatigue and unsubscribes. Too few can mean missed opportunities. Managing that balance manually doesn’t scale. What this unlocks• Adaptive messaging cadence tailored to each customer• Reduced fatigue and unsubscribe risk• More efficient use of every touchpoint• Sustainable engagement at scale What to Take Away 🎯This goes beyond optimizing individual campaigns — it’s about changing how you make decisions. With intelligent decisioning built into execution, you can:Move from static rules to adaptive engagement Reduce noise while increasing relevance Make better decisions without increasing operational overheadFrom automation → to intelligence → to continuous optimization. Head over to our blog post to learn more about our March Product Spotlight.April Product Preview: More AI Agents Are Coming 👀We have a big release next month, and here’s a first look at what’s coming next.  If today is about making smarter decisions…tomorrow is about letting the system improve them for you.Optimization shouldn’t rely on manual setup or one-off tests. Coming this April, we’re expanding Iterable’s AI agent ecosystem with new capabilities to help teams move faster and optimize smarter, including Experimentation Agent, designed to automatically generate, test, and optimize campaign variations to improve engagement and conversion.  Be sure to join us at Activate or our Spring Product Launch where you’ll get a first look at the new capabilities we’re introducing, including: AI Agents that turn customer context into action Real-time journey orchestration Faster execution from idea to live, without engineering dependency Build in governance and compliance controls Unified audience activation across every channel  Activate Summit 2026📅 April 21-23, 2026🕚 9:00 am (PDT) 📍 Los Angeles, CA   What’s New at Iterable: Spring Product Launch 2026📅 April 29, 2026🕚 11:00 am (PDT) / 2:00 pm (EDT) / 7:00 pm (BST)💻  Virtual Event

What’s New From Iterable: February 2026It was a big month across the platform!In addition to the major launches featured in our February Product Spotlight, we shipped a broad set of enhancements — from data governance and segmentation improvements to deeper analytics insights and workflow refinements.February focused on strengthening governance, expanding analytics visibility, and improving day-to-day workflow efficiency. Stronger Data Governance and Audience ControlSeveral updates this month improve how teams manage data, segmentation, and compliance at scale:Iterable Data Sync enables exporting engagement data into cloud storage or your data warehouse for deeper analysis alongside business data. Global Suppression Lists allow you to automatically exclude designated users from all new campaigns and journeys within a project. List page enhancements introduce folders and bulk actions to streamline list management. Changes to auto-complete behavior when setting values in segmentation queries improve performance when searching for values.  Restored HREF_INDEX field in Snowflake to support certain email click tracking use cases.These enhancements aim to provide more predictable, scalable audience management. Clearer Experimentation & Performance InsightFebruary also introduced enhancements that make it easier to evaluate results and move from testing to confident decision-making:Experimentation analytics for winner selection allows you to compare variant performance both during the test and after a winner is selected. New filtered engagement metrics provide additional clarity when analyzing open and click rates. New metrics for Embedded Messaging expand visibility into impression and click performance for in-app experiences.Together, these updates help teams move from testing to decision with greater confidence. Workflow & Channel ImprovementsOperational improvements shipped across asset management, billing visibility, and messaging infrastructure:Creative Library centralizes brand assets for reuse across campaigns. Enhancements to the Usage and Billing page to improve visibility into account usage relative to contracted limits. SDK enhancements and fixes improve stability across platforms. Improved validation for WhatsApp template submission help catch issues before submission. Updates to WhatsApp messaging limits adjust how limits are applied across phone numbers within a business portfolio.These changes focus on reliability, visibility, and smoother day-to-day execution for teams managing campaigns at scale.

