General Announcements

It’s time to wrap up our 3-part series with Act III of the 2026 Customer Engagement Report. Act I: The Rise of the Apex Consumer 🧠 Act 2: The Myth of Marketing Progress ⏳ Act 3: Marketing’s Mandate: Adapt or Fall Behind 🚀Closing out this series with one big question:If customers have changed, and the old playbook isn’t holding up the same way…what actually needs to change on our side? The Customer Engagement Report 2026 So What Actually Needs to Change One line from the report really stuck out:“The future isn’t ten years out—it’s already taking shape.”Which is a bit of a wake-up call. This isn’t about what’s next. A lot of it is already here.Customers are moving faster and reacting in real time, but most marketing systems weren’t built for that pace.That’s where the gap starts to show.Adapting doesn’t mean doing more. It means operating differently. So what does that shift actually look like in practice? Where That Shift Actually Happens 1. Get smarter with every signal For a lot of

Well… we did it. Five steps. Five sessions. A lot of “wait, this is actually how it works?” moments.When we kicked off the Moments-Based Marketing series, we didn’t set out to create another framework. We wanted real conversations about what modern marketing actually looks like when it’s working.Turns out? It’s less about campaigns. And more about systems that power moments.We started with data, and ended with revenue.And somewhere in between, we rebuilt how modern marketing operates. Here’s what that journey looked like:Step 1 gave us the data. Step 2 rebuilt the system. Step 3 made it personal. Step 4 made it intelligent. Step 5 made it measurable.If you joined us live, you know the conversations went deep.If you missed a step? Don’t worry. We’ve got you.Here’s how the five pieces connect — and why they matter more together than apart.  Step 1: Build Your Data FoundationMove data. Move customers.WHOOP showed what’s possible when data is easy to access and activate. With a composable

 We’ve made it to Step 5—the final step in the Moments-Based Marketing series! And honestly, it’s the one that separates good strategy from real impact. You can have the cleanest stack, the smartest journeys, modular content, and AI in play—but if your strategy dies in a spreadsheet, none of it reaches customers (or revenue). That’s why Step 5 focused on turning moments-based strategy into revenue-critical action: faster execution, tighter feedback loops, and clearer alignment to business outcomes.In Step 5, we were joined by Tanya Littlefield (VP of Growth & Digital Marketing, Amplitude), Rachel Kamel (Director, Growth Marketing, Zwift), and Sebastian Cabrera (Sr. Mid-Market Customer Account Manager, Iterable), who all reinforced the same idea from different angles.As Tanya Littlefield put it,Execution is the hardest part. It’s not about setting something up and walking away — it’s about staying close to performance and adjusting when the data tells you to.  What this looks like i

Prosper Marketplace helps millions of people move forward financially, offering personal loans and credit products that support real financial decisions.Many of those decisions happen in-app. Before Iterable, Prosper’s messaging was spread across disconnected systems. Targeting was complex, updates were slow, and even small copy changes often required engineering support.That changed when Prosper put in-app messaging directly into marketers’ hands. Instead of pulling customers out of the product, the team leaned into the moment—turning everyday logins into high-intent opportunities.With Embedded messaging, the marketing team:Took full ownership of what customers see inside the product Updated messages instantly and targeted them with precision Delivered messages while customers were already engaged Eliminated engineering queues and release cycles The impact was immediate 📈15% lift in conversions 5% increase in personal loan originations Copy creation cut from a full day to minutes wit

ResortPass is redefining what a “stay” looks like—giving customers access to luxury pools, spas, and cabanas without booking a hotel room. But as they expanded across 250+ cities and 2,000+ properties, one challenge kept surfacing:How do you deliver location-perfect recommendations when your data is messy and engineering resources are limited?Instead of waiting, the ResortPass team checked in with Iterable—and built something smarter.Using Smart Ingest, Catalog, and a custom API, ResortPass created a preferred location engine that adapts in real time. By combining explicit data like zip code with behavioral signals like searches and bookings, their marketing team could finally meet customers exactly where they were—no engineering bottlenecks required. And the results? 🌴📍2x increase in audience coverage, unlocking more eligible recipients for promotions 30% increase in engagement, driving more directly attributable revenue A scalable, moments-based personalization strategy the marketi

