All things Activate

Activate 2025 Roadshow: The Year We Ditched the Campaign Cult (a recap)

What a way to wrap Activate Tour 2025! ✨ From London to Los Angeles, New York to San Francisco, this year’s Activate Tour brought together marketers, innovators, and builders redefining what customer engagement looks like.Four cities. Dozens of speakers. Hundreds of marketers redefining what’s next. We mixed ideas, mocktails, and bold visions for the future of customer engagement. And the energy? Unmatched.Activate Tour LondonThe visionary behind LEGO’s global transformation, Sara Riis-Carstensen, shared how bold storytelling and brand bravery can turn nostalgia into cultural relevance.💡 Takeaway: A brand isn’t what you say it’s what people feel when the

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1 month ago

From Shake Shack Cravings to BARK Obsession. Hear Jay Livingston Share Cult Brand Secrets at Activate Tour New York! 🍔🐾

What do sizzling Shake Shack burgers and squeaky BARK toys have in common? Both built cult followings that people can’t stop talking about. 🔥🐶Dog with Burger toy At Activate Tour New York, we’re bringing you a behind-the-scenes look at how brands spark obsession, loyalty, and craveability.Join Jay Livingston, former CMO of Shake Shack and BARK, for a fireside chat: “Creating Cult Brands & Craveability.” He’ll reveal:🔥 How to scale hospitality in a digital-first world🔥 Ways to spark loyalty and community-driven

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3 months ago

Bye San Jose 👋… hello [your city]? Help choose the next Activate Summit location!

We’re packing our bags and heading somewhere new for Activate Summit 2026, but we haven’t locked in where just yet. That’s where you come in!If you’ve ever thought, “Wow, I wish Activate would come to my city,” now’s your chance. Where should we go next to connect, learn, and get inspired together?📌 [Take the 1-minute survey]Your vote = your voice in where we gather next.Never been to Activate?Let’s change that in 2026. Picture main stage moments, bold marketers, and big ideas that stick. From headline keynotes to hands-on workshops, Activate Summit blends inspiration with real-world takeaways for today’s most innovativ

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6 months ago

Ding Dong! The Activate Summit Win A Trip Winners Are Here! 🏆

Let me first say that WOW, you did not make this easy for us! The insights, creativity, and real-world experiences you all shared for Activate win a trip were incredible. A huge thank you to everyone who jumped into the conversation, swapped ideas, and made this discussion truly valuable.✨ @brittydubs focuses on personalizing messaging in the highly regulated healthcare industry, ensuring relevance while maintaining privacy compliance. ✨ @Phil Newton talked about how he is currently building an AI-powered email performance analysis and insight/re

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6 months ago

Activate Summit & Virtual 2025: Our Mainstage Moments, AI Drops & Tour Teasers 🎤

Coachella may be done, but Activate 2025 gave big headline energy. From bold announcements to fast-paced sessions and a live DJ, this year’s summit (and virtual encore) delivered marketing inspo in every format. 🗣️ Community Buzz: What People Are Saying“Hearing from Allie K. Miller on how AI is changing everything—including how we market to both people and AI agents. A bold shift that’s already happening.”Anne Ghaltchi, Chief Marketing Officer at ZeroBounce👀 Read it on LinkedIn“One of my favorite moments from Activate 2025 by Iterable: 🎤 ‘Marketers never drop the ball!’ Brilliant concept (and juggling skills 😉) from the amazing Adriana Gil Miner - it’s always a party when she’s on stage!!”Sanda

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7 months ago

😩 Tired of those never-ending virtual sessions that feel more exhausting than energizing? Yeah, us too. What Is Activate Virtual?It’s 3 Days of Marketing Genius in Just 3 Hours, built to keep you inspired, informed, and winning. Register for free, and join the action at Activate Virtual on April 17 at 10:00 AM PT, for an energizing 3-hour online experience packed with marketing insights, inspiration, and your chance to win awesome prizes.Here’s the breakdown:🎙 2 Tracks 📺 9 Streamed Sessions 🎧 1 Live DJ (Jason Gregory on the turntables) 📹 11 On-Demand Recordings 🧠 32 Thought Leaders 🎉 1 Registration = Automatic Raffle Entry to win prizes

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Beyond The Mic at Activate: From USA Swimming to Making Waves in CRM, Meet Hannah from SeatGeek!

The countdown to Activate is on, and we’ve saved one last speaker spotlight just for you! As we gear up for an unforgettable event, we’re giving you an exclusive look at the brilliant minds taking the stage. Last week, you met Ken Pecca. To wrap up our speaker sneak peek series, let’s meet Hannah Starr, Senior CRM Associate at SeatGeek!

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Beyond The Mic at Activate: SMS, Touchpoints & a $30 Flight, Meet Ken from Forbes Advisor!

