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We’re continuing our Moments-Based Marketing series—and Step 4 tackles one of the most important questions teams are facing right now: How to actually use AI day to day without losing clarity, confidence, or creativity.Quick rewind:Step 1 helped us get our data in order. Step 2 pushed us to rethink how we design journeys. Step 3 tackled content at scale.  In Step 4: Put AI to Work with Human-Led Expertise, the conversation shifted from AI potential to AI practice.We were joined by Shweta Puri, Sr. Product Manager, Marketing Technology at Nextdoor, Erin Kelsh, VP of Messaging Solutions & Innovation at Merkle, and Julia Erlandson Thiesen, Director of Product Management at Iterable  Shweta shared how Nextdoor uses AI as an assistive layer to help teams move faster, surface insights, and improve relevance—while keeping humans firmly in control. Erin brought the agency perspective, emphasizing that AI only creates value when it’s operationalized, embedded into workflows, and paired with

 2025 was full of moments — big ideas, thoughtful questions, creative wins, and the everyday sparks that make a community feel real.To wrap up the year, we gathered a few favorites from Iterable team members and marketers in our community into one holiday collection. Moments That Worked: Tips from Marketers in the Community 🎥We’re sharing a few short, practical video tips from marketers in our community who showed up, experimented, and shared their learnings throughout the year! Formerly known as Marketing Masters, this group evolved into Iterable Insiders this year — our refreshed customer program designed to better spotlight, support, and elevate marketers shaping the future of engagement. Applications are now open for those who want to learn, share, and shape what’s next! The 2025 Holiday Gift Guide 🎁 A moments-inspired collection of ideas and inspiration, this year’s holiday guide was curated to help you wrap up the year with intention, creativity, and a bit of seasonal joy. Iter