ResortPass is redefining what a “stay” looks like—giving customers access to luxury pools, spas, and cabanas without booking a hotel room. But as they expanded across 250+ cities and 2,000+ properties, one challenge kept surfacing:
How do you deliver location-perfect recommendations when your data is messy and engineering resources are limited?
Instead of waiting, the ResortPass team checked in with Iterable—and built something smarter.
Using Smart Ingest, Catalog, and a custom API, ResortPass created a preferred location engine that adapts in real time. By combining explicit data like zip code with behavioral signals like searches and bookings, their marketing team could finally meet customers exactly where they were—no engineering bottlenecks required.
And the results? 🌴📍
- 2x increase in audience coverage, unlocking more eligible recipients for promotions
- 30% increase in engagement, driving more directly attributable revenue
- A scalable, moments-based personalization strategy the marketing team owns end-to-end
As Fatima Rakla, Senior Director of Lifecycle and Retention Marketing at ResortPass, put it:
“Iterable made it possible. It is incredibly flexible and easy to use, allowing us to validate and scale an idea before seamlessly transitioning to a more real-time solution.”
💡 When personalization is powered by real-time context, it stops feeling generic and starts feeling intentional. ResortPass didn’t just send better messages—they delivered the right experience at the perfect moment.
Curious how location-based signals could unlock more relevance for your team? Read the full story!