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All things Activate

Continue your Activate journey! Connect with fellow attendees, share takeaways, discuss sessions, and stay engaged with year-round updates and conversations.

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51 Topics
Deja
DejaIterable Employee
published in All things Activate
Ding Dong! The Activate Summit Win A Trip Winners Are Here! 🏆

Let me first say that WOW, you did not make this easy for us! The insights, creativity, and real-world experiences you all shared for Activate win a trip were incredible. A huge thank you to everyone who jumped into the conversation, swapped ideas, and made this discussion truly valuable.✨ ​@brittydubs  focuses on personalizing messaging in the highly regulated healthcare industry, ensuring relevance while maintaining privacy compliance. ✨ ​@Phil Newton  talked about how he is currently building an AI-powered email performance analysis and insight/recommendation tool. ✨​@andy.mcinally  shared how GitHub Copilot helps him build SMS and email transcripts that integrate Iterable and Salesforce, improving efficiency. ✨ ​@Ana Mourao  shared how her team collaborates with Customer Insights to scale personalization, using AI-powered segmentation and Brand Affinity to create tailored email experiences at scale. ✨ ​@MegH  highlighted how Women of Email (WoE) has shaped her approach to lifecycle

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Deja
Deja
DejaIterable Employee
posted in All things Activate
Bye San Jose 👋… hello [your city]? Help choose the next Activate Summit location!

We’re packing our bags and heading somewhere new for Activate Summit 2026, but we haven’t locked in where just yet. That’s where you come in!If you’ve ever thought, “Wow, I wish Activate would come to my city,” now’s your chance. Where should we go next to connect, learn, and get inspired together?📌 [Take the 1-minute survey]Your vote = your voice in where we gather next.Never been to Activate?Let’s change that in 2026. Picture main stage moments, bold marketers, and big ideas that stick. From headline keynotes to hands-on workshops, Activate Summit blends inspiration with real-world takeaways for today’s most innovative marketers. 

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Deja
Deja
DejaIterable Employee
published in All things Activate
Activate Summit & Virtual 2025: Our Mainstage Moments, AI Drops & Tour Teasers 🎤

Coachella may be done, but Activate 2025 gave big headline energy. From bold announcements to fast-paced sessions and a live DJ, this year’s summit (and virtual encore) delivered marketing inspo in every format. 🗣️ Community Buzz: What People Are Saying“Hearing from Allie K. Miller on how AI is changing everything—including how we market to both people and AI agents. A bold shift that’s already happening.”Anne Ghaltchi, Chief Marketing Officer at ZeroBounce👀 Read it on LinkedIn“One of my favorite moments from Activate 2025 by Iterable: 🎤 ‘Marketers never drop the ball!’ Brilliant concept (and juggling skills 😉) from the amazing Adriana Gil Miner - it’s always a party when she’s on stage!!”Sanda Zoechbauer, CRM & Lifecycle Manager at Tractive👀 Read it on LinkedIn“Had such a wonderful time at Iterable’s Activate Summit this week! The vision for Nova is massive. The attendees were top-notch. And, yes, I only rate conferences by the desserts and this was a 10-out-of-10. I love lem

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Deja
Deja
DejaIterable Employee
published in All things Activate
Register to Enter! 130+ Raffle Prizes at Activate Virtual (Airbnb, Amazon, Starbucks & More)

😩 Tired of those never-ending virtual sessions that feel more exhausting than energizing? Yeah, us too. What Is Activate Virtual?It’s 3 Days of Marketing Genius in Just 3 Hours, built to keep you inspired, informed, and winning. Register for free, and join the action at Activate Virtual on April 17 at 10:00 AM PT, for an energizing 3-hour online experience packed with marketing insights, inspiration, and your chance to win awesome prizes.Here’s the breakdown:🎙 2 Tracks 📺 9 Streamed Sessions 🎧 1 Live DJ (Jason Gregory on the turntables) 📹 11 On-Demand Recordings 🧠 32 Thought Leaders 🎉 1 Registration = Automatic Raffle Entry to win prizes 🕹 5 Chances to Win in Live TriviaWhy Join?I mean… why not? It’s free, it’s fun, and you could win a $1,000 Airbnb getaway. Unlike at the White Lotus, this getaway ends well. 🌴😀Activate Virtual is packed with marketing inspiration, fast-paced sessions, and a few surprises along the way. Hear from top brands like Zillow, Turo, and Zipcar, catch

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jdefs321
Deja
DejaIterable Employee
posted in All things Activate
Beyond The Mic at Activate: From USA Swimming to Making Waves in CRM, Meet Hannah from SeatGeek!

