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What's in your marketing toolkit?

To keep with the spirit of sharing during the holiday season, let’s share the marketing tools that we can’t live without (aside from Iterable, of course)! What’s in your marketing toolkit? Also, if you are currently evaluating a tool and want to get an opinion from your marketing peers? Let's talk about it here!

Hear what other customers are saying!

Want to hear what other customers can’t live without? Take a look at what the members of our Marketing Masters program had to say when we asked them: @Jessica Owen, Associate Director of CRM at Policygenius said, “Zapier is the backbone of many of our campaigns and internal functions at Policygenius. We lean on zaps to test and power new campaign ideas or workflow logic within our CRM team. For example, as we tested a referrals program, we used Zapier to connect Iterable and several other tools together to make the process seamless for our customers.” 👉 Check out Jessica's full interview! @"Jon U." , Director of CRM and Artist Engagement at Level Music Group said, “I work for scrappy startups, so my toolkit varies from company to company. However, I love Profitwell for tracking MRR, Google BigQuery/Data Studio for storing and displaying data (for cheap/free at smaller volumes!), Figma for design/prototyping, and Google Sheets for crunching numbers and writing custom functions/codes in Script Editor. Really I’m a huge fan of anything Google Drive-related.” 👉 Check out Jon's full interview! Matthew Orchard, Head of CRM at MVF said, “Many! In CRM we use SparkPost for email sending, Twilio for SMS and Kickbox for email validation, amongst others.” 👉 Check out Matthew's full interview! @Samantha Taslim, Sr. Marketing Manager at Rocksbox said, “Rocksbox uses Looker to house customer data which has been extremely helpful to be able to parse out any set of data points to understand our members better. Data is king—the more you know, the better you’re able to create a fully customized member experience. 👉 Check out Samantha's full interview! Steve Mastrocola, CRM Director at SeatGeek said, “Email is still far and away our biggest CRM channel, so while it’s boring and nerdy, I find our email deliverability tools to be crucial. We regularly check Google Postmaster, SNDS, seed testing and blocklist reporting to ensure the emails we work so hard on creating are actually getting to users’ inboxes.” 👉 Check out Steve's full interview! Lastly, check out the case study from Iterable customer TrainingPeaks, where their team talks about updating their tech stack in order to engage with its users at critical moments in the customer journey. 👉 You can read the case study here. Tune in tomorrow for our LAST day of the 12 Days of Holidays where we'll reflect on an...odd (_understatement of the year, I know!_)...year and talk about our plans and hopes for 2021!
Well, there are a LOT. Here are a few of the ones I find important. I rely on Qlik for a lot of internal email revenue reporting that I don't think could be synched up with Iterable (but maybe I'm wrong)! We use SurveyMonkey for some NPS surveys. Trello for project management. We have been using Pushnami for push and Twilio for SMS, but who knows, maybe we can merge them with Iterable someday. We use FreshAddress (as of today!) for email validation on the site before it comes over to Iterable. We use Poplar for direct mail (we'll soon build the Iterable integration), and Zapier also syncs some data into Iterable for us.
Not a huge tool kit on my end. We have a large in-house solution that covers many things. 2 important tools I use (beyond Iterable) are: * Airtable for managing our marketing catalog & promotions calendar * Asana for keeping my projects & tasks organized (including collaborating with others).
@Cora Martin I love both Airtable and Asana as well!
I would say the bulk of my time is spent on Sketch and Photoshop for building creative, Qlik for reporting data, Pushnami for push notifications, Trello for keeping track of projects. I used to be on a different team where I made a lot of our landing pages on an internal CMS that our developers built, so that was a lot fo fun because I was the original user and about half my job was working with the developers on what improvements and functionality we needed. I think in Q1 of next year we're also going to get into doing email contact collection/sign ups through facebook ads, and I'm pretty excited about seeing how much we can grow our audience that way. Curious to hear if anyone else has had success with that.
The two things we can't live without: SurveyMonkey: We use this to gain customer feedback for R&D and this has been a lifesaver. Asana: We just started using this a few weeks ago to assign tasks to our employees for when we open new stores. This has really kept us organized and on track.
Outside of Iterable, most of our time is spent in Asana (obviously :D). We also use Litmus and Gsuite/Google Workspace, Qualtrics and Dropbox paper.
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