The finalists walked in, anticipation built, and now — like your favourite awards show — the envelopes have been opened.
Every year, the Expies spotlight marketers who turn everyday moments into meaningful connections. This year’s class delivered bold ideas, sharp execution, and results that set a new bar across AI, data activation, cross-channel orchestration, and more.
If you saw the finalists earlier this month, you already know the lineup was stacked. And now…the winners have officially taken the stage.
Best AI-powered Customer Experience
Joybird
Most Inspiring Switch to Iterable
ATG Entertainment
Best Cross-channel Orchestration
Prosper Marketplace
Best Data Activation
Nextdoor
Marketing Moment of the Year
Melbourne Football Club
Marketing MVP of the Year
Shweta Puri, Nextdoor
Visionary Leader of the Year
Adrian Rohr, Fabletics
CMO of the Year
Lindsey Irvine, Square
Agency Partner of the Year
Apply Digital
Technology Partner of the Year
Movable Ink
Rising Star Partner
MissionOne Media
🏆 Check out the full winner roundup on the blog.
Congratulations to our winners, and to the finalists who made the competition so strong. Your work continues to inspire the entire Iterable community.
Think your team has next year’s Expie-winning moment in them? Stay tuned for 2026 nominations!
