I joined last year’s San Jose Activate conference. I felt fortunate to hear so many stories of success from Iterable power users…. most of whom were in retail / experience industries. 

I work in the mortgage industry in Canada, and I really wanted to connect with seasoned lifecycle/martech professionals who are in the financial space. 

Our warming periods are much longer than a typical product sale. 

Holding “industry specific” webinars would be of value to me, or hearing from Iterable power-users who are in similar businesses would be interesting. 

One idea that could be incredibly impactful for 2025 is hosting a dedicated seminar or workshop aimed at fostering collaboration between engineers and marketers when companies first get Iterable. This would help bridge the gap between technical implementation and marketing strategy, ensuring teams work in harmony from day one.

Here’s what the seminar could include:

• Kick-off Best Practices: Tips for engineers and marketers to align on goals, timelines, and workflows during Iterable implementation.
• Hands-On Training: Live exercises where engineers and marketers collaborate to set up use cases, like triggered campaigns or A/B tests.
• Role-Specific Insights: Breakout sessions tailored to engineers (focused on API integrations, data workflows) and marketers (focused on campaign strategy, personalization).
• Case Studies: Success stories from teams that leveraged strong cross-functional collaboration for remarkable results.

I’d love to see live, collaborative workshop sessions at Activate. There could be small groups for common problems lifecycle marketers have, and we come together to discuss past solutions and brainstorm innovations. 

More events in the South or Midwest would always be welcome!

Similar to what others have mentioned, it would be great to get more small group sessions like we had a couple years ago to discuss specific topics and learn from one another. Some topics that come to mind are AI use (either Iterable specific tools or other tools to leverage), message channel best practices/learnings, industry or product specific strategies, etc. would all be great to collaborate more in a working group.

Having virtual sessions every once in a while throughout the year would also be great to keep the collaboration going and give people outside of SF to get more involved with different events.

I love the product chats! Seeing demos and hearing directly from the product team and/or having a forum to talk through feature requests is one of my favorite things about Iterable that I’d love to continue to see in 2025!

I don’t live in the city anymore, so I would personally love to see more webinars, video tutorial formats, anything digital. AI as a topic is top of mind (I have the Iterable AI suite training on my radar), and I’m also really excited about all of the reporting enhancements in the platform.

My schedule during normal work hours became too demanding to participate in any meetups with a set time last year. I would benefit more from explore-at-your-own-pace type of resources. I’d probably consider listening to a podcast with Marketing Master users as guests!

Video tutorials on deep-dive reporting to garner better insights about audience data.

How do we use Iterable and our contact data to create more personalized outreach?

Are there other users in the commercial real estate/B2B space I could learn from? I love the idea of office hours - another one of our vendors does this and it’s great to hear others’ ideas.

I’ll be attending Activate for the first time in the spring so I’m looking forward to that. Moving from multiple daily manual mass email sends to automation feels overwhelming but it’s part of the reason we migrated to Iterable. How do you make the transition in a strategic way?

1. Workshops/Webinars on CRM trends, AI-driven personalization, and email campaign optimization for CRM campaign related to subscription based services. 
   1. A walkthrough on how Iterables most successful/used product features works and show use cases. 
2. Networking Events to connect with other business working with creators/ tech professionals and share best practices.
3. Access to Data Insights and industry benchmarks for email marketing performance.

1. I have never attended the Activate conference, but knowing there are a lot of retail industry power users that attend, I will have to work on my boss to get approval to go this year. Would love to network with people with the same type of industries to market.
2. Iterable Academy Courses - I have taken a few of the handlebars trainings, however, this is a more difficult process with a lot of ways to throw personalization into your marketing campaigns. I would love more classes on this or even so hands on training courses. I even like the idea of office hours with experts. being able to log in and chat with someone about a specific problem would be ideal.

1. This was already mentioned above, but would love to see more go-at-your-own-pace learning materials. If I could track the amount of webinars I’ve signed up for (with Iterable and elsewhere) and then haven’t been able to attend because schedules change… it’d be an embarrassing number.
2. I’d love more insights into what features, etc that the Iterable team hopes to deliver in the short-, medium-, and long-term. Not suggesting that someone drop in the full roadmap (as I can imagine so many reasons why they might make things tough on the team), but more general updates around what’s on the horizon would be amazing and prepare us further ahead to take advantage of those new features as soon as they’re ready.

I really like when there are group discussions about a topic and we can all share our experiences of how a problem was solved, or if it doesn’t really apply to the moment, it may provide a thread of inspiration for something else. 

I would love to see some kind of a library of more advance handlebar work. The basics in the courses and KBs are great, but those are only jumping off points. Surely there could be some more complex shared examples. Shoot - having the collective submit those could lead to someone else seeing a thing and suggesting a better way to approach the situation.