General Announcements

 It’s tiiiiiiiimeeeeee!Mariah’s thawed, the cocoa’s hot, and the Plaza Express is boarding! ☕❄️ Hop aboard the Plaza ExpressThis season, the Plaza Express is making special stops all across the Iterable Plaza — from community challenges and giveaways to year-end reflections and holiday prep tips. It’s your one-stop guide to everything festive happening in the community this month!And the first stop? Our Reviewer’s Workshop, kicking of the ‘Tis the Season to Share a Review Challenge!  Reviewer’s Workshop: Your first stop on the Plaza Express ✨We’re reaching out to our community to help us wrap up the year on a high note! This season, we’re aiming for 75 reviews from customers to share their Iterable experience on G2 to close out the year strong, and we’d love your help to get there.Your voice helps shape how marketers see what’s possible with Iterable. Plus you’ll earn a $25 gift card once G2 approves your review! 🎁You Get to Choose How You’d Like to Share A ReviewLeaving a review just

Scribd—the digital reading company behind Everand, Slideshare, and Fable—set out to do more than attract new users. They wanted to keep readers engaged, turning first-time visitors into lifelong learners.But scaling personalized engagement across millions of readers and multiple brands was no easy read. Their data pipeline slowed every update, and launching new campaigns often meant weeks of back-and-forth between teams.That’s when Scribd rewrote the story with Iterable’s Smart Ingest, AI, and Embedded Messaging—transforming data challenges into moments of meaningful connection.Scribd cut weeks of manual data work, saving $91K a year and finally giving marketers instant access to the insights they needed—powered by a seamless Smart Ingest setup. Smarter, AI-powered journeys helped first-time readers become loyal subscribers in record time, proving that personalization at scale doesn’t have to slow teams down. Using Embedded Messaging, Scribd connected their web and app experiences, gui

Marketers have been building journeys for years. Okay, maybe not for 84 years, but let’s be honest — it’s about time journeys start building themselves!In Step 2 of our Moments-Based Marketing series, we explored how to finally let those journeys build themselves, learning, adapting, and evolving with every customer action. Jeanette Woodburn (Senior Marketing Operations Manager, Iterable), Mara Cohen (CRM Manager, ATG Entertainment), and Steven Aldrich (SVP of Marketing Services, Ragnarok) revealed what happens when brands stop designing static workflows and start letting their journeys think for themselves. They broke down how today’s top teams are transforming traditional campaigns into living, learning experiences that sense intent, adjust instantly, and deliver real-time relevance.“The most effective journeys are the ones your customer doesn’t notice — because they feel natural.” – Jeanette Woodburn  Key Takeaways Smart journeys learn. The most effective marketers treat journeys as

Marketers love talking about data — but few are actually using it.In Step 1 of our Moments-Based Marketing series, we partnered with Nate Wardwell from Hightouch and Aoife O’Driscoll from WHOOP to show what it really takes to build a flexible, future-ready data foundation for intelligent, real-time marketing.WHOOP, the 24/7 wearable health and fitness coach, showed how even data-rich brands can get stuck when access is limited and activation relies on engineering.  They redesigned their stack and went from relying on analysts to same-day activation through a composable data architecture built on Amplitude → Snowflake → Hightouch → Iterable. Their journey proves one thing:You can’t personalize without complete, connected data.Key Takeaways  Data is the heart of AI, but only if it moves. To make real-time marketing possible, data can’t sit idle. Your infrastructure must flow across systems and teams. Define your single source of truth. Everyone from marketing to engineering should oper

