We just dropped our 2025 BFCM Insights Report — and the results are 🔥.
This year’s peak season wasn’t just about flash sales and discount fatigue. Instead, it showed us that strategy, timing, and smart use of data and AI are what really moved the needle.
Here’s what stood out across the board:
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📈 Major shift to early-season campaigns — brands sent 30% more early-season campaigns compared to last year.
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📲 SMS & mobile dominance — SMS volume surged by 60% year-over-year.
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🚀 Multichannel + embedded campaigns boom — embedded campaigns grew nearly 294%, reinforcing that reaching customers where they are matters more than ever.
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🤖 AI became the engine of engagement — more than 90% of marketing workflows this season involved AI, powering smarter personalization and real-time relevance.
If you want to learn how these trends could—or should—shape your 2026 roadmap, the full report offers actionable takeaways.
