Iterable’s Winter Release 2024
Iterable continues to lead in AI innovation with more powerful AI-driven enhancements to help marketers create more meaningful customer experiences. From Frequency Optimization to Brand Affinity Insights and Journey Performance Recommendations, these features empower smarter messaging, deeper audience insights, and seamless campaign efficiency.
Marketers can now optimize message frequency with AI-tailored limits, unlock sentiment-driven insights to better understand customer engagement, and enhance journey performance with actionable recommendations—all designed to deliver impactful, personalized experiences with ease.
Measure, Understand, Act With Strategic Insights on Sentiment: Brand Affinity Reporting
Brand Affinity Insights builds on the foundation of Brand Affinity, which measures sentiment at an individual level. Now, you can view sentiment changes at an aggregate level across your campaigns, giving you a broader perspective on audience loyalty trends. Powered by transparent “glass-box AI,” these insights help you refine your messaging and audience segmentation with confidence—so you can craft campaigns that resonate and drive lasting connections.
Make Each Send Count With Frequency Optimization
With Frequency Optimization, you can set message limits by channel and message type for your entire user base or based on individual customer preference. Say goodbye to the one-size-fits-all approach and ensure your customers get personalized, timely interactions that drive engagement while avoiding overwhelm.
Improve Efficiency and Performance with Journey Performance Recommendations
Journey Performance Recommendations provide actionable suggestions to optimize your customer journeys. These prompts in Journey Builder will enhance journey efficiency, speed up processing times, and deliver seamless customer experiences. It’s like having an assistant fine-tune your workflows for better results—saving you time and effort.
For more information, check out our Blog Post covering the Winter Release!