Product Newsstand

Update your web app to support Iterable Web Push for SafariOctober 30, 2024We're excited to announce that Iterable Web Push now supports Safari browsers! This enhancement allows you to send web push notifications to users who visit your website using Safari on macOS and iOS devices. Safari is the second most popular browser in the world, so this update opens up your web push channel for you to engage with more users than ever before.To send Iterable Web Push notifications to Safari users, your web development team can update your web app by following the instructions in Setting up Web Push Notifications.Another update to Iterable Web Push is the addition of user identifiers (email and userId) to the FCM message payload. This enhancement allows you to easily identify users when you track their interactions with your web push notifications by directly identifying the user via the notification's payload.To learn more about FCM message payloads that Iterable sends for web push notifications, see Setting up Web Push Notifications

Journey Review and Start tile updatesOctober 30, 2024Ever wish Iterable could help you streamline and optimize your journeys? Your wish is our command! The new Review tab in Studio gives you performance suggestions and helps you resolve issues before you publish a journey.Important features of the Review tab include:Issues: a list of issues that need addressing before your journey can be published. This was previously displayed differently in the Start tile. Performance: Iterable detects and can auto-correct common issues that can slow down journey performance. It doesn't fix all issues, but it can help you identify and address some of the most common ones that can slow down your journey.To support these updates, we've also made changes to the Start tile. The Start tile now includes additional entry requirements when your entry source is a list on a schedule. This allows you to set up a list on a schedule as an entry source for a journey, and add additional criteria to start the journey, so you can filter users without having to use a filter tile or a new list.To learn more about this update, see:Optimizing Journey Performance Journey Setup: The Start Tile

Campaigns API: New endpoints to manage campaignsOctober 30, 2024Sending campaigns is a critical component of your marketing strategy, and we want to make it as easy as possible for you to manage them. That's why we've added four new endpoints to our Campaigns API that allow you to perform core campaign management tasks programmatically.With these new endpoints, you can:Archive campaigns in bulk. POST /api/campaigns/archive Activate and deactivate triggered campaigns. POST /api/campaigns/activateTriggered POST /api/campaigns/deactivateTriggered Schedule blast campaigns (including time zone send). POST /api/campaigns/{campaignId}/schedule

Updates to heatmaps in Campaign Analytics NOTES The heatmap updates described, here, are currently in beta and are available to select Iterable customers. Contact your Iterable customer success manager for more information. Because we refresh data in your templates during this update, heatmap data for campaigns that are clicked before, during, and after the update display differently. To ensure that you're viewing heatmaps for any running triggered campaigns with the new view, save the template you used to create a campaign and resend the campaign. In order to see snippet clicks in the new view, you also need to resave any associated snippets after the heatmaps update launches. The Heatmap view in Campaign Analytics makes it easy for you to quickly see what information users found most interesting for a selected campaign. And, with this release, you can view heatmap data with much greater fidelity and export it for further analysis or to share with your team.With this update, you can: Preview conditional logic (such as Handlebars and snippets) with actual user data, either data of your choosing, or randomly selected. Preview dynamic URLs that are contained in snippets. Preview dynamic URLs in a templatized format (such as example.com/{bookingId}) or as raw link data (such as example.com/000123456). View data feeds, if available. View the total clicks and unique clicks, including by percentage, for your campaign. Edit the JSON data associated with a user profile field to preview a different version of the data before making changes to the template. Note that this doesn't change the actual data. For more information, see Heatmaps.

Updates to Frequency Management and new options to optimize message delivery This week, we started a rolling release of several improvements to Iterable's Frequency Management feature. These updates include a dedicated Frequency Management page where you can: Cap the number of messages a user can receive for a given message type (for example, Promotional), in addition to message channel, which was previously supported. If Frequency Optimization is enabled in your project, specify a range of limits (weekly or monthly) for Iterable to consider when selecting an optimal value for each user that’s based on their historical engagement data. For information about these updates and how to use them, see Frequency Management and Frequency Optimization.

Brand Affinity™ Insights If you've ever wanted a more holistic view of your users' affinity for your brand, take a look at Brand Affinity Insights, the new Iterable tool that enables you to:View Brand Affinity scores across all users. See how Brand Affinity scores have changed over time. Examine specific details about each affinity group and how users are moving across groups.Brand Affinity Insights is currently available in beta. To learn more, talk to your customer success manager. And, for more information about using it, see Brand Affinity Insights. 

