General Announcements

Wolt, the Helsinki-based delivery tech company operating in 30+ countries, had a tall order: how do you keep campaigns personal when you’re catering to both B2B and B2C segments at a massive global scale?  Their top priority? Turning brand-new users into loyal customers within the first 30 days.The reality? Personalization at global scale wasn’t easy. Hours wasted cloning templates. Painful manual localization. Hundreds of campaigns just to keep up across 30+ countries. Instead of settling, Wolt rebuilt their marketing engine with

If you think your emails will magically reach inboxes during peak season, think again. Mailbox providers are on high alert in November, and only the best-prepared brands make it through unscathed.In our latest webinar, our deliverability experts Justin Foulk, Steve Duff, and Ashlyn East exposed the truth about holiday sending, and how to protect your messages when the stakes (and volumes) are sky-high. Arm yourself with our deliverability do’s & don’ts before BFCM hits! Catch the Recap Video Key Takeaways  Infrastructure & Warm-Ups = Your Golden Ticket Your emails can’t sprint if your foundation is shaky. Start domain & IP warm-ups before the rush so your biggest sends glide past provider filters instead of getting stuck at the gate. List Quality & Segmentation = Inbox Insuranc

Lights. Camera. Iterable in Action. Over the past few weeks, you’ve stepped up to the stage, hit “record,” and dropped demos in the Iterable in Action: Demo Challenge that wowed us with creativity, strategy, and serious marketing power.You didn’t just show how Iterable works, you showed how you make it work. From clever automations to jaw-dropping customer moments, your demos proved why this community is full of innovators.  Demo Challenge Winners Announced: Now Playing at #1Stealing the spotlight and topping the charts, congratulations to o

 And the Expie goes to… maybe YOU! 🏆✨Step aside, Hollywood, because it’s YOUR moment in the spotlight. We’re excited to announce that submissions for the 2025 Iterable Expie Awards are officially open! 🏆 These awards are all about celebrating YOU, the incredible marketers who are using Iterable to create customer experiences that inspire, delight, and drive results. Whether you’re experimenting with AI, orchestrating seamless cross-channel journeys, or taking bold creative risks, your story deserves to be recognized. Winners will receive a VIP trip to Activate 2026, plus t

If your customer engagement stops at email, you’re missing key moments. Today’s consumers expect connected, relevant experiences, whether they’re in their inbox, on mobile, or inside your app. In our latest Iterable Unboxed, we pulled back the curtain on what cross-channel marketing really looks like in action across Email, Embedded Messaging, SMS, and WhatsApp. Catch the Highl

The Zebra’s data infrastructureThe Zebra, the nation’s leading car insurance marketplace, refused to settle for slow data and sluggish campaigns. and the results speak for themselves. Here’s what happened when they built a faster, smarter stack with Iterable, Snowflake, and Hightouch:Policy purchase conversions jumped 25% 📈 Campaign creation time dropped from 3+ months to just a couple of days ⚡ Data sync frequency improved from once every 6 months to once a day 🔄 Open rates rose 15% using AI-powered subject lines with Iterable Copy Assist ✨ 

Get ready to dip your brushes into the canvas of customer experience! At Iterable, we believe every marketer is an artist crafting unique and engaging customer journeys. Now it's time to unveil your work.We're thrilled to invite you to participate in our Iterable in Action: Demo Challenge! This is your chance to showcase your Iterable creations, inspire our vibrant community, and snag some truly fantastic prizes. How to Participate:Your Artistic ProcessIdentify Your Iterable Masterpiece: Think of an Iterable use case you're proud of. A journey such as onboarding, win back, or abandoned cart. An Iterable AI application or a creative campaign like Cyber Monday, Black Friday, or end of season that delivered results. Need a little inspiration? Here’s an example to spark your creativit

AI isn’t just a shiny new tool, it’s a whole new way to work. But the truth is, most marketing teams aren’t using it to its full potential.We promise this isn’t just another “AI will change everything” headline, we’ve boiled it down to 4 practical steps you can actually take to make AI work for your marketing.And here’s the kicker:63% of a marketer’s day is still spent on tasks that could be automated 📉 74% of companies struggle to scale value from their AI investments 📊 67% of marketers say lack of training is their top barrier 📚 Trying to keep upIt’s not that AI isn’t working, it’s that our workflows haven’t caught up. That’s why we created

