Bulletin Bazaar

If you make a marketing mistake, don't sweat it and learn from Drizly When done right, personalization can be a very engaging and powerful tool, when done wrong (by accident!) it can leave your subscribers scratching their heads and wanting more. Drizly knows this all too well when back in May they accidentally sent out this “personalized” email without any of the actual personalization. No first name, no personalized recommendations, just a whole lot of “Lorem Ipsum” and “xxx”. Ouch. The Apology This is the very scenario that keeps email marketers up at night, but instead of sending a canned and formal apology, the Drizly team took the opportunity to show that their brand has a personality and a sense of humor. Drizly quickly followed up by sending out an apology email, but this wasn’t your standard “oops we made a mistake“ email, this had everything. From the eye catching “lol. wtf was that.” subject line, to poking a little fun at themselves, blaming the dog, and lastly,

Write a review, get a hoodie, it's that simple Would you like an Iterable hoodie? Of course you do, who doesn't! All you have to do is write a review for Iterable on G2 here: https://users.g2.com/iterable-review To receive your hoodie, email a screenshot of your confirmation to community@iterable.com with your unisex hoodie size and current mailing address.

Wrapping up personalization week Now that you understand these “Core 4” pillars of personalization, keep this in mind: Personalization is ultimately a long-term strategy that takes time to develop. In fact, according to Gartner, “Only 40% of marketers report having a clear personalization strategy and roadmap.” With the four pillars we’ve covered this week, think about your current process and consider how you might strengthen each one through customer data collection, campaign automation, experimentation and other factors. We’d love to hear what you all have found most valuable from our Path to Personalization events; from our user group series, our AMA with Garin, and all that we covered this week in the community - share what you’ve learned! And because we love giving away swag to our customers, share and get an Iterable water bottle! Lastly, just because Personalization is coming to an end, that doesn’t mean the conversation is over, we’re here to help each other and Iterabl

Take our personalization maturity model quiz! As we all know and are continuing to learn, personalization is more than a simple tactic to drive clicks and conversions. Personalization is rooted in strategy, crafted in execution and manifested inside customer experience. Curious about where you’re at in your personalization journey? Take our quiz and find out! https://iterable.com/personalization-maturity-model/ Plus, share your results in the comments section and win a custom Iterable personalization puzzle! If you find yourself home a lot (and let’s face it, we’re all home more than usual), this fun puzzle will help you pass the time.

One of our amazing CSMs @Tasmin Singh shared this tip during our Dynamic Content user group yesterday, and it was so well received that I wanted to share it with the community. Take a look below, and if you have any questions, don't hesitate to let us know in the comments, we're here to help! Day of the Week Snippet Here’s a quick tip for upleveling your email personalization while reducing the amount of work you have to do! The best part is that it doesn’t require further data input if you’re looking to get to the next step after Hello {{#if firstName}} {{firstName}} {{else}}Friend{{/if}} You can create a snippet or amend this content directly in your email content to display something different to a user depending on what day of the week it is. One note here: if you use this in a snippet for a subject line, make sure to edit the snippet to remove all additional text markup such as < p> and < br> so that it renders correctly: {{#ifEq (now format="u") 1}} Today is

Let's Talk Dynamic Content “Content,” in the marketing sense, is usually the de-facto standard for judging how personalized something is. It’s certainly an effective indicator, but as you can tell from the other three pillars, personalization comprises much more. Content is a visual representation of user, event, product, and service data come to life through merge tags, connected data feeds and APIs, and dynamic data relationships through tools, like Iterable Catalog. Level of personalized content sophistication—a marketer’s ability to transform their data input into personalized output—typically falls somewhere within one of these three levels: Level 1 Reactive personalization derived from user attributes and event data. It’s a one-to-many approach and is applicable to large audience segments. These are the easiest tactics to implement using customer attributes like first name, event milestones (e.g. birthdays), or system events like cart abandonment. Level 2 Proactive persona

Take Iterable's Benchmark Survey We’d love to learn more about your business priorities and marketing strategy, as well as how they may change in the next year, so please take our very brief 2021 Marketing Survey. We’ll be sure to send you the results when we publish our findings. We value your time and input, so leave us your email address at the end of the survey as a raffle entry to win one of (5) $100 Amazon gift cards! Winners will be notified via email once the survey window has closed. Take the survey: https://www.research.net/r/RP52N9C

Personalization Ask Me Anything is Thursday! Register Today! Am I using the right data to drive personalization? How often should I be A/B testing my messaging? How can I personalize my welcome campaign with limited data about an individual? Where do I even start with personalization? If you've ever asked yourself these types of questions, you've come to the right place. This Thursday, September 24th, Garin Hobbs, Iterable's expert personalization strategist will be here in the community for an Ask Me Anything. No matter your level of personalization or your industry, Garin will offer his advice, tips, tricks and personalization best practices so you can start your personalization journey, or take your existing strategy to new heights. If you can't make it but still have questions, just register for the AMA and submit them in advance, we'll make sure to get to them all. Register here 👇👇👇 https://register.iterable.com/personalizationama

