April 28, 2025
The Heatmap view in Campaign Analytics makes it easy for you to quickly see what information users found most interesting for a selected campaign. And, with the updates we've made to the metrics heatmaps reference, you'll also see improved accuracy and reliability. Highlights include:
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More accurate, detailed information about how users are interacting with dynamic links, including links in snippets.
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The ability to view heatmaps for a specific user’s profile, including links in snippets and handlebars.
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An option to export click-related data for later analysis.
For more information, see Heatmap.
NOTE
Heatmap data for campaigns created before this update displays differently than heatmap data for campaigns created during or after the update. Campaigns that use a template that was created or last saved before the update display data in the legacy view. Campaigns that use templates created or last saved after the update display data in the new view.
To use a template that was created before the update and view heatmap data in the new view, save the template you’ll use to create the campaign before you send the campaign. This will ensure that data displays in the new view.