We’re continuing our Moments-Based Marketing series—and Step 4 tackles one of the most important questions teams are facing right now: How to actually use AI day to day without losing clarity, confidence, or creativity.Quick rewind:Step 1 helped us get our data in order. Step 2 pushed us to rethink how we design journeys. Step 3 tackled content at scale.  In Step 4: Put AI to Work with Human-Led Expertise, the conversation shifted from AI potential to AI practice.We were joined by Shweta Puri, Sr. Product Manager, Marketing Technology at Nextdoor, Erin Kelsh, VP of Messaging Solutions & Innovation at Merkle, and Julia Erlandson Thiesen, Director of Product Management at Iterable  Shweta shared how Nextdoor uses AI as an assistive layer to help teams move faster, surface insights, and improve relevance—while keeping humans firmly in control. Erin brought the agency perspective, emphasizing that AI only creates value when it’s operationalized, embedded into workflows, and paired with

 2025 was full of moments — big ideas, thoughtful questions, creative wins, and the everyday sparks that make a community feel real.To wrap up the year, we gathered a few favorites from Iterable team members and marketers in our community into one holiday collection. Moments That Worked: Tips from Marketers in the Community 🎥We’re sharing a few short, practical video tips from marketers in our community who showed up, experimented, and shared their learnings throughout the year! Formerly known as Marketing Masters, this group evolved into Iterable Insiders this year — our refreshed customer program designed to better spotlight, support, and elevate marketers shaping the future of engagement. Applications are now open for those who want to learn, share, and shape what’s next! The 2025 Holiday Gift Guide 🎁 A moments-inspired collection of ideas and inspiration, this year’s holiday guide was curated to help you wrap up the year with intention, creativity, and a bit of seasonal joy. Iter

What a week. What a community. What a sleigh of insights from Iterable’s Festive Five.From unwrapping big wins to quiet resets to bold ideas about the future, you all brought the strategy, creativity, and holiday cheer.Before we announce the winners, let’s rewind the tape… The Festive Five RecapDay 1 — Unwrap Your 2025 Wins From launching Iterable during Black Friday week (yes, really 😅), you kicked things off strong — sharing real, tangible wins from 2025. We saw migrations completed, journeys optimized, new channels launched, personalization leveled up, and teams doing more with confidence and clarity.   Day 2 — All Is Bright (with AI Insight) From AI-powered personalization to smarter segmentation and send-time optimization, it was clear — teams are finding practical, meaningful ways to use AI without losing the human touch.   Day 3 — Have Yourself a Little Recharge Walks, workouts, crafting, chai, and screen-free resets ☕ — a reminder that great marketing starts with taking care o

Jump Into Iterable’s Festive Five (Dec. 8 - 12) ❄️Here we are — the final day of  Iterable’s Festive Five (Dec 8 - 12)! This week has been packed with wins, insights, recharge rituals, and brilliant moments-based strategies. Thank you to everyone who’s been sharing, connecting, and making the Plaza feel merry and bright all week long.⏰ And if you’re just joining now — you still have time! All 5 daily questions remain open until Friday, December 12 at 11:59 PM PST!  🏆 Winners will be announced on Wednesday, December 17! Day 5 of 5: Daily Question ❄️ To wrap up this year’s Festive Five, we’re looking forward — toward learning, growth, and the kinds of resources that help every marketer thrive.Just like a holiday wish list, today is all about what you want next year to look like — but through skills, learning, support, and inspiration to help you shine in 2026.Welcome to Dear Iterable.   Bonus entry alert 🔔 Today’s question is all about reflection and future vision — and thoughtful answ

Jump Into Iterable’s Festive Five (Dec. 8 - 12) ❄️Yesterday’s recharge ideas were incredible — from cold water plunges to walks and creative resets, this community knows how to take care of itself during the busiest season of the year. Now, we’re taking that refreshed energy and channeling it into Day 4.Thank you to everyone who jumped into Iterable’s Festive Five (Dec 8 - 12); and if you haven’t joined yet, you still can — all entries remain open through Friday!Day 4 of 5: Daily Question ❄️ You didn’t think we’d get through the Festive Five without talking about moments-based marketing, did you?Today, we’re turning up the volume on one of the biggest themes in marketing right now: creating the right moment for the right customer. Whether you call it personalization, real-time engagement, or moments-based marketing, the idea is simple —the best interactions happen when timing, context, and creativity all click into place.And that’s what today is all about — how you would approach a rea

