All things Activate

Win a trip to Activate Summit 2026  This year’s Activate Win a Trip looks a little different. We’re officially swapping discussion prompts for show-and-tell style videos that show how customers actually build in Iterable. That’s right! We’re creating a customer-led space, Iterable in Action, where you share real journeys, moments, and campaigns, and help grow a directory of examples the community can learn from. And the best part?One Iterable customer will be selected to win a VIP trip to Activate Summit 2026 in sunny Los Angeles! ☀️🌴  ⏰ Deadline Update: The submission deadline has been extended to Friday, March 13 at 11:59 PM PT.   A Sneak Peek Into Activate SummitTake a look back at our Activate Summit 2025 recap and get ready for Activate 2026! What You Could Win 🏆 One Iterable customer will receive the following:Ticket  (1) Activate Full Access Pass + Workshop ($1,199 value)   VIP Perks (1) VIP Dinner Experience ($150 value) (4) night stay at the InterContinental Los Angeles D

This year, we tried something new with Activate Win a Trip, where one customer will win a VIP trip to Activate Summit 2026 in sunny Los Angeles! ☀️🌴  We asked our community to show, not just tell, how you are using Iterable, moving from discussion responses to video submissions. It is not always easy to hit record, so we appreciate those who took the time to share their work. We received submissions showcasing everything from lifecycle onboarding to cross-channel loyalty and AI-powered optimization, a great reflection of the different ways teams are building with Iterable today.And The Winner Is... 🏆 Congratulations to ​@maddiebarbera, our Activate Win a Trip winner!This submission stood out for showcasing Iterable’s MCP Server connection with Claude to analyze performance, generate insights, and quickly iterate on campaigns. It’s a strong example of how teams are starting to use AI to move faster, learn quicker, and build smarter customer experiences.Huge thank-you to everyone for t

You’ve heard of the happiest place on earth.  Now the mind behind some of its most creative thinking is coming to Activate Summit 2026 (April 21-23).  We’re excited to welcome Duncan Wardle, Disney’s Former Head of Innovation & Creativity, as this year’s Activate Summit keynote speaker.For more than 25 years, Duncan helped teams across Disney, Pixar, Marvel, Lucasfilm, and Imagineering turn imagination into unforgettable experiences. A message from Duncan Duncan wanted to say hello to the Iterable community. Take a moment to hear why he’s excited to join us in Los Angeles.  Creativity is the real magicC = ME² (Creativity = Me Empowered) AI reshapes marketing and customer engagement, but one advantage still belongs to humans. Creativity.During his keynote, Duncan will introduce the principles behind his C = ME² framework, empowering individuals and teams to unlock the creative potential that already exists within them. What you’ll walk away with: Practical innovation tools you can a

The Activate Summit 2026 agenda just went live, so I spent some time going through it this morning!Here’s my review of the Activate 2026 agenda that nobody asked for 👀Jokes aside, the structure behind this agenda is strong. To me what stands out the most is that it’s strategy + application + peer exchange.You’ll see the vision in action with experts from Babylist, Therabody, The Washington Post, Zwift, ATG Entertainment, and more leading deep dives — plus a Special Guest Keynote!The agenda is organized across three tracks (Lead What’s Next, Execute in the Moment, and Connect with Purpose) — but think of them as lenses, not lanes. The strongest schedules will mix all three. Whether you’re focused on adoption, scaling experimentation, or optimizing governance at enterprise level, there are sessions designed to meet you where you are.  Building Your Schedule? Here’s Where I’d Start  Lead What’s Next 🧠For marketers scaling teams, expanding ownership, or preparing for AI-native workflowsT

What a way to wrap Activate Tour 2025! ✨ From London to Los Angeles, New York to San Francisco, this year’s Activate Tour brought together marketers, innovators, and builders redefining what customer engagement looks like.Four cities. Dozens of speakers. Hundreds of marketers redefining what’s next. We mixed ideas, mocktails, and bold visions for the future of customer engagement. And the energy? Unmatched.Activate Tour LondonThe visionary behind LEGO’s global transformation, Sara Riis-Carstensen, shared how bold storytelling and brand bravery can turn nostalgia into cultural relevance.💡 Takeaway: A brand isn’t what you say it’s what people feel when they experience you.Sara also drew from her time leading brand strategy at De Beers, Carlsberg, and now Lufthansa Group, giving attendees a rare inside look at how iconic brands stay timeless. Activate Tour New YorkFrom craveability to community, Jay Livingston shared how iconic “cult brands” like Shake Shack and Bark scale hospitality an

