General Announcements

Calling all customers! Share your experience with Iterable by writing a review on Gartner Peer Insights and receive a $50 gift card, but hurry, the offer is only valid through, Wednesday, January 27th. In order to receive your $50 gift card, send an email to community@iterable.com with a screenshot of your review confirmation.

Welcome to the Brand Affinity Ask Me Anything! Brands that win today establish deep, authentic and long-lasting connections with their customers. With the recent release of Brand Affinity™, you can now intelligently classify how your customers feel about your brand, and easily create meaningful campaigns across channels to build a deeper connection and trust - at the click of a button. For the next hour, we're here to answer all your questions about Brand Affinity and Iterable AI, from where in the platform you can leverage Brand Affinity, common use cases, and more! Meet the Team Anthony Chiulli, Sr. Product Marketing Manager (left) Anthony Chiulli is a Sr. Product Marketing Manager at Iterable, where he embraces the art of storytelling through amazing products, services and experiences to marketers. Wayne Coburn, Director of Product (right) Dr. Wayne Coburn is director of product, and his passion is building analytics and AI products for marketers. In his spare time he bui

Happy Wednesday! The Academy team recently released a new learning path called Road to Mastery. Have you checked it out yet? Search by going to the drop down in the left side of your home screen, selecting catalog, and then selecting learning paths. This is an intermediate level learning path, and there are 11 short courses within. Not an Academy member yet? Request access here! Questions? Let us know in the comments!

Greetings Iterable Community, We are very excited to announce Brand Affinity™, our latest intelligent personalization solution, is now generally available to all customers! Powered by Iterable AI, Brand Affinity will transform the way you identify and intelligently segment your customers across channels based on how they feel about your brand. Brand Affinity automatically calculates a score based on a customer’s recent interactions with your brand through email and mobile engagement signals, and converts these into affinity labels on the user profile. For the first time, marketers can now simplify the process of discovering the right audience and delivering the right cross-channel experience at every stage of the customer lifecycle with the click of a button. Ready to bring the power of sentiment to your campaigns? Learn more by checking out our blog announcement and release notes on this exciting new AI solution. Join the conversation and get your points and a prize! _How h

Hi all, our team is looking for a Director of Digital and CRM! If you're interested feel free to apply here: https://www.linkedin.com/jobs/view/2351034517/?refId=4732665781610416812217&trackingId=byqXkr3XDNrQFM0j54l9Jg%3D%3D

Hi Everyone - I’m excited to share we’ve just released a new enhancement, Selective In-App for all customers. With the release of Selective In-App, customers can now send in-app messages to users of specific applications inside their projects. * As a reminder, we also support Selective Push as of August 2019 To learn more about Selective In-App, check out our Release Notes. As always, feel free to post your questions in the comments section of this post!

Happy New Year! Your Academy team recently released Dedicated vs. Shared IPs to our Catalog of courses. Did you know that we also have a wide variety of intermediate and advanced courses available? We even have an intermediate Learning Path, called Road to Mastery. It contains 11 courses and you get a Certificate of Completion at the end. Happy learning! Visit iterable.com/academy if you're a current Iterable customer, to request access today

Happy Wednesday! The holidays are upon us and the Education team here at Iterable is hard at work bringing you great e-learning content, with new releases each week! The most recent course release for Academy was: _Triggering a Workflow with an SMS Reply_ We hope you enjoy all the new courses in Academy, and as always reach out to us with any feedback or questions at academy@iterable.com

UGLY SWEATER CONTEST - VOTE! I should have called this "Best Holiday Sweater Contest" instead of ugliest, because some of these sweaters are downright adorable! Cast your vote at the bottom of the pictures for these amazing "ugly" sweaters! @Cora Martin @Elaine Go @Alyssa Jarrett @Ryan Glanzer @Anthony Chiulli TIMBER THE DOGGO @Katie Pope @Sonam Patel @Embrey Hernandez @James Jordan @Maxi Schicho

FINAL SCORES @Cora Martin @Ryan Glanzer @Sonam Patel - CONGRATULATIONS - you are our top 3 most engaged community members during the 12 Days of Holidays. I will be reaching out about your prize! @Cora Martin - 60 points @Ryan Glanzer - 60 points @Sonam Patel - 60 points @Elaine Go - 50 points @James Jordan 50 points @Embrey Hernandez - 40 points @Corey Egan - 25 points @Davida Gaffney 20 points @"jeanette@burstoralcare.com" - 15 points @Ben Djang - 15 points @Eoin Lyons - 15 points @Jenn Ohlheiser - 15 points @Abby Gailey - 15 points @Eric Yao - 10 points @Tim Lin - 10 points @Kait Creamer - 10 points @Julia Ostheimer 10 points @Paul McQuaid - 5 points @Maxi Schicho - 10 points @"Trish Carnahan" - 5 points @Melissa Romero - 5 points @Amy Rose Carle - 5 points @Sarah Kuntsal - 5 points @Grant Keaton - 5 points @Matthew Collazo - 5 points

