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 We’ve made it to Step 5—the final step in the Moments-Based Marketing series! And honestly, it’s the one that separates good strategy from real impact. You can have the cleanest stack, the smartest journeys, modular content, and AI in play—but if your strategy dies in a spreadsheet, none of it reaches customers (or revenue). That’s why Step 5 focused on turning moments-based strategy into revenue-critical action: faster execution, tighter feedback loops, and clearer alignment to business outcomes.In Step 5, we were joined by Tanya Littlefield (VP of Growth & Digital Marketing, Amplitude), Rachel Kamel (Director, Growth Marketing, Zwift), and Sebastian Cabrera (Sr. Mid-Market Customer Account Manager, Iterable), who all reinforced the same idea from different angles.As Tanya Littlefield put it,Execution is the hardest part. It’s not about setting something up and walking away — it’s about staying close to performance and adjusting when the data tells you to.  What this looks like i

Prosper Marketplace helps millions of people move forward financially, offering personal loans and credit products that support real financial decisions.Many of those decisions happen in-app. Before Iterable, Prosper’s messaging was spread across disconnected systems. Targeting was complex, updates were slow, and even small copy changes often required engineering support.That changed when Prosper put in-app messaging directly into marketers’ hands. Instead of pulling customers out of the product, the team leaned into the moment—turning everyday logins into high-intent opportunities.With Embedded messaging, the marketing team:Took full ownership of what customers see inside the product Updated messages instantly and targeted them with precision Delivered messages while customers were already engaged Eliminated engineering queues and release cycles The impact was immediate 📈15% lift in conversions 5% increase in personal loan originations Copy creation cut from a full day to minutes wit

ResortPass is redefining what a “stay” looks like—giving customers access to luxury pools, spas, and cabanas without booking a hotel room. But as they expanded across 250+ cities and 2,000+ properties, one challenge kept surfacing:How do you deliver location-perfect recommendations when your data is messy and engineering resources are limited?Instead of waiting, the ResortPass team checked in with Iterable—and built something smarter.Using Smart Ingest, Catalog, and a custom API, ResortPass created a preferred location engine that adapts in real time. By combining explicit data like zip code with behavioral signals like searches and bookings, their marketing team could finally meet customers exactly where they were—no engineering bottlenecks required. And the results? 🌴📍2x increase in audience coverage, unlocking more eligible recipients for promotions 30% increase in engagement, driving more directly attributable revenue A scalable, moments-based personalization strategy the marketi