The countdown to Activate is on, and we’ve saved one last speaker spotlight just for you! As we gear up for an unforgettable event, we’re giving you an exclusive look at the brilliant minds taking the stage. Last week, you met Ken Pecca. To wrap up our speaker sneak peek series, let’s meet Hannah Starr, Senior CRM Associate at SeatGeek!From crafting seamless customer journeys to walking on her hands, Hannah Starr is all about balance, both in marketing and in life!As a Senior CRM Associate at SeatGeek, Hannah specializes in optimizing personalized experiences for new and existing users, ensuring the right message reaches the right customer at the perfect moment. At Activate, she’s taking the stage to talk about Smarter Campaigns, Less Effort: How SeatGeek Uses Catalog & Snippets, revealing how her team streamlines marketing workflows and delivers real-time, dynamic content without adding extra work.But before she takes the stage, let’s get to know Hannah a little better!A fun fact

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Deja
Deja
DejaIterable Employee
posted in All things Activate
Beyond The Mic at Activate: SMS, Touchpoints & a $30 Flight, Meet Ken from Forbes Advisor!

Activate is almost here, and we couldn’t be more excited! Last week, we met Rachel Kam, and now, for our second week, we’re introducing another brilliant speaker. As we count down to the event, we’re giving you an exclusive sneak peek at the brilliant speakers taking the stage.  Next up, let’s meet Ken Pecca, Senior Director of Marketing CRM at Forbes AdvisorWith 30 years in publishing, consumer marketing, and marketing communications, Ken has led global studios, run omnichannel marketing operations, and now drives cutting-edge CRM strategies at Forbes Advisor. At Activate, he’s diving into How to Add SMS to Your Cross-Channel Strategy, a must-see session for any marketer looking to optimize their messaging strategy and engage customers at the right time. 🔑 Before he takes the stage, let’s get to know Ken a little better!A fun fact about Ken? He once bribed his way onto a commercial flight in the Philippines for just $30 USD! (If only getting into marketing conferences was that easy!

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Deja
Deja
DejaIterable Employee
published in All things Activate
Pack your bags! Here’s how you could win a trip to Activate Summit 2025 🧳 🎟️Activate

Whether you spent yesterday cheering for your team, or enjoyed the halftime show, and commercials, we’re kicking off this week with something even more exciting. Two Iterable customers can win a VIP trip to Activate Summit in San Jose, CA, from April 1–3, 2025! 🎟️   Win a Trip to Activate Summit 2025Let the countdown to Activate Summit begin! From February 11 – March 6, 2025, we’ll be posting fun and engaging prompts every Tuesday and Thursday to get you excited for the big event. Jump in to connect with others, share your excitement, and learn what’s in store at Activate. Whether it’s your first time or you’re a returning attendee, we can’t wait to hear your thoughts and get the conversations rolling! How to qualify:You must be an Iterable customer at the start of this promotion. You must be a member of Iterable Plaza to participate. Not a member? It’s simple to sign up,  Join here! If you are new, explore the Welcome Courtyard to get familiar with the community. Travel coverage is

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Deja
Deja
DejaIterable Employee
posted in All things Activate
Beyond The Mic at Activate: From CRM Metrics to BTS Jams, Meet Rachel from Zwift!