Marketing’s comfort zone? Gone. AI lit the match, privacy poured the fuel, and data gravity pulled it all together. The result? A marketing landscape that’s faster, smarter, and far less forgiving to teams stuck in yesterday’s playbook.In Iterable’s latest blog post, Holly Clare unpacks Snowflake’s 2025 Marketing Data Report, and it’s a wake-up call for every marketer still relying on yesterday’s stack.Here’s the short version (take notes!):  1. AI is no longer a gadget, it’s a decision engine. 🔍It’s not just automating; it’s cleansing data, predicting intent, and orchestrating journeys. If you don’t understand it — and trust it — it’ll outpace you. The “we’ll try AI later” era is officially over.2. Privacy is your new competitive edge. 🔒Consent, explainability, and security aren’t compliance boxes; they’re trust signals. Lose trust, lose customers. Make privacy a feature, not a burden.3. Data Gravity has flipped the stack. 🌍Data is too big and too sticky to move — so the tools have

Wolt, the Helsinki-based delivery tech company operating in 30+ countries, had a tall order: how do you keep campaigns personal when you’re catering to both B2B and B2C segments at a massive global scale?  Their top priority? Turning brand-new users into loyal customers within the first 30 days.The reality? Personalization at global scale wasn’t easy. Hours wasted cloning templates. Painful manual localization. Hundreds of campaigns just to keep up across 30+ countries. Instead of settling, Wolt rebuilt their marketing engine with Iterable’s AI-powered tools. The results were game changing:Campaign build time dropped from 1 hour per campaign to just 5 minutes ⏱ Predictive Goals led to a 97% increase in first-time supermarket users  🛒 Revenue jumped 60% in key markets compared to control groups 💸 Localized, relevant campaigns scaled seamlessly across 27 countries 🌍 Catalog setup streamlined 400+ templates down to just 16 🗂From grind ➝ growth, Wolt proves what’s possible when marketi

If you think your emails will magically reach inboxes during peak season, think again. Mailbox providers are on high alert in November, and only the best-prepared brands make it through unscathed.In our latest webinar, our deliverability experts Justin Foulk, Steve Duff, and Ashlyn East exposed the truth about holiday sending, and how to protect your messages when the stakes (and volumes) are sky-high. Arm yourself with our deliverability do’s & don’ts before BFCM hits! Catch the Recap Video Key Takeaways  Infrastructure & Warm-Ups = Your Golden Ticket Your emails can’t sprint if your foundation is shaky. Start domain & IP warm-ups before the rush so your biggest sends glide past provider filters instead of getting stuck at the gate. List Quality & Segmentation = Inbox Insurance Nothing tanks deliverability faster than blasting deadweight. Keep your lists lean, target your true fans, and re-engage (or cut loose) the silent ones. Strong lists = safe inboxes. Planning

Lights. Camera. Iterable in Action. Over the past few weeks, you’ve stepped up to the stage, hit “record,” and dropped demos in the Iterable in Action: Demo Challenge that wowed us with creativity, strategy, and serious marketing power.You didn’t just show how Iterable works, you showed how you make it work. From clever automations to jaw-dropping customer moments, your demos proved why this community is full of innovators.  Demo Challenge Winners Announced: Now Playing at #1Stealing the spotlight and topping the charts, congratulations to our Demo Challenge stars: @jiangyi Wang, ​@Jake Bodmer, and ​@Erin Cook! 🏆 The Sequel Awaits…The Demo Challenge might be wrapped, but the fun doesn’t stop here. Iterable’s annual Expie Awards are officially open for submissions! Whether you led a bold pivot, used AI to fuel smarter journeys, or crafted campaigns that turned heads,  this is your chance to shine on the biggest stage.📥 Submit your Expie Award nomination hereStay in the Plaza Spotlight

 And the Expie goes to… maybe YOU! 🏆✨Step aside, Hollywood, because it’s YOUR moment in the spotlight. We’re excited to announce that submissions for the 2025 Iterable Expie Awards are officially open! 🏆 These awards are all about celebrating YOU, the incredible marketers who are using Iterable to create customer experiences that inspire, delight, and drive results. Whether you’re experimenting with AI, orchestrating seamless cross-channel journeys, or taking bold creative risks, your story deserves to be recognized. Winners will receive a VIP trip to Activate 2026, plus the spotlight your hard work deserves.  Yup, you heard that right, you could be one of the winners packing your bags for the trip of the year. ✈️Nominations are open through Friday, October 3rd.  Get the Awards Guide 📘 Submit your story today ✨  