After a month of incredible summer conversations, we’re shifting into holiday mode! Black Friday and Cyber Monday (BFCM) are fast approaching, and marketers everywhere are rethinking how they show up during the most competitive time of year. (Yep.. November is just over 4 months away! ⏰)We’re gathering insights from the Iterable community on what’s working, what’s changing, and what marketers are moving away from ahead of BFCM 2025. Your take could help spark ideas, spotlight emerging trends, and help others shape a standout season! We’ll feature key insights in an upcoming blog post to spotlight hot takes from our community. 💸 Bonus: Two participants who contribute by the deadline will be randomly selected to win a $25 e-gift card (winner's choice via gifting platform—local currency equivalent where available). Share your

Iterable’s Summer Camp is officially closed, and we’re not crying, you’re crying! Over the past few weeks, you embraced the spirit of moments-based marketing, turning everyday interactions into meaningful customer touchpoints.From sparking personalized experiences to sharing creative summer strategies, this community showed up with imagination and serious camper energy. The tents are zipped, the fire’s down to embers, and the winners? Let’s get to it! 🔥🏕️ Here’s How Some Campers Brought Moments-Based Marketing to Life: ​@Angie Pilkington envisioned a "first bake" onboarding

Grab Prizes in Iterable’s Summer Camp Challenge Summer Camp is in session at the Moment Makers Lodge! From June 2–30, join the fun in Iterable’s Summer Camp Challenge with weekly themes, bite-sized activities, and creative marketing prompts. Complete them to earn entries toward weekly prizes 🎉, Summer Camp Cabin Chat bundles 🎁, and Grand prize bundles 🏆!  Summer Camp Check-InWeek 1: Campfire Kickoff Complete the 

Grab Prizes in Iterable’s Summer Camp Challenge Summer Camp is in session at the Moment Makers Lodge! From June 2–30, join the fun in Iterable’s Summer Camp Challenge with weekly themes, bite-sized activities, and creative marketing prompts. Complete them to earn entries toward weekly prizes 🎉, Summer Camp Cabin Chat bundles 🎁, and Grand prize bundles 🏆!  Summer Camp Check-InWeek 1: Campfire Kickoff Complete the 

Pack your bags because this June we’re heading to summer camp, and you're invited!Okay, well, for Iterable’s Summer Camp, you don’t have to pack (or overpack like Will). This digital camp delivers marketing strategy, creativity, and prizes, minus the mosquitoes!Grab your seat at Summer Camp 🏕️Welcome to the Moment Makers Lodge, a summer camp challenge designed to help spark fresh ide

Grab Prizes in Iterable’s Summer Camp Challenge Summer Camp is in session at the Moment Makers Lodge! From June 2–30, join the fun in Iterable’s Summer Camp Challenge with weekly themes, bite-sized activities, and creative marketing prompts. Complete them to earn entries toward weekly prizes 🎁, and Grand prize bundles 🏆!  The tents are zipped, the fire’s crackling, and it’s your final chance to complete the Iterable Summer Camp Challenge! We’ve packed this month with bite-sized activities, creative prompts, and meaningful marketing moments. Each one earns you entries for awesome rewards, and you don’t have to complete them all to qualify.All 10 prompts and activi

Grab Prizes in Iterable’s Summer Camp Challenge Summer Camp is in session at the Moment Makers Lodge! From June 2–30, join the fun in Iterable’s Summer Camp Challenge with weekly themes, bite-sized activities, and creative marketing prompts. Complete them to earn entries toward weekly prizes 🎉, Summer Camp Cabin Chat bundles 🎁, and Grand prize bundles 🏆!  Summer Camp Check-InWeek 1: Campfire Kickoff Complete the 

Grab Prizes in Iterable’s Summer Camp Challenge Summer Camp is in session at the Moment Makers Lodge! From June 2–30, join the fun in Iterable’s Summer Camp Challenge with weekly themes, bite-sized activities, and creative marketing prompts. Complete them to earn entries toward weekly prizes 🎉, Summer Camp Cabin Chat bundles 🎁, and Grand prize bundles 🏆!  Summer Camp Check-InWeek 1: Campfire Kickoff Complete the 

