July 29, 2025
We're happy to announce that Frequency Optimization Insights is now GA. Now, after you’ve sent messages with Frequency Optimization enabled, you can learn a how your optimized messages are performing. You can:
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Learn how key performance indicators (Open Rate, Click Rate, or Unsubscribe Rate) are performing over time.
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Learn how many optimized users were sent messages for a given channel (email, SMS, or push).
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View various lift metrics to learn how a treatment group (those who received optimized messages) performed when compared to a control group (those who received ony unoptimized messages.
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Analyze the lift, unsubscribes, and send skips for each message type by channel.
For more information, see Frequency Optimization. Or, if you have questions about Frequency Optimization, talk to your customer success manager.