General Announcements

 We’ve made it to Step 5—the final step in the Moments-Based Marketing series! And honestly, it’s the one that separates good strategy from real impact. You can have the cleanest stack, the smartest journeys, modular content, and AI in play—but if your strategy dies in a spreadsheet, none of it reaches customers (or revenue). That’s why Step 5 focused on turning moments-based strategy into revenue-critical action: faster execution, tighter feedback loops, and clearer alignment to business outcomes.In Step 5, we were joined by

Prosper Marketplace helps millions of people move forward financially, offering personal loans and credit products that support real financial decisions.Many of those decisions happen in-app. Before Iterable, Prosper’s messaging was spread across disconnected systems. Targeting was complex, updates were slow, and even small copy changes often required engineering support.That changed when Prosper put in-app messaging directly into marketers’ hands. Instead of pulling customers out of the product, the team leaned into the moment—turning everyday logins into high-intent opportunities.With Embedded messaging, the marketing team:Took full ownership of what customers see inside the product Updated messages instantly and targeted them with precision Delivered messages

ResortPass is redefining what a “stay” looks like—giving customers access to luxury pools, spas, and cabanas without booking a hotel room. But as they expanded across 250+ cities and 2,000+ properties, one challenge kept surfacing:How do you deliver location-perfect recommendations when your data is messy and engineering resources are limited?Instead of waiting, the ResortPass team checked in with Iterable—and built something smarter.Using Smart Ingest, Catalog, and a custom API, ResortPass created a preferred location engine that adapts in real time. By combining explicit data like zip code with behavioral signals like searches and bookings, their marketing team could finally m

We’re continuing our Moments-Based Marketing series—and Step 4 tackles one of the most important questions teams are facing right now: How to actually use AI day to day without losing clarity, confidence, or creativity.Quick rewind:Step 1 helped us get our data in order. Step 2 pushed us to rethink how we design journeys. Step 3 tackled content at scale.  In Step 4: Put AI to Work with Human-Led Expertise, the conversation shifted from AI potential to AI practice.We were joined by Shweta Puri, Sr. Product Manager, Marketing Technology at Nextdoor, Erin Kelsh,

 2025 was full of moments — big ideas, thoughtful questions, creative wins, and the everyday sparks that make a community feel real.To wrap up the year, we gathered a few favorites from Iterable team members and marketers in our community into one holiday collection. Moments That Worked: Tips from Marketers in the Community 🎥We’re sharing a few short, practical video tips from marketers in our community who showed up, experimented, and shared their learnings throughout the year! Formerly known as Marketing Masters, this group evolved into Iterable Insiders this year — our refreshed customer program designed to better spotlight, support, and elevate marketers shaping the future of engagement. Applications a

What a week. What a community. What a sleigh of insights from Iterable’s Festive Five.From unwrapping big wins to quiet resets to bold ideas about the future, you all brought the strategy, creativity, and holiday cheer.Before we announce the winners, let’s rewind the tape… The Festive Five RecapDay 1 — Unwrap Your 2025 Wins From launching Iterable during Black Friday week (yes, really 😅), y

Jump Into Iterable’s Festive Five (Dec. 8 - 12) ❄️Here we are — the final day of  Iterable’s Festive Five (Dec 8 - 12)! This week has been packed with wins, insights, recharge rituals, and brilliant moments-based strategies. Thank you to everyone who’s been sharing, connecting, and making the Plaza feel merry and bright all week long.⏰ And if you’re just joining now — you still have time! All 5 daily questions remain open until Friday, December 12 at 11:59 PM PST!  🏆 Winners will be announced on Wednesday, December 17! Day 5 of 5: Daily Question ❄️ To wrap up this year’s Festive Five, we’re looking forward — toward learning, growth, and

Jump Into Iterable’s Festive Five (Dec. 8 - 12) ❄️Yesterday’s recharge ideas were incredible — from cold water plunges to walks and creative resets, this community knows how to take care of itself during the busiest season of the year. Now, we’re taking that refreshed energy and channeling it into Day 4.Thank you to everyone who jumped into Iterable’s Festive Five (Dec 8 - 12); and if you haven’t joined yet, you still can — all entries remain open through Friday!Day 4 of 5: Daily Question ❄️ You didn’t think we’d get through the Festive Five without talking about moments-based marketing, did you?Today, we’re turning up the volume on one of the biggest themes in m

Get Ready For Iterable’s Festive Five ❄️Guess what, Plaza friends — we’re back again to spread some holiday cheer! Say hello to Iterable’s Festive Five, five festive days of marketing questions, and five chances to win prizes from our Festive Five Prize Picks (or give back).From Monday, December 8 - Friday, December 12, you’ll unwrap a new themed prompt each day, with bonus entry days sprinkled in. Get ready for a week filled with reflection, connection, and seasonal inspiration.  How to participate 🤔 Eligibility:

Jump Into Iterable’s Festive Five (Dec. 8 - 12) ❄️We hit the halfway point! If Day 1 brought the wins and Day 2 lit things up with AI, today is all about taking a moment to recharge. Thank you to everyone who jumped into Iterable’s Festive Five (Dec 8 - 12); and if you haven’t joined yet, you still can — all entries remain open through Friday!

