General Announcements

Lights. Camera. Iterable in Action. Over the past few weeks, you’ve stepped up to the stage, hit “record,” and dropped demos in the Iterable in Action: Demo Challenge that wowed us with creativity, strategy, and serious marketing power.You didn’t just show how Iterable works, you showed how you make it work. From clever automations to jaw-dropping customer moments, your demos proved why this community is full of innovators.  Demo Challenge Winners Announced: Now Playing at #1Stealing the spotlight and topping the charts, congratulations to our Demo Challenge stars: @jiangyi Wang, ​@Jake Bodmer, and ​@Erin Cook! 🏆 The Sequel Awaits…The Demo Challenge might be wrapped, but the fun doesn’t stop here. Iterable’s annual Expie Awards are officially open for submissions! Whether you led a bold pivot, used AI to fuel smarter journeys, or crafted campaigns that turned heads,  this is your chance to shine on the biggest stage.📥 Submit your Expie Award nomination hereStay in the Plaza Spotlight

The Zebra’s data infrastructureThe Zebra, the nation’s leading car insurance marketplace, refused to settle for slow data and sluggish campaigns. and the results speak for themselves. Here’s what happened when they built a faster, smarter stack with Iterable, Snowflake, and Hightouch:Policy purchase conversions jumped 25% 📈 Campaign creation time dropped from 3+ months to just a couple of days ⚡ Data sync frequency improved from once every 6 months to once a day 🔄 Open rates rose 15% using AI-powered subject lines with Iterable Copy Assist ✨ Marty (Zebra) from Madagascar movieYes really, Marty! From bottleneck to breakthrough, The Zebra shows what’s possible when marketing runs at the speed of your customer.Ready to cut your campaign timelines today? Learn from The Zebra’s story. 

Get ready to dip your brushes into the canvas of customer experience! At Iterable, we believe every marketer is an artist crafting unique and engaging customer journeys. Now it's time to unveil your work.We're thrilled to invite you to participate in our Iterable in Action: Demo Challenge! This is your chance to showcase your Iterable creations, inspire our vibrant community, and snag some truly fantastic prizes. How to Participate:Your Artistic ProcessIdentify Your Iterable Masterpiece: Think of an Iterable use case you're proud of. A journey such as onboarding, win back, or abandoned cart. An Iterable AI application or a creative campaign like Cyber Monday, Black Friday, or end of season that delivered results. Need a little inspiration? Here’s an example to spark your creativity!     Record Your Demo (No Editing Needed!): Create a short 3-5 minute video (Loom, Zoom, etc.) walking through your strategy, build, and results.    Submit Your Creation: Upload via this form or email commu

AI isn’t just a shiny new tool, it’s a whole new way to work. But the truth is, most marketing teams aren’t using it to its full potential.We promise this isn’t just another “AI will change everything” headline, we’ve boiled it down to 4 practical steps you can actually take to make AI work for your marketing.And here’s the kicker:63% of a marketer’s day is still spent on tasks that could be automated 📉 74% of companies struggle to scale value from their AI investments 📊 67% of marketers say lack of training is their top barrier 📚 Trying to keep upIt’s not that AI isn’t working, it’s that our workflows haven’t caught up. That’s why we created Your Checklist for Unlocking the Power of AI, a practical, 4‑step guide to help you close the gap between AI hype and real‑world results.So… where do you stand today? Once you vote, be sure to see the 4 steps that will help you:Reshape your operating model around AI Activate real-time decisioning Scale modular content with precision Build a cul

After a month of incredible summer conversations, we’re shifting into holiday mode! Black Friday and Cyber Monday (BFCM) are fast approaching, and marketers everywhere are rethinking how they show up during the most competitive time of year. (Yep.. November is just over 4 months away! ⏰)We’re gathering insights from the Iterable community on what’s working, what’s changing, and what marketers are moving away from ahead of BFCM 2025. Your take could help spark ideas, spotlight emerging trends, and help others shape a standout season! We’ll feature key insights in an upcoming blog post to spotlight hot takes from our community. 💸 Bonus: Two participants who contribute by the deadline will be randomly selected to win a $25 e-gift card (winner's choice via gifting platform—local currency equivalent where available). Share your take and get inspired! Your experience could shape how others plan for a standout season.Answer any (or all!) of these questions in the comments by July 28!What out

