Now that we’ve ditched the cult of batch and blast…what’s next? How do you actually move from outdated campaigns to moments-based marketing?
Because here’s the truth: your customers aren’t living in funnels or quarterly plans. They live in the now. One irrelevant message can undo months of work. According to McKinsey, “65 percent of customers see targeted promotions as a top reason to make a purchase.” Miss the moment, miss the customer.
The Campaign Era is Over. The Moments-Based Marketing Playbook is Here
That’s why Iterable is leading the shift from campaigns to moments-based marketing. We’re helping marketers evolve from batch to bespoke with AI-powered tools that keep engagement relevant in real time.
Our 5 step webinar series is your roadmap to making the shift. You can register for all five steps or just the ones that pique your interest.
Step 1: Build Your Data Foundation for Intelligent Marketing
- 📅 October 16, 2025
- ✨ In partnership with Hightouch
To make real-time, personalized marketing possible, your data can’t sit idle, it has to move. Learn how to design a data strategy that’s flexible, future-ready, and AI-optimized. We’ll show you how to unify your single source of truth, achieve real-time readiness, and fuel agentic intelligence so every insight drives action.
Step 2: Redesign Your Journeys for Real-Time Relevance
- 📅 November 6, 2025
- ✨ In partnership with Ragnarok
Static journeys don’t match how customers move, or what they expect. Discover how to build cross-channel experiences that adapt instantly to behavior and business priorities with tools like event-based triggers, Catalog, and Predictive Goals. See how top brands are boosting adaptability across teams without rigid workflows or endless rewrites.
Step 3: Scale Contextual Personalization with Modular Content
- 📅 December 4, 2025
- ✨ In partnership with Movable Ink
Great journeys need great content, but building from scratch every time doesn’t scale. Learn how to amplify personalization with Iterable Catalog, Snippets, and Templates plus Movable Ink Studio for “one send, infinite creative.” Walk away with a blueprint for content that evolves with your customers while lightening your team’s load.
Step 4: Put AI to Work with Human-Led Expertise
- 📅 January 14, 2026
- ✨ In partnership with Merkle
Marketers don’t need more dashboards, they need more hours. See how Iterable’s AI suite detects micro-moments, suggests next best actions, and optimizes send time and channel, all while keeping humans in control of strategy and storytelling. Learn where to lean on AI, where to lean in creatively, and how to do more with less.
Step 5: Turn Strategy into Revenue-Critical Action
- 📅 January 28, 2026
- ✨ In partnership with Amplitude
You’ve built the foundation, now it’s time to move. Learn how to operationalize your moments-based strategy across the full lifecycle, from onboarding to winback. Discover how Predictive Goals and performance alerts keep you aligned to outcomes that matter, and how Iterable and partners help you activate faster.
Are you ready to stop chasing schedules and start creating moments? Save your spot for the series!