Let's Celebrate the 12 Days of Holidays! ☃️ Welcome to our second annual holiday celebration in the Iterable Community! We have so much great content, fun polls and prizes that we want to share that we couldn’t fit it all into one week, so this year, we are celebrating the 12 Days of Holidays! Take a look below for what you can expect and how you can win Iterable swag and prizes. Here’s what you need to know: Leaderboard: For each discussion that you actively participate in (as in contributing to the conversation, not just liking or upvoting), you will be awarded 5 points! The top 3 community members with the most points at the end of the 12 Days of Holidays will get a prize. I’ll be updating the leaderboard daily so check back and see where you stand in the rankings! First Place: $200 Gift card Second Place: $100 Gift card Third Place: $50 Gift card Prizes: If you see a 🎁 in a subject line, that means if you participate in that conversation, you have a chance to win a p

Wrapping Up Today marks the 12th day of the 12 Days of Holidays here in the Iterable Community, and I have really enjoyed getting to know all of you and learning from you. HUGE Thank you for sharing everything from your opinions on eggnog to your workflows in Iterable and everything in between. I hope you walk away feeling inspired and made some new friends in the process. To wrap up the last couple of weeks, let’s take a quick moment to reflect on this past year (_I know I know…_) and share what we hope to achieve in 2021. Looking Back We are very nearly there - the end of 2020 - and it can’t possibly come soon enough. I know we’re all ready to say buh bye to the year no one wants to remember, but it’s especially important to celebrate the wins from this year, whether it’s launching a success marketing campaign, maybe a promotion, or just simply surviving, let’s share something we’re grateful for or proud of, personal or professional - up to you! Looking Ahead Now that we’v

What's in your marketing toolkit? To keep with the spirit of sharing during the holiday season, let’s share the marketing tools that we can’t live without (aside from Iterable, of course)! What’s in your marketing toolkit? Also, if you are currently evaluating a tool and want to get an opinion from your marketing peers? Let's talk about it here! Hear what other customers are saying! Want to hear what other customers can’t live without? Take a look at what the members of our Marketing Masters program had to say when we asked them: @Jessica Owen, Associate Director of CRM at Policygenius said, “Zapier is the backbone of many of our campaigns and internal functions at Policygenius. We lean on zaps to test and power new campaign ideas or workflow logic within our CRM team. For example, as we tested a referrals program, we used Zapier to connect Iterable and several other tools together to make the process seamless for our customers.” 👉 Check out Jessica's full interview!

Tell us what's on your Iterable wish list! Before you start hitting that keyboard, this is not for feature requests! If you have a feature request that you would like to submit to the product team, head to the “Feature Requests” section of the community and let us know what’s top of mind for you. Now, on to your Iterable wish list! Here at Iterable, we’re always working hard to deliver the type of content, activities and events that help you become Iterable experts and take your marketing game to the next level, check out some of the goodness that we got up to this year: Activate Live * Check out all the sessions here * Customer Workshops: The Iterable Foundations, Making the Most of Mobile and Advanced Personalization (watch all on-demand recordings in the Iterable Academy!) Ask Me Anything (AMAs) * Giving the gift of good marketing, fresh ideas, and 2020 digital trends with Jen Capstraw * Personalization Ask Me Anything with Garin Hobbs * Deliverability During the Holidays w

Workflow Wednesday! Customers LOVE to see how other customers are using Iterable, so let’s give each other the gift of sharing our workflows! Want to see what others have shared in the past? Check out this conversation from our last holiday campaign where @Davida Gaffney shared an invoice workflow, @Jenn Ohlheiser shared a free trial workflow and @Sylvia Fabries shared a workflow for pre-travel emails. What do you have to share? Whether it’s a simple or complex workflow, we’d love to see and hear about it. Share and get an Iterable notebook and pen (_for taking notes about these workflows_) 😃 To get us started, I’ll share a workflow from one of our Marketing Masters members, Andrew Harner of Scribd: Objective: At the start of shelter-in-place, Scribd launched a “read free” promotion on our social channels. Summary: The campaign went viral, and the email team scrambled to create a 16-email series in four weeks to onboard, engage, and convert these new users before their tr

The holidays may be upon us, but the education team has been busy creating more courses for your learning needs! The most recent additions are as follows : _Brand Affinity User Engagement Identification at 30,60 and 90 days Setting up and Using an API Key_ As always, let us know how we are doing by completing the star- survey at the end of each course. Happy learning!