What do sizzling Shake Shack burgers and squeaky BARK toys have in common? Both built cult followings that people can’t stop talking about. 🔥🐶Dog with Burger toy At Activate Tour New York, we’re bringing you a behind-the-scenes look at how brands spark obsession, loyalty, and craveability.Join Jay Livingston, former CMO of Shake Shack and BARK, for a fireside chat: “Creating Cult Brands & Craveability.” He’ll reveal:🔥 How to scale hospitality in a digital-first world🔥 Ways to spark loyalty and community-driven growth🔥 The balance between performance marketing and brand magicAnd that’s just one highlight in a lineup stacked with marketing leaders who blend creativity, AI, and community into strategies that matter.Don’t just hear about it later, reserve your ticket and be there when Jay Livingston takes the stage at Activate Tour New York.

Let me first say that WOW, you did not make this easy for us! The insights, creativity, and real-world experiences you all shared for Activate win a trip were incredible. A huge thank you to everyone who jumped into the conversation, swapped ideas, and made this discussion truly valuable.✨ ​@brittydubs  focuses on personalizing messaging in the highly regulated healthcare industry, ensuring relevance while maintaining privacy compliance. ✨ ​@Phil Newton  talked about how he is currently building an AI-powered email performance analysis and insight/recommendation tool. ✨​@andy.mcinally  shared how GitHub Copilot helps him build SMS and email transcripts that integrate Iterable and Salesforce, improving efficiency. ✨ ​@Ana Mourao  shared how her team collaborates with Customer Insights to scale personalization, using AI-powered segmentation and Brand Affinity to create tailored email experiences at scale. ✨ ​@MegH  highlighted how Women of Email (WoE) has shaped her approach to lifecycle

Coachella may be done, but Activate 2025 gave big headline energy. From bold announcements to fast-paced sessions and a live DJ, this year’s summit (and virtual encore) delivered marketing inspo in every format. 🗣️ Community Buzz: What People Are Saying“Hearing from Allie K. Miller on how AI is changing everything—including how we market to both people and AI agents. A bold shift that’s already happening.”Anne Ghaltchi, Chief Marketing Officer at ZeroBounce👀 Read it on LinkedIn“One of my favorite moments from Activate 2025 by Iterable: 🎤 ‘Marketers never drop the ball!’ Brilliant concept (and juggling skills 😉) from the amazing Adriana Gil Miner - it’s always a party when she’s on stage!!”Sanda Zoechbauer, CRM & Lifecycle Manager at Tractive👀 Read it on LinkedIn“Had such a wonderful time at Iterable’s Activate Summit this week! The vision for Nova is massive. The attendees were top-notch. And, yes, I only rate conferences by the desserts and this was a 10-out-of-10. I love lem

😩 Tired of those never-ending virtual sessions that feel more exhausting than energizing? Yeah, us too. What Is Activate Virtual?It’s 3 Days of Marketing Genius in Just 3 Hours, built to keep you inspired, informed, and winning. Register for free, and join the action at Activate Virtual on April 17 at 10:00 AM PT, for an energizing 3-hour online experience packed with marketing insights, inspiration, and your chance to win awesome prizes.Here’s the breakdown:🎙 2 Tracks 📺 9 Streamed Sessions 🎧 1 Live DJ (Jason Gregory on the turntables) 📹 11 On-Demand Recordings 🧠 32 Thought Leaders 🎉 1 Registration = Automatic Raffle Entry to win prizes 🕹 5 Chances to Win in Live TriviaWhy Join?I mean… why not? It’s free, it’s fun, and you could win a $1,000 Airbnb getaway. Unlike at the White Lotus, this getaway ends well. 🌴😀Activate Virtual is packed with marketing inspiration, fast-paced sessions, and a few surprises along the way. Hear from top brands like Zillow, Turo, and Zipcar, catch

