Day 1 of 5 Days of Holiday Cheer: Share Your Top Marketing Resources

1. TLDR Tech

• Focus: Bite-sized updates on tech, startups, and growth trends.
• Why It’s Great: Saves time by delivering relevant insights quickly, ensuring you’re always in the know about emerging tools, frameworks, and industry shifts.

2. CustomerThink (Customer Loyalty Section)

• Focus: Deep dives into customer experience, loyalty strategies, and CRM innovations.
• Why It’s Great: Provides actionable ideas for improving customer retention and building stronger relationships, which directly ties into lifecycle marketing.

3. Growth.Design Case Studies

• Focus: Visual breakdowns of product psychology, design strategies, and growth experiments.
• Why It’s Great: Offers real-world examples of successful (and failed) growth tactics, helping you learn the why behind effective user engagement.

4. Fight the Churn Newsletter

• Focus: Practical strategies for reducing churn and boosting customer success.
• Why It’s Great: Keeps you up-to-date on retention-focused trends and provides step-by-step frameworks for tackling lifecycle challenges.

5. Val Geisler’s Blog

• Focus: Email lifecycle strategy, onboarding flows, and retention campaigns.
• Why It’s Great: Combines storytelling with actionable advice, making complex CRM concepts easy to apply in real-world scenarios.

• Really Good Emails is always at the top of the list for industry- and behavior-specific inspiration to save
• For thought leadership, I prefer communities like the #emailgeeks Slack group and Women of Email over browsing LinkedIn. The admins in those groups do a TON of work to keep these spaces spam-free.
• Ann Handley’s newsletter keeps me committed to thoughtful content creation during busy seasons

All I ever need in life is Really Good Emails and Email Geeks Slack. 

Ninja edit to add Parcel. :) 

We’ve recently been doing a lot more user utility and engagement messages. For example:

• saving a recipe on one of our sites - trigger save confirmation or weekly digest emails based on that save
• asking a question on one of our recipes - trigger an email when someone answers you
• commenting on one of our articles - trigger an email when someone replies to you

As a result, we’ve been working through an audit to see how other platforms are running their lifecycle marketing programs and how different actions affect the messaging. Pinterest seems to do a really good job at this with regularly sending top recommendations for things to pin or boards. In the streaming space I’ve been paying attention to Hulu and Netflix as well and Netflix seems to send better, more enticing messages while Hulu has more up-sell types of messages. It is interesting to see how different services in the same industry go about their messaging differently. 

I love starting every morning by reading my daily newsletters from Marketing Brew and The Hustle! It’s a great way to ease into the workday and stay up-to-date on a wide range of topics relevant to marketing and tech. 

Going to be adding Really Good Emails to this lineup after reading the above comments. Thanks! 

howtotarget.email and caniemail.com are invaluable to my advanced coding tasks.

ReallyGoodEmails.com serves as endless inspiration.

Cantaloupe Digital also has a pretty great and timely newsletter.

Also, I can’t go without mentioning Mark Robbin’s goodemailcode.com for some nifty, advanced coding techniques.

My most frequented bookmarks are:

1. Search Engine Journal
2. Really Good Emails
3. Very Good Copy

Excited to see what I come across in this thread!! 

The Marketing Brew newsletter has a ton of great insights in a digestible way to stay in the loop on latest marketing news, trends, campaigns, etc. 

Wow! Loving all the suggestions being posted and certainly going to go check them out. Like others have noted, with all the requests for our time, resources need to be quick to read and absorb, be relevant, and have some humor. Really Good Emails has been a long time staple, Email Geeks Slack group, and The Hustle. I also tend to sign up for other companies email/sms groups to see their sending cadence. Of course this might require some extra time especially if they have a more thoughtful process of sending based on interaction. Thanks again for all the suggestions in the other replies!

