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Happy Wednesday! This week we released a course called _SMS Best Practices_ to help guide you in your SMS campaigns! Soon we will also release an intermediate level SMS Campaigns course, as well as a course on how to track your SMS metrics. Did you know we have basic, intermediate and advanced level courses now? Take a course today, by heading to academy.iterable.com and using your Academy credentials to login. Happy learning!

November Blog Roundup Growth Marketing Resources * A Closer Look at the Customer Experience: e.l.f. Cosmetics * Successful Workflow Building in 4 Easy Steps * Ask an Iterator: @Rebecca Chow on Workflow Building * The Key to Crafting a Memorable Customer Experience * 3 Ways to Turn the Abandonment Campaign on Its Head Holiday Marketing Resources * Iterable AMA Recap: Your Top 10 Holiday Deliverability Questions * A 3-Step Customer-Centric Approach to the Holidays and Beyond * 6 Last-Minute Tips to Spam-Proof Your Holiday Campaigns _Do you have any questions about these resources? Maybe a question for @Rebecca Chow about workflow building? Let us know in the comments!_

Are you shaping the future of customer experience? We need your expertise! As an Iterable Marketing Master, you will help lead the customer experience revolution by sharing your knowledge and expertise, contributing to the Iterable community, and working with our team to build the future of Iterable. Learn more here.

The Custom Events Usage page has just been updated, enabling you to easily select and define the desired time range to view which custom events you're using and how they're being used. To learn more, check out our updated Support Documentation below: * Release Notes * Support Documentation As always, feel free to post your questions in the comments section of this post!

Happy Wednesday! This week the Iterable Academy has released another new course for your education needs. _Data Feeds_ is now available for all customers. We release new courses all the time, so log in to Academy today and check out all the great resources you have at your fingertips!

Hello friends! It's time for our weekly Academy update! Below are the most recent courses that have been published to the Iterable Academy. _Experimenting and Testing in Workflows Creating a System Webhook_ Remember that you can request access from HERE, or reach out to your CSM. Happy Learning!

Join Iterable at our upcoming virtual events and webinars! Check out where we'll be: * 11/17: Webinar - Marketing Predictions for 2021:  Register today for a live fireside chat to discuss the Top Ten Marketing Predictions for 2021 that marketers need to be embracing as they plan for the year ahead. Register here. * 11/18 Virtual Event - App Growth Summit APAC:  Expert presenters and panelists from all around the greater APAC region will share secrets from their mobile app growth strategies during in-depth sessions. Check out the details here. _Need a pass? Let us know in the comments!_ * Webinar On-demand - 5 Last Minute Email & SMS Marketing Tips for Black Friday & Cyber Monday. Watch it here!

Campaign Content Selection With the release of Campaign Content Selection, we’ve created a brand new UI that makes it simpler than ever to select content when building out a new campaign. * The new card-style UI provides large previews and indicates who most recently modified a template helping you to quickly and accurately choose the right content. * With this you now have the ability to select from previous blast campaigns or existing workflow campaigns when creating a new campaign. The clear terminology lets you choose from base templates, campaigns, or workflow content, making it easy to build on past successful messages. To learn more about Campaign Content Selection, check out our Support Documentation below: * Creating Blast Campaigns * Creating Triggered Campaigns * Release Notes Send Time Optimization (STO) for Triggers Send Time Optimization (STO) has recently been enhanced to now be available for triggered campaigns, for email and mobile push notification campaigns.

Happy Wednesday friends! On the education team here at Iterable we strive to support you with content that helps you gain the knowledge to achieve your marketing goals in the Iterable platform. Here are our latest course releases in Academy: _Deliverability 101 Deliverability 101- Troubleshooting_ We continue to add new courses every week, so stay tuned for more and if you're not in the Iterable Academy yet, head to iterable.com/academy to request access.

October Blog Roundup and New Customer Stories! So much great content coming from the team this month! Check it out: Growth Marketing Resources * 3 Common Pitfalls of Segmentation and How to Avoid Them * Deliverability Ghosts of the Past, Present and Future * Hello, Hola, Bonjour: 3 Popular Welcome Campaign Trends * Lifecycle Mapping: 4 Steps to Creating a Customer Journey * 5 Steps to Building an Effective Growth Marketing Strategy * 5 Emails to Inspire a Memorable Veterans Day Campaign * Ask an Iterator: Zack Gholikely on Connecting With Customers * Hurry! These 3 Promotional Campaign Trends Are Hot! Holiday Marketing Resources * [Navigating the 2020 Holiday Season [Infographic]](https://iterable.com/blog/2020-holiday-season-infographic/) Iterable Customer Stories Read PicnicHealth's Case Study 👈 When PicnicHealth recognized the limitations of their homegrown marketing solution, the engineering team set out to find a provider who offered the data flexibility and robust segme

