Prosper Marketplace helps millions of people move forward financially, offering personal loans and credit products that support real financial decisions.
Many of those decisions happen in-app.
Before Iterable, Prosper’s messaging was spread across disconnected systems. Targeting was complex, updates were slow, and even small copy changes often required engineering support.
That changed when Prosper put in-app messaging directly into marketers’ hands.
Instead of pulling customers out of the product, the team leaned into the moment—turning everyday logins into high-intent opportunities.
With Embedded messaging, the marketing team:
- Took full ownership of what customers see inside the product
- Updated messages instantly and targeted them with precision
- Delivered messages while customers were already engaged
- Eliminated engineering queues and release cycles
The impact was immediate 📈
- 15% lift in conversions
- 5% increase in personal loan originations
- Copy creation cut from a full day to minutes with Copy Assist
Rather than adding more messages, Prosper made the messages matter—showing up at the exact point customers were ready to act.
That’s the power of in-app moments done right.
Learn more about Prosper’s approach in the full customer story.