General Announcements

We’re officially halfway through our Moments-Based Marketing series— and each step has been building toward this one. Step 1 gave us the data. Step 2 reimagined our journeys. And now—Step 3—introduces the layer that brings personalization to life: ✨ content that can scale. Because even with rich data and smart, adaptive journeys, everything collapses if the content can’t keep up. In Step 3, we dug into the one thing every marketer wishes they had more of: content that scales without burning out your team.  

The finalists are officially in, and wow… this year’s creativity is next-level. From real-time personalization to human-centered storytelling, these marketers are setting the standard for what’s possible when creativity meets technology.Thank you to everyone who submitted their work. This was our biggest year yet for submissions, and the level of innovation blew us away!  Most Inspiring Switch to IterableALG Vacations, ATG Entertainment, and REI Co-opBest AI-powered Customer ExperienceJoybird, Fabletics, and Morning BrewBest Data ActivationWolt, Nextdoor, and Life TimeBest Cross-channel OrchestrationFindmypast, Rue Gilt Groupe, amd Prosper MarketplaceMarketing MVP of th

 It’s tiiiiiiiimeeeeee!Mariah’s thawed, the cocoa’s hot, and the Plaza Express is boarding! ☕❄️ Hop aboard the Plaza ExpressThis season, the Plaza Express is making special stops all across the Iterable Plaza — from community challenges and giveaways to year-end reflections and holiday prep tips. It’s your one-stop guide to everything festive happening in the community this month!And the first stop? Our Reviewer’s Workshop, kicking of the ‘Tis the Season to Share a Review Challenge!  Reviewer’s Workshop: Your first stop on the Plaza Express ✨We’re reaching out to our community to he

Scribd—the digital reading company behind Everand, Slideshare, and Fable—set out to do more than attract new users. They wanted to keep readers engaged, turning first-time visitors into lifelong learners.But scaling personalized engagement across millions of readers and multiple brands was no easy read. Their data pipeline slowed every update, and launching new campaigns often meant weeks of back-and-forth between teams.That’s when Scribd rewrote the story with Iterable’s Smart Ingest, AI, and Embedded Messaging—transforming data challenges into moments of meaningful connection.Scribd

Marketers have been building journeys for years. Okay, maybe not for 84 years, but let’s be honest — it’s about time journeys start building themselves!In Step 2 of our Moments-Based Marketing series, we explored how to finally let those journeys build themselves, learning, adapting, and evolving with every customer action. Jeanette Woodburn (Senior Marketing Operations Manager, Iterable), Mara Cohen (CRM Manager, ATG Entertainment), and Steven Aldrich (SVP of Marketing Services, Ragnarok

Marketers love talking about data — but few are actually using it.In Step 1 of our Moments-Based Marketing series, we partnered with Nate Wardwell from Hightouch and Aoife O’Driscoll from WHOOP to show what it really takes to build a flexible, future-ready data foundation for intelligent, real-time marketing.WHOOP, the 24/7 wearable health and fitness coach, showed how even data-rich brands can get stuck when access is limited and activation relies on engineering.  They redesigned their stack and went from relying on anal

Marketing’s comfort zone? Gone. AI lit the match, privacy poured the fuel, and data gravity pulled it all together. The result? A marketing landscape that’s faster, smarter, and far less forgiving to teams stuck in yesterday’s playbook.In Iterable’s latest blog post, Holly Clare unpacks Snowflake’s 2025 Marketing Data Report, and it’s a wake-up call for every marketer still relying on yesterday’s stack.Here’s the short version (take notes!):  1. AI

Wolt, the Helsinki-based delivery tech company operating in 30+ countries, had a tall order: how do you keep campaigns personal when you’re catering to both B2B and B2C segments at a massive global scale?  Their top priority? Turning brand-new users into loyal customers within the first 30 days.The reality? Personalization at global scale wasn’t easy. Hours wasted cloning templates. Painful manual localization. Hundreds of campaigns just to keep up across 30+ countries. Instead of settling, Wolt rebuilt their marketing engine with

