General Announcements

When planning the Tokyo 2020 Games, the IOC’s vision was to bring positive reform to the world. The “Sports Connects Us” advertisement is a perfect example of this intention. Diversity, Inclusion, Equity and Belonging (DEIB) are essential in today’s marketing as well. In fact, 71% of consumers are saying that they prefer to buy from companies that embrace their values. If you think that’s a big number, here’s another; 85% of Millennials stress the importance of value alignment. Marketers who want to appeal to today’s consumers, and stand out, need to master the foundation of inclusive marketing. Here's how you can win today's prize: In the spirit of inspiration and shared experience, tell us about a brand that got inclusive marketing right this year (for a bonus point, add a screenshot of the standout campaign)! I'll go first: > If you haven’t noticed, beauty brands are definitely leading the way when it comes to diversity and inclusivity in marketing. Last year, nail pol

Let's talk workflow building Put your customers through the right journey and you will shine bright like a gold winning olympic athlete, your team will cheer for you, and parties and parades will be thrown in your honor. Ok, not all of these things are true, but you will get results that make you feel like an all-star! This challenge is simple: show a workflow that you've built out in Iterable, and get your points and a prize in the form of an Iterable branded coffee bistro set because sometimes a little boost of caffeine is all you really need to help spark creativity and get you to the finish line! Here's what to share (_as much as you're comfortable with!_) * Workflow objective * Workflow summary * Workflow results * The workflow itself! Looking for some inspiration as you're thinking through your next workflow? Check out the resources below: * Workflow Building Personalization Playbook * Ask an Iterator: Rebecca Chow on Workflow Building * Iterable Community Workflow Buildi

Good morning, afternoon, or evening- depending where you are located! Are you a new customer who is starting to plan for your IP warmup? This is a critical factor in your future campaign success, and so we've created a new course just for you! Last week we released the _Ask an Expert Series: IP Warming Best Practices_ course . We sat down with a resident expert on the matter, Derek Lau, who is a Manager of Professional Services at Iterable and has guided customers through countless IP warmups during onboarding. If you want to set yourself up for success now and in the future, you won't want to miss this course! Happy learning! Iterable Education Services team

Hello there! We released two courses in the last week! _Deleting Users: API & Bulk Delete_ walks you through how to clean up your data by removing users. _Intro to DNS_ is an introductory level course that explains what DNS is and why it's important. You won't want to skip this one! Have a great Wednesday! Iterable Education Services Team

Greetings Iterable Community, We recently made improvements around the control and precision customers have when scheduling send times for campaigns across channels. New send time granularity improves campaign sending specificity down to the minute, allowing customers to schedule campaigns more granularly by single minute intervals as well as select from default 15 minute intervals. This new improvement allows more specificity and greater control for customers when scheduling their campaigns across channels. Benefits include: * More granular campaign scheduling opportunity down to the minute * Increased scheduling capacity and specificity * Replaces default 5 minute increments in the drop down with 15 min increments with added ability to customize specific send time resulting in faster time selection This enhancement can be found within the “send time” section of the “schedule campaign” screen in the UI. To learn more about this new feature, please visit our support docs & releas

Hello there! We've released another course for you this week, and this one is titled _Deleting Users: API & Bulk Delete_. This course will walk you through how to delete users via API, or by using the bulk delete option within the Iterable interface. This is a great thing to learn about if you're looking to clean up user data in your Iterable project to maintain data hygiene. Enrollment link Happy learning! Education Services

July Events and Webinars (and a survey!) Check out the latest events and webinars from the Iterable team, plus, share your thoughts on returning to in-person events. * _July 15th Webinar_: Individualisation: 3 steps towards a winning customer experience  * _Webinar on-demand:_Personalization for Dummies * _SURVEY:_ Are you ready to return to in-person events? Share your thoughts!

Hello friends! Happy Wednesday! Did you know that there are over 50 courses in Academy that you can take advantage of, to learn more about the product? It's true! In Academy, just navigate to the top left side of your screen, click the drop down icon, and select Catalog, to search the course Catalog. Did you miss our live training event last week? No problem! We've created a course around the recording of the event and made hands on activities for you to try on your own. Check out _Spring Cleaning Your Data_ HERE Happy learning! Iterable Education Services

Happy Wednesday friends! Gosh, have we been busy this week or what?! Yesterday we hosted a LIVE training event for Iterable customers, and we had fantastic turn our! 114 of you attended the event and asked really fantastic questions. We recorded the entire event, and created a course around it in Academy, called _Spring Cleaning Your Data: Get set up for marketing success! _ Link to course : https://academy.iterable.com/catalog/courses/1189445 We also released the June edition of the Ask an Expert On-Demand Series! It is titled _Ask an Expert Series: Using Your Data to Drive Personalization_ Link to course : https://academy.iterable.com/catalog/courses/1193346 . Check them both out and let us know what you think! Iterable Education Services Team