Let's Talk User Segmentation Any marketer worth their salt knows what segmentation is and why it matters—51% of us recognize it as our most effective personalization tactic. Dialing in exactly which customers you want to want to reach is the first action step of any campaign. Modern marketers have more access to customer data than ever before. But without a modern application strategy accounting for this new depth and breadth, falling back on legacy segmentation strategies like basic attributes, general lifecycle, RFM targeting, among others, seems like the easiest choice to make. Instead, let’s redraw the lines of demarcation between segments and push customer data further. Top-line demographic and behavioral data as segmentation filters only scratch the surface—understanding contextual data to understand customer motivations is the new segmentation playing field. With a more sophisticated segmentation strategy in hand, identifying key audiences and the types of resonant content

Greetings Iterable Community, My name is Anthony Chiulli, and I am a Sr. PMM here at Iterable. AI is an important theme on our product roadmap this year, which is why I am thrilled to share that Send Time Optimization (STO) is now available to all customers! With the release of our AI driven STO, marketers now have an answer to the question, “When is the best time to send an email?”. Analyzing patterns in historical open and click behavior, STO automatically personalizes the send time for each individual recipient based on weighted analytics of their past engagement to reach their inbox when they are most likely to engage. STO is now available for email blast campaigns, email send nodes in Workflow Studio, and as an Experiment. If you’re interested in learning more, you can find our STO release notes and documentation HERE. Thank you to all who participated in our beta of STO and as always, feel free to post your questions in the comments section of this post! ****

Let's Get Personal! If you are looking to start your personalization journey, or take your existing strategy to new heights, you won't want to miss out on our upcoming Path to Personalization events. Check out the event schedule below: * 9/16-9/24: Path to Personalization User Group Series * 9/16: Webinar: Is This Creepy? Balancing Privacy and Personalization Personalization Week in the Iterable Community! During the week of September 21-24 we're going to be coming in hot with tons of ideas on how to personalize your marketing campaigns! We'll be exchanging ideas, examples, and giving away lots of prizes! PLUS! Join us on September 24th at 9:00AM PT for a special Ask Me Anything with @Garin Hobbs, Iterable's expert personalization strategist. No matter your level of personalization or your industry, Garin will offer his advice, tips, tricks and personalization best practices. Ask your questions live during the AMA, or submit them in advance, either way, we'll make sure to

August Blog Roundup! Growth Marketing Resources * The 5 Principles of Building Customer Loyalty * Top 10 Email and Mobile Campaigns Every Brand Needs * Sweet Success: A Q&A on Personalization With Tiff’s Treats * The 4 Foundational Pillars of Personalization About Iterable * 5 Steps to Building an Amazing Company Culture We've got a team of growth marketing experts that put in a lot of work into this research and if you have any questions for them about any of the above, let us know in the comments!

Hi Everyone - I’m happy to announce that we now support Custom Fonts in our Drag and Drop Editor, now available to all Iterable customers. With this update, you can deliver messaging utilizing your brand font. To learn more, you can find our Custom Fonts documentation here and as always, feel free to post your questions in the comments section of this post!

Announcing Upcoming Iterable User Groups! Hi everyone! I'm excited to announce that next month we are hosting a 4-part virtual user group series, The Path to Personalization. We're going to break down the four pillars of personalization: segmentation, lifecycle mapping, workflow building and dynamic content. To learn more about each of these user groups, check out the registration pages below: * User Group Hub - check out all of the user groups! * 9/16: Path to Personalization User Group: Segmentation * 9/17: Path to Personalization User Group: Lifecycle Mapping * 9/22: Path to Personalization User Group: Workflow Building * 9/23: Path to Personalization User Group: Dynamic Content * 9/24: Path to Personalisation User Group: Europe Edition If you have any questions about any of these user groups, let me know in the comments!

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Introducing Iterable’s Marketing Masters, Class of 2020! Just this morning we announced Iterable's Marketing Masters Program! Take a look below and read our blog post to learn more about this program. About Iterable’s Marketing Masters Program The Marketing Masters program is a community of growth marketers who share their expertise and knowledge with their peers and partner with the Iterable team to influence our product roadmap. Check out the member showcase to get to know these all-stars and learn what their advice is for new Iterable users, the campaigns they’re most proud of, what growth marketing means to them, and so much more. Getting to know the members Our Marketing Masters Monday series will introduce you to a member of the program and give you an opportunity to ask them questions about how they’re using Iterable. How you can get involved If you want to be considered for the class of 2021, keep an eye out here in the community in the coming months when we open

Now Available: July 2020 Product Updates From the Iterable Blog Integrate Iterable with your React Native app With most consumers using their phone for four hours a day, the importance of a mobile app cannot be overstated. Rather than create a native app for all the different platforms that exist, like iOS and Android, your development team can use React Native to easily build one beautiful app that works across platforms—which benefits marketers, too. If you’ve ever had to wait for a campaign to go live because your app was in an approval process, then you know it can be frustrating. With React Native, new versions of your app can be deployed as needed, which means that any campaigns or app changes can go-live exactly when you need them to. Want to learn more about Iterable’s support for React Native? Read this post on Why Engineers Love React Native (And You Should Too). Easily update deep links within Iterable Deep Linking is a powerful method of sending a user to a spec