October Webinar Product Chat Thank you for joining our October Product Webinar: How Iterable Helps You Create Authentic Experiences at Scale. It brings us so much joy to share with you how we’re innovating and what we’re working on behind the scenes, and we are really excited to continue the conversation with you right here in the community. For the next few days, the Iterable product team will take your questions about the products that we recently launched and showcased during our webinar. You can post your questions and feedback in the comments section. As a refresher, here are the products that we covered during the webinar: Creating Great Customer Experiences * Custom Fonts in Iterable * Campaign Content Selection * React Native SDK * Deep Link Configuration * Unified In-App Animations (_coming soon!_) Optimizing Customer Experiences With Empathy * Send Time Optimization * Brand Affinity (_currently in private beta_) Measuring Your Customer Experience * Custom

Hi Everyone - I’m excited to share we’ve just released a new enhancement, Preset In-App Animations for all customers. With the release of Preset In-App Animations, we’ve made the display and dismissal of messages feel smoother and more like a seamlessly integrated part of your app. * You can now enable preset animations at the template level that will display and dismiss the In-App message in a smooth, and delightful way. * The added control over the opacity and color of the background behind modals means you can make them fit in perfectly with your brand. To learn more about Preset In-App Animations, check out our Support Documentation. As always, feel free to post your questions in the comments section of this post!

Happy Wednesday! Each week we post here in the Community about new courses that have been released to the Academy. :) The most recent additions are: Sunsetting Contacts (Advanced course) Leveraging Lists in Workflows (Intermediate course) We've also released a new Learning Path, called _Road to Mastery_. This is an Intermediate level learning path with 11 courses in it. Upon completion, you'll receive a lovely certificate to download and share with whomever you like! Happy Learning!

Greetings, I’m excited to share Send Time Optimization (STO) has recently been enhanced to now be available for triggered campaigns, for email and mobile push notification campaigns. With the addition of triggered campaigns, STO is now available for both email and push messages for blast campaigns, triggered campaigns, workflows, and as an Experiment. To learn more about STO for triggered campaigns, check out our Support Documentation below: * Creating Triggered Campaigns * Release Notes As always, feel free to post your questions in the comments section of this post!

Hello friends! We officially launched Academy last week and we are so excited to see so many new registrations flowing in! We wanted to let you know about some new courses that have recently been released. They are as follows: _Send Time Optimization Creating an In-App Campaign Web Push Reporting Creating a Web-Push Campaign Creating an Advanced Nurture Workflow Creating an In-App Template How to Create Your Data Schema_ Stay tuned for more as we release new courses each month. Happy learning! Not yet registered? Head on over to https://academy.iterable.com and register for access today!

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Hi Everyone - I’m excited to share we’ve just released a new enhancement, Campaign Content Selection for all customers. With the release of Campaign Content Selection, we’ve created a brand new UI that makes it simpler than ever to select content when building out a new campaign. * The new card-style UI provides large previews and indicates who most recently modified a template helping you to quickly and accurately choose the right content. * With this you now have the ability to select from previous blast campaigns or existing workflow campaigns when creating a new campaign. The clear terminology lets you choose from base templates, campaigns, or workflow content, making it easy to build on past successful messages. To learn more about Campaign Content Selection, check out our Support Documentation below: * Creating Blast Campaigns * Creating Triggered Campaigns * Release Notes As always, feel free to post your questions in the comments section of this post!

Hi Everyone- I’m Caitlyn, Customer Education Manager here at Iterable, and I am really excited to introduce myself to you and share some exciting news hot off the press: just today we are officially launching The Iterable Academy to our customers! Take a look below for more information: What is the Iterable Academy? The Iterable Academy is a virtual training environment where you can build your expertise through e-learning modules and quizzes, drive more value out of the platform, and gain knowledge to be set up for success on your Iterable journey. Modules are self-paced and content ranges from foundational to advanced, with new courses added monthly. What’s currently available in the Iterable Academy? We currently offer 20+ courses including, “The Foundations” learning path consisting of 6 courses, as well as intermediate and advanced courses. In the last few weeks we’ve released some exciting new content: * Creating an In-App Campaign * Send Time Optimization * Creat

October Product Webinar: How Iterable Helps You Create Authentic Experiences at Scale Customer experience is about moments of connection. Those special moments drive brand loyalty, and ultimately customer retention. But it is not always easy to capture and effectively leverage all the signals in order to create a highly personalized experience. These moments of connection are key to not only keep-up, but win in today’s market. Join the Iterable Product Team for a webinar that will cover: * How Iterable is evolving to help you build authentic customer experiences at scale * The latest enhancements within Iterable * Ways you can create experiences that customers love Register here: https://iterable.com/webinars/october-iterable-product/