Iterable’s Summer Camp is officially closed, and we’re not crying, you’re crying! Over the past few weeks, you embraced the spirit of moments-based marketing, turning everyday interactions into meaningful customer touchpoints.From sparking personalized experiences to sharing creative summer strategies, this community showed up with imagination and serious camper energy. The tents are zipped, the fire’s down to embers, and the winners? Let’s get to it! 🔥🏕️ Here’s How Some Campers Brought Moments-Based Marketing to Life: ​@Angie Pilkington envisioned a "first bake" onboarding experience for Ooni oven users, using AI and even weather data to send timely, personalized recipes and nudges like, "It's sunny tomorrow, ready for a pizza party?" That's personalization with sizzle! ​@Jake Bodmer aimed to personalize the onboarding experience for streaming users by immediately recommending titles they were likely to enjoy. His objective was to engage new users early and often, using behavioral

Grab Prizes in Iterable’s Summer Camp Challenge Summer Camp is in session at the Moment Makers Lodge! From June 2–30, join the fun in Iterable’s Summer Camp Challenge with weekly themes, bite-sized activities, and creative marketing prompts. Complete them to earn entries toward weekly prizes 🎉, Summer Camp Cabin Chat bundles 🎁, and Grand prize bundles 🏆!  Summer Camp Check-InWeek 1: Campfire Kickoff Complete the Activity (Early Moments Edition) Earn 5 entries Answer the Camper Prompt (Hey Nova) Earn 1 entry Week 2: Trail Tales & Reviews Complete the Activity (Feedback-Fueled Moments) Earn 5 entries Answer the Camper prompt (Signals We Follow) Earn 1 entry Answer the Camp Counselor Bonus prompt (Summer Focus) Earn 2 bonus entries Week 3: Love (Iterable Referrals) Island Complete the Activity (Make the Match) Earn 5 entries Answer the Camper Prompt (My Data Type) Earn 1 entry Answer the Camp Counselor Bonus prompt below (Personalization in Action) Earn 2 bonus entries Still

Grab Prizes in Iterable’s Summer Camp Challenge Summer Camp is in session at the Moment Makers Lodge! From June 2–30, join the fun in Iterable’s Summer Camp Challenge with weekly themes, bite-sized activities, and creative marketing prompts. Complete them to earn entries toward weekly prizes 🎉, Summer Camp Cabin Chat bundles 🎁, and Grand prize bundles 🏆!  Summer Camp Check-InWeek 1: Campfire Kickoff Complete the Activity (Early Moments Edition) Earn 5 entries Answer the Camper Prompt (Hey Nova) Earn 1 entry Week 2: Trail Tales & Reviews Complete the Activity (Feedback-Fueled Moments) Earn 5 entries Answer the Camper prompt (Signals We Follow) Earn 1 entry Answer the Camp Counselor Bonus prompt (Summer Focus) Earn 2 bonus entries Week 3: Love (Iterable Referrals) Island Complete the Activity (Make the Match) Earn 5 entries Answer the Camper Prompt below (My Data Type) Earn 1 entry Still catching up? There’s still time, activities and prompts are open through June 30, so don

Pack your bags because this June we’re heading to summer camp, and you're invited!Okay, well, for Iterable’s Summer Camp, you don’t have to pack (or overpack like Will). This digital camp delivers marketing strategy, creativity, and prizes, minus the mosquitoes!Grab your seat at Summer Camp 🏕️Welcome to the Moment Makers Lodge, a summer camp challenge designed to help spark fresh ideas, connect with marketers, and discuss strategies for creating moments-based marketing. From Monday, June 2 – 30, 2025, you’ll take on weekly summer-themed, marketing-inspired activities and prompts to earn entries for a chance to win weekly prizes and epic end-of-camp giveaways. 🏆 Winners will be announced on Monday, July 7, 2025.So grab your seat, your favorite drink, and welcome to summer camp! How to QualifyBe a current Iterable customer ✅  Be 18 years or older (or the age of majority in your state) ✅  Be a member of Iterable Plaza ✅. Join here if you’re not already a member!   How to ParticipateEarn