Get Ready For Iterable’s Festive Five ❄️Guess what, Plaza friends — we’re back again to spread some holiday cheer! Say hello to Iterable’s Festive Five, five festive days of marketing questions, and five chances to win prizes from our Festive Five Prize Picks (or give back).From Monday, December 8 - Friday, December 12, you’ll unwrap a new themed prompt each day, with bonus entry days sprinkled in. Get ready for a week filled with reflection, connection, and seasonal inspiration.  How to participate 🤔 Eligibility:This giveaway is open to U.S. participants only, per sweepstakes regulations.Answer the Daily Question For an Entry Earn 1 entry per day by answering the daily prompt in the Bulletin Bazaar section of the Iterable Plaza community.   Score Bonus Entries Look for daily prompts with bonus opportunities, they’re your chance to grab more entries!  Get a First Look at the Five Days 👀Day 1: Unwrap Your 2025 Wins → +2 bonus entries  Day 2: All Is Bright (with AI Insight)  Day

Jump Into Iterable’s Festive Five (Dec. 8 - 12) ❄️We hit the halfway point! If Day 1 brought the wins and Day 2 lit things up with AI, today is all about taking a moment to recharge. Thank you to everyone who jumped into Iterable’s Festive Five (Dec 8 - 12); and if you haven’t joined yet, you still can — all entries remain open through Friday!Day 3 of 5: Daily Question ❄️ If there was ever a month where we all needed a breather… it’s this one. Between year-end deadlines, non-stop holiday promotions, meeting wrap-ups, travel prep, 2026 planning, inbox overload, and “Wait… when is that campaign due again?” moments — this season can feel like a marathon wrapped in tinsel.Which makes today’s theme the perfect one: recharge.  Help Us Build the Community Recharge ListWe’d love to gather a “Recharge Ideas” roundup to share with the community. If one marketer swears by it… Chances are, someone else will love it too. What’s your go-to way to recharge during the busy season?Maybe it’s: A helpful

The finalists walked in, anticipation built, and now — like your favourite awards show — the envelopes have been opened.Every year, the Expies spotlight marketers who turn everyday moments into meaningful connections. This year’s class delivered bold ideas, sharp execution, and results that set a new bar across AI, data activation, cross-channel orchestration, and more.If you saw the finalists earlier this month, you already know the lineup was stacked. And now…the winners have officially taken the stage.   Best AI-powered Customer ExperienceJoybirdMost Inspiring Switch to IterableATG EntertainmentBest Cross-channel OrchestrationProsper MarketplaceBest Data ActivationNextdoorMarketing Moment of the YearMelbourne Football ClubMarketing MVP of the YearShweta Puri, Nextdoor Visionary Leader of the YearAdrian Rohr, Fabletics CMO of the YearLindsey Irvine, SquareAgency Partner of the YearApply Digital Technology Partner of the YearMovable InkRising Star PartnerMissionOne Media🏆 Check out t

Jump Into Iterable’s Festive Five (Dec. 8 - 12) ❄️Wow — yesterday’s kickoff of Day 1 wins went off to a great start! From automated content journeys and catalog-powered personalization, to migrations, workflow wins, and first-year milestones… this community unwrapped some serious brilliance yesterday. Thank you to everyone who jumped into Iterable’s Festive Five (Dec 8 - 12); and if you haven’t joined yet, you still can — all entries remain open through Friday!Day 2 of 5: Daily Question ❄️ Now… we couldn’t let you go another day without the topic everyone loves to talk about this year…🥁 drumroll, please … AI!That’s right — today we’re talking all things AI (which isn’t a new topic,  but how we use it keeps evolving — and keeps getting brighter. ​​​​​What’s one insight, idea, or question you have about AI in marketing? Maybe it helped you move faster, sparked an idea, created a moment you didn’t expect, or left you wondering what’s possible next year. Big, small, tactical, strategic —

We’re kicking off Iterable’s Festive Five (Dec 8 - 12) with a little year-end sparkle — and there’s no better way to start than by unwrapping your 2025 wins!As the year winds down, it’s easy to forget just how much you shipped, solved, created, and improved. Today’s your moment to pause, look back, and celebrate the work that made this year shine. ✨ Day 1 of 5: Daily Question ❄️ What’s your Iterable win of 2025?Maybe you launched something new, optimized a workflow, streamlined a process, uncovered an insight, or mastered something that finally clicked. Whether you’re a marketer, builder, analyst, technical user, or brand-new to Iterable, we’d love to hear the win that meant the most to you this year. Bonus entry alert 🔔 When you answer today’s question, earn +2 bonus entries by adding a screenshot of something that represents your win — anything you’re proud of from this year! This could include:A campaign, journey, or experiment you worked on A performance chart or metric trend A pu

