General Announcements

Jump Into Iterable’s Festive Five (Dec. 8 - 12) ❄️Here we are — the final day of  Iterable’s Festive Five (Dec 8 - 12)! This week has been packed with wins, insights, recharge rituals, and brilliant moments-based strategies. Thank you to everyone who’s been sharing, connecting, and making the Plaza feel merry and bright all week long.⏰ And if you’re just joining now — you still have time! All 5 daily questions remain open until Friday, December 12 at 11:59 PM PST!  🏆 Winners will be announced on Wednesday, December 17! Day 5 of 5: Daily Question ❄️ To wrap up this year’s Festive Five, we’re looking forward — toward learning, growth, and

Jump Into Iterable’s Festive Five (Dec. 8 - 12) ❄️Yesterday’s recharge ideas were incredible — from cold water plunges to walks and creative resets, this community knows how to take care of itself during the busiest season of the year. Now, we’re taking that refreshed energy and channeling it into Day 4.Thank you to everyone who jumped into Iterable’s Festive Five (Dec 8 - 12); and if you haven’t joined yet, you still can — all entries remain open through Friday!Day 4 of 5: Daily Question ❄️ You didn’t think we’d get through the Festive Five without talking about moments-based marketing, did you?Today, we’re turning up the volume on one of the biggest themes in m

Get Ready For Iterable’s Festive Five ❄️Guess what, Plaza friends — we’re back again to spread some holiday cheer! Say hello to Iterable’s Festive Five, five festive days of marketing questions, and five chances to win prizes from our Festive Five Prize Picks (or give back).From Monday, December 8 - Friday, December 12, you’ll unwrap a new themed prompt each day, with bonus entry days sprinkled in. Get ready for a week filled with reflection, connection, and seasonal inspiration.  How to participate 🤔 Eligibility:

Jump Into Iterable’s Festive Five (Dec. 8 - 12) ❄️We hit the halfway point! If Day 1 brought the wins and Day 2 lit things up with AI, today is all about taking a moment to recharge. Thank you to everyone who jumped into Iterable’s Festive Five (Dec 8 - 12); and if you haven’t joined yet, you still can — all entries remain open through Friday!

Jump Into Iterable’s Festive Five (Dec. 8 - 12) ❄️Wow — yesterday’s kickoff of Day 1 wins went off to a great start! From automated content journeys and catalog-powered personalization, to migrations, workflow wins, and first-year milestones… this community unwrapped some serious brilliance yesterday. Thank you to everyone who jumped into Iterable’s Festive Five (Dec 8 - 12); and if you haven’t joined yet, you still can — all entries remain open through Friday!Day 2 of 5: Daily Question ❄️ Now… we couldn’t

We’re kicking off Iterable’s Festive Five (Dec 8 - 12) with a little year-end sparkle — and there’s no better way to start than by unwrapping your 2025 wins!As the year winds down, it’s easy to forget just how much you shipped, solved, created, and improved. Today’s your moment to pause, look back, and celebrate the work that made this year shine. ✨ Day 1 of 5: Daily Question ❄️ What’s your Iterable win of

We’re officially halfway through our Moments-Based Marketing series— and each step has been building toward this one. Step 1 gave us the data. Step 2 reimagined our journeys. And now—Step 3—introduces the layer that brings personalization to life: ✨ content that can scale. Because even with rich data and smart, adaptive journeys, everything collapses if the content can’t keep up. In Step 3, we dug into the one thing every marketer wishes they had more of: content that scales without burning out your team.  

The finalists are officially in, and wow… this year’s creativity is next-level. From real-time personalization to human-centered storytelling, these marketers are setting the standard for what’s possible when creativity meets technology.Thank you to everyone who submitted their work. This was our biggest year yet for submissions, and the level of innovation blew us away!  Most Inspiring Switch to IterableALG Vacations, ATG Entertainment, and REI Co-opBest AI-powered Customer ExperienceJoybird, Fabletics, and Morning BrewBest Data ActivationWolt, Nextdoor, and Life TimeBest Cross-channel OrchestrationFindmypast, Rue Gilt Groupe, amd Prosper MarketplaceMarketing MVP of th

 It’s tiiiiiiiimeeeeee!Mariah’s thawed, the cocoa’s hot, and the Plaza Express is boarding! ☕❄️ Hop aboard the Plaza ExpressThis season, the Plaza Express is making special stops all across the Iterable Plaza — from community challenges and giveaways to year-end reflections and holiday prep tips. It’s your one-stop guide to everything festive happening in the community this month!And the first stop? Our Reviewer’s Workshop, kicking of the ‘Tis the Season to Share a Review Challenge!  Reviewer’s Workshop: Your first stop on the Plaza Express ✨We’re reaching out to our community to he