Whether you spent yesterday cheering for your team, or enjoyed the halftime show, and commercials, we’re kicking off this week with something even more exciting. Two Iterable customers can win a VIP trip to Activate Summit in San Jose, CA, from April 1–3, 2025! 🎟️   Win a Trip to Activate Summit 2025Let the countdown to Activate Summit begin! From February 11 – March 6, 2025, we’ll be posting fun and engaging prompts every Tuesday and Thursday to get you excited for the big event. Jump in to connect with others, share your excitement, and learn what’s in store at Activate. Whether it’s your first time or you’re a returning attendee, we can’t wait to hear your thoughts and get the conversations rolling! How to qualify:You must be an Iterable customer at the start of this promotion. You must be a member of Iterable Plaza to participate. Not a member? It’s simple to sign up,  Join here! If you are new, explore the Welcome Courtyard to get familiar with the community. Travel coverage is

Win a VIP Trip to Activate Summit 2025This is your last chance to win a VIP trip to Activate Summit 2025 in San Jose, CA! All entries must be submitted by March 6, 2025, at 11:59 PM PT. 🏆  Two Iterable customers will win an exclusive trip to the biggest marketing event of the year. Winners will be announced on March 12, 2025.🚀 Activate is just 26 days away, but who's counting? (Oh wait, we are! 😆)! The countdown is on, are you ready for the future of marketing?  The Old Way of Marketing is Extinct. A New Era Has Arrived.Marketing is evolving faster than ever. In 2025, intelligent, empathetic, and hyper-personalized strategies are setting the standard. Stepping into this new era means rethinking how we connect with customers, innovate with technology, and drive real impact, and we’re excited to dive into this at Activate! Today’s prompt:Maybe you’re leveraging AI to deepen personalization, rethinking customer engagement to build stronger connections, or optimizing ROI to maximize imp

Win a VIP Trip to Activate Summit 2025⏳Time’s almost up! All entries must be submitted by March 6, 2025, at 11:59 PM PT. 🏆 Winners will be announced on March 12, 2025.This is your last chance to win a VIP trip to Activate Summit 2025 in San Jose, CA! Two Iterable customers will win an exclusive trip to the biggest marketing event of the year. Haven’t entered yet? Head to the announcement post for all the details on how to qualify before the deadline. The final Tuesday and Thursday posts drop this week! Celebrating female founders in our communityMarch is International Women’s Month, with International Women’s Day (IWD) on March 8, an opportunity to celebrate the achievements of women across industries and celebrate innovation, leadership, and progress.At Activate 2025, we’re bringing that energy to the main stage! From AI trailblazer Allie K. Miller delivering a powerhouse keynote to our Women’s Empowerment Lunch roundtable session, where meaningful conversations on leadership and inc

Win a VIP Trip to Activate Summit 2025Imagine yourself at Activate Summit 2025 in San Jose, CA (April 1-3). Meeting industry leaders, swapping ideas with fellow marketers, and getting an exclusive look at the future of marketing. The best part? We’re sending TWO lucky Iterable customers on a VIP trip! Haven’t thrown your name in the ring yet? There’s still time! Head over to the announcement post for all the details on how to qualify.📅 Tuesdays and Thursdays are your ticket in! Jump into fresh discussions, share your thoughts, and stay connected for more chances to win your way to Activate. AI-Driven Messaging MakeoverThe Activate Summit agenda is here! One session you won't want to miss features Adrian Rohr from Fabletics, who will show you how they transformed a manual, time-intensive process into an AI-powered workflow using Iterable’s AI Suite. Ever wonder if there’s a smarter way to manage your messaging? This session will explore how Fabletics made messaging more efficient, effe