Scaling programs shouldn’t mean scaling risk.February’s monthly spotlight is designed to give marketers greater confidence as they grow, with stronger control over execution and clearer insight into performance:Smarter governance → Global Suppression List 🛡 Stronger brand control → Creative Library 🎨 Better data confidence → Data Sync 📊Are you ready to see what’s new and how it helps your team scale with confidence? Global Suppression List 🛡Reach the Right People, Every Time Global Suppression List Accidental sends. Manual suppression logic. Brittle workarounds?Global Suppression List replaces fragile processes with built-in, project-level enforcement - automatically excluding designated users from campaigns and journeys, so the wrong message never reaches the wrong audience.Why this mattersAs programs scale, small mistakes become costly. Governance can’t rely on memory, manual filters, or one-off configurations. It needs consistent, system-level protection.What this unlocks• Automatic, project-wide suppression control• Reduced compliance risk• Elimination of manual workarounds• Confidence that sensitive audiences are always protected Creative Library 🎨On-Brand Execution Without The Slowdown Creative Library If you’ve ever searched five folders, two Slack threads, and a Google Drive just to find “the approved version”… this one’s for you!Creative Library becomes your centralized source of truth for images, PDFs, and videos used across channels, so every message stays on-brand and campaigns move faster. What this unlocks• Secure, structured asset storage in one single place• Faster, more efficient campaign creation• Consistent brand execution across channels• Fewer last minute revisions and off-brand sends Data Sync 📊 Clarity That Drives Confident Decisions Data SyncYour engagement data shouldn’t live in silos — or depend on fragile API pulls.Data Sync reliably copies Iterable data into supported data warehouses so teams can connect engagement to revenue, model outcomes, and measure impact with confidence. What this unlocks• Reliable, centralized delivery of Iterable data to your data warehouse• Deeper performance analysis and stronger ROI modeling• Less engineering time maintaining fragile APIs or manual exports• A scalable foundation for smarter, data-driven decisions Why These Features Matter ❓Together, these updates reinforce three critical capabilities for scaling teams:Governance that ensures the right messages reach the right people  Creative control that protects your brand while speeding execution Data clarity that empowers confidence, informed decisionsLess risk. Less friction. More clarity.🔖  Head over to our blog post for more February release details. If you're evaluating one of these features or already implementing it, share how it’s fitting into your workflows. We’ll surface practical examples and FAQs in follow-up threads. 

January 8, 2026Previously, we announced the enhanced Usage and Billing screen and began rolling it out to some accounts. We listened closely to your feedback, and paused the roll out of this new billing page while we made some final refinements.Today, we’ve added a Custom Date option that allows you to view usage metrics across the exact timeframe that matters most to you. There is one limitation to note: When you view by a custom date range, metrics related to limits don't display.Who can use the new Usage and Billing screen?Accounts that already have access to the new Usage and Billing screen from last year's partial rollout can view metrics using the Custom Date option starting today!We will resume rolling out the new Usage and Billing screen so that all remaining accounts will have access by Friday, January 16, 2026.To learn more about the updated Usage and Billing screen, see Usage and Billing.

We've polished up the templates experience throughout Iterable! This is a design update (templates still work the same way) — we just gave a few screens a fresh coat of paint and made the experience of creating and managing templates more consistent throughout the platform.Here are the screens we updated:Importing email templates Previewing emails on devices Spam reports Template version history Comparing two versions of a template Send Calendar Sent Messages logTo learn more about this update, see Working with Templates.

We’re making subscription event tracking more accurate—and a lot less noisy—for new organizations.Today, Iterable logs a subscribe or unsubscribe system event any time a related profile field is updated. The issue? If the user’s subscription status didn’t actually change, we still logged the event. That meant extra noise without added value.Starting with organizations created on or after December 15, 2025, Iterable will handle these updates more intelligently:If a subscription update doesn’t change a user’s subscription state, Iterable will still process the event (so journeys and webhooks trigger as expected), but won’t store subscription-related system events when no actual subscription changes occur.Ultimately, this change means that:Subscription events are still tracked and processed by Iterable. All subscription events still trigger journeys and webhooks as expected, whether or not the subscription state actually changed. Subscription events are not stored when no actual subscription changes occur. You'll see fewer redundant subscription events in your exports and user profiles.This update applies to new organizations effective today. Existing organizations will receive the same improvement in a future release, with no expected disruption to your existing journeys and webhooks that rely on subscription event triggers or data.To learn more about how subscribe and unsubscribe events are tracked and the full impact of this change, see Subscribe and Unsubscribe Events.