We’re so excited to see everyone at Activate! As we gear up for an incredible event, we want to give you a sneak peek at some of the amazing speakers taking the stage. These industry leaders are redefining marketing, and we can't wait for you to hear their insights. First up, let’s meet Rachel Kam, Director of CRM at Zwift!📈 From CRM success to Naruto marathons, Rachel Kam knows how to measure what truly matters, whether it's customer engagement or the perfect anime binge.As Director of CRM at Zwift, Rachel Kam knows that marketing success isn’t just about the numbers we’ve traditionally tracked. At Activate, she’s diving into Beyond ROI: New Metrics for the Modern Marketing Era, a session that challenges outdated success measurements and explores what truly moves the needle in today’s digital world. But before she takes the stage, let’s get to know Rachel a little better!A fun fact about Rachel? She once had official press credentials in college and got to interview all the president

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Deja
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ejburnettPlaza Newbie
asked in All things Activate
Activate Tour London 2023 - Speaker List

A couple of years ago in 2023 there was a fantastic talk at the Activate London Tour, regarding the topic of ‘Presenting to Executives’. Does anyone have any more details about the presenter? Been trying to remember their name, but it’s totally left my mind, and keep referencing what they presented without being able to add anymore context.

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Deja
Deja
DejaIterable Employee
published in All things Activate
Activate Win a Trip Post 8: The Old Marketing Playbook is Out, What’s Your 2025 Strategy?

Win a VIP Trip to Activate Summit 2025This is your last chance to win a VIP trip to Activate Summit 2025 in San Jose, CA! All entries must be submitted by March 6, 2025, at 11:59 PM PT. 🏆  Two Iterable customers will win an exclusive trip to the biggest marketing event of the year. Winners will be announced on March 12, 2025.🚀 Activate is just 26 days away, but who's counting? (Oh wait, we are! 😆)! The countdown is on, are you ready for the future of marketing?  The Old Way of Marketing is Extinct. A New Era Has Arrived.Marketing is evolving faster than ever. In 2025, intelligent, empathetic, and hyper-personalized strategies are setting the standard. Stepping into this new era means rethinking how we connect with customers, innovate with technology, and drive real impact, and we’re excited to dive into this at Activate! Today’s prompt:Maybe you’re leveraging AI to deepen personalization, rethinking customer engagement to build stronger connections, or optimizing ROI to maximize imp

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Deja
DejaIterable Employee
published in All things Activate
Activate Win a Trip: Post #7: Spotlight on Women Leading the WayActivate

Win a VIP Trip to Activate Summit 2025⏳Time’s almost up! All entries must be submitted by March 6, 2025, at 11:59 PM PT. 🏆 Winners will be announced on March 12, 2025.This is your last chance to win a VIP trip to Activate Summit 2025 in San Jose, CA! Two Iterable customers will win an exclusive trip to the biggest marketing event of the year. Haven’t entered yet? Head to the announcement post for all the details on how to qualify before the deadline. The final Tuesday and Thursday posts drop this week! Celebrating female founders in our communityMarch is International Women’s Month, with International Women’s Day (IWD) on March 8, an opportunity to celebrate the achievements of women across industries and celebrate innovation, leadership, and progress.At Activate 2025, we’re bringing that energy to the main stage! From AI trailblazer Allie K. Miller delivering a powerhouse keynote to our Women’s Empowerment Lunch roundtable session, where meaningful conversations on leadership and inc

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Deja
DejaIterable Employee
published in All things Activate
Activate Win a Trip Post 5: The Agenda just dropped! What can Fabletics teach us about AI-powered messaging?Activate

Win a VIP Trip to Activate Summit 2025Imagine yourself at Activate Summit 2025 in San Jose, CA (April 1-3). Meeting industry leaders, swapping ideas with fellow marketers, and getting an exclusive look at the future of marketing. The best part? We’re sending TWO lucky Iterable customers on a VIP trip! Haven’t thrown your name in the ring yet? There’s still time! Head over to the announcement post for all the details on how to qualify.📅 Tuesdays and Thursdays are your ticket in! Jump into fresh discussions, share your thoughts, and stay connected for more chances to win your way to Activate. AI-Driven Messaging MakeoverThe Activate Summit agenda is here! One session you won't want to miss features Adrian Rohr from Fabletics, who will show you how they transformed a manual, time-intensive process into an AI-powered workflow using Iterable’s AI Suite. Ever wonder if there’s a smarter way to manage your messaging? This session will explore how Fabletics made messaging more efficient, effe