Bright Cellars is a monthly wine subscription startup designed to help new wine drinkers discover and define their taste in wine! They are looking to hire a Director of Lifecycle Marketing to help develop a strategy to understand and influence customer journeys across all stages of the customer lifecycle: acquisition, nurture/conversion, retention, and advocacy. 8+ years of hands-on experience and the opportunity to work from anywhere! Appy here: https://www.linkedin.com/jobs/view/2598092470/?refId=Jko3N6vrRiDd2acVtEdqXQ%3D%3D&trackingId=Qz7QUTZOfulzum832fTjJA%3D%3D

Greetings Iterable Community, As you may have heard, last week, Apple announced at their annual WWDC event a series of privacy-focused features that many of you have inquired about There is a lot of information and questions surrounding these new features, most notable with Mail Privacy Protection, and the potential impact in open pixel tracking. As a result, we published a blog (click here to read) addressing these privacy updates may mean for Iterable customers and our POV on this latest evolutionary step for marketers Please keep in mind that these features are still in beta and not expected to be available until later this Fall, so it is still early to definitely gauge the true impact of these new privacy features. Our Product, Marketing, and Engineering teams are monitoring these new features closely and we will share updates as we learn more. Thank you, Product Marketing Team

Happy Wednesday friends! Education Services released two new courses this week! Introduction to API and Introduction to Email Both courses cover the what and the why and provide context and examples- and calls to action, for you! Don't forget to register for our LIVE training event, happening next week on June 22nd at 9AM PDT.

Hello friends! Did you know that we are hosting a LIVE, virtual training event next week on June 22nd? It's true! Spring Cleaning Your Data: Get setup for marketing success, is all about data management, and cleaning up your data! Want to create better, more personalized marketing campaigns? Then join us! And register here : https://register.iterable.com/vilt-data-hygiene We can't wait to see you there! Iterable Education Services

Welcome to the Workflow Show & Tell! Hi everyone- Welcome to our Workflow Show & Tell! I am so excited to continue the workflow building conversation following our Workin' With Workflows user group. This was clearly a topic that resonated with all of you, so let's continue to share and learn together. Participating in this Workflow Show & Tell is easy! All you need to do is share the following: * Workflow objective * Workflow summary * Workflow results * The workflow itself! If you're not able to share certain details, no problem, share what you're comfortable with. Want to see what others have shared in the past? Check out these community discussions below: * 12 Days of Holidays Workflow Wednesday * Personalization Week - Workflow Wednesday * Holiday Week - Share a workflow! Workflow Show & Tell Giveaway We LOVE to see what you're doing in Iterable and to help give you a little nudge, we're offering up this beautiful Iterable bistro set to everyone that shares a workflow.

June Events & Webinars Join the Iterable team at an upcoming virtual event! Take a look below at where we'll be: * _June 7-9th - CX North America:_ We’re so excited to be sponsoring #ForrCX NA! Register now to meet us in the marketplace * _June 9th - Brand Growth Summit 2021:_ Join Iterable's discussion on Why Customer Prioritization is the Key to Success and Survival * _June 22-23rd- The Advanced Email Marketing Summit: _ You’ll hear from CRM, email, and technology experts to help you build a winning email marketing strategy that’s created around your first-party data * _Webinar On-demand - The Iterable Experience: Spring Product Roundup:_ (Password is SPW21) Hear about the latest and greatest coming out of Iterable directly from the product experts

May Blog Roundup If you aren't following our blog, you're missing out on some really great resources. Check out some of the highlights from May below: Product Resources: * 4 Ways Brand Affinity™ Improves Customer Experience * Iterable’s Spring Product Enhancements: An Inside Look Growth Marketing Resources: * How Neuro Is Leading Change for Customers and Community * 6 Insights From Iterable's 2021 Consumer Psychology Poll * Consumer Psychology Takeaways to Improve Your CX * How Radar Bridges Digital and Physical Worlds With Geofencing Cross-Channel Resources: * Ask an Iterator: Jeremy Moffett on SMS Marketing * Why the Recent Mobile Privacy Updates Are a Good Thing * 5 Ways to Improve Mobile App Engagement

Upcoming Live Training - Spring Cleaning Your Data: Get Set Up for Marketing Success You know that intensely satisfying sense of accomplishment you get after deep-cleaning your home and how it sets you up for success? At Iterable, we think taking that same approach when maintaining your data hygiene will help set your marketing program up for long-term success. We’re here to help you along your data journey. Join us for our upcoming Virtual Live Training, Spring Cleaning Your Data: Get Set Up for Marketing Success, where we will guide you through healthy data best practices, why good data matters, and how better data results in more effective campaigns. Every marketing campaign you run—from a successful welcome series campaign to building out a nurture workflow, and everything in between—starts with better data health, so let's unpack this together. In this one hour exclusive training for Iterable customers, led by a live instructor, you will: * Learn how to be a proactive data

Hello there! The Education Services team here at Iterable is always looking for new ways to engage and empower you- our customers! This week, we released the May edition of our _Ask an Expert_ on-demand series. We discussed Brand Affinity with our very own Anthony Chiulli- Senior Product Marketing Manager at Iterable. BA is an Iterable AI feature that allows you to track engagement levels of your customers and assign them affinity labels that you can then use in your campaigns and workflows. Take a look, today! Course link Have a great week! Iterable Education Services

