Hello Community!

I’m pleased to share an update about Iterable mobile! This month, we’ve enhanced push notification controls in line with iOS 15 changes as well as released the first of our SMS Link Shortening & Click Tracking add-ons. Check out the details below:

iOS 15 Push Interruption Levels
iOS 15 brought changes to push notifications and our new controls ensure you can quickly adapt to these changes. Now you can choose the right level of urgency for your push messages.
UTM & Custom Parameters for SMS
Last quarter, we launched SMS Link Shortening and teased out coming functionality. Today, we’re happy to introduce UTM & Custom Parameters for SMS! Here’s what's included:
* Enable Google Analytics URL tracking for SMS shortlinks—toggle this tracking on just like you do with email templates!
* Enable custom link parameters for SMS shortlinks—add any number of URL parameters and your desired keys and values for each!
* Auto-append tracking links to SMS messages & campaigns—no more hardcoding UTM tags into your SMS templates!
* Report on traffic driven from SMS Campaigns in Google Analytics and other chosen reporting tools
* Attribute purchases to SMS campaigns

Deep Linking for Shortened SMS Links
We’ve embedded deep linking capabilities into our native link shortening service. Now, when a user taps into a SMS shortlink, our deep links will take them to the specific location of your choosing.


We hope you enjoy these latest releases! If you have any questions, you can learn more in our documentation or by contacting your CSM. Thanks!