Bulletin Bazaar

Happy Wednesday! Each week we post here in the Community about new courses that have been released to the Academy. :) The most recent additions are: Sunsetting Contacts (Advanced course) Leveraging Lists in Workflows (Intermediate course) We've also released a new Learning Path, called _Road to Mastery_. This is an Intermediate level learning path with 11 courses in it. Upon completion, you'll receive a lovely certificate to download and share with whomever you like! Happy Learning!

Greetings, I’m excited to share Send Time Optimization (STO) has recently been enhanced to now be available for triggered campaigns, for email and mobile push notification campaigns. With the addition of triggered campaigns, STO is now available for both email and push messages for blast campaigns, triggered campaigns, workflows, and as an Experiment. To learn more about STO for triggered campaigns, check out our Support Documentation below: * Creating Triggered Campaigns * Release Notes As always, feel free to post your questions in the comments section of this post!

Hello friends! We officially launched Academy last week and we are so excited to see so many new registrations flowing in! We wanted to let you know about some new courses that have recently been released. They are as follows: _Send Time Optimization Creating an In-App Campaign Web Push Reporting Creating a Web-Push Campaign Creating an Advanced Nurture Workflow Creating an In-App Template How to Create Your Data Schema_ Stay tuned for more as we release new courses each month. Happy learning! Not yet registered? Head on over to https://academy.iterable.com and register for access today!

BrüMate is a rapidly-growing, Denver-based company that designs and produces the world’s most innovative drinkware and lifestyle products for adult beverages. They are seeking a loyalty and CRM expert to own and scale our loyalty and retention marketing program. This person is passionate about consumer growth and will be responsible for key areas of the customer life-cycle. He/she must have a proven track record and in-depth experience in creating, analyzing, and leveraging insights to create best-in-class experiences that drive customer loyalty and retention. Must live in Colorado or be willing to relocate in the next 3 months. Apply here! https://www.linkedin.com/jobs/view/2218614907/?alternateChannel=search&refId=BHVDvC4veH%2BH05oSFoI0bg%3D%3D&trackingId=k%2FFQGDV0wLP5SeoAjJpQ%2Fw%3D%3D

Hi Everyone - I’m excited to share we’ve just released a new enhancement, Campaign Content Selection for all customers. With the release of Campaign Content Selection, we’ve created a brand new UI that makes it simpler than ever to select content when building out a new campaign. * The new card-style UI provides large previews and indicates who most recently modified a template helping you to quickly and accurately choose the right content. * With this you now have the ability to select from previous blast campaigns or existing workflow campaigns when creating a new campaign. The clear terminology lets you choose from base templates, campaigns, or workflow content, making it easy to build on past successful messages. To learn more about Campaign Content Selection, check out our Support Documentation below: * Creating Blast Campaigns * Creating Trigge

Hi Everyone- I’m Caitlyn, Customer Education Manager here at Iterable, and I am really excited to introduce myself to you and share some exciting news hot off the press: just today we are officially launching The Iterable Academy to our customers! Take a look below for more information: What is the Iterable Academy? The Iterable Academy is a virtual training environment where you can build your expertise through e-learning modules and quizzes, drive more value out of the platform, and gain knowledge to be set up for success on your Iterable journey. Modules are self-paced and content ranges from foundational to advanced, with new courses added monthly. What’s currently available in the Iterable Academy? We currently offer 20+ courses including, “The Foundations” learning path consisting of 6 courses, as well as intermediate and advanced courses. In the last few weeks we’ve released some exciting new content: * Creating an In-App Campaign * Send Time Opt

October Product Webinar: How Iterable Helps You Create Authentic Experiences at Scale Customer experience is about moments of connection. Those special moments drive brand loyalty, and ultimately customer retention. But it is not always easy to capture and effectively leverage all the signals in order to create a highly personalized experience. These moments of connection are key to not only keep-up, but win in today’s market. Join the Iterable Product Team for a webinar that will cover: * How Iterable is evolving to help you build authentic customer experiences at scale * The latest enhancements within Iterable * Ways you can create experiences that customers love Register here: https://iterable.com/webinars/october-iterable-product/

Share your best marketing moment of 2020 (so far!) To put it lightly, it’s been a weird year. As marketers, we’ve had to make a hard pivot to adapt to a COVID world and it hasn’t always been easy, but we’ve adjusted and should be proud of the work that we’re doing and celebrate the wins. Let’s celebrate these wins together and share our proudest marketing moments of 2020 so far. I’ll kick us off by sharing that I launched our Marketing Masters member spotlight website last month. To learn more about the program, you can check out the blog post and Marketing Masters website. Launching this was months in the making and a big cross-functional effort. I was also very excited to partner with these customers and showcase them as leaders in the growth marketing space and celebrate the work that they’re doing. _What campaign or marketing moment are you pro