Grab Prizes in Iterable’s Summer Camp Challenge Summer Camp is in session at the Moment Makers Lodge! From June 2–30, join the fun in Iterable’s Summer Camp Challenge with weekly themes, bite-sized activities, and creative marketing prompts. Complete them to earn entries toward weekly prizes 🎁, and Grand prize bundles 🏆!  The tents are zipped, the fire’s crackling, and it’s your final chance to complete the Iterable Summer Camp Challenge! We’ve packed this month with bite-sized activities, creative prompts, and meaningful marketing moments. Each one earns you entries for awesome rewards, and you don’t have to complete them all to qualify.All 10 prompts and activities are now posted below! To be eligible for prizes, be sure to complete your responses by Monday, June 30, 2025 at 11:59 PM PT. 🏆 Winners will be announced on Monday, July 7, 2025!             Week 1 is live 🔥                Week 2 is live 🥾             Week 3 is live 🏝️             Week 4 is live 🎒  Summer Camp Checkl

Grab Prizes in Iterable’s Summer Camp Challenge Summer Camp is in session at the Moment Makers Lodge! From June 2–30, join the fun in Iterable’s Summer Camp Challenge with weekly themes, bite-sized activities, and creative marketing prompts. Complete them to earn entries toward weekly prizes 🎉, Summer Camp Cabin Chat bundles 🎁, and Grand prize bundles 🏆!  Summer Camp Check-InWeek 1: Campfire Kickoff Complete the Activity (Early Moments Edition) Earn 5 entries Answer the Camper Prompt (Hey Nova) Earn 1 entry Week 2: Trail Tales & Reviews Complete the Activity (Feedback-Fueled Moments) Earn 5 entries Answer the Camper prompt (Signals We Follow) Earn 1 entry Answer the Camp Counselor Bonus prompt (Summer Focus) Earn 2 bonus entries Still catching up? There’s still time, activities and prompts are open through June 30, so don’t roll up your sleeping bag just yet!              Week 1 is live 🔥                Week 2 is live 🥾  Week 3: Love (Iterable Referrals) Island (Activity) 

Grab Prizes in Iterable’s Summer Camp Challenge Summer Camp is in session at the Moment Makers Lodge! From June 2–30, join the fun in Iterable’s Summer Camp Challenge with weekly themes, bite-sized activities, and creative marketing prompts. Complete them to earn entries toward weekly prizes 🎉, Summer Camp Cabin Chat bundles 🎁, and Grand prize bundles 🏆!  Summer Camp Check-InWeek 1: Campfire Kickoff Complete the Activity (Early Moments Edition) Earn 5 entries Answer the Camper Prompt (Hey Nova) Earn 1 entry Week 2: Trail Tales & Reviews Complete the Activity (Feedback-Fueled Moments) Earn 5 entries Answer the Camper prompt (Signals We Follow) Earn 1 entry Answer the Camp Counselor Bonus prompt (Summer Focus) Earn 2 bonus entries Week 3: Love (Iterable Referrals) Island Complete the Activity (Make the Match) Earn 5 entries Answer the Camper Prompt (My Data Type) Earn 1 entry Answer the Camp Counselor Bonus prompt (Personalization in Action) Earn 2 bonus entries Week 4: Ch

