We recently updated Brand Affinity to provide greater accuracy in the labels that are assigned to each of the users in your project. Now, Brand Affinity:
- Includes an expanded predictive model that estimates the likelihood of engagement over the next 30 days.
- Provides greater clarity in the application of the
Unscoredlabel, which is now applied to any user who has not been sent a message for 60 days.
For more information, see Brand Affinity.