Coachella may be done, but Activate 2025 gave big headline energy. 

From bold announcements to fast-paced sessions and a live DJ, this year’s summit (and virtual encore) delivered marketing inspo in every format.

 

️ Community Buzz: What People Are Saying

“Hearing from Allie K. Miller on how AI is changing everything—including how we market to both people and AI agents. A bold shift that’s already happening.”
Anne Ghaltchi, Chief Marketing Officer at ZeroBounce
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“One of my favorite moments from Activate 2025 by Iterable:  ‘Marketers never drop the ball!’ Brilliant concept (and juggling skills ) from the amazing Adriana Gil Miner - it’s always a party when she’s on stage!!”
Sanda Zoechbauer, CRM & Lifecycle Manager at Tractive
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“Had such a wonderful time at Iterable’s Activate Summit this week! The vision for Nova is massive. The attendees were top-notch. And, yes, I only rate conferences by the desserts and this was a 10-out-of-10. I love lemon bars, don't @ me.”
Aaron Schwartz, Co-Founder at Orita
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“Watching Iterable’s virtual #Activate (sad I couldn't make it in person), I love how openly they’re choosing to re-examine their core product assumptions with Nova. Most companies talk about bold pivots, but few are willing to roll up their sleeves and actually rethink the very thing that’s working for them.”
Parth Pandya, Data Engineer at Nextdoor
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“It’s been a week since I attended Iterable’s Activate Summit (year two for me!), and I’m still reflecting on the insights and energy from those few days. AI continues to be front and center in many conversations—raising big questions, but also opening up exciting possibilities.”
Frida Peña, Lifecycle Marketing Coordinator at Philo
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Key Highlights:

• Iterable Nova was announced. Our AI-powered assistant is designed to help marketers create real-time, moment-based experiences — giving you more time to think strategically, not manually build.

• “The future of AI is not coming... it’s here” - Allie K. Miller. Her keynote challenged us to lead with curiosity and act fast to stay competitive.

• “We’re writing a new marketing playbook” Adriana Gil Miner, CMO at Iterable. With change accelerating, now’s the time to reshape how marketing shows up in the world.

• Hands-on workshops covered the full spectrum from Foundations to AI to Masterclass, and left attendees walking away with real tactics they could apply on Monday.

• The Activate Virtual experience was a sprint through the best moments, 3 hours, 9 top sessions, 13 replays, so many raffles, and a live DJ who brought the vibes.

Ready for a Replay? Dive Into the Activate 2025 Session Vault

• Asana’s 'Task'onomy: Activating Data for Marketing
  ️ Grace Liu (Asana) & Kyle Turcotte (Twilio Segment)
  From chaos to coordination, Asana and Segment showed how structured data flows can supercharge campaigns. Their playbook? Automate, personalize, and scale adoption without breaking a sweat.

• From Channel Chaos to Customer-Centric
  ️ Adrian Rohr, Fabletics
  Adrian showed how Fabletics went from disjointed messaging to one smooth, AI-powered customer journey. Think smarter engagement, real-time reactions, and a whole lot less stress.

• Winning Strategies: How the NHL & PGA of America Use
  ️ Aileen Berran (NHL), Fahad Zahid (PGA of America), & Patrick Gardner (Iterable)
  When it comes to fan engagement, the NHL and PGA are playing to win. This dynamic session broke down how both orgs use cross-channel data to drive loyalty, spark emotion, and turn casual viewers into passionate superfans.

• Grammarly’s Data-Driven Wordplay
  ️ Julie Foley Long, Director of Lifecycle Marketing at Grammarly
  From great grammar to great growth, Grammarly shared how they used Smart Ingest and Iterable’s AI to craft personalized weekly Insights emails that now reach 50+ million users. The secret? Scalable content, smart data pipelines, and just the right words at just the right time.

• How to Engage Your International Audience with WhatsApp
  ️ Mariely de los Angeles Joachin Mata (Amstar), Dean Iwaoka  (Anaconda), & Maggie Carman (Iterable) 
  Going global? These pros showed how WhatsApp can be your secret weapon. From building trust with international audiences to creating seamless mobile moments, this session was packed with tips for marketers who think (and text) beyond borders.

And that’s just the beginning…There were so many more incredible sessions that dropped insight after insight, and guess what? 🎥 You can catch up on what you missed on demand! From Morning Brew’s data foundation to SeatGeek’s dynamic personalization at scale to Zwift’s bold take on measuring what really matters (beyond just click-throughs), the inspiration is just a click away!

We Came, We Learned, We’re Going on Tour

1. Summit? Wrapped.
2. Virtual? Done.
3. Next up? We’re taking Activate on tour!

We’re hitting the road with new cities, fresh speakers, and the same high-energy inspiration. Be on the lookout for more updates right here in the community!