If you think your emails will magically reach inboxes during peak season, think again. Mailbox providers are on high alert in November, and only the best-prepared brands make it through unscathed.In our latest webinar, our deliverability experts Justin Foulk, Steve Duff, and Ashlyn East exposed the truth about holiday sending, and how to protect your messages when the stakes (and volumes) are sky-high. Arm yourself with our deliverability do’s & don’ts before BFCM hits! Catch the Recap Video Key Takeaways  Infrastructure & Warm-Ups = Your Golden Ticket Your emails can’t sprint if your foundation is shaky. Start domain & IP warm-ups before the rush so your biggest sends glide past provider filters instead of getting stuck at the gate. List Quality & Segmentation = Inbox Insuranc

Lights. Camera. Iterable in Action. Over the past few weeks, you’ve stepped up to the stage, hit “record,” and dropped demos in the Iterable in Action: Demo Challenge that wowed us with creativity, strategy, and serious marketing power.You didn’t just show how Iterable works, you showed how you make it work. From clever automations to jaw-dropping customer moments, your demos proved why this community is full of innovators.  Demo Challenge Winners Announced: Now Playing at #1Stealing the spotlight and topping the charts, congratulations to o

 And the Expie goes to… maybe YOU! 🏆✨Step aside, Hollywood, because it’s YOUR moment in the spotlight. We’re excited to announce that submissions for the 2025 Iterable Expie Awards are officially open! 🏆 These awards are all about celebrating YOU, the incredible marketers who are using Iterable to create customer experiences that inspire, delight, and drive results. Whether you’re experimenting with AI, orchestrating seamless cross-channel journeys, or taking bold creative risks, your story deserves to be recognized. Winners will receive a VIP trip to Activate 2026, plus t

If your customer engagement stops at email, you’re missing key moments. Today’s consumers expect connected, relevant experiences, whether they’re in their inbox, on mobile, or inside your app. In our latest Iterable Unboxed, we pulled back the curtain on what cross-channel marketing really looks like in action across Email, Embedded Messaging, SMS, and WhatsApp. Catch the Highl

The Zebra’s data infrastructureThe Zebra, the nation’s leading car insurance marketplace, refused to settle for slow data and sluggish campaigns. and the results speak for themselves. Here’s what happened when they built a faster, smarter stack with Iterable, Snowflake, and Hightouch:Policy purchase conversions jumped 25% 📈 Campaign creation time dropped from 3+ months to just a couple of days ⚡ Data sync frequency improved from once every 6 months to once a day 🔄 Open rates rose 15% using AI-powered subject lines with Iterable Copy Assist ✨ 

Get ready to dip your brushes into the canvas of customer experience! At Iterable, we believe every marketer is an artist crafting unique and engaging customer journeys. Now it's time to unveil your work.We're thrilled to invite you to participate in our Iterable in Action: Demo Challenge! This is your chance to showcase your Iterable creations, inspire our vibrant community, and snag some truly fantastic prizes. How to Participate:Your Artistic ProcessIdentify Your Iterable Masterpiece: Think of an Iterable use case you're proud of. A journey such as onboarding, win back, or abandoned cart. An Iterable AI application or a creative campaign like Cyber Monday, Black Friday, or end of season that delivered results. Need a little inspiration? Here’s an example to spark your creativit

AI isn’t just a shiny new tool, it’s a whole new way to work. But the truth is, most marketing teams aren’t using it to its full potential.We promise this isn’t just another “AI will change everything” headline, we’ve boiled it down to 4 practical steps you can actually take to make AI work for your marketing.And here’s the kicker:63% of a marketer’s day is still spent on tasks that could be automated 📉 74% of companies struggle to scale value from their AI investments 📊 67% of marketers say lack of training is their top barrier 📚 Trying to keep upIt’s not that AI isn’t working, it’s that our workflows haven’t caught up. That’s why we created