 Now that we’ve ditched the cult of batch and blast…what’s next? How do you actually move from outdated campaigns to moments-based marketing?Because here’s the truth: your customers aren’t living in funnels or quarterly plans. They live in the now. One irrelevant message can undo months of work. According to McKinsey, “65 percent of customers see targeted promotions as a top reason to make a purchase.” Miss the moment, miss the customer.The Campaign Era is Over. The Moments-Based Marketing Playbook is Here That’s why Iterable is leading the shift from campaigns to moments-based marketing. We’re helping marketers evolve from batch to bespoke with AI-powered tools that keep engagement relevant in real time.Our 5 step webinar series is your roadmap to making the shift. You can register for all five steps or just the ones that pique your interest.  Step 1: Build Your Data Foundation for Intelligent Marketing📅 October 16, 2025 ✨ In partnership with HightouchTo make real-time, personalized

We’re officially halfway through our Moments-Based Marketing series— and each step has been building toward this one. Step 1 gave us the data. Step 2 reimagined our journeys. And now—Step 3—introduces the layer that brings personalization to life: ✨ content that can scale. Because even with rich data and smart, adaptive journeys, everything collapses if the content can’t keep up. In Step 3, we dug into the one thing every marketer wishes they had more of: content that scales without burning out your team.  Betty Rangel (Senior Product Marketing Manager, Movable Ink) and Robert Biehn (Senior Solutions Architect, Iterable) showed how Iterable + Movable Ink turn modular content and real-time data into personalization that actually keeps up with customer moments—instead of slowing them down. They also highlighted how NHL built a personalization engine that adapts instantly to game moments, fan behavior, and real-time signals. “If you cant’t find it [content] , you can’t scale it.” — Robert

We just dropped our 2025 BFCM Insights Report — and the results are 🔥.This year’s peak season wasn’t just about flash sales and discount fatigue. Instead, it showed us that strategy, timing, and smart use of data and AI are what really moved the needle.Here’s what stood out across the board: 📈 Major shift to early-season campaigns — brands sent 30% more early-season campaigns compared to last year. 📲 SMS & mobile dominance — SMS volume surged by 60% year-over-year. 🚀 Multichannel + embedded campaigns boom — embedded campaigns grew nearly 294%, reinforcing that reaching customers where they are matters more than ever. 🤖 AI became the engine of engagement — more than 90% of marketing workflows this season involved AI, powering smarter personalization and real-time relevance. If you want to learn how these trends could—or should—shape your 2026 roadmap, the full report offers actionable takeaways.

We're thrilled to announce the launch of Iterable Insiders! This is more than just a name change—it's a refreshed, tiered community program designed specifically for our most engaged customers who are ready to connect, learn, and directly shape the future of Iterable.If you’re already a master of engagement in Iterable Plaza, love sharing valuable product feedback, and partner with us to showcase your incredible success, you’re practically an Insider already! Unlock Exclusive Rewards for What You Already Do Best! 🏆Iterable Insiders is your chance to turn your everyday engagement into meaningful, exclusive benefits. You’ll have the opportunity to unlock access to:⚡ Exclusive Product Insights: Be the first to know and weigh in on what's coming next! 🤝 Members-Only Events: Score invitations to private discussions, exclusive dinners, and high-value networking sessions. 🎉 A Complimentary Ticket to Activate: Join us for Iterable’s annual event, on the house! 💡 A Power Community of Peers:

The finalists are officially in, and wow… this year’s creativity is next-level. From real-time personalization to human-centered storytelling, these marketers are setting the standard for what’s possible when creativity meets technology.Thank you to everyone who submitted their work. This was our biggest year yet for submissions, and the level of innovation blew us away!  Most Inspiring Switch to IterableALG Vacations, ATG Entertainment, and REI Co-opBest AI-powered Customer ExperienceJoybird, Fabletics, and Morning BrewBest Data ActivationWolt, Nextdoor, and Life TimeBest Cross-channel OrchestrationFindmypast, Rue Gilt Groupe, amd Prosper MarketplaceMarketing MVP of the YearHannah Sampson, Lovehoney, Erik Bledsoe, STIHL, and Shweta Puri, Nextdoor Marketing Moment of the YearSecret Escapes, Brigit, and Melbourne Football Club🎉  A big round of applause to each finalist. Thanks for inspiring the community with your creativity and craft.