Scribd—the digital reading company behind Everand, Slideshare, and Fable—set out to do more than attract new users. They wanted to keep readers engaged, turning first-time visitors into lifelong learners.But scaling personalized engagement across millions of readers and multiple brands was no easy read. Their data pipeline slowed every update, and launching new campaigns often meant weeks of back-and-forth between teams.That’s when Scribd rewrote the story with Iterable’s Smart Ingest, AI, and Embedded Messaging—transforming data challenges into moments of meaningful connection.Scribd

Marketers have been building journeys for years. Okay, maybe not for 84 years, but let’s be honest — it’s about time journeys start building themselves!In Step 2 of our Moments-Based Marketing series, we explored how to finally let those journeys build themselves, learning, adapting, and evolving with every customer action. Jeanette Woodburn (Senior Marketing Operations Manager, Iterable), Mara Cohen (CRM Manager, ATG Entertainment), and Steven Aldrich (SVP of Marketing Services, Ragnarok

Marketers love talking about data — but few are actually using it.In Step 1 of our Moments-Based Marketing series, we partnered with Nate Wardwell from Hightouch and Aoife O’Driscoll from WHOOP to show what it really takes to build a flexible, future-ready data foundation for intelligent, real-time marketing.WHOOP, the 24/7 wearable health and fitness coach, showed how even data-rich brands can get stuck when access is limited and activation relies on engineering.  They redesigned their stack and went from relying on anal

Marketing’s comfort zone? Gone. AI lit the match, privacy poured the fuel, and data gravity pulled it all together. The result? A marketing landscape that’s faster, smarter, and far less forgiving to teams stuck in yesterday’s playbook.In Iterable’s latest blog post, Holly Clare unpacks Snowflake’s 2025 Marketing Data Report, and it’s a wake-up call for every marketer still relying on yesterday’s stack.Here’s the short version (take notes!):  1. AI

Wolt, the Helsinki-based delivery tech company operating in 30+ countries, had a tall order: how do you keep campaigns personal when you’re catering to both B2B and B2C segments at a massive global scale?  Their top priority? Turning brand-new users into loyal customers within the first 30 days.The reality? Personalization at global scale wasn’t easy. Hours wasted cloning templates. Painful manual localization. Hundreds of campaigns just to keep up across 30+ countries. Instead of settling, Wolt rebuilt their marketing engine with

If you think your emails will magically reach inboxes during peak season, think again. Mailbox providers are on high alert in November, and only the best-prepared brands make it through unscathed.In our latest webinar, our deliverability experts Justin Foulk, Steve Duff, and Ashlyn East exposed the truth about holiday sending, and how to protect your messages when the stakes (and volumes) are sky-high. Arm yourself with our deliverability do’s & don’ts before BFCM hits! Catch the Recap Video Key Takeaways  Infrastructure & Warm-Ups = Your Golden Ticket Your emails can’t sprint if your foundation is shaky. Start domain & IP warm-ups before the rush so your biggest sends glide past provider filters instead of getting stuck at the gate. List Quality & Segmentation = Inbox Insuranc

Lights. Camera. Iterable in Action. Over the past few weeks, you’ve stepped up to the stage, hit “record,” and dropped demos in the Iterable in Action: Demo Challenge that wowed us with creativity, strategy, and serious marketing power.You didn’t just show how Iterable works, you showed how you make it work. From clever automations to jaw-dropping customer moments, your demos proved why this community is full of innovators.  Demo Challenge Winners Announced: Now Playing at #1Stealing the spotlight and topping the charts, congratulations to o

 And the Expie goes to… maybe YOU! 🏆✨Step aside, Hollywood, because it’s YOUR moment in the spotlight. We’re excited to announce that submissions for the 2025 Iterable Expie Awards are officially open! 🏆 These awards are all about celebrating YOU, the incredible marketers who are using Iterable to create customer experiences that inspire, delight, and drive results. Whether you’re experimenting with AI, orchestrating seamless cross-channel journeys, or taking bold creative risks, your story deserves to be recognized. Winners will receive a VIP trip to Activate 2026, plus t

If your customer engagement stops at email, you’re missing key moments. Today’s consumers expect connected, relevant experiences, whether they’re in their inbox, on mobile, or inside your app. In our latest Iterable Unboxed, we pulled back the curtain on what cross-channel marketing really looks like in action across Email, Embedded Messaging, SMS, and WhatsApp. Catch the Highl