Share your best marketing moment of 2020 (so far!) To put it lightly, it’s been a weird year. As marketers, we’ve had to make a hard pivot to adapt to a COVID world and it hasn’t always been easy, but we’ve adjusted and should be proud of the work that we’re doing and celebrate the wins. Let’s celebrate these wins together and share our proudest marketing moments of 2020 so far. I’ll kick us off by sharing that I launched our Marketing Masters member spotlight website last month. To learn more about the program, you can check out the blog post and Marketing Masters website. Launching this was months in the making and a big cross-functional effort. I was also very excited to partner with these customers and showcase them as leaders in the growth marketing space and celebrate the work that they’re doing. _What campaign or marketing moment are you proud of? As a thanks for sharing, I'll send you an Iterable t-shirt._

Let's Talk About Lifecycle Mapping When it comes to the modern-day lifecycle, there are two critical elements marketers need to consider: a guiding stage-by-stage framework and a readiness to respond when customers choose to go their own way. A comprehensive lifecycle is one born from methodical planning and customer-first creativity. For simplicity, we think about the lifecycle in three basic stages—activation, nurture and re-activation. Each stage has its own overarching purpose and objectives that customers must reach before advancing into the next one. Thinking critically through your ideal customer experience and considering the full spectrum of possible interactions will clarify where and when marketing actions can help customers overcome engagement hurdles. Don’t overlook these areas of customer importance: * Web and app activities * Browsing and buying behaviors * Cross-channel messaging engagements * Customer service and support encounters * And more Now that methodica

Workflow Wednesday! Do you have a workflow that you want to show off? Whether it’s a simple one, or a complex one, we want to see it! Are you a customer that wants to see how others are doing a specific type of workflow? Let us know in the comments. PLUS!! Share and explain a workflow and get an Iterable hoodie! p.s. if you want to see the workflows that customers have shared in the past, take a look at this discussion from last year’s holiday week! Thanks @Davida Gaffney @Jenn Ohlheiser and @Sylvia Fabries for sharing yours during holiday week!

Let's talk about workflow building To design truly immersive campaign experiences, marketers need freedom and flexibility—the freedom to create with full access to all customer-facing data and the flexibility to leverage it inside sophisticated workflows. For instance, freedom means building workflows that guide customers down the right path based on real-time data feedback. After a member of X audience performs Y action, do Z within this timeframe—there’s boundless potential for growth and experimentation once empowered to create without obstruction. The data that flows through and powers workflows in real-time is the marketer’s secret weapon to automating customer surprise-and-delight. Flexibility begets dynamism, and designing workflows that automatically add or remove eligible people from certain campaigns or message queues because of their individual behaviors drives momentum throughout your lifecycle. Build the workflows that adhere to The Golden Rule: market to others in t

🚨Personalization Week Starts NOW! 🚨 Welcome to personalization week in the Iterable Community! We are so excited that you are joining us on the Path to Personalization. Whether you are just starting out in your personalization journey or or wanting to take your existing strategy to the next level, this week is about putting the pieces of the personalization puzzle together to help you achieve your goals. We posit that there are four foundational pillars of personalization: * User Segmentation: finding the perfect audience * Lifecycle Mapping: creating immersive journeys * Workflow Building: engaging at opportune moments * Dynamic Content: connecting with tailored messaging Each pillar represents a critical step of the personalization process and the more proficiently you’re able to master each one, the more marketing possibilities you unlock. Over the course of this week, we’re going to dive into each of these pillars so you can walk away with a scalable personalization framew

September Blog Roundup and New Customer Stories! As always, our content team has been hard at work producing great advice and articles for the growth marketing community. Take a look below at everything that came out in September: Growth Marketing Resources * The Art of Web Push Notifications * How to Give Your Retail Marketing the Red Carpet Makeover Holiday Marketing Resources * How to Address Product Scarcity This Holiday Season * What Goldilocks Has to Do With Holiday Marketing * Marketing for the Unexpected in Holiday 2020 * 2020 E-Commerce Holiday Shopping Trends Iterable Customer Stories Get inspired by other Iterable customers in these newly released case studies! Read Calm's Case Study👈 Calm is the #1 app for meditation and sleep, and was ranked App of the Year by Apple in 2017. By coupling Amplitude's visualized product analytics with Iterable's cross-channel workflows, Calm was able to optimize their new-member onboarding sequence to see a 4x increase in revenu