If your customer engagement stops at email, you’re missing key moments. Today’s consumers expect connected, relevant experiences, whether they’re in their inbox, on mobile, or inside your app. In our latest Iterable Unboxed, we pulled back the curtain on what cross-channel marketing really looks like in action across Email, Embedded Messaging, SMS, and WhatsApp. Catch the Highlights Webinar poll resultsKey Takeaways  Shift from campaigns to moments-based marketing ✅ Forget batch-and-blast. Today’s consumers expect timely, relevant, and contextual messages based on their behavior, Iterable’s journeys let you meet them right where they are. Moments don’t belong to one channel📱 Email is the backbone, but Embedded Messaging, SMS, and WhatsApp bring the agility. This session broke down how to activate each one in the right moment, with real use cases. Bring it all together with Iterable 🧩 Moments-based marketing means creating one connected experience, whether someone’s on mobile or d

The Zebra’s data infrastructureThe Zebra, the nation’s leading car insurance marketplace, refused to settle for slow data and sluggish campaigns. and the results speak for themselves. Here’s what happened when they built a faster, smarter stack with Iterable, Snowflake, and Hightouch:Policy purchase conversions jumped 25% 📈 Campaign creation time dropped from 3+ months to just a couple of days ⚡ Data sync frequency improved from once every 6 months to once a day 🔄 Open rates rose 15% using AI-powered subject lines with Iterable Copy Assist ✨ Marty (Zebra) from Madagascar movieYes really, Marty! From bottleneck to breakthrough, The Zebra shows what’s possible when marketing runs at the speed of your customer.Ready to cut your campaign timelines today? Learn from The Zebra’s story. 

Get ready to dip your brushes into the canvas of customer experience! At Iterable, we believe every marketer is an artist crafting unique and engaging customer journeys. Now it's time to unveil your work.We're thrilled to invite you to participate in our Iterable in Action: Demo Challenge! This is your chance to showcase your Iterable creations, inspire our vibrant community, and snag some truly fantastic prizes. How to Participate:Your Artistic ProcessIdentify Your Iterable Masterpiece: Think of an Iterable use case you're proud of. A journey such as onboarding, win back, or abandoned cart. An Iterable AI application or a creative campaign like Cyber Monday, Black Friday, or end of season that delivered results. Need a little inspiration? Here’s an example to spark your creativity!     Record Your Demo (No Editing Needed!): Create a short 3-5 minute video (Loom, Zoom, etc.) walking through your strategy, build, and results.    Submit Your Creation: Upload via this form or email commu

AI isn’t just a shiny new tool, it’s a whole new way to work. But the truth is, most marketing teams aren’t using it to its full potential.We promise this isn’t just another “AI will change everything” headline, we’ve boiled it down to 4 practical steps you can actually take to make AI work for your marketing.And here’s the kicker:63% of a marketer’s day is still spent on tasks that could be automated 📉 74% of companies struggle to scale value from their AI investments 📊 67% of marketers say lack of training is their top barrier 📚 Trying to keep upIt’s not that AI isn’t working, it’s that our workflows haven’t caught up. That’s why we created Your Checklist for Unlocking the Power of AI, a practical, 4‑step guide to help you close the gap between AI hype and real‑world results.So… where do you stand today? Once you vote, be sure to see the 4 steps that will help you:Reshape your operating model around AI Activate real-time decisioning Scale modular content with precision Build a cul

After a month of incredible summer conversations, we’re shifting into holiday mode! Black Friday and Cyber Monday (BFCM) are fast approaching, and marketers everywhere are rethinking how they show up during the most competitive time of year. (Yep.. November is just over 4 months away! ⏰)We’re gathering insights from the Iterable community on what’s working, what’s changing, and what marketers are moving away from ahead of BFCM 2025. Your take could help spark ideas, spotlight emerging trends, and help others shape a standout season! We’ll feature key insights in an upcoming blog post to spotlight hot takes from our community. 💸 Bonus: Two participants who contribute by the deadline will be randomly selected to win a $25 e-gift card (winner's choice via gifting platform—local currency equivalent where available). Share your take and get inspired! Your experience could shape how others plan for a standout season.Answer any (or all!) of these questions in the comments by July 28!What out

