We’re so excited to see everyone at Activate! As we gear up for an incredible event, we want to give you a sneak peek at some of the amazing speakers taking the stage. These industry leaders are redefining marketing, and we can't wait for you to hear their insights.
First up, let’s meet Rachel Kam, Director of CRM at Zwift!
📈 From CRM success to Naruto marathons, Rachel Kam knows how to measure what truly matters, whether it's customer engagement or the perfect anime binge.
As Director of CRM at Zwift, Rachel Kam knows that marketing success isn’t just about the numbers we’ve traditionally tracked. At Activate, she’s diving into Beyond ROI: New Metrics for the Modern Marketing Era, a session that challenges outdated success measurements and explores what truly moves the needle in today’s digital world.
But before she takes the stage, let’s get to know Rachel a little better!
- A fun fact about Rachel? She once had official press credentials in college and got to interview all the presidential candidates! Forget marketing metrics, Rachel’s been tracking major political figures, too!
- If you could describe marketing in three words, what would they be? Captivating. Personalized. Human.
- What’s she currently watching? A whole lot of sports (cycling, soccer, hockey, basketball), and her friends are pulling her into F1 fandom with Drive to Survive on Netflix. Oh, and she’s rewatching Naruto, because some classics never get old!
- Conference survival tip? Stay hydrated! (Trust us, you’ll need it after absorbing all the game-changing insights from her session.)
- Her pre-session hype song? Permission to Dance by BTS. A perfect choice because marketing (just like dancing) is all about captivating audiences, personalizing experiences, and keeping things human.
- Her one-liner for her Activate session? Measuring CRM success isn't just about open rates anymore. Amen to that!
- One key takeaway? Attendees will walk away knowing how to measure campaign success in an ever-changing tech landscape.
We can’t wait for Rachel to take the stage at Activate! 🚀