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We’re officially halfway through our Moments-Based Marketing series— and each step has been building toward this one. Step 1 gave us the data. Step 2 reimagined our journeys. And now—Step 3—introduces the layer that brings personalization to life: ✨ content that can scale. Because even with rich data and smart, adaptive journeys, everything collapses if the content can’t keep up. In Step 3, we dug into the one thing every marketer wishes they had more of: content that scales without burning out your team.  Betty Rangel (Senior Product Marketing Manager, Movable Ink) and Robert Biehn (Senior Solutions Architect, Iterable) showed how Iterable + Movable Ink turn modular content and real-time data into personalization that actually keeps up with customer moments—instead of slowing them down. They also highlighted how NHL built a personalization engine that adapts instantly to game moments, fan behavior, and real-time signals. “If you cant’t find it [content] , you can’t scale it.” — Robert

We just dropped our 2025 BFCM Insights Report — and the results are 🔥.This year’s peak season wasn’t just about flash sales and discount fatigue. Instead, it showed us that strategy, timing, and smart use of data and AI are what really moved the needle.Here’s what stood out across the board: 📈 Major shift to early-season campaigns — brands sent 30% more early-season campaigns compared to last year. 📲 SMS & mobile dominance — SMS volume surged by 60% year-over-year. 🚀 Multichannel + embedded campaigns boom — embedded campaigns grew nearly 294%, reinforcing that reaching customers where they are matters more than ever. 🤖 AI became the engine of engagement — more than 90% of marketing workflows this season involved AI, powering smarter personalization and real-time relevance. If you want to learn how these trends could—or should—shape your 2026 roadmap, the full report offers actionable takeaways.

Get Ready For Iterable’s Festive Five ❄️Guess what, Plaza friends — we’re back again to spread some holiday cheer! Say hello to Iterable’s Festive Five, five festive days of marketing questions, and five chances to win prizes from our Festive Five Prize Picks (or give back).From Monday, December 8 - Friday, December 12, you’ll unwrap a new themed prompt each day, with bonus entry days sprinkled in. Get ready for a week filled with reflection, connection, and seasonal inspiration.  How to participate 🤔 Eligibility:This giveaway is open to U.S. participants only, per sweepstakes regulations.Answer the Daily Question For an Entry Earn 1 entry per day by answering the daily prompt in the Bulletin Bazaar section of the Iterable Plaza community.   Score Bonus Entries Look for daily prompts with bonus opportunities, they’re your chance to grab more entries!  Get a First Look at the Five Days 👀Day 1: Unwrap Your 2025 Wins → +2 bonus entries Day 2: All Is Bright (with AI Insight) Day 3: Have

We're thrilled to announce the launch of Iterable Insiders! This is more than just a name change—it's a refreshed, tiered community program designed specifically for our most engaged customers who are ready to connect, learn, and directly shape the future of Iterable.If you’re already a master of engagement in Iterable Plaza, love sharing valuable product feedback, and partner with us to showcase your incredible success, you’re practically an Insider already! Unlock Exclusive Rewards for What You Already Do Best! 🏆Iterable Insiders is your chance to turn your everyday engagement into meaningful, exclusive benefits. You’ll have the opportunity to unlock access to:⚡ Exclusive Product Insights: Be the first to know and weigh in on what's coming next! 🤝 Members-Only Events: Score invitations to private discussions, exclusive dinners, and high-value networking sessions. 🎉 A Complimentary Ticket to Activate: Join us for Iterable’s annual event, on the house! 💡 A Power Community of Peers:

The finalists are officially in, and wow… this year’s creativity is next-level. From real-time personalization to human-centered storytelling, these marketers are setting the standard for what’s possible when creativity meets technology.Thank you to everyone who submitted their work. This was our biggest year yet for submissions, and the level of innovation blew us away!  Most Inspiring Switch to IterableALG Vacations, ATG Entertainment, and REI Co-opBest AI-powered Customer ExperienceJoybird, Fabletics, and Morning BrewBest Data ActivationWolt, Nextdoor, and Life TimeBest Cross-channel OrchestrationFindmypast, Rue Gilt Groupe, amd Prosper MarketplaceMarketing MVP of the YearSecret Escapes, Brigit, and Melbourne Football ClubMarketing Moment of the YearHannah Sampson, Lovehoney, Erik Bledsoe, STIHL, and Shweta Puri, Nextdoor  🎉  A big round of applause to each finalist. Thanks for inspiring the community with your creativity and craft.

 It’s tiiiiiiiimeeeeee!Mariah’s thawed, the cocoa’s hot, and the Plaza Express is boarding! ☕❄️ Hop aboard the Plaza ExpressThis season, the Plaza Express is making special stops all across the Iterable Plaza — from community challenges and giveaways to year-end reflections and holiday prep tips. It’s your one-stop guide to everything festive happening in the community this month!And the first stop? Our Reviewer’s Workshop, kicking of the ‘Tis the Season to Share a Review Challenge!  Reviewer’s Workshop: Your first stop on the Plaza Express ✨We’re reaching out to our community to help us wrap up the year on a high note! This season, we’re aiming for 75 reviews from customers to share their Iterable experience on G2 to close out the year strong, and we’d love your help to get there.Your voice helps shape how marketers see what’s possible with Iterable. Plus you’ll earn a $25 gift card once G2 approves your review! 🎁You Get to Choose How You’d Like to Share A ReviewLeaving a review just

 Now that we’ve ditched the cult of batch and blast…what’s next? How do you actually move from outdated campaigns to moments-based marketing?Because here’s the truth: your customers aren’t living in funnels or quarterly plans. They live in the now. One irrelevant message can undo months of work. According to McKinsey, “65 percent of customers see targeted promotions as a top reason to make a purchase.” Miss the moment, miss the customer.The Campaign Era is Over. The Moments-Based Marketing Playbook is Here That’s why Iterable is leading the shift from campaigns to moments-based marketing. We’re helping marketers evolve from batch to bespoke with AI-powered tools that keep engagement relevant in real time.Our 5 step webinar series is your roadmap to making the shift. You can register for all five steps or just the ones that pique your interest.  Step 1: Build Your Data Foundation for Intelligent Marketing📅 October 16, 2025 ✨ In partnership with HightouchTo make real-time, personalized