SMS Smart Opt-In now supports double opt-in Now you can create SMS Smart Opt-In links that subscribe users to a double opt-in message type. SMS Smart Opt-In links are available for use in email and in-app campaigns. When a user clicks on the link from their mobile phone, they're taken to a pre-filled SMS message that they can send back to subscribe to SMS messages.This enhancement makes it easier to manage SMS subscriptions and comply with regulations that require explicit user consent to receive SMS messages.When you use SMS Smart Opt-In to enroll users to a double opt-in message type, Iterable does not follow the same flow as when using the double opt-in API. Instead, the user confirms their subscription by sending a message from their phone's messaging app. Iterable then sends a confirmation message to the user's phone number to complete the subscription process. This is a fast and easy way to enroll users in SMS messages and increase your cross-channel engagement.To learn more about how to set up SMS Smart Opt-In with double opt-in, see Using SMS Smart Opt-In with a double opt-in message type.

New API endpoint to get journeys We've added a new API endpoint that allows you to fetch information about the journeys in your Iterable project. To learn more, see:GET /api/journeys

Now you can add users to a journey as soon as their user profile is created in your project. When you set up a journey with the New User Created entry source, Iterable monitors your project for new users and adds them to the journey as soon as they're detected.As part of this release, we've also updated the User Profile Updated entry source — you can now specify whether you want only existing users to be added to the journey, or if you want both existing and new users to be added.To learn more about this update and get started with these new options, see Journey Setup: The Start Tile. 

We're excited to announce that Smart Ingest now supports data imports from these providers:ClickHouse Elasticsearch Firebolt MongoDB PlanetScale Rockset SingleStore Teradata Vantage TrinoTo get started, talk to your Iterable customer success manager about adding Smart Ingest to your plan!To learn more about Smart Ingest and how you can use it to activate your data in Iterable, see Smart Ingest Overview. 

If you haven’t noticed yet, you’re sure to notice soon — in an effort to bring our customers even more joyful experiences while using Iterable, we’ve released a number of enhancements that we think you’ll love. In fact, we’ve been calling this effort CUSTOMER LOVE 💕! During this all-hands-on-deck activity, Iterable PMs, designers, engineers, and tech writers implemented several updates that you've been asking for to make it easier for you customize and find information in Iterable. Here are the highlights. Navigating folders when creating campaigns Identifying campaigns and lists Defining a custom hold time for your journeys Previewing SMS messages with or without opt-out text Deleting SMS contact cards Editing draft campaigns Setting up Predictive Goals criteria Identifying opportunities to use Next Best Action  Navigating folders when creating campaignsWe've added a breadcrumb to the top of the Campaign and Template index pages, making it easier for you to navigate back to the previous folder — this is a real time saver when you're creating multiple campaigns in the same folder! Identifying campaigns and listsThese updates make it easier to identify campaigns and lists: Campaign IDs have been added to the Campaigns tab in Messaging Insights, making it easier to locate the campaign you're looking for. Campaign label names and list descriptions are now available directly on the user profile page in Iterable (in Events > History and Lists), making it easier to relate a campaign ID to a particular campaign, and to know the purpose of a list that a given user is assigned to.  Defining a custom hold time for your journeysNow, you can define a custom hold duration on journey Hold tiles, giving you even greater control over the way your users move through a journey. See Hold Until Tiles for more information. Previewing SMS messages with or without opt-out textWe've updated the SMS preview to display message, character, and segment counts with or without the default opt-out text. Deleting SMS contact cardsA new option enables you to delete SMS contact cards that you no longer need. See SMS Verified Contact Cards for more information. Editing campaignsNow, you can easily edit campaigns that are not actively sending (for example, Draft or Ready status, but not Running status), directly from the Campaigns index. See Editing Campaign Content for more information. Setting up Predictive Goals criteriaWe've updated Predictive Goals to display field descriptions from Data Schema Management, making it easier to choose the right criteria when defining your goals. Identifying opportunities to use Next Best ActionIf Next Best Action is enabled in your project, you can now find campaigns that are good candidates for retargeting directly in Messaging Insights. Just look for the NBA icon next to campaigns that Iterable has determined might benefit from a refresh. 

We’re getting ready to roll out some fresh product updates soon, and we want YOU to stay in the loop 👀Stay tuned for exciting updates, including:✨ New Features to Level Up Your Experience🚀 Performance Improvements to Keep You Moving Fast💡 Game-Changing Tools for Better EngagementMake sure to hit the subscribe button on the Product Newsstand page so you don’t miss out!