July’s Product Spotlight
Marketing moves fast, and customers expect every interaction to be relevant.
Most teams know the experiences they want to create. The challenge is acting on customer signals quickly enough.
Too often, marketers are slowed down by disconnected systems, stale data, or manual work that gets in the way of execution.
July’s product spotlight focuses on helping teams move faster by turning live customer signals into action and making experimentation easier to scale.
This spotlight includes:
- Journeys Live Data: Make journey decisions using live data
- Templates as Variants: Launch experiments without rebuilding content
- Nova Sources & Footnotes: Better visibility into how Nova generates responses
Journeys Live Data 🔄
Make journey decisions with what's true right now
Journeys Live Data allows marketers to access live data directly within Journeys.
Instead of relying on profile attributes that may be outdated, journeys can retrieve information at the exact moment a decision needs to be made.
This makes it possible to personalize experiences and guide journey decisions using information that's current, not hours or days old.
Where This Helps
Many teams already have the data they need.
The challenge is getting access to it when it matters.
Journeys Live Data helps teams respond to what's true right now instead of relying on batch updates, stale profile data, or custom workarounds.
Common examples include:
- Checking inventory before sending a promotion
- Validating loyalty or offer eligibility
- Suppressing a reminder after a customer has already completed an action
- Making journey decisions based on real-time business data
Start Here
Take a look at your existing journeys and ask:
- Are customers receiving messages after they've already completed the action?
- Are promotions being sent without checking inventory availability?
- Are eligibility decisions based on data that may already be outdated?
- Is there information your team checks manually before making a journey decision?
Those are often strong candidates for live data.
Templates as Variants 🧪
Launch experiments without rebuilding content
Templates as variants allow marketers to use existing templates as experiment variants.
Instead of recreating content that's already been reviewed, approved, translated, and ready to go, teams can select existing templates and use them directly within experiments.
Where This Helps
Many teams spend more time preparing experiments than running them.
This is especially true for organizations managing multiple markets, languages, or large content libraries.
Templates as Variants helps reduce duplicate work and makes it easier to scale experimentation across campaigns.
Start Here
Think about your current testing process:
- Are you rebuilding content that already exists just to launch an experiment?
- Are translated templates being recreated for testing?
- Does experiment setup take longer than you'd like?
- Are approved assets sitting unused because recreating them isn't worth the effort?
If so, Templates as Variants may help streamline that workflow.
Nova Sources & Footnotes 📚
Better visibility into AI-generated responses
What's New
Nova now includes Sources & Footnotes, giving marketers more visibility into how responses are generated.
This helps teams better understand where information comes from and provides additional confidence when using Nova across reporting, campaign planning, and optimization workflows.
Where This Helps
As teams rely more on AI to support decision-making, understanding the source behind a recommendation becomes increasingly important.
Sources & Footnotes make it easier to validate information, investigate findings, and build trust in AI-assisted workflows.
What to Take Away 🎯
This month's updates focus on helping marketers respond faster and execute with greater confidence.
- With Journeys Live Data, teams can make journey decisions using live business data.
- With Templates as Variants, teams can launch experiments faster by building on work that's already been done.
- With Nova Sources & Footnotes, teams gain greater visibility into AI-generated responses.
The result is more relevant customer experiences, faster experimentation, and fewer barriers between customer signals and action.
🔖 Head over to our blog post to learn more about July’s Product Spotlight.