The finalists walked in, anticipation built, and now — like your favourite awards show — the envelopes have been opened.Every year, the Expies spotlight marketers who turn everyday moments into meaningful connections. This year’s class delivered bold ideas, sharp execution, and results that set a new bar across AI, data activation, cross-channel orchestration, and more.If you saw the finalists earlier this month, you already know the lineup was stacked. And now…the winners have officially taken the stage.   Best AI-powered Customer ExperienceJoybirdMost Inspiring Switch to IterableATG EntertainmentBest Cross-channel OrchestrationProsper MarketplaceBest Data Activation

Jump Into Iterable’s Festive Five (Dec. 8 - 12) ❄️Wow — yesterday’s kickoff of Day 1 wins went off to a great start! From automated content journeys and catalog-powered personalization, to migrations, workflow wins, and first-year milestones… this community unwrapped some serious brilliance yesterday. Thank you to everyone who jumped into Iterable’s Festive Five (Dec 8 - 12); and if you haven’t joined yet, you still can — all entries remain open through Friday!Day 2 of 5: Daily Question ❄️ Now… we couldn’t

We’re kicking off Iterable’s Festive Five (Dec 8 - 12) with a little year-end sparkle — and there’s no better way to start than by unwrapping your 2025 wins!As the year winds down, it’s easy to forget just how much you shipped, solved, created, and improved. Today’s your moment to pause, look back, and celebrate the work that made this year shine. ✨ Day 1 of 5: Daily Question ❄️ What’s your Iterable win of

 Now that we’ve ditched the cult of batch and blast…what’s next? How do you actually move from outdated campaigns to moments-based marketing?Because here’s the truth: your customers aren’t living in funnels or quarterly plans. They live in the now. One irrelevant message can undo months of work. According to McKinsey, “65 percent of customers see targeted promotions as a top reason to make a purchase.” Miss the moment, miss the customer.The Campaign Era

We’re officially halfway through our Moments-Based Marketing series— and each step has been building toward this one. Step 1 gave us the data. Step 2 reimagined our journeys. And now—Step 3—introduces the layer that brings personalization to life: ✨ content that can scale. Because even with rich data and smart, adaptive journeys, everything collapses if the content can’t keep up. In Step 3, we dug into the one thing every marketer wishes they had more of: content that scales without burning out your team.  

We just dropped our 2025 BFCM Insights Report — and the results are 🔥.This year’s peak season wasn’t just about flash sales and discount fatigue. Instead, it showed us that strategy, timing, and smart use of data and AI are what really moved the needle.Here’s what stood out across the board: 📈 Major shift to early-season campaigns — brands sent 30% more early-season campaigns compared to last year. 📲 SMS & mobile do

The finalists are officially in, and wow… this year’s creativity is next-level. From real-time personalization to human-centered storytelling, these marketers are setting the standard for what’s possible when creativity meets technology.Thank you to everyone who submitted their work. This was our biggest year yet for submissions, and the level of innovation blew us away!  Most Inspiring Switch to IterableALG Vacations, ATG Entertainment, and REI Co-opBest AI-powered Customer ExperienceJoybird, Fabletics, and Morning BrewBest Data ActivationWolt, Nextdoor, and Life TimeBest Cross-channel OrchestrationFindmypast, Rue Gilt Groupe, amd Prosper MarketplaceMarketing MVP of th

 It’s tiiiiiiiimeeeeee!Mariah’s thawed, the cocoa’s hot, and the Plaza Express is boarding! ☕❄️ Hop aboard the Plaza ExpressThis season, the Plaza Express is making special stops all across the Iterable Plaza — from community challenges and giveaways to year-end reflections and holiday prep tips. It’s your one-stop guide to everything festive happening in the community this month!And the first stop? Our Reviewer’s Workshop, kicking of the ‘Tis the Season to Share a Review Challenge!  Reviewer’s Workshop: Your first stop on the Plaza Express ✨We’re reaching out to our community to he

Scribd—the digital reading company behind Everand, Slideshare, and Fable—set out to do more than attract new users. They wanted to keep readers engaged, turning first-time visitors into lifelong learners.But scaling personalized engagement across millions of readers and multiple brands was no easy read. Their data pipeline slowed every update, and launching new campaigns often meant weeks of back-and-forth between teams.That’s when Scribd rewrote the story with Iterable’s Smart Ingest, AI, and Embedded Messaging—transforming data challenges into moments of meaningful connection.Scribd

Marketers have been building journeys for years. Okay, maybe not for 84 years, but let’s be honest — it’s about time journeys start building themselves!In Step 2 of our Moments-Based Marketing series, we explored how to finally let those journeys build themselves, learning, adapting, and evolving with every customer action. Jeanette Woodburn (Senior Marketing Operations Manager, Iterable), Mara Cohen (CRM Manager, ATG Entertainment), and Steven Aldrich (SVP of Marketing Services, Ragnarok

Marketers love talking about data — but few are actually using it.In Step 1 of our Moments-Based Marketing series, we partnered with Nate Wardwell from Hightouch and Aoife O’Driscoll from WHOOP to show what it really takes to build a flexible, future-ready data foundation for intelligent, real-time marketing.WHOOP, the 24/7 wearable health and fitness coach, showed how even data-rich brands can get stuck when access is limited and activation relies on engineering.  They redesigned their stack and went from relying on anal

Marketing’s comfort zone? Gone. AI lit the match, privacy poured the fuel, and data gravity pulled it all together. The result? A marketing landscape that’s faster, smarter, and far less forgiving to teams stuck in yesterday’s playbook.In Iterable’s latest blog post, Holly Clare unpacks Snowflake’s 2025 Marketing Data Report, and it’s a wake-up call for every marketer still relying on yesterday’s stack.Here’s the short version (take notes!):  1. AI