Iterable’s Summer Camp is officially closed, and we’re not crying, you’re crying! Over the past few weeks, you embraced the spirit of moments-based marketing, turning everyday interactions into meaningful customer touchpoints.From sparking personalized experiences to sharing creative summer strategies, this community showed up with imagination and serious camper energy. The tents are zipped, the fire’s down to embers, and the winners? Let’s get to it! 🔥🏕️ Here’s How Some Campers Brought Moments-Based Marketing to Life: ​@Angie Pilkington envisioned a "first bake" onboarding experience for Ooni oven users, using AI and even weather data to send timely, personalized recipes and nudges like, "It's sunny tomorrow, ready for a pizza party?" That's personalization with sizzle! ​@Jake Bodmer aimed to personalize the onboarding experience for streaming users by immediately recommending titles they were likely to enjoy. His objective was to engage new users early and often, using behavioral

Grab Prizes in Iterable’s Summer Camp Challenge Summer Camp is in session at the Moment Makers Lodge! From June 2–30, join the fun in Iterable’s Summer Camp Challenge with weekly themes, bite-sized activities, and creative marketing prompts. Complete them to earn entries toward weekly prizes 🎉, Summer Camp Cabin Chat bundles 🎁, and Grand prize bundles 🏆!  Summer Camp Check-InWeek 1: Campfire Kickoff Complete the Activity (Early Moments Edition) Earn 5 entries Answer the Camper Prompt (Hey Nova) Earn 1 entry Week 2: Trail Tales & Reviews Complete the Activity (Feedback-Fueled Moments) Earn 5 entries Answer the Camper prompt (Signals We Follow) Earn 1 entry Answer the Camp Counselor Bonus prompt (Summer Focus) Earn 2 bonus entries Week 3: Love (Iterable Referrals) Island Complete the Activity (Make the Match) Earn 5 entries Answer the Camper Prompt (My Data Type) Earn 1 entry Answer the Camp Counselor Bonus prompt below (Personalization in Action) Earn 2 bonus entries Still

Grab Prizes in Iterable’s Summer Camp Challenge Summer Camp is in session at the Moment Makers Lodge! From June 2–30, join the fun in Iterable’s Summer Camp Challenge with weekly themes, bite-sized activities, and creative marketing prompts. Complete them to earn entries toward weekly prizes 🎉, Summer Camp Cabin Chat bundles 🎁, and Grand prize bundles 🏆!  Summer Camp Check-InWeek 1: Campfire Kickoff Complete the Activity (Early Moments Edition) Earn 5 entries Answer the Camper Prompt (Hey Nova) Earn 1 entry Week 2: Trail Tales & Reviews Complete the Activity (Feedback-Fueled Moments) Earn 5 entries Answer the Camper prompt (Signals We Follow) Earn 1 entry Answer the Camp Counselor Bonus prompt (Summer Focus) Earn 2 bonus entries Week 3: Love (Iterable Referrals) Island Complete the Activity (Make the Match) Earn 5 entries Answer the Camper Prompt below (My Data Type) Earn 1 entry Still catching up? There’s still time, activities and prompts are open through June 30, so don

