100% higher CTR. $36K from one send.
We recently shared a customer story featuring ATG Entertainment, a global live entertainment company operating across the US, UK, and Europe.
After moving away from batch-and-blast messaging, they saw:
- $36K incremental revenue from one dynamic send
- 100% CTR lift in the UK, +50% in the US
- Black Friday: 11M sends, 38% → 54% open rate, +34% orders
What They Did:
- Moving beyond batch-and-blast messaging
- Using personalization (Handlesbars logic, catalogs, predictive modeling)
- Tailoring content based on customer behavior
Instead of asking “what should we send?” → They shifted to “what does this customer need right now?”
As their team put it:
Peak season usually brings a level of anxiety, but collaborating with Iterable’s deliverability experts felt like having an extension of our own team. They helped us replace the ‘fingers crossed’ approach of broad sends with a laser-focused strategy. Instead of just hitting ‘send’ and hoping for the best, we had the precision to navigate the Black Friday noise and ensure our brand remained front and center in a crowded inbox. It turned a high-pressure milestone into one of our biggest wins.
Mara Cohen
CRM Manager, ATG Entertainment
How They Did It:
- Used Handlebars to dynamically personalize newsletters at send time
- Leveraged Catalog to populate content based on user behavior and preferences
- Used collections + conditional logic to tailor what each user sees within a single message
- Designed journeys around key moments like booking windows and upsell opportunities
If You’re Looking To Test This:
- Start with a high-impact send (like your newsletter or promo campaigns) where engagement matters most
- Personalize based on a clear signal (recent purchase, browsing behavior, or location)
- Swap one static section for dynamic content (for example: recommendations, local events, or trending items)
- Test it against your current version to understand what actually drives lift