Staying ahead in Med Tech marketing means constantly evolving our approach. For fresh insights, we turn to:

1. HubSpot and SEMrush for industry trends, SEO, and campaign optimization strategies.
2. LinkedIn Thought Leaders like Scott Brinker for Martech innovations and Ann Handley for content marketing inspiration.
3. Medical Device and Healthcare Industry Blogs like MedTech Dive and MM&M, which keep us updated on regulatory trends and patient-centric storytelling.
4. Tools like Iterable (of course!) for creating personalized and effective campaigns.

These resources ensure we deliver marketing that’s as innovative and patient-focused as the technology we’re promoting. Excited to hear everyone else's favorites! 🎉

For Product-Led Growth (PLG) I like

• Elena Verna: https://www.elenaverna.com/
• Kate Syuma: https://substack.com/@katesyuma

I love the Morning Brew newsletter and Really Good Emails! I’ve also gotten into The Lonely Office podcast lately.

Gotta add to all who use reallygoodemails.com for design inspiration. Great resource, while it can be somewhat limited for certain industries.

Also, watch what your competitors/partners/affiliates are doing in the marketing space, any interesting ads or campaigns. Sign up to their emails/newsletters!

Keep an eye on blog posts from your favorite email service providers -- there’s usually trendy/timely topics.

Oh and check the news that may affect your industry -- you not only could get ideas on what to do, but also when not send an email, or the other way around, maybe when to send an email or reach out to your audience.

Network on LinkedIn -- there’s so many professionals there you can connect to, discussions to join.

Go-to for email inspiration:

• Really good emails
• Email love

Favorite newsletters:

• Slow emails by Naomi West
• Marketing examples from Harry’s
• Litmus

I’ve been listening to any podcast I can find with Rory Sutherland. He doesn’t necessarily talk about specifics with regard to strategies with emails, but he highlights interesting campaigns and encourages thinking outside the box when it comes to how or why we make decisions marketing a product. Not to mentions he’s very interesting to listen to.

Here is my list of a few helpful resources.

• Resources for Email Designs
  • Of course https://reallygoodemails.com/
    • I like to take pieces from multiple designs to help me build the best layout.
  • emaillove.com
    • good designs and is a lot like really good emails.
  • I also have set up an email address that I sign up for marketing emails from as many companies as possible. Then I can review in my inbox layouts I like and don’t like, plus see them on mobile.
• Other Useful Email Software and Tools
  • Litmus
    • Makes it much easier to see how emails will look in a variety of email programs like gmail, outlook, different mobile devices, and dark mode.
  • Owletter.com
    • Allows us to see what our competitors are sending.
• Blogs and Useful Resources
  • Litmus Blog
  • Iterable Blog

I will echo what many here have said already -- ReallyGoodEmails.com  &  Email Geeks are both a regular in my rotation. 

But I’ll add to say: 

Drew Price’s Scaling CRM (substack) + new slack community 

Some of my top resources are Email Love and Really Good Emails - I also like to use LinkedIn to connect with other marketers and check out some case studies/ LinkedIn articles. 

Being in a company that works with the creator community I use these sources to stay up to date: 

• Tubefilters Newsletter
• Googles Trends Explore function
• Socialmediatoday.com 

If you work in CRM, you should definitely join the Email Geeks Slack channel! 🎉

It’s a fantastic space to:
📩 Connect with fellow CRM and email marketing professionals.
💡 Share tips, tricks, and ideas to level up your email game.
🤔 Get quick advice on email challenges from a knowledgeable community.

Join here: https://email.geeks.chat/

I have become pretty reliant on AI to generate ideas for me, for better or worse! Scanning the Gmail Promotions tab is a go-to. And yes, I’m an Email Geeks creeper but rarely a participant. 

Love my medium.com digest every morning, as well as a daily listen to something to spark some thinking.  Currently that is listening to Nexus by Yuval Noah Harari

In my inbox I love: 

Marketing Millenials - for digital marketing

Contentment - for content marketing

In my ear I love: 

Reed Between the Lines

The Content Cocktail Hour

Huge +1 to what so many others have already added! Being in the non-profit space, one place that I often find inspiration is in NextAfter’s email newsletters. They offer countless insights on optimization and experimentation, and while the focus is on non-profits, I do think there are plenty of insights that are applicable to for-profits as well.