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Deja
DejaIterable Employee
published in All things Activate
Activate Win a Trip Post 6: Small Groups, Big Ideas, Roundtables at ActivateActivate

Win a VIP Trip to Activate Summit 2025What if your next big marketing breakthrough happened in San Jose, CA, at Activate Summit 2025? We’re giving TWO Iterable customers the chance to attend as VIPs! From expert-led sessions to hands-on networking, this is your chance to be at the center of the biggest customer engagement event of the year. Still haven’t entered? There’s time! Head to the announcement post for all the details on how to qualify.📅 Tuesdays and Thursdays bring new chances to win! Join the latest community discussions, share your insights, and stay in the loop for more opportunities to secure your spot. Roundtables to Spark Your Next Big IdeaThe Activate Summit agenda is out, and we’re not just talking about sessions, you’ll also have the chance to join exclusive roundtable discussions! These small-group conversations are designed to spark new ideas, tackle industry challenges, and connect you with peers facing the same opportunities and roadblocks.Here’s a look at the ro

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Phil Newton
Deja
DejaIterable Employee
published in All things Activate
Activate win a trip! Post 1: Swipe left on the past 💔, Swipe right on the future of Marketing 💚Activate

Win a VIP Trip to Activate Summit 2025We’re kicking off Activate win a trip, where TWO Iterable customers will win a VIP trip to San Jose, CA, for Activate (April 1-3)! Haven’t seen the details yet? Check out the announcement post to learn how to qualify and enter for your chance to win!Reality TV Love Show Lessons for MarketersMarketing today is all about winning hearts through AI-driven, data-powered engagement. On Love Is Blind, contestants build trust without ever seeing each other through meaningful conversations in the pods. Brands can take the same approach using data and AI to craft personalized, real-time engagement. 💍 Love Island teaches us that sometimes, even when you think you’re safe, a new bombshell enters the villa and shakes everything up. Brands that fail to adapt or rely on outdated tactics risk the same fate, losing customer attention and relevance. 🏖️ The Bachelor can teach brands to be strategic. Much like choosing who gets a rose, a misstep in strategy can

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Deja
DejaIterable Employee
posted in All things Activate
The Activate Summit Agenda is LIVE! 🚀

We’re rolling out the red carpet for this year’s must-attend marketing summit, and the session lineup is packed with insights, innovation, and inspiration! 🎉 What’s in store? A sneak peak! Brewing a Strong Data Foundation: The Perfect Blend for Marketing Success☕ Erika Olsen, Morning Brew Inc.Takeaway: Transform scattered data into structured marketing magic! Learn how to build a first-party data powerhouse, leverage custom events, and activate data for personalized engagement. Winning Strategies: How the NHL & PGA of America Use Data-Driven Marketing to Engage Fans🏆 Aileen Berran, NHL & Fahaad Zahid, PGA of AmericaTakeaway: Sports, entertainment, or beyond, learn how the big leagues use data to boost fan engagement, drive loyalty, and increase revenue (without breaking a sweat). Using the Iterable AI Suite to Power Mobile Messaging🤖 Adrian Rohr, VP, Marketing, FableticsTakeaway: Say goodbye to manual messaging mayhem and let AI take the wheel! Discover how Iterable AI is op

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jdefs321
Deja
DejaIterable Employee
published in All things Activate
Activate Win a Trip Post 4: Beyond Buzzwords The Future of Marketing is PersonalActivate

Win a VIP Trip to Activate Summit 2025Want to attend Activate Summit 2025 in San Jose, CA (April 1-3)? We’re sending TWO lucky Iterable customers on a VIP trip to the biggest customer engagement event of the year! Haven’t entered yet? There’s still time! Check out the announcement post for all the details on how you can qualify.📅 Tuesdays and Thursdays just got better! Check out new community posts for fresh insights, discussions, and updates. Keeping the Human Touch in Modern MarketingLeaning into the Transform Your Strategy track, one of our sessions at Activate Summit will explore how today’s top brands are balancing automation with authenticity to create more impactful, human-centered marketing.Marketers love their buzzwords, but do customers? 🤔 In a world overflowing with jargon and robotic messaging, the brands that stand out are the ones that communicate with authenticity and real human connection.It’s not just about what you say but how you say it. Whether it's a conversation