Hello Iterable Community, Reviewing campaign performance just got easier (and looks great while doing so!). Today, we’re launching the next iteration of Campaign Analytics, your tool for managing and reviewing campaign performance, now with a sleek new interface. Previously, Campaign Analytics was combined with the Campaign Review review—that’s changed! Campaign Analytics now lives in its own tab and its new look gives marketers a more visual and more intuitive look into performance. Campaign Analytics now features: * Categorized metric groupings for easier navigation * Funnel-like reports showing the audience journey * New charts for visual analysis * New reporting on send skips & bounce reasons * And more! Access the new Campaign Analytics by clicking into any of your existing campaigns! To learn more about this new feature, please visit our docs & notes on the matter. Still have questions or feedback about this feature? Share below or talk to your CSM! Thanks!

Happy May! We hope you're all enjoying Spring and getting outside! We recently published our _Mobile 101_ course. This is the course for you if you're interested in getting started with mobile campaigns and need to know the basics before really diving in! We hope you enjoy it. LINK to course Next up, we'll be releasing the May edition of the Ask an Expert On-Demand Series. This month's topic is Brand Affinity, which is a feature in the platform powered by Iterable AI that allows you to assign engagement levels to your customers, based on their activity level with your brand. Stay tuned! As always, you can find us at academy@iterable.com for any questions or feedback. Iterable Education Services :)

2020 revolutionized brand-customer relationships. New habits emerged and accelerated, expectations evolved, and how shoppers consume and connect will never be the same. Given the permanence of changes in customer behavior, identifying and adjusting to the new consumer psychology is a priority. To better understand these new customer attitudes toward marketing, we went straight to the source. In our 2021 Consumer Psychology Survey, we polled 1,000 shoppers in the U.S. and U.K. Our inquiries explored the true psychology of brand engagement and examined how specific marketing messages really make people feel. Our survey made one thing loud and clear: Consumers now expect more from brands. Generalized, cookie-cutter customer experiences are ignored and abhorred. But how can brands build campaigns that connect and convert for the long term? Read our topline trends and findings to learn how to create a customer experience that is individualized and human: https://bit.ly/3ywjkdQ

Hello Iterable Community! Good news! We've just enhanced your in-app messaging! Today, we’re launching In-App Message Prioritization, your tool for controlling the flow of the in-app messaging experience. We’ve launched a new dropdown tool capable of assigning different priority “weights” to your campaigns. When creating, the new priority levels (Low, Medium, High, Critical) determine the display order of your users’ queued messages. * Use it for placing critical and time-sensitive messages at the top of users’ queues * Choose the message display order of different in-app campaigns * Assign different campaigns different priority weights based on importance of objectives * And more! And don’t worry! Any of your existing or recurring campaigns will receive a default priority and continue to be presented in the standard first-in/first-out ordering. Access In-App Message Prioritization by clicking on your campaign editing screen! To learn more about this new feature, please visit

Episode 1: How Neuro Is Leading Change for Customers and Community If you’ve been around our content recently, you might have noticed a theme of Dreamers, Builders and Makers. These are the people behind today’s customer experiences. The ones coming up with big ideas, solving problems and thinking creatively and strategically to make sure every customer has an experience worth remembering. As part of our effort to highlight these professionals, I’m excited to announce the kickoff of our brand new interview series, “Dream It, Build It, Make It.” In this series, Michael Huard be diving deep with guests from a variety of industries to learn more about how they are working to create long-lasting connections with their audiences. The customer experience goes beyond the moment of purchase, and the guests I chat with show how granular and personalized you can truly get when focusing on the right things. We’re all in this together, so what better way to collaborate than sharing ideas? F

_Join our Senior Director of Customer Success, El Shuttleworth, and Indi Pollard, Email Marketing Lead at Blockchain, for a fireside chat on 11 May_ Session Description: Since 2012, crypto services provider Blockchain.com, has managed 28% of all Bitcoin transactions. As Blockchain looks ahead to the exponential opportunity of cryptocurrency, the team is doubling down on their customer experience and investing in their email personalization strategy. Join Indi Pollard, Email Marketing Lead, and Eloise Shuttleworth, Senior Customer Success Director at Iterable, to hear how Indi is applying proven personalization tactics and improving the engagement performance of Blockchain’s email strategy with Iterable. 👉 Register Here 😉 Discount Code: __ITERABLE__

Upcoming Virtual User Group: Workin' With Workflows Let's Put Workflow Building Methodology Into Practice, Together! As marketers, we know that personalizing the customer experience is key to building loyalty. Sending the right message at the right time over the right channel is the goal, but automating at that level is not so simple. Leveraging Iterable’s powerful workflow builder allows you to create sophisticated, multi-step journeys for your users. Join us for our upcoming Virtual User Group, Workin’ With Workflows, where we tackle all-things-workflow-building together! Whether you are just getting started and exploring workflow basics, or a power user looking for a new workflow edge to uplevel your marketing strategy, you will walk away inspired and ready to create more meaningful customer experiences. During this user group exclusively for Iterable customers, you will: * Hear tips, tricks and workflow building best practices from the Iterable team * See real workflow exampl