Grab Prizes in Iterable’s Summer Camp Challenge Summer Camp is in session at the Moment Makers Lodge! From June 2–30, join the fun in Iterable’s Summer Camp Challenge with weekly themes, bite-sized activities, and creative marketing prompts. Complete them to earn entries toward weekly prizes 🎉, Summer Camp Cabin Chat bundles 🎁, and Grand prize bundles 🏆!  Summer Camp Check-InWeek 1: Campfire Kickoff Complete the Activity (Early Moments Edition) Earn 5 entries Answer the Camper Prompt (Hey Nova) Earn 1 entry Week 2: Trail Tales & Reviews Complete the Activity (Feedback-Fueled Moments) Earn 5 entries Answer the Camper prompt (Signals We Follow) Earn 1 entry Answer the Camp Counselor Bonus prompt below (Summer Focus) Earn 2 bonus entries Still catching up? There’s still time, activities and prompts are open through June 30, so don’t roll up your sleeping bag just yet!              Week 1 is live 🔥                Week 2 is live 🥾                    Camp Counselor Bonus Prompt

Grab Prizes in Iterable’s Summer Camp Challenge Summer Camp is in session at the Moment Makers Lodge! From June 2–30, join the fun in Iterable’s Summer Camp Challenge with weekly themes, bite-sized activities, and creative marketing prompts. Complete them to earn entries toward weekly prizes 🎉, Summer Camp Cabin Chat bundles 🎁, and Grand prize bundles 🏆!  Summer Camp Check-InWeek 1: Campfire Kickoff Complete the Activity (Early Moments Edition) Earn 5 entries Answer the Camper Prompt (Hey Nova) Earn 1 entry Week 2: Trail Tales & Reviews Complete the Activity (Feedback-Fueled Moments) Earn 5 entries Answer the Camper prompt (Signals We Follow) Earn 1 entry Answer the Camp Counselor Bonus prompt (Summer Focus) Earn 2 bonus entries Week 3: Love (Iterable Referrals) Island Complete the Activity (Make the Match) Earn 5 entries Answer the Camper Prompt (My Data Type) Earn 1 entry Answer the Camp Counselor Bonus prompt (Personalization in Action) Earn 2 bonus entries Week 4: Ch

Grab Prizes in Iterable’s Summer Camp Challenge Summer Camp is in session at the Moment Makers Lodge! From June 2–30, join the fun in Iterable’s Summer Camp Challenge with weekly themes, bite-sized activities, and creative marketing prompts. Complete them to earn entries toward weekly prizes 🎉, Summer Camp Cabin Chat bundles 🎁, and Grand prize bundles 🏆!  Summer Camp Check-InIf you completed both the week 1 Activity and Camper Prompt, you’ve officially earned your digital Campfire Kickoff Camp Card! Still catching up? There’s still time, activities and prompts are open through June 30, so don’t roll up your sleeping bag just yet. But don’t wait, each week is a chance to earn entries and snag prizes!           Week 1 Complete  ✅                                                                                                                                        Week 2: Trail Tales & Reviews (Activity)This week’s theme is Trail Tales & Reviews, those signals, reviews, or momen

Grab Prizes in Iterable’s Summer Camp Challenge Summer Camp is in session at the Moment Makers Lodge! From June 2–30, join the fun in Iterable’s Summer Camp Challenge with weekly themes, bite-sized activities, and creative marketing prompts. Complete them to earn entries toward weekly prizes 🎉, Summer Camp Cabin Chat bundles 🎁, and Grand prize bundles 🏆!  Summer Camp Check-InWeek 1: Campfire Kickoff Complete the Activity (Early Moments Edition) Earn 5 entries Answer the Camper Prompt (Hey Nova) Earn 1 entry Week 2: Trail Tales & Reviews Complete the Activity (Feedback-Fueled Moments) Earn 5 entries Answer the Camper prompt below (Signals We Follow) Earn 1 entry Still catching up? There’s still time, activities and prompts are open through June 30, so don’t roll up your sleeping bag just yet. But don’t wait, each week is a chance to earn entries and snag prizes!           Week 1 is live 🔥                   Week 2 is live 🥾                    Week 2: Trail Tales & Reviews