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Deja
DejaIterable Employee
published in All things Activate
Activate win a trip! Post 2: AI, Allie K. Miller & Your chance to be at ActivateActivate

Win a VIP Trip to Activate Summit 2025This week we kicked off Activate win a trip, where TWO Iterable customers will win a VIP trip to San Jose, CA, for Activate (April 1-3)! Haven’t entered yet? Check out the announcement post to learn how to qualify and enter for your chance to win! The Future of AI with Allie K. MillerActivate Summit 2025 is taking things to the next level with a keynote speaker who’s shaping the future of AI. Meet Allie K. Miller, CEO of Open Machine and Fortune 500 AI Advisor! As a leading voice in artificial intelligence, Allie has advised top machine learning researchers, global leaders, and Fortune 500 companies. Recognized as one of Award Magazine’s Top 50 Women in Tech, she is driving AI innovation and helping businesses harness its full potential. This April, she’s bringing her expertise to Activate Summit! 🔥 5 reasons we’re excited to welcome Allie to the Activate stage:AI Powerhouse: As CEO of Open Machine and a Fortune 500 AI advisor, Allie has guided to

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Deja
DejaIterable Employee
published in All things Activate
Activate win a trip! Post 3: Step into a Brave New World of Marketing 🛡️

Win a VIP Trip to Activate Summit 2025There’s still time to enter our Win a Trip to Activate giveaway! TWO Iterable customers will receive a VIP trip to San Jose, CA, for Activate (April 1-3). Check out the announcement post and see how you can qualify!📅 Community posts go live every Tuesday and Thursday! Be sure to check in for fresh discussions and updates.Brave New World, Brave New Leaders  Many of us watched Sam Wilson take up the shield this weekend in Captain America: Brave New World. His journey proves that leadership isn’t about superpowers, it’s about elevating strategy, sharpening your expertise, and growing into the leader you’re meant to be.Marketing requires the same mindset. Bold strategies, hands-on expertise, and continuous growth set industry leaders apart. At Activate Summit, we’re diving into exactly that, helping you transform your approach, refine your skills, and expand your impact.🔥 Here are our three session tracks and a sneak peek at some of the sessions you

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Deja
DejaIterable Employee
posted in All things Activate
We’re offering 30 Activate networking passes, apply today!

Marketing careers take unexpected turns, but community and connections can help! If you or someone you know has been impacted by recent layoffs, we want to support you.Iterable is offering 30 complimentary networking passes to Activate Summit, giving marketers the opportunity to connect, learn, and grow in person.At Activate Summit, you’ll gain valuable insights, sharpen your skills, and network with hundreds of marketing professionals, all at no cost to you.The details:Who’s eligible? Marketers affected by recent layoffs What’s included? A fully covered networking pass to Activate Summit Why apply? Meet industry experts, explore career opportunities, and expand your network Apply Here: Networking pass application Deadline to Apply: March 25, 2025Feel free to spread the word!Pro tip, click the “Share” button below to easily post this opportunity on your social media pages and help more marketers connect! 🚀

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Deja
Deja
DejaIterable Employee
posted in All things Activate
Here’s your first look at Activate Summit 2025 sessions! 🔍👀

Get ready! Activate Summit 2025 is coming April 1 to 3 in San Jose, CA, and we’re giving you an exclusive first look. 🎉 Here’s a sneak peek of the tracks we have in store: 🎯 Transform Your StrategyGain fresh perspectives on how to stay ahead of industry trends, embrace emerging technology, and build marketing strategies that truly stand out. Sessions include:“Iterable Fast with Experimentation” “Kill the Buzzwords: How to Cut Through the Noise” More sessions to be announced soon  📊 Upskill with IterableTake your marketing expertise to the next level with hands-on insights designed to help you create sophisticated, data-driven campaigns. Sessions include:“Building Your Data Foundation” “Advanced Deliverability Tactics for the Modern Inbox” More sessions coming soon  🚀 Power Your Professional GrowthDevelop the skills and mindset needed to lead with confidence, embrace AI and automation, and create lasting impact. Sessions include:“AI Tools You Should Be Using Today” “Fostering High-P