Activate is almost here, and we couldn’t be more excited! Last week, we met Rachel Kam, and now, for our second week, we’re introducing another brilliant speaker. As we count down to the event, we’re giving you an exclusive sneak peek at the brilliant speakers taking the stage. Next up, let’s meet Ken Pecca, Senior Director of Marketing CRM at Forbes Advisor

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Pack your bags! Here’s how you could win a trip to Activate Summit 2025 🧳 🎟️Activate

Whether you spent yesterday cheering for your team, or enjoyed the halftime show, and commercials, we’re kicking off this week with something even more exciting. Two Iterable customers can win a VIP trip to Activate Summit in San Jose, CA, from April 1–3, 2025! 🎟️ Win a Trip to Activate Summit 2025Let the countdown to Activate Summit begin! From February 11 – March 6, 2025,

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Beyond The Mic at Activate: From CRM Metrics to BTS Jams, Meet Rachel from Zwift!

We’re so excited to see everyone at Activate! As we gear up for an incredible event, we want to give you a sneak peek at some of the amazing speakers taking the stage. These industry leaders are redefining marketing, and we can't wait for you to hear their insights. First up, let’s meet Rachel Kam, Director of CRM at Zwift!

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asked in All things Activate

ejburnettPlaza Newbie

Activate Tour London 2023 - Speaker List

A couple of years ago in 2023 there was a fantastic talk at the Activate London Tour, regarding the topic of ‘Presenting to Executives’. Does anyone have any more details about the presenter? Been trying to remember their name, but it’s totally left my mind, and keep referencing what they presented without being able to add anymore context.

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Activate Win a Trip Post 8: The Old Marketing Playbook is Out, What’s Your 2025 Strategy?

Win a VIP Trip to Activate Summit 2025This is your last chance to win a VIP trip to Activate Summit 2025 in San Jose, CA! All entries must be submitted by March 6, 2025, at 11:59 PM PT. 🏆 Two Iterable customers will win an exclusive trip to the biggest marketing event of the year. Winners will be announced on March 12, 2025.🚀 Activate is just 26 days away, but who's counting? (Oh wait, we are! 😆)! The countdown is on, are you ready for the future of marketing? The Old Way of Marketing is Extinct. A New Era Has Arrived.Marketing is evolving faster than ever. In 2025, intelligent, empathetic, and hyper-personalized strategies are setting the standard. Stepping into this new era means rethinking how we connect with customers, innovate with t

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Activate Win a Trip: Post #7: Spotlight on Women Leading the WayActivate

Win a VIP Trip to Activate Summit 2025⏳Time’s almost up! All entries must be submitted by March 6, 2025, at 11:59 PM PT. 🏆 Winners will be announced on March 12, 2025.This is your last chance to win a VIP trip to Activate Summit 2025 in San Jose, CA! Two Iterable customers will win an exclusive trip to the biggest marketing event of the year. Haven’t entered yet? Head to the announcement post for all the details on how to qualify before the deadline. The final Tuesday and Thursday posts drop this week! Celebrating female founders in our communityMarch is International Women’s Month, with International Women’s Da

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Activate Win a Trip Post 5: The Agenda just dropped! What can Fabletics teach us about AI-powered messaging?Activate

Win a VIP Trip to Activate Summit 2025Imagine yourself at Activate Summit 2025 in San Jose, CA (April 1-3). Meeting industry leaders, swapping ideas with fellow marketers, and getting an exclusive look at the future of marketing. The best part? We’re sending TWO lucky Iterable customers on a VIP trip! Haven’t thrown your name in the ring yet? There’s still time! Head over to the announcement post for all the details on how to qualify.📅 Tuesdays and Thursdays are your ticket in! Jump into fresh discussions, share your thoughts, and stay connected for more chances to win your way to Activate. AI-Driven Messaging MakeoverThe

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Activate Win a Trip Post 6: Small Groups, Big Ideas, Roundtables at ActivateActivate

Win a VIP Trip to Activate Summit 2025What if your next big marketing breakthrough happened in San Jose, CA, at Activate Summit 2025? We’re giving TWO Iterable customers the chance to attend as VIPs! From expert-led sessions to hands-on networking, this is your chance to be at the center of the biggest customer engagement event of the year. Still haven’t entered? There’s time! Head to the announcement post for all the details on how to qualify.📅 Tuesdays and Thursdays bring new chances to win! Join the latest community discussions, share your insights, and stay in the loop for more opportunities to secure your spot. Roundtables to Spark Your Next Big IdeaThe Activate Summit

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Activate win a trip! Post 1: Swipe left on the past 💔, Swipe right on the future of Marketing 💚Activate

Win a VIP Trip to Activate Summit 2025We’re kicking off Activate win a trip, where TWO Iterable customers will win a VIP trip to San Jose, CA, for Activate (April 1-3)! Haven’t seen the details yet? Check out the announcement post to learn how to qualify and enter for your chance to win!Reality TV Love Show Lessons for MarketersMarketing today is all about winning hearts through AI-driven, data-powered engagement. On Love Is Blind, contestants build trust without ever seeing each other through meaningful conversations in the pods. Brands can take the same approach using data and AI to craft personalized, real-time engagement. 💍 Love Island teaches us that sometimes,

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The Activate Summit Agenda is LIVE! 🚀

