Greetings Iterable Community,

Access to data plays a critical role for businesses and the customer experiences they create. At Iterable, our goal is to empower marketers by unifying data, making it easy to activate and deliver the data flexibility needed to unlock its full potential. That’s why we are proud to announce a new partnership with Snowflake and early access of Snowflake’s Data Sharing for eligible customers*.

Snowflake Data Sharing enables mutual customers to securely share and access valuable Iterable-generated first-party user data directly within their Snowflake account, giving organizations reliable and secure access to shared data in a frictionless way. Built for the cloud, Snowflake’s architecture makes it easy for businesses to join their Iterable campaign event data with other Snowflake data to gain a more comprehensive view about their customers and transform data into new, valuable business insights.

Snowflake’s unique data sharing architecture eliminates the complexity of sharing data, enabling you to securely share ready to query data across your organization—all without an ETL. Easily join Iterable campaign event data with your other business and customer data in Snowflake to analyze behavioral patterns, create attribution and predictions models, power data visualization, enrich business insights, and more.

Best of all, for a limited time during early access, eligible customers can leverage Snowflake Data Sharing for FREE. Ask your CSM for more details!

To learn more about this exciting new integration, please check out our Snowflake partner page and announcement blog.

_*Snowflake Data Sharing is currently available to Iterable customers on Snowflake’s AWS_US_EAST1 data region. Support for additional regions/providers will be made available in the future._