We've added some new API endpoints to get, update, and create embedded message templates. These endpoints enable your dev team to manage embedded message templates directly via API, as well as open possibilities for future integrations and automations.To learn more about these new endpoints, see:GET /api/templates/embedded/get - Get an embedded message template. POST /api/templates/embedded/update - Update an embedded message template. POST /api/templates/embedded/upsert - Create or update an embedded message template.

Get ready for a new home for your creative assets! Creative Library is a dedicated space to upload, store, and manage all the images you use in your Iterable templates and campaigns. This new feature provides a seamless, unified image uploading and management experience to help your team build campaigns faster and more easily than ever before.Here's what's new:A central image hub — View and manage all your uploaded images in one place. Seamless uploading — Easily upload files with your computer's file manager or by dropping images directly into the upload window. Get organized — Create folders to group images by campaign, channel, team, or however you work best. Search and filter — Use the new search bar and filters to quickly find what you’re looking for. Metadata controls — Easily rename images and add alt text without leaving the image library.As part of the new Creative Library rollout, any images your project currently stores in the file manager of the Drag and Drop template editor will be migrated to the new Creative Library. (This does not affect any existing templates or campaigns.)A few notes about the new Creative Library:Creative Library supports the following file types: JPEG (.jpeg, .jpg), PNG (.png), GIF (.gif), and WebP (.webp). Additional file types like PDF (.pdf) and videos (.mp4) are currently unsupported, but will be added in a future release. Creative Library does not support image cropping after uploading — it's recommended to crop and edit images as needed before uploading them to Creative Library.To learn more about this update and get started, see Creative Library.

We’re excited to share that Iterable has released the Model Context Protocol (MCP) Server, now open-source and available to all customers. This new capability lets you securely connect AI tools like Claude and Cursor to Iterable.What does that mean in practice? In short: if you are a developer or technical marketer you can turn natural-language prompts into real-time actions inside Iterable. Build and iterate on personalization, journeys, content, and performance analysis — faster and without waiting on engineering cycles.What this unlocks for your team:Build and localize campaigns instantly using live data and performance signals Execute changes across complex workflows in minutes vs. hours Review campaign performance with greater visibility Leverage in both sandbox or production environments If your team is looking to accelerate workflows and scale personalization with AI, this is a huge unlock with more AI and agentic features on their way this winter.👉 Jump in and explore: https://iterable.com/whats-new/ Share how you are planning on leveraging MCP Server in the comments below! 

November 6, 2025We’re enhancing Quiet Hours for SMS campaigns to make them more accurate and adaptive to each user’s local time zone. This update will be available starting Monday, November 10, 2025.With this update, the Overwrite IP field project setting now includes an option to capture a user’s IP address when they click a tracked shortlink in an SMS message. When this option is enabled alongside Overwrite location fields, Iterable can use the IP from the click event to infer the user’s time zone and save it to the user's profile.This allows Quiet Hours to automatically adjust to each user’s real-world location, pausing SMS sends only during their local quiet period. No more static send windows or manual adjustments—just smarter, real-time personalization that respects each customer’s moment.To learn more, see:Quiet Hours - Capturing the user's time zone Automatically populating IP and geolocation fields

November 6, 2025We've made some changes to the Usage and Billing screen that make it easier to review your organization's contract limits and usage metrics for each billing period. These changes help you gauge your usage, project future volume, and avoid unexpected overages.Changes to the Usage and Billing screen include:A new Billing Period dropdown to select your account's current and previous billing periods in order to view metrics based on actual billing dates. The page now displays your organization's contract limits and progress bars that visualize your usage. A new CSV export with detailed Global SMS usage metrics for your organization and each project.To learn more about the updated Usage and Billing screen, see Usage and Billing.TIPTo learn more about the differences between the new Usage and Billing screen and other Iterable metrics (such as Campaign Analytics, Messaging Insights, and Data Schema Management counts), see Understanding Usage and Billing Metrics.