Pack your bags because this June we’re heading to summer camp, and you're invited!Okay, well, for Iterable’s Summer Camp, you don’t have to pack (or overpack like Will). This digital camp delivers marketing strategy, creativity, and prizes, minus the mosquitoes!Grab your seat at Summer Camp 🏕️Welcome to the Moment Makers Lodge, a summer camp challenge designed to help spark fresh ideas, connect with marketers, and discuss strategies for creating moments-based marketing. From Monday, June 2 – 30, 2025, you’ll take on weekly summer-themed, marketing-inspired activities and prompts to earn entries for a chance to win weekly prizes and epic end-of-camp giveaways. 🏆 Winners will be announced on Monday, July 7, 2025.So grab your seat, your favorite drink, and welcome to summer camp! How to QualifyBe a current Iterable customer ✅  Be 18 years or older (or the age of majority in your state) ✅  Be a member of Iterable Plaza ✅. Join here if you’re not already a member!   How to ParticipateEarn

Grab Prizes in Iterable’s Summer Camp Challenge Summer Camp is in session at the Moment Makers Lodge! From June 2–30, join the fun in Iterable’s Summer Camp Challenge with weekly themes, bite-sized activities, and creative marketing prompts. Complete them to earn entries toward weekly prizes 🎁, and Grand prize bundles 🏆!  The tents are zipped, the fire’s crackling, and it’s your final chance to complete the Iterable Summer Camp Challenge! We’ve packed this month with bite-sized activities, creative prompts, and meaningful marketing moments. Each one earns you entries for awesome rewards, and you don’t have to complete them all to qualify.All 10 prompts and activities are now posted below! To be eligible for prizes, be sure to complete your responses by Monday, June 30, 2025 at 11:59 PM PT. 🏆 Winners will be announced on Monday, July 7, 2025!             Week 1 is live 🔥                Week 2 is live 🥾             Week 3 is live 🏝️             Week 4 is live 🎒  Summer Camp Checkl

Grab Prizes in Iterable’s Summer Camp Challenge Summer Camp is in session at the Moment Makers Lodge! From June 2–30, join the fun in Iterable’s Summer Camp Challenge with weekly themes, bite-sized activities, and creative marketing prompts. Complete them to earn entries toward weekly prizes 🎉, Summer Camp Cabin Chat bundles 🎁, and Grand prize bundles 🏆!  Summer Camp Check-InWeek 1: Campfire Kickoff Complete the Activity (Early Moments Edition) Earn 5 entries Answer the Camper Prompt (Hey Nova) Earn 1 entry Week 2: Trail Tales & Reviews Complete the Activity (Feedback-Fueled Moments) Earn 5 entries Answer the Camper prompt (Signals We Follow) Earn 1 entry Answer the Camp Counselor Bonus prompt (Summer Focus) Earn 2 bonus entries Still catching up? There’s still time, activities and prompts are open through June 30, so don’t roll up your sleeping bag just yet!              Week 1 is live 🔥                Week 2 is live 🥾  Week 3: Love (Iterable Referrals) Island (Activity) 

Grab Prizes in Iterable’s Summer Camp Challenge Summer Camp is in session at the Moment Makers Lodge! From June 2–30, join the fun in Iterable’s Summer Camp Challenge with weekly themes, bite-sized activities, and creative marketing prompts. Complete them to earn entries toward weekly prizes 🎉, Summer Camp Cabin Chat bundles 🎁, and Grand prize bundles 🏆!  Summer Camp Check-InWeek 1: Campfire Kickoff Complete the Activity (Early Moments Edition) Earn 5 entries Answer the Camper Prompt (Hey Nova) Earn 1 entry Week 2: Trail Tales & Reviews Complete the Activity (Feedback-Fueled Moments) Earn 5 entries Answer the Camper prompt (Signals We Follow) Earn 1 entry Answer the Camp Counselor Bonus prompt (Summer Focus) Earn 2 bonus entries Week 3: Love (Iterable Referrals) Island Complete the Activity (Make the Match) Earn 5 entries Answer the Camper Prompt (My Data Type) Earn 1 entry Answer the Camp Counselor Bonus prompt (Personalization in Action) Earn 2 bonus entries Week 4: Ch

