What's in your marketing toolkit?
To keep with the spirit of sharing during the holiday season, let’s share the marketing tools that we can’t live without (aside from Iterable, of course)! What’s in your marketing toolkit?
Also, if you are currently evaluating a tool and want to get an opinion from your marketing peers? Let's talk about it here!
Hear what other customers are saying!
Want to hear what other customers can’t live without? Take a look at what the members of our Marketing Masters program had to say when we asked them:
@Jessica Owen, Associate Director of CRM at Policygenius said, “Zapier is the backbone of many of our campaigns and internal functions at Policygenius. We lean on zaps to test and power new campaign ideas or workflow logic within our CRM team. For example, as we tested a referrals program, we used Zapier to connect Iterable and several other tools together to make the process seamless for our customers.”
Check out Jessica's full interview!
@"Jon U." , Director of CRM and Artist Engagement at Level Music Group said, “I work for scrappy startups, so my toolkit varies from company to company. However, I love Profitwell for tracking MRR, Google BigQuery/Data Studio for storing and displaying data (for cheap/free at smaller volumes!), Figma for design/prototyping, and Google Sheets for crunching numbers and writing custom functions/codes in Script Editor. Really I’m a huge fan of anything Google Drive-related.”
Check out Jon's full interview!
Matthew Orchard, Head of CRM at MVF said, “Many! In CRM we use SparkPost for email sending, Twilio for SMS and Kickbox for email validation, amongst others.”
Check out Matthew's full interview!
@Samantha Taslim, Sr. Marketing Manager at Rocksbox said, “Rocksbox uses Looker to house customer data which has been extremely helpful to be able to parse out any set of data points to understand our members better. Data is king—the more you know, the better you’re able to create a fully customized member experience.
Check out Samantha's full interview!
Steve Mastrocola, CRM Director at SeatGeek said, “Email is still far and away our biggest CRM channel, so while it’s boring and nerdy, I find our email deliverability tools to be crucial. We regularly check Google Postmaster, SNDS, seed testing and blocklist reporting to ensure the emails we work so hard on creating are actually getting to users’ inboxes.”
Check out Steve's full interview!
Lastly, check out the case study from Iterable customer TrainingPeaks, where their team talks about updating their tech stack in order to engage with its users at critical moments in the customer journey.
You can read the case study here.
Tune in tomorrow for our LAST day of the 12 Days of Holidays where we'll reflect on an...odd (_understatement of the year, I know!_)...year and talk about our plans and hopes for 2021!