Grab Prizes in Iterable’s Summer Camp Challenge Summer Camp is in session at the Moment Makers Lodge! From June 2–30, join the fun in Iterable’s Summer Camp Challenge with weekly themes, bite-sized activities, and creative marketing prompts. Complete them to earn entries toward weekly prizes 🎉, Summer Camp Cabin Chat bundles 🎁, and Grand prize bundles 🏆!  Summer Camp Check-InWeek 1: Campfire Kickoff Complete the 

Grab Prizes in Iterable’s Summer Camp Challenge Summer Camp is in session at the Moment Makers Lodge! From June 2–30, join the fun in Iterable’s Summer Camp Challenge with weekly themes, bite-sized activities, and creative marketing prompts. Complete them to earn entries toward weekly prizes 🎉, Summer Camp Cabin Chat bundles 🎁, and Grand prize bundles 🏆!  Summer Camp Check-InWeek 1: Campfire Kickoff Complete the 

Grab Prizes in Iterable’s Summer Camp Challenge Summer Camp is in session at the Moment Makers Lodge! From June 2–30, join the fun in Iterable’s Summer Camp Challenge with weekly themes, bite-sized activities, and creative marketing prompts. Complete them to earn entries toward weekly prizes 🎉, Summer Camp Cabin Chat bundles 🎁, and Grand prize bundles 🏆!  Summer Camp Check-In

Grab Prizes in Iterable’s Summer Camp Challenge Summer Camp is in session at the Moment Makers Lodge! From June 2–30, join the fun in Iterable’s Summer Camp Challenge with weekly themes, bite-sized activities, and creative marketing prompts. Complete them to earn entries toward weekly prizes 🎉, Summer Camp Cabin Chat bundles 🎁, and Grand prize bundles 🏆!  Summer Camp Check-InWeek 1: Campfire Kickoff Complete the 

Grab Prizes in Iterable’s Summer Camp Challenge Summer Camp is in session at the Moment Makers Lodge! From June 2–30, join the fun in Iterable’s Summer Camp Challenge with weekly themes, bite-sized activities, and creative marketing prompts. Complete them to earn entries toward weekly prizes 🎉, Summer Camp Cabin Chat bundles 🎁, and Grand prize bundles 🏆! Summer Camp Check-In

Grab Prizes in Iterable’s Summer Camp Challenge Summer Camp is in session at the Moment Makers Lodge! From June 2–30, join the fun in Iterable’s Summer Camp Challenge with weekly themes, bite-sized activities, and creative marketing prompts. Complete them to earn entries toward weekly prizes 🎉, Summer Camp Cabin Chat bundles 🎁, and Grand prize bundles 🏆! Week 1: Campfire Kickoff (Activity)🔥Welcome, campers, to Week 1 of Iterabl

Reach billions worldwide. Boost engagement. Simplify your stack. 💬Heads up, marketers! We’ve got some HUGE news, WhatsApp is now natively integrated into Iterable! This powerful new addition lets you connect with your audience in real time through one of the world’s most popular messaging apps. 🚀 Why This Matters With 2 billion+ active users across the globe and engagement rates as high as 98%, WhatsApp is a must-have in your cross-channel strategy. And now, it's available natively, no workarounds, no silos.You can now manage WhatsApp, email, SMS, push, and more in one place, all within Iterable. 🌍💬 ✨ What You Can Do Streamline your workflows: manage WhatsApp, email, SMS, push & more from one centralized platform. Unlock a unified customer view: use real-time data to personalize every i

What an incredible five days it’s been! A heartfelt thank you to everyone who joined in the fun, shared their holiday spirit, and made this celebration truly unforgettable. Your creativity, enthusiasm, and festive energy brought so much joy to Iterable Plaza.Missed some of the highlights? You can catch up on all the fun with our recap.Drumrol

 Iterable’s Summer Camp Challenge (June 2 - 30)We just announced Iterable’s Summer Camp Challenge, a month-long community experience packed with weekly activities, creative prompts, and summer-ready prizes. Each week brings a new theme and activity to inspire fresh ideas and moments-based marketing. For Week 4, you’ll choose your camp adventure (i.e. weekly activity) from a list of options, whether it’s diving into a course from the academy, joining our product research panel, or attending our virtual Summer Camp Cabin Chat on Tuesday, June 24