Activate is almost here, and we couldn’t be more excited! Last week, we met Rachel Kam, and now, for our second week, we’re introducing another brilliant speaker. As we count down to the event, we’re giving you an exclusive sneak peek at the brilliant speakers taking the stage.
Next up, let’s meet Ken Pecca, Senior Director of Marketing CRM at Forbes Advisor
With 30 years in publishing, consumer marketing, and marketing communications, Ken has led global studios, run omnichannel marketing operations, and now drives cutting-edge CRM strategies at Forbes Advisor. At Activate, he’s diving into How to Add SMS to Your Cross-Channel Strategy, a must-see session for any marketer looking to optimize their messaging strategy and engage customers at the right time. 
Before he takes the stage, let’s get to know Ken a little better!
- A fun fact about Ken? He once bribed his way onto a commercial flight in the Philippines for just $30 USD! (If only getting into marketing conferences was that easy! 😆)
- If you could describe marketing in three words, what would they be? PIVOT, PIVOT, and PIVOT! (No truer words have ever been spoken. 💡)
- What’s he currently watching? White Collar! Who doesn’t love a good detective and crime-solving series? 🕵️♂️
- His ultimate conference survival tip? Enjoy and embrace the crowd and don’t sweat the small stuff!
- His pre-session hype song? The Git Up by Blanco Brown, because nothing gets you ready to own the stage like a good hype-up anthem! 🎶
- A one-liner about your session! "I expect interactivity—bring your A-game, and let’s talk multi-touch!"
- What’s one thing attendees will walk away with? A deeper understanding of the value of multi-touch journeys and how they can elevate engagement.
📲 SMS plays a powerful role in cross-channel marketing, don’t miss Ken’s session at Activate to learn more!