We’re excited to share that Iterable has released the Model Context Protocol (MCP) Server, now open-source and available to all customers. This new capability lets you securely connect AI tools like Claude and Cursor to Iterable.
What does that mean in practice? In short: if you are a developer or technical marketer you can turn natural-language prompts into real-time actions inside Iterable. Build and iterate on personalization, journeys, content, and performance analysis — faster and without waiting on engineering cycles.
What this unlocks for your team:
- Build and localize campaigns instantly using live data and performance signals
- Execute changes across complex workflows in minutes vs. hours
- Review campaign performance with greater visibility
- Leverage in both sandbox or production environments
If your team is looking to accelerate workflows and scale personalization with AI, this is a huge unlock with more AI and agentic features on their way this winter.
👉 Jump in and explore: https://iterable.com/whats-new/
Share how you are planning on leveraging MCP Server in the comments below!