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Deja
Deja
DejaIterable Employee
published in All things Activate
Act Fast: Activate Summit 2025 Flash Sale Ends Jan 31!Activate

Forget the music festivals, Activate Summit 2025 is where the real headliners are. Our lineup is stacked with marketing leaders who are redefining the game, including Adrian Rohr (Fabletics), Krish Sailam (Nextdoor), and Ken Pecca (Forbes Advisor). Ready to be inspired by their bold strategies and data-driven success stories? Flash Sale ends January 31, 2025Don’t forget to get your full conference pass for just $199, or include workshops for $399. These prices won’t last, so don’t miss your chance to attend the ultimate marketing event of the year at a fraction of the cost. 📅 When: April 1 to 3, 2025 📍 Where: San Jose, CA 🎟 Grab Your Ticket before the sale ends!

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Deja
Deja
DejaIterable Employee
published in All things Activate
New Year, New Era: Activate Summit 2025 is Here!Activate

This year’s theme says it all: "The Old Way of Marketing is Extinct. A New Era Has Arrived." Smarter, data-driven, hyper-personalized strategies are no longer optional, they’re the future. Activate Summit 2025 is your gateway to mastering them.Here’s the Scoop📅 When: April 1 to 3, 2025 📍 Where: San Jose, CA 🎟️ Who Should Attend: Marketers, innovators, and leaders looking to transform their strategies with smarter, data-driven approaches.What to Expect:🌟 Inspiring Speakers: Learn from marketing leaders like Adrian Rohr (Fabletics), Fahad Zahid (PGA of America), Ken Pecca (Forbes Advisor), Krish Sailam (Nextdoor), Rachel Kamel (Zwift) and more. 🎯 Actionable Takeaways: Walk away with real-world strategies you can implement immediately. ✍️ Hands-On Workshops: Dive deeper into marketing innovation with expert-led sessions including the Iterable Foundations Workshop, Iterable AI Workshop, and Iterable Masterclass tailored to all experience levels. 🤝 Unmatched Networking: Connect with i

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Deja
Sarah
SarahIterable Employee
published in All things Activate
Early bird registration now open for Activate Summit 2024!

Thought-provoking topics. Incredible speakers. Countless opportunities to connect. These are just some of the things that make Activate Summit the marketing conference you can’t afford to miss. And with our hybrid event model, it’s easier than ever to attend. This time at Activate Summit, we’ll dive deep into how Iterable, AI, and a good cross-channel strategy can simplify the process of making a joyful experience for customers. So register now for Early Bird tickets. It’s $399 for the conference and workshops or $199 for the conference only. Prices go up to $799 and $599 on December 15th—so act fast.Register for Activate here.

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Sarah
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Deja DIterable Employee
published in All things Activate
We are less than 1 week away from Activate Summit!

Join us for incredible keynotes, sessions, and roundtables. Learn from the masters, network, and meet potential customers. Secure your spot today!

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Deja DIterable Employee
published in All things Activate
One of the most innovative and awarded CMOs in the game is coming to Activate!

What do Amazon Prime Video & Studios, M.A.C. Cosmetics, and COVERGIRL have in common? Their marketing teams were all helmed by our acclaimed Activate Summit Keynote Speaker: Ukonwa Kuzi-Orizu Ojo! We’re thrilled to announce this year’s Keynote Speaker, Founder/CEO of Zaia Ventures, and former Global CMO of Amazon Prime Video & Studios: Ukonwa Kuzi-Orizu Ojo. During her tenure at Amazon, Ojo and her team delivered the best performance in Prime Video history. She led a significant acceleration in customer acquisitions, launched 8 of the top 10 shows, and achieved record levels of marketing investment efficiency. She’s been on more Game-changer, Change-maker, and Trailblazer lists than we can fit into this email. Suffice it to say, Ojo is a true catalyst of marketing innovation whose leadership has transformed beloved brands, products, and businesses. You won’t want to miss Ojo’s advice on maintaining a culture of creativity and innovation in times of tight budgets and turmoil. Buy your t

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