Let's Talk About Lifecycle Mapping When it comes to the modern-day lifecycle, there are two critical elements marketers need to consider: a guiding stage-by-stage framework and a readiness to respond when customers choose to go their own way. A comprehensive lifecycle is one born from methodical planning and customer-first creativity. For simplicity, we think about the lifecycle in three basic stages—activation, nurture and re-activation. Each stage has its own overarching purpose and objectives that customers must reach before advancing into the next one. Thinking critically through your ideal customer experience and considering the full spectrum of possible interactions will clarify where and when marketing actions can help customers overcome engagement hurdles. Don’t overlook these areas of customer importance: * Web and app activities * Browsing and buying behaviors * Cross-channel messaging engagements * Customer service and support encounters * And more Now that

Workflow Wednesday! Do you have a workflow that you want to show off? Whether it’s a simple one, or a complex one, we want to see it! Are you a customer that wants to see how others are doing a specific type of workflow? Let us know in the comments. PLUS!! Share and explain a workflow and get an Iterable hoodie! p.s. if you want to see the workflows that customers have shared in the past, take a look at this discussion from last year’s holiday week! Thanks @Davida Gaffney @Jenn Ohlheiser and @Sylvia Fabries for sharing yours during holiday week!

Let's talk about workflow building To design truly immersive campaign experiences, marketers need freedom and flexibility—the freedom to create with full access to all customer-facing data and the flexibility to leverage it inside sophisticated workflows. For instance, freedom means building workflows that guide customers down the right path based on real-time data feedback. After a member of X audience performs Y action, do Z within this timeframe—there’s boundless potential for growth and experimentation once empowered to create without obstruction. The data that flows through and powers workflows in real-time is the marketer’s secret weapon to automating customer surprise-and-delight. Flexibility begets dynamism, and designing workflows that automatically add or remove eligible people from certain campaigns or message queues because of their individual behaviors drives momentum throughout your lifecycle. Build the workflows that adhere to The Golden Rule: market to ot

🚨Personalization Week Starts NOW! 🚨 Welcome to personalization week in the Iterable Community! We are so excited that you are joining us on the Path to Personalization. Whether you are just starting out in your personalization journey or or wanting to take your existing strategy to the next level, this week is about putting the pieces of the personalization puzzle together to help you achieve your goals. We posit that there are four foundational pillars of personalization: * User Segmentation: finding the perfect audience * Lifecycle Mapping: creating immersive journeys * Workflow Building: engaging at opportune moments * Dynamic Content: connecting with tailored messaging Each pillar represents a critical step of the personalization process and the more proficiently you’re able to master each one, the more marketing possibilities you unlock. Over the course of this week, we’re going to dive into each of these pillars so you can walk away with a scalable personalization

September Blog Roundup and New Customer Stories! As always, our content team has been hard at work producing great advice and articles for the growth marketing community. Take a look below at everything that came out in September: Growth Marketing Resources * The Art of Web Push Notifications * How to Give Your Retail Marketing the Red Carpet Makeover Holiday Marketing Resources * How to Address Product Scarcity This Holiday Season * What Goldilocks Has to Do With Holiday Marketing * Marketing for the Unexpected in Holiday 2020 *

October will be a very busy month for us here at Iterable and we'd love to share and invite you to join us at the following webinars and virtual events: * 10/7 Webinar: 5 Steps to an Effective Growth Marketing Strategy * 10/15 Webinar: ‘Tis the Season: Demystifying Personalisation for the Holiday Shopper Wins * 10/14-10/16 Virtual Event: Amplify 2020 * 10/19-10/22 Virtual Event: (Re)Think by Movable Ink * 10/21-10/22 Virtual Event: Mobile On Air

Tava Health is a venture-backed, online mental health company that partners with employers to provide convenient, high-quality, accessible mental health resources to employees and their families and they are looking for their first marketer to join the team as the Head of Lifecycle Marketing! This is a blank-canvas opportunity to craft, implement, execute, and optimize a marketing strategy from the ground up in a fast-growing, mission-driven startup. This position can be in Philadelphia, Salt Lake City, or fully remote and is a full-time, salaried position. Help the amazing team over at Tava find the right marketer to fill this opening! Link to apply or pass along to qualified talent: https://apply.workable.com/tava-health/j/3BCA21D833/

The Path to Personalization Have you heard us talking about personalization A LOT lately? That’s because there’s a lot to unpack with personalization, and each piece of the puzzle is equally important. To better understand the steps in the personalization process, we broke it down into 4 pillars; user segmentation, lifecycle mapping, workflow building and dynamic content and talked in depth about each pillar during our Path to Personalization Virtual User Group Series and Personalization Week here in the community. Take a look below at all of the conversation and resources we offered during Personalization Week. _PLUS!_ You have until Friday, October 9th to participate in these conversations and get the prizes offered. Day 1: Segmentation * 🎁 _Get Iterable socks!_ Intro

If you make a marketing mistake, don't sweat it and learn from