Grab Prizes in Iterable’s Summer Camp Challenge Summer Camp is in session at the Moment Makers Lodge! From June 2–30, join the fun in Iterable’s Summer Camp Challenge with weekly themes, bite-sized activities, and creative marketing prompts. Complete them to earn entries toward weekly prizes 🎉, Summer Camp Cabin Chat bundles 🎁, and Grand prize bundles 🏆!  Summer Camp Check-InWeek 1: Campfire Kickoff Complete the Activity (Early Moments Edition) Earn 5 entries Answer the Camper Prompt (Hey Nova) Earn 1 entry Week 2: Trail Tales & Reviews Complete the Activity (Feedback-Fueled Moments) Earn 5 entries Answer the Camper prompt (Signals We Follow) Earn 1 entry Answer the Camp Counselor Bonus prompt below (Summer Focus) Earn 2 bonus entries Still catching up? There’s still time, activities and prompts are open through June 30, so don’t roll up your sleeping bag just yet!              Week 1 is live 🔥                Week 2 is live 🥾                    Camp Counselor Bonus Prompt

Grab Prizes in Iterable’s Summer Camp Challenge Summer Camp is in session at the Moment Makers Lodge! From June 2–30, join the fun in Iterable’s Summer Camp Challenge with weekly themes, bite-sized activities, and creative marketing prompts. Complete them to earn entries toward weekly prizes 🎉, Summer Camp Cabin Chat bundles 🎁, and Grand prize bundles 🏆!  Summer Camp Check-InWeek 1: Campfire Kickoff Complete the Activity (Early Moments Edition) Earn 5 entries Answer the Camper Prompt (Hey Nova) Earn 1 entry Week 2: Trail Tales & Reviews Complete the Activity (Feedback-Fueled Moments) Earn 5 entries Answer the Camper prompt (Signals We Follow) Earn 1 entry Answer the Camp Counselor Bonus prompt (Summer Focus) Earn 2 bonus entries Week 3: Love (Iterable Referrals) Island Complete the Activity (Make the Match) Earn 5 entries Answer the Camper Prompt (My Data Type) Earn 1 entry Answer the Camp Counselor Bonus prompt (Personalization in Action) Earn 2 bonus entries Week 4: Ch

Grab Prizes in Iterable’s Summer Camp Challenge Summer Camp is in session at the Moment Makers Lodge! From June 2–30, join the fun in Iterable’s Summer Camp Challenge with weekly themes, bite-sized activities, and creative marketing prompts. Complete them to earn entries toward weekly prizes 🎉, Summer Camp Cabin Chat bundles 🎁, and Grand prize bundles 🏆!  Summer Camp Check-InIf you completed both the week 1 Activity and Camper Prompt, you’ve officially earned your digital Campfire Kickoff Camp Card! Still catching up? There’s still time, activities and prompts are open through June 30, so don’t roll up your sleeping bag just yet. But don’t wait, each week is a chance to earn entries and snag prizes!           Week 1 Complete  ✅                                                                                                                                        Week 2: Trail Tales & Reviews (Activity)This week’s theme is Trail Tales & Reviews, those signals, reviews, or momen

Grab Prizes in Iterable’s Summer Camp Challenge Summer Camp is in session at the Moment Makers Lodge! From June 2–30, join the fun in Iterable’s Summer Camp Challenge with weekly themes, bite-sized activities, and creative marketing prompts. Complete them to earn entries toward weekly prizes 🎉, Summer Camp Cabin Chat bundles 🎁, and Grand prize bundles 🏆!  Summer Camp Check-InWeek 1: Campfire Kickoff Complete the Activity (Early Moments Edition) Earn 5 entries Answer the Camper Prompt (Hey Nova) Earn 1 entry Week 2: Trail Tales & Reviews Complete the Activity (Feedback-Fueled Moments) Earn 5 entries Answer the Camper prompt below (Signals We Follow) Earn 1 entry Still catching up? There’s still time, activities and prompts are open through June 30, so don’t roll up your sleeping bag just yet. But don’t wait, each week is a chance to earn entries and snag prizes!           Week 1 is live 🔥                   Week 2 is live 🥾                    Week 2: Trail Tales & Reviews