November 3, 2025We've added an event table for Unknown User Activation and related fields to the Iterable Snowflake Data Share. For details, see Snowflake + Iterable Integration.

October 29, 2025As part of Iterable’s commitment to helping you stay SMS compliant, we’ve added a new feature that enables you to detect known litigators in your Iterable lists and prevent them from receiving the SMS campaigns you send with Iterable. For more information, see SMS Compliance Known Litigator Detection.

October 29, 2025To improve segmentation relevance and query performance in organizations with liberal campaign label usage, we now require that queries with Campaign Label event fields be timebound with a time period of your choosing. Existing queries with Campaign Label fields can still be used, but must have a time period defined before they can be modified or saved.For more information, see Segmenting with campaign labels.

October 29, 2025We've got two exciting beta releases going out today. Both are being released to a small group of Iterable customers, but they'll be rolled out to all Iterable customers over the coming weeks. If you don't have access yet, check back in a few weeks!NOTEBeta customers who have access to the global suppression lists feature will automatically have access to the modernized List page.Global suppression listsWe're making it easier to suppress sends to users who shouldn't receive messages from your brand. Global suppression lists are automatically applied to all new campaigns and journeys in your project to prevent those users from receiving messages by default. Global suppression lists aren't automatically applied to campaigns and journeys that were created before the feature was enabled, or to campaigns created by the POST /api/campaigns/create API endpoint.To learn more about this update, see Global suppression lists.Modernized List pageIterable's List Index page just got an upgrade! We gave the page a sleek new look and feel to better align it with the rest of Iterable. We’ve also added a couple of enhancements to make working with lists easier and faster than ever before. Here's what's new: Modernized design: Updated fonts, layout, headers, and action buttons for more seamless navigation and a smoother experience across the platform. Foldering: Now, you can organize lists with foldering like you can in other parts of Iterable. This makes managing lists easier and faster than ever before, especially when you’ve got lots of them! Bulk actions: To make managing lists even easier, you can also bulk move lists to another folder or delete those that you no longer use. And, not to worry, we’ll make sure that you don’t delete any lists that are used by an active journey or campaign; any list that falls into this category will be moved into a folder at the top level of the folder structure that’s available just for this use. To learn more, see Lists Overview.

October 27, 2025We’ve made an important update to how Catalogs and Collections work together. From now on, when you delete a catalog, any collections linked to it will be deleted automatically. This keeps your workspace clean and ensures your data stays consistent.To learn more, see Deleting a catalog.

October 27, 2025We've made some updates to the Iterable API that we're sure you'll love! Don't worry - these new endpoints and enhancements have no breaking changes to accommodate. Here's what's new:Campaigns API:New endpoint: Get campaign details by campaign ID - GET /api/campaigns/{id}Lists API:DELETE /api/lists/{listId} This endpoint has been updated to return a 409 Conflict response code and a message indicating where the list is active when attempting to delete a list that is in use.Templates API: New template proof API endpoints for email, push, SMS, and in-app templates: POST /api/templates/email/proof POST /api/templates/push/proof POST /api/templates/sms/proof POST /api/templates/inapp/proof New template preview endpoints to generate previews of email and in-app templates with custom data via API: POST /api/templates/email/preview POST /api/templates/inapp/preview Users API: POST /api/users/updateSubscriptions Updated to include a new optional parameter, validateChannelAlignment. This parameter defaults to true when it is not provided (this is the default behavior before the parameter was introduced). Providing a value of false will bypass validation and allow message types to be subscribed to even when the user is unsubscribed from the corresponding channel (this is an enhancement). New optional behavior for certain Users API endpoints to return all implied subscriptions instead of just explicit subscriptions. This is an enhancement that your account manager can enable for your project. To learn more, see Implied subscriptions in User API responses Subscription Preference Center impacts:Some of these API updates impact the way the Users API returns subscription data, and how you can manage user subscriptions in a subscription preference center. To learn more, see:Using implied subscriptions in your preference center (optional). Validating channel alignment for message type subscriptions (optional).