I’ll get us started, besides Iterable, I rely on a few other amazing tools:

• Zapier: My automation MVP! Zapier’s automation functionality helps me connect so many applications together to automate tasks create seamless workflows effortlessly. For me it has saved me so much time, streamlined content sharing, consolidated data from various platforms, and automated registrations, feedback and review collection. 
• Gong: Essential for sourcing customer advocates and pulling insights from meeting recordings, Gong helps me find compelling use cases and turn them into strategic advocacy opportunities.
• Asana: My daily task manager and organization hero. The Year in Asana reviews are a personal favorite. It’s so rewarding to see the number of tasks completed, projects tackled, my most active days, and even my “dream team” (the colleagues I collaborated with the most). It’s such a motivating way to reflect on accomplishments and set goals for the future. 
• ChatGPT: My brainstorming buddy and creative partner in crime. Whether I’m optimizing content, generating ideas, or conducting research, ChatGPT is there to simplify topics, spark inspiration, and keep the creativity flowing.
• Grammarly: My writing coach who never takes a day off. Grammarly helps me refine tone, perfect grammar, and elevate communication. I even look forward to the weekly updates in by inbox, it’s fun seeing how I’ve improved and what I can work on next!

My toolkit is ever-growing!

Asana: Task management, and request ingestion (I have a form that team members fill out to request work from me)
Deepl: The best translation tool for me for. This really helps me speed up the copy writing process!
ChatGPT & Gemini: I always compare results outputs!
Notion: IMC projects live here, and so do my campaign results
Five9: This is our phone line software. I compare inbound calls to campaign audience lists all the time!

 

JIRA - how we do all our ticketing. We’re constantly working to optimize and improve our boards and workflows

ChatGPT - good for analysis, rephrasing emails, quick math helper

FreeMapTools.com - when I need a quick pull of all the zip codes within a certain radius, this is my go-to. Easy and free online source!

Any online CPM calculator to always check that my math is right :)

And ITERABLE of course!!

Subject Line Tester - great tool for checking subject line length, scannability, any spammy words, etc.

A/B Test Stat Sig Tool - allows you to easily check if a test has reached stat sig, and compare the results.

Iterable Help Chat - our team has access to this in the platform and we use it all the time. It’s so helpful to get instant answers when you need them.

Confluence - our team uses this to document all things lifecycle marketing for our team, keeping it as a source of truth for other teams to reference, new members to get easily onboarded, etc.

Figma - we use this as our email design tool, and mapping customer journeys. It’s a great tool for these use cases and allows multiple stakeholders to access and collaborate within

As others mentioned, project management tools such as JIRA are super helpful for staying organized and prioritizing. Plus, using ChatGPT for content ideas.

Outside of Iterable, my toolkit consists of G Suite, ChatGPT, MidJourney, Tableau, InstantData, Everest, Adobe CC, and a whole lotta Slack. 

• Huge fan of Looker as a data visualization tool! Helps us take our analysis to the next level. I hope to soon be able to send over “label” data on Iterable campaigns so we can get even more creative with how we splice up data (like based on cultivation vs fundraising, designed vs plain text, etc).
• Notion is awesome for email and SMS calendar management. Moved it over from Google Sheets a couple years ago and the added flexibility / views makes the day-to-day management so much smoother.
• I’d also toss out WinstonKnows as an excellent tool for analyzing experiments and creating a library that you can use for continued reference of those experiments.

• Jira - out ticketing tool. The cool thing about Jira is that if you brainstorm a new workflow or automation then you can usually find a way to build it out in Jira. It seems to be always a work in progress to perfect your marketing tickets.
• Litmus - as an email coder, I love Litmus. They have continually made the software better, from being able to review your emails in different email programs, to quick and easy links to send to stakeholders to review the emails.
• ChatGPT - i am not a writer, I am more of an email engineer, so having a software/AI to help enhance copy, subject lines, and preview texts is a huge help.
• Figma - great program when you have designers who take your email layout ideas and build an email design for you. I can easily jump into the designer side of the program and get all the exact details of the email from font sizes and hex colors to padding and spacing.

Iterable and it’s great group of support people in the chat!

Jira is our go to for managing all of the to-do’s - I just wish I could convince everyone to use the status to move cases through and mark them as complete.

We don’t always have the budget to add on paid tools so I love looking through the messages above to maybe find the gems. 

I couldn’t live without my Asana boards, Slack, Amplitude for reporting, this AB testing Stat Sig calculator, and of course ChatGPT. 

Alongside what others mentioned (like Asana, ChatGPT, or even Midjourney), simple tools like CapitalizeMyTitle can help you smoothen out that title capitalization!

I’m more on the data side of Iterable. I think my favorite tool that we’ve introduced into our stack, which really doesn’t have a lot to do with Iterable, is Hasura. It’s a tool that easily can make data available programmatically for APIs. Also, since we are mostly in implementation right now I’m finding the Iterable snowflake data share very useful in enhancing system events for reporting and data modeling.

Trello, Miro, Looker, Figma and ChatGPT!

Love reading through these entries and picking up on a few new tool ideas.
Some favorites of mine include ChatGPT, Gemini, Airtable, Canva, Slack, Gsuite and of course Asana!