Win a VIP Trip to Activate Summit 2025What if your next big marketing breakthrough happened in San Jose, CA, at Activate Summit 2025? We’re giving TWO Iterable customers the chance to attend as VIPs! From expert-led sessions to hands-on networking, this is your chance to be at the center of the biggest customer engagement event of the year. Still haven’t entered? There’s time! Head to the announcement post for all the details on how to qualify.📅 Tuesdays and Thursdays bring new chances to win! Join the latest community discussions, share your insights, and stay in the loop for more opportunities to secure your spot. Roundtables to Spark Your Next Big IdeaThe Activate Summit agenda is out, and we’re not just talking about sessions, you’ll also have the chance to join exclusive roundtable discussions! These small-group conversations are designed to spark new ideas, tackle industry challenges, and connect you with peers facing the same opportunities and roadblocks.Here’s a look at the ro

Win a VIP Trip to Activate Summit 2025We’re kicking off Activate win a trip, where TWO Iterable customers will win a VIP trip to San Jose, CA, for Activate (April 1-3)! Haven’t seen the details yet? Check out the announcement post to learn how to qualify and enter for your chance to win!Reality TV Love Show Lessons for MarketersMarketing today is all about winning hearts through AI-driven, data-powered engagement. On Love Is Blind, contestants build trust without ever seeing each other through meaningful conversations in the pods. Brands can take the same approach using data and AI to craft personalized, real-time engagement. 💍 Love Island teaches us that sometimes, even when you think you’re safe, a new bombshell enters the villa and shakes everything up. Brands that fail to adapt or rely on outdated tactics risk the same fate, losing customer attention and relevance. 🏖️ The Bachelor can teach brands to be strategic. Much like choosing who gets a rose, a misstep in strategy can

Win a VIP Trip to Activate Summit 2025Want to attend Activate Summit 2025 in San Jose, CA (April 1-3)? We’re sending TWO lucky Iterable customers on a VIP trip to the biggest customer engagement event of the year! Haven’t entered yet? There’s still time! Check out the announcement post for all the details on how you can qualify.📅 Tuesdays and Thursdays just got better! Check out new community posts for fresh insights, discussions, and updates. Keeping the Human Touch in Modern MarketingLeaning into the Transform Your Strategy track, one of our sessions at Activate Summit will explore how today’s top brands are balancing automation with authenticity to create more impactful, human-centered marketing.Marketers love their buzzwords, but do customers? 🤔 In a world overflowing with jargon and robotic messaging, the brands that stand out are the ones that communicate with authenticity and real human connection.It’s not just about what you say but how you say it. Whether it's a conversation

Win a VIP Trip to Activate Summit 2025This week we kicked off Activate win a trip, where TWO Iterable customers will win a VIP trip to San Jose, CA, for Activate (April 1-3)! Haven’t entered yet? Check out the announcement post to learn how to qualify and enter for your chance to win! The Future of AI with Allie K. MillerActivate Summit 2025 is taking things to the next level with a keynote speaker who’s shaping the future of AI. Meet Allie K. Miller, CEO of Open Machine and Fortune 500 AI Advisor! As a leading voice in artificial intelligence, Allie has advised top machine learning researchers, global leaders, and Fortune 500 companies. Recognized as one of Award Magazine’s Top 50 Women in Tech, she is driving AI innovation and helping businesses harness its full potential. This April, she’s bringing her expertise to Activate Summit! 🔥 5 reasons we’re excited to welcome Allie to the Activate stage:AI Powerhouse: As CEO of Open Machine and a Fortune 500 AI advisor, Allie has guided to

Win a VIP Trip to Activate Summit 2025There’s still time to enter our Win a Trip to Activate giveaway! TWO Iterable customers will receive a VIP trip to San Jose, CA, for Activate (April 1-3). Check out the announcement post and see how you can qualify!📅 Community posts go live every Tuesday and Thursday! Be sure to check in for fresh discussions and updates.Brave New World, Brave New Leaders  Many of us watched Sam Wilson take up the shield this weekend in Captain America: Brave New World. His journey proves that leadership isn’t about superpowers, it’s about elevating strategy, sharpening your expertise, and growing into the leader you’re meant to be.Marketing requires the same mindset. Bold strategies, hands-on expertise, and continuous growth set industry leaders apart. At Activate Summit, we’re diving into exactly that, helping you transform your approach, refine your skills, and expand your impact.🔥 Here are our three session tracks and a sneak peek at some of the sessions you