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DejaIterable Employee

Struggling to Scale Campaigns? Wolt Went from Hours to Minutes and Saw 97% More Shoppers.Case Study

Wolt, the Helsinki-based delivery tech company operating in 30+ countries, had a tall order: how do you keep campaigns personal when you’re catering to both B2B and B2C segments at a massive global scale? Their top priority? Turning brand-new users into loyal customers within the first 30 days.The reality? Personalization at global scale wasn’t easy. Hours wasted cloning templates. Painful manual localization. Hundreds of campaigns just to keep up across 30+ countries. Instead of settling, Wolt rebuilt their marketing engine with Iterable’s AI-powered tools. The results were game changing:Campaign build time dropped from 1 hour per campaign to just 5 minutes ⏱ Predictive Goals led to a 97% increase in first-time supermarket users 🛒 Revenue jumped 60% in key markets compared to control groups 💸 Localized, relevant campaigns scaled seamlessly across 27 countries 🌍 Catalog setup streamlined 400+ templates down to just 16 🗂From grind ➝ growth, Wolt proves what’s possible when marketi

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9 days ago

DejaIterable Employee

Bulletin Bazaar

Batch-and-Blast? Basic. Upgrade to Moments-Based Marketing in this 5 Step Series

Now that we’ve ditched the cult of batch and blast…what’s next? How do you actually move from outdated campaigns to moments-based marketing?Because here’s the truth: your customers aren’t living in funnels or quarterly plans. They live in the now. One irrelevant message can undo months of work. According to McKinsey, “65 percent of customers see targeted promotions as a top reason to make a purchase.” Miss the moment, miss the customer.The Campaign Era is Over. The Moments-Based Marketing Playbook is Here That’s why Iterable is leading the shift from campaigns to moments-based marketing. We’re helping marketers evolve from batch to bespoke with AI-powered tools that keep engagement relevant in real time.Our 5 step webinar series is your roadmap to making the shift. You can register for all five steps or just the ones that pique your interest. Step 1: Build Your Data Foundation for Intelligent Marketing📅 October 16, 2025 ✨ In partnership with HightouchTo make real-time, personalized

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11 days ago

IterableIterable Employee

Job Board

New Job Posting - Growth Marketing Manager, Marketing Technology @ Strava

Company: StravaJob Title: Growth Marketing Manager, Marketing TechnologyRoll-Type: Full-TimeLocation: New York (Hybrid)Salary: $125,000–$135,000 USDSnippet of Job Description: As Growth Marketing Manager, Marketing Technology, you’ll play a key role in connecting business objectives to technology capabilities, ensuring our own channel communications (email, push, in-app, and more) are data-driven, consistent, and optimized for long-term success. Job Application URL: Apply Here

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19 days ago

DejaIterable Employee

Bulletin Bazaar

Spam Folder or Sales Spike? How Your Emails Can Survive Black Friday & Cyber Monday (Webinar Recap 🎥)

If you think your emails will magically reach inboxes during peak season, think again. Mailbox providers are on high alert in November, and only the best-prepared brands make it through unscathed.In our latest webinar, our deliverability experts Justin Foulk, Steve Duff, and Ashlyn East exposed the truth about holiday sending, and how to protect your messages when the stakes (and volumes) are sky-high. Arm yourself with our deliverability do’s & don’ts before BFCM hits! Catch the Recap Video Key Takeaways Infrastructure & Warm-Ups = Your Golden Ticket Your emails can’t sprint if your foundation is shaky. Start domain & IP warm-ups before the rush so your biggest sends glide past provider filters instead of getting stuck at the gate. List Quality & Segmentation = Inbox Insurance Nothing tanks deliverability faster than blasting deadweight. Keep your lists lean, target your true fans, and re-engage (or cut loose) the silent ones. Strong lists = safe inboxes. Planning

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24 days ago

DejaIterable Employee

Bulletin Bazaar

Now Showing: Iterable In Action: Demo Challenge Winners 🎬✨

Lights. Camera. Iterable in Action. Over the past few weeks, you’ve stepped up to the stage, hit “record,” and dropped demos in the Iterable in Action: Demo Challenge that wowed us with creativity, strategy, and serious marketing power.You didn’t just show how Iterable works, you showed how you make it work. From clever automations to jaw-dropping customer moments, your demos proved why this community is full of innovators. Demo Challenge Winners Announced: Now Playing at #1Stealing the spotlight and topping the charts, congratulations to our Demo Challenge stars: @jiangyi Wang, @Jake Bodmer, and @Erin Cook! 🏆 The Sequel Awaits…The Demo Challenge might be wrapped, but the fun doesn’t stop here. Iterable’s annual Expie Awards are officially open for submissions! Whether you led a bold pivot, used AI to fuel smarter journeys, or crafted campaigns that turned heads, this is your chance to shine on the biggest stage.📥 Submit your Expie Award nomination hereStay in the Plaza Spotlight

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26 days ago

DejaIterable Employee

Bulletin Bazaar

The Iterable Expie Awards Are Back! Submit your winning story! 📣

And the Expie goes to… maybe YOU! 🏆✨Step aside, Hollywood, because it’s YOUR moment in the spotlight. We’re excited to announce that submissions for the 2025 Iterable Expie Awards are officially open! 🏆 These awards are all about celebrating YOU, the incredible marketers who are using Iterable to create customer experiences that inspire, delight, and drive results. Whether you’re experimenting with AI, orchestrating seamless cross-channel journeys, or taking bold creative risks, your story deserves to be recognized. Winners will receive a VIP trip to Activate 2026, plus the spotlight your hard work deserves. Yup, you heard that right, you could be one of the winners packing your bags for the trip of the year. ✈️Nominations are open through Friday, October 3rd. Get the Awards Guide 📘 Submit your story today ✨