July Blog Roundup! We had some incredible content in July, full of great advice for the growth marketing community. Take a look below at everything that came out in July: Cross-channel Resources * Why Email and Mobile Are Siloed (And How to Fix It) * 19 Eye-Opening Mobile Marketing Stats: Push, SMS and More * 10 Must-Have Mobile Marketing Resources Just for You Growth Marketing Resources * Unboxing Must-Have Marketing Campaigns: Emergencies and Crises * Ready to Restart Your Email Marketing Operations? * Our DIY Recommendations for Home Improvement Marketers * Grocery Shopping Under COVID-19: Have Marketers Delivered? * The 5 W's of Individualization For Fun! * More Entertainment Recommendations for the Long Haul We've got a team of growth marketing experts that put in a lot of work into this research and if you have any questions for them about any of the above, let us know in the comments!

Hi Everyone - I’m here to share another exciting product update: we now support a React Native SDK and it is now available to all our customers. Some of the benefits of the React Native SDK include: * Faster time to value when implementing push and in-app and deep linking * Easier Push Action buttons implementation * Attribution events back to push, in-app campaigns * Convenient methods to dramatically reduce code required for in-app presentation and in-app link tracking * Iterable Engineering support for bug requests, fixes and updates via Github / NPM If you’re interested in learning more, you can find our React Native SDK documentation here. As always, feel free to post your questions in the comments section of this post!

Hi Everyone - Another day, another product enhancement to share! Take a look below to learn about our most recent product enhancements: Export Reports to CSV & Deep Linking Configuration Enhancements. Export Reports to CSV Export Reports to CSV provides you with the ability to export reports built within Iterable, allowing you flexibility to combine with other data sources in Excel, or Business Intelligence tools. Learn more about Export Reports to CSV in the _support documentation_. Deep Linking Configuration Enhancements Deep Linking Configuration Enhancements makes it easier to perform the initial setup and ongoing configuration of deep links destination domains and rewrite paths within Iterable’s UI. Learn more about deep linking in the _support documentation._ As always, feel free to post your questions in the comments section.

Next week we are sponsoring Brand Insider Summit, 7/28 - 7/29 12:30 pm - 3 pm ET, and have an additional 2 passes to give away. We would love to offer these passes, valued at $500, to two customers! If you're interested please DM me, first come, first served!

Hi Everyone - I’m here to announce a minor product update: we’ve added a few additional metrics that will allow you to better understand the value-driven by each message sent. * Unique Email Sends * Unique Emails Delivered * Unique In-App Sends * Unique In-App Opens * Unique Web Push Sends * Conversions / Unique Email Sends * Conversions / Unique Emails Delivered * Conversions / Unique Push Sends * Conversions / Unique SMS Sends * Conversions / Unique In-App Sends * Conversions / Unique In-App Opens * Conversions / Unique Web Push Sends If you’re interested in learning more, you can find our documentation here: * Metric Definitions * Release Notes As always, feel free to post your questions in the comments section of this post!

Hi Everyone - I’m excited to share we’ve just released a new enhancement, Custom Events Usage for all customers. With the launch of Custom Events Usage, you can easily see what Custom Events are being stored in Iterable, and how those events are being used within Segmentation and Workflows. This additional transparency allows you to easily understand the best events to use within campaigns and provides a great way for new members of your team to understand relevant events. To learn more about Custom Events Usage, check out our Support Documentation. As always, feel free to post your questions in the comments section of this post!

Iterable's Product Roadmap Webinar Announcement! On Tuesday, March 3rd at 9AM, we'll be hosting a webinar on our product roadmap. During this webinar, hosted by our new VP of Product, Bela Stepanova, you can expect to come away with: • Recently launched product features and enhancements • A look at what you can expect to see from Iterable in 2020 • Q&A with Bela Stepanova and our product team Can't be there in person but still want to watch the webinar? No problem! Register today and we'll send you the recording afterwards. Register Here: https://iterable.com/webinars/iterable-product-roadmap-q1-2020/

Hi Everyone - I’m Kyle, a Product Marketing Manager here at Iterable. I’m excited to share with you that we’ve launched mParticle Kit Support as a major enhancement to our existing partnership with mParticle. With this launch of mParticle Kit Support, Customers no longer need to figure out workarounds for a mParticle + SDK support solution. Our new Hybrid integration is a “plug and play” solution that offers mParticle customers the ability to take advantage of our entire mobile offering, including rich push, in-app, and mobile Inbox—making it significantly easier to implement our SDK in multiple apps. To learn more about our mParticle Kit Support, check out mParticle’s Support Documentation. As always, feel free to post your questions in the comments!