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Note: You may still see "Optimization" referenced in parts of Iterable today. For consistency, with the March spotlight and related content, we'll use "Decisioning" throughout this post. In March, we introduced Nova Decisioning, including Channel Decisioning, Send-Time Decisioning, and Frequency Decisioning, to help teams move from automated execution to intelligent engagement. Did you miss it? Check out the March Product Spotlight. Over the past few weeks, we've been listening to how teams are evaluating these capabilities, testing them in real workflows, and asking some really thoughtful questions along the way.  One Theme Kept Emerging 👀  As we listened to customers over the past few weeks, one theme kept surfacing:Teams are evaluating more than performance outcomes. They're also looking for visibility, confidence, and control as they adopt decisioning capabilities.Whether the conversation was about channel selection, send timing, or communication frequency, teams consistently want

Looking to add a member to my team focused on the outbound channels run out of Iterable.The Lifecycle Performance Lead will support the evaluation and optimization of the company’s email, SMS, and push channels, which drive guest engagement and revenue. This role focuses on analyzing campaign and customer behavior data, identifying opportunities to improve targeting and personalization, and assisting with data-driven recommendations to enhance lifecycle performance.You will work closely with Marketing teams to support testing strategies, contribute to campaign and journey enhancements, and help implement new tools, features, and best practices. This role plays a key part in enabling teams to deliver effective, high-performing lifecycle marketing campaigns and improving the overall guest journey. One of the best parts is that you get to do all of these things for a business with a mission of Bringing Families Closer Together by Creating Memories Worth Repeating®!Herschend is the world’s

Company: FullscriptJob Title: Marketing Automation ManagerRoll-Type: Full-TimeLocation: United States Remote or Canada Remote.Snippet of Job Description: Fullscript is seeking a Marketing Automation Manager who will be responsible for owning the development, execution, optimization and management of our multi-channel marketing automation ecosystem in Iterable. You will turn marketing strategies into functional, high-performing automated journeys that drive practitioner and patient engagement.If interested, please email dina.mcclelland@fullscript.com and karen.mitchell@fullscript.com

The Spring 2026 Product Release guide walks through the updated Iterable experience, including:The new Command Center Refreshed navigation Goals and alerts setup Workflow and performance visibility updates Inside the guide Iterable Spring 2026 Release: Getting Started Guide 📄 Download the full guide below. Need more help?Visit Iterable Academy for training and certifications Search the Iterable Plaza for product docs, tips, and more. Explore the Iterable Platform section of the Iterable Plaza for tips and ideas from other marketers 

Company: IPSYJob Title: CRM Manager ReactivationRoll-Type: Full-TimeLocation: United States Remote: Remote positions which may be performed in any of the states where IPSY has established a Business presence: Arizona, California, Connecticut, Florida, Illinois, Kansas, Massachusetts, Missouri, North Carolina, New York, New Jersey, Nevada, Ohio, Pennsylvania, Texas, and Washington.Salary: $100,000 - $115,000 USDSnippet of Job Description: IPSY is seeking a CRM Manager, Reactivation to own and transform our resubscription growth engine. This role is accountable for driving former members back into the IPSY ecosystem — increasing resubscriber volume, improving reactivation efficiency, and elevating the long-term value of returning members--in partnership and support of your manager (Senior Director).Job Application URL: Apply Here

 Hey all — I’m looking for a Lifecycle Strategist to join my team! This is a strictly hands-on role designed for an advanced expert who has a proven track record of planning and building complex, logic-based workflows directly within modern enterprise platforms like Iterable. You’ll have the opportunity to orchestrate omnichannel strategies encompassing Email, SMS, Mobile Push, and a wide array of onsite embedded messages, with a focus on driving and measuring the activation and retention of our users.  You will leverage analytics tools like Amplitude and Looker and conduct user session research to inform your strategy; I am looking for someone with an advanced understanding of measuring long-term impact, not just short-term wins. :)  Ready to build world-class marketing and be in good company? Then I look forward to your application!https://careers.fyul.com/jobs/7679136-lifecycle-strategist