Grab Prizes in Iterable’s Summer Camp Challenge Summer Camp is in session at the Moment Makers Lodge! From June 2–30, join the fun in Iterable’s Summer Camp Challenge with weekly themes, bite-sized activities, and creative marketing prompts. Complete them to earn entries toward weekly prizes 🎉, Summer Camp Cabin Chat bundles 🎁, and Grand prize bundles 🏆! Summer Camp Check-InWeek 1: Campfire Kickoff Complete the Activity (Early Moments Edition) Earn 5 entries Answer the Camper prompt below (Hey Nova) Earn 1 entry Still catching up? There’s still time, activities and prompts are open through June 30, so don’t roll up your sleeping bag just yet. But don’t wait, each week is a chance to earn entries and snag prizes!           Week 1 is live 🔥                                     Week 1: Campfire Kickoff (Camper Prompt) 🔥Welcome back, campers! I loved reading everyone’s responses to the week 1 activity. You all sparked some seriously smart takes on personalizing customer moments!  Week

Grab Prizes in Iterable’s Summer Camp Challenge Summer Camp is in session at the Moment Makers Lodge! From June 2–30, join the fun in Iterable’s Summer Camp Challenge with weekly themes, bite-sized activities, and creative marketing prompts. Complete them to earn entries toward weekly prizes 🎉, Summer Camp Cabin Chat bundles 🎁, and Grand prize bundles 🏆! Week 1: Campfire Kickoff (Activity)🔥Welcome, campers, to Week 1 of Iterable’s Summer Camp Challenge! We’re kicking things off around the virtual campfire with a focus on customer moments, those timely, meaningful interactions that truly stick.With the upcoming launch of Iterable Nova, your AI agent for moments-based marketing, we’re here to help you spot and shape these powerful moments. So grab your seat by the campfire, it’s time to dive into an activity to spark ideas and creative thinking. Let’s get into the week 1 activity! 🔥 Week 1: Campfire Kickoff camp card 🏕️ Set the Scene:These early customer moments are packed with pot

Reach billions worldwide. Boost engagement. Simplify your stack. 💬Heads up, marketers! We’ve got some HUGE news, WhatsApp is now natively integrated into Iterable! This powerful new addition lets you connect with your audience in real time through one of the world’s most popular messaging apps. 🚀 Why This Matters With 2 billion+ active users across the globe and engagement rates as high as 98%, WhatsApp is a must-have in your cross-channel strategy. And now, it's available natively, no workarounds, no silos.You can now manage WhatsApp, email, SMS, push, and more in one place, all within Iterable. 🌍💬 ✨ What You Can Do Streamline your workflows: manage WhatsApp, email, SMS, push & more from one centralized platform. Unlock a unified customer view: use real-time data to personalize every interaction and segment smarter. Build impactful cross-channel journeys: create seamless, coordinated experiences your customers will love.   🌟 Don’t Miss Out!  WhatsApp is where your custome

What an incredible five days it’s been! A heartfelt thank you to everyone who joined in the fun, shared their holiday spirit, and made this celebration truly unforgettable. Your creativity, enthusiasm, and festive energy brought so much joy to Iterable Plaza.Missed some of the highlights? You can catch up on all the fun with our recap.Drumroll, please... 🎉 It’s time to reveal the winners of Iterable’s 5 Days of Holiday Cheer! 🏆 Grand Prize WinnersCongratulations to our grand prize winners:$500 eGift Card to a vendor of your choice. @Abbie Rechsteiner OD  $300 eGift Card to a vendor of your choice. ​@JNRoberts616  $100 eGift Card to a vendor of your choice. ​@bgeurkink 🎁 Holiday Gift Prize WinnersCongratulations to our Holiday Gift prize winners, who will each receive a gift from the Iterable Holiday Gifting Guide or a $100 Charity Choice Gift Card to donate to a cause that matters to you.​@ambermpalacio  ​@Madison McKone  ​@Ryan Glanzer  ​@Anthony Aurrichio  ​@sophiebrandeis 📧 Your