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1 month ago

Claire DansieIterable Employee

Job Board

New Job Opportunity: Lifecycle and Email Marketing Manager @ Mollie

Your opportunityAt Mollie, we’re on a mission to make payments and money management effortless for every business in Europe. We started 20 years ago when we launched a more direct, affordable way for companies to get paid. That provided an alternative to the frustrating, overpriced solutions that banks offered at the time. Today, we serve more than 250,000 businesses across Europe with an all-in-one solution that simplifies payments and money management. And we’re a 850-strong team of product, finance, support, commerce, and engineering specialists working across Europe – from Lisbon to London.At Mollie, email is a critical conversion channel to grow our new and existing customer base. We use email marketing to nurture leads, drive activation after sign-up, increase adoption of new products, and keep contacts informed of critical updates.As a Lifecycle & Email Marketing Manager you will be seen as an owner of owned marketing channels — email, in-app banners, push notifications, SMS

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1 month ago

DejaIterable Employee

Bulletin Bazaar

Why Just Email? Watch How Embedded Messaging, SMS, and WhatsApp Supercharge Your Cross-Channel Strategy (Webinar Recap 🎥)

If your customer engagement stops at email, you’re missing key moments. Today’s consumers expect connected, relevant experiences, whether they’re in their inbox, on mobile, or inside your app. In our latest Iterable Unboxed, we pulled back the curtain on what cross-channel marketing really looks like in action across Email, Embedded Messaging, SMS, and WhatsApp. Catch the Highlights Webinar poll resultsKey Takeaways Shift from campaigns to moments-based marketing ✅ Forget batch-and-blast. Today’s consumers expect timely, relevant, and contextual messages based on their behavior, Iterable’s journeys let you meet them right where they are. Moments don’t belong to one channel📱 Email is the backbone, but Embedded Messaging, SMS, and WhatsApp bring the agility. This session broke down how to activate each one in the right moment, with real use cases. Bring it all together with Iterable 🧩 Moments-based marketing means creating one connected experience, whether someone’s on mobile or d

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1 month ago

DejaIterable Employee

Bulletin Bazaar

Would You Wait 6 Months for Data? The Zebra Didn’t And Saw 25% More Conversions with Snowflake, Hightouch & IterableCase Study

The Zebra’s data infrastructureThe Zebra, the nation’s leading car insurance marketplace, refused to settle for slow data and sluggish campaigns. and the results speak for themselves. Here’s what happened when they built a faster, smarter stack with Iterable, Snowflake, and Hightouch:Policy purchase conversions jumped 25% 📈 Campaign creation time dropped from 3+ months to just a couple of days ⚡ Data sync frequency improved from once every 6 months to once a day 🔄 Open rates rose 15% using AI-powered subject lines with Iterable Copy Assist ✨ Marty (Zebra) from Madagascar movieYes really, Marty! From bottleneck to breakthrough, The Zebra shows what’s possible when marketing runs at the speed of your customer.Ready to cut your campaign timelines today? Learn from The Zebra’s story.

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1 month ago

DejaIterable Employee

All things Activate

From Shake Shack Cravings to BARK Obsession. Hear Jay Livingston Share Cult Brand Secrets at Activate Tour New York! 🍔🐾

What do sizzling Shake Shack burgers and squeaky BARK toys have in common? Both built cult followings that people can’t stop talking about. 🔥🐶Dog with Burger toy At Activate Tour New York, we’re bringing you a behind-the-scenes look at how brands spark obsession, loyalty, and craveability.Join Jay Livingston, former CMO of Shake Shack and BARK, for a fireside chat: “Creating Cult Brands & Craveability.” He’ll reveal:🔥 How to scale hospitality in a digital-first world🔥 Ways to spark loyalty and community-driven growth🔥 The balance between performance marketing and brand magicAnd that’s just one highlight in a lineup stacked with marketing leaders who blend creativity, AI, and community into strategies that matter.Don’t just hear about it later, reserve your ticket and be there when Jay Livingston takes the stage at Activate Tour New York.

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1 month ago

Claire DansieIterable Employee

Job Board

New Job Posting - Senior Marketing Manager (Native English Speaker) @ Tandem

Role: Senior Marketing Manager (Native Speaker) at TandemLocation: Berlin (Hybrid work from office and home)Position: Full-timeExperience Required: 5–7 years in app/product marketing, growth, or brandingSnippet of job description: The ideal candidate is a native English speaker with 5–7 years’ experience in product, growth, or brand marketing—especially in app-based or tech environments. They’re a strong storyteller and editor, skilled in crafting clear, engaging messaging across channels. They combine creative thinking with data-driven decision-making, and are experienced with CRM tools (like Iterable), localisation, and cross-functional collaboration. Job Application URL: Apply here

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2 months ago

ejburnettPlaza Newbie

All things Activate

Activate Tour London 2023 - Speaker List

A couple of years ago in 2023 there was a fantastic talk at the Activate London Tour, regarding the topic of ‘Presenting to Executives’. Does anyone have any more details about the presenter? Been trying to remember their name, but it’s totally left my mind, and keep referencing what they presented without being able to add anymore context.

291

6 months ago

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Catch what you missed, log in for more content.

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