UGLY SWEATER CONTEST!! Did you think that you got away with not having to dig out the one ugly holiday sweater that you own? Think again, because we are bringing back our ugly sweater contest! Participation and rules: * To participate, all you have to do is post your ugly sweater picture in the comments section * At the end of the 12 Days of Holidays, the community will vote on the ugliest! * The winner of ugly sweater contest will get an Iterable hoodie (so you can swap out that ugly sweater for a super cool Iterable one). * Lastly, FAME! The winner of the ugly sweater contest will be celebrated on Iterable’s social channels. _Ready...set...let's see that ugly sweater!_

Path to Personalization Whitepaper Series Earlier this year we embarked on the Path to Personalization to unpack the 4 pillars of personalization: User Segmentation, Lifecycle Mapping, Workflow Building and Dynamic Content, and it's been an exciting and eye opening journey. Each pillar represents a critical step of the personalization process and in our personalization white paper series, we deep dive into each step to enable you with a scalable personalization framework, check them out: * User Segmentation * Lifecycle Mapping * Workflow Building * Dynamic Content Personalization Maturity Model Quiz Now that you've got all the resources you need to either start your personalization journey, or take your existing strategy to new heights, take our quiz to see where you're at in your personalization journey! 👉Take the quiz 👈 _Share your results in the comments section and your personalization goals for 2021 and get a custom Iterable personalization puzzle!_

Would you like an Iterable hoodie to help keep you warm this winter? Of course you do, who doesn't! All you have to do is write a review for Iterable.  To receive your hoodie, email a screenshot of your confirmation to community@iterable.com with your unisex hoodie size and current mailing address. 👉Link to review site is here!👈 You will, of course, receive your points as well! Questions? Let me know in the comments!

Hi everyone! Thank you SO MUCH for participating in our 12 Days of Holidays celebration here in the community! It has been so much fun getting seeing new faces in the community and hearing your feedback around everything from eggnog to our newly released product, Brand Affinity! Here's a recap of what we got up to: Day 1 * Welcome, how to play and some rules! * Ugly Sweater Contest! Day 2 * What's your favorite campaign or email of 2020? _(share for a chance to be featured in the Iterable blog!)_ Day 3 * Poll: Share your opinion on Mariah Carey's All I Want For Christmas is You * Poll: Share your eggnog opinion Day 4 * Christmas came early with Iterable's announcement of BRAND AFFINITY! Day 5 * Write a review for Iterable, get a hoodie! Day 8 * The Path to Personalization Day 9 * What's on your Iterable wish list? Day 10 * It's Workflow Wednesdaaaaaaay Day 11 * Let's Talk About Our Tech Stack Day 12 * Looking back, looking ahead Leaderboard * Update

Play on repeat or hard pass?

Share for a chance to be featured on the Iterable blog! Each year, we do a round-up of our favorite _campaigns_ and _emails_—a recap of the best/most fun/most memorable/most customer-driven moments of the year. This year, we would love to hear from you! What was your favorite campaign of the year? The 2020 Iterable campaign you’re most proud of? Submit your favorite campaigns or emails in the form below and you may be featured on the Iterable blog! 👉 Submit your favorite 2020 campaign here! 👈 Submissions come with 5 points! Questions? Let me know in the comments!

Happy Wednesday! Here are our most recent course releases to the Iterable Academy! _Custom Fonts in Templates SMS Best Practices_ Haven't registered with Academy yet? Request access by going to iterable.com/academy and click the link. Please allow 12-24 hours to be added. Happy learning!

Hi everyone - I’m Julia Erlandson, Product Manager here at Iterable. If you're interested in helping shape the future of Iterable’s product, our team would love to hear from you! We will be holding 45-minute usability testing sessions on December 7th, and we would love your feedback. In these 1-on-1 sessions, we’ll walk you through a design and ask for your reactions to the UI and functionality. This is a great chance to get a sneak peek at upcoming features, and provide your input on the product. There are limited spots available so you’re interested and available, sign up today!

Happy Wednesday! This week we released a course called _SMS Best Practices_ to help guide you in your SMS campaigns! Soon we will also release an intermediate level SMS Campaigns course, as well as a course on how to track your SMS metrics. Did you know we have basic, intermediate and advanced level courses now? Take a course today, by heading to academy.iterable.com and using your Academy credentials to login. Happy learning!