We’re rolling out the red carpet for this year’s must-attend marketing summit, and the session lineup is packed with insights, innovation, and inspiration! 🎉 What’s in store? A sneak peak! Brewing a Strong Data Foundation: The Perfect Blend for Marketing Success☕ Erika Olsen, Morning Brew Inc.Takeaway: Transform scattered data into structured marketing magic! Learn how to build a first-party data powerhouse, leverage custom events, and activate data for personalized engagement. Winning Strategies: How the NHL & PGA of America Use Data-Driven Marketing to Engage Fans🏆 Aileen Berran, NHL & Fahaad Zahid, PGA of AmericaTakeaway: Sports, entertainment, or beyond, learn how the big leagues use data to boost fan engagement,

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Activate Win a Trip Post 4: Beyond Buzzwords The Future of Marketing is PersonalActivate

Win a VIP Trip to Activate Summit 2025Want to attend Activate Summit 2025 in San Jose, CA (April 1-3)? We’re sending TWO lucky Iterable customers on a VIP trip to the biggest customer engagement event of the year! Haven’t entered yet? There’s still time! Check out the announcement post for all the details on how you can qualify.📅 Tuesdays and Thursdays just got better! Check out new community posts for fresh insights, discussions, and updates.

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Activate win a trip! Post 2: AI, Allie K. Miller & Your chance to be at ActivateActivate

Win a VIP Trip to Activate Summit 2025This week we kicked off Activate win a trip, where TWO Iterable customers will win a VIP trip to San Jose, CA, for Activate (April 1-3)! Haven’t entered yet? Check out the announcement post to learn how to qualify and enter for your chance to win! The Future of AI with Allie K. MillerActivate Summit 2025 is taking things to the next level with a keynote speaker who’s shaping the future of AI. Meet Allie K. Miller, CEO of Open Machine and Fortune 500 AI Advisor! As

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Activate win a trip! Post 3: Step into a Brave New World of Marketing 🛡️

Win a VIP Trip to Activate Summit 2025There’s still time to enter our Win a Trip to Activate giveaway! TWO Iterable customers will receive a VIP trip to San Jose, CA, for Activate (April 1-3). Check out the announcement post and see how you can qualify!📅 Community posts go live every Tuesday and Thursday! Be sure to check in for fresh discussions and updates.Brave New World, Brave New Leaders

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We’re offering 30 Activate networking passes, apply today!

Marketing careers take unexpected turns, but community and connections can help! If you or someone you know has been impacted by recent layoffs, we want to support you.Iterable is offering 30 complimentary networking passes to Activate Summit, giving marketers the opportunity to connect, learn, and grow in person.At Activate Summit, you’ll gain valuable insights, sharpen your skills, and network with hundreds of marketing professionals, all at no cost to you.The details:Who’s eligible? Marketers affected by recent layoffs What’s included? A fully covered networking pass to Activate Summit Why apply? Meet industry experts, explore career opportunities, and expand your network

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Here’s your first look at Activate Summit 2025 sessions! 🔍👀

Get ready! Activate Summit 2025 is coming April 1 to 3 in San Jose, CA, and we’re giving you an exclusive first look. 🎉 Here’s a sneak peek of the tracks we have in store: 🎯 Transform Your StrategyGain fresh perspectives on how to stay ahead of industry trends, embrace emerging technology, and build marketing strategies that truly stand out. Sessions include:“Iterable Fast with Experimentation” “Kill the Buzzwords: How to Cut Through the Noise” More sessions to be announced soon 📊 Upskill with IterableTake your marketing expertise to the next level with hands-on insights designed to help you create sophisticated, data-driven campaigns. Sessions include:“Building Your Data Foundation” “Advanced Deliverability Tactics for the Modern Inbox” More sessions coming soon

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10 months ago

Act Fast: Activate Summit 2025 Flash Sale Ends Jan 31!Activate

Forget the music festivals, Activate Summit 2025 is where the real headliners are. Our lineup is stacked with marketing leaders who are redefining the game, including Adrian Rohr (Fabletics), Krish Sailam (Nextdoor), and Ken Pecca (Forbes Advisor). Ready to be inspired by their bold strategies and data-driven success stories? Flash Sale ends January 31, 2025Don’t forget to get your full conference pass for just $199, or include workshops for $399. These prices won’t last, so don’t miss your chance to attend the ultimate marketing event of the year at a fraction of the cost. 📅 When: April 1 to 3, 2025 📍 Where: San Jose, CA 🎟

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10 months ago

New Year, New Era: Activate Summit 2025 is Here!Activate

This year’s theme says it all: "The Old Way of Marketing is Extinct. A New Era Has Arrived." Smarter, data-driven, hyper-personalized strategies are no longer optional, they’re the future. Activate Summit 2025 is your gateway to mastering them.Here’s the Scoop📅 When: April 1 to 3, 2025 📍 Where: San Jose, CA 🎟️ Who Should Attend: Marketers, innovators, and leaders looking to transform their strategies with smarter, data-driven approaches.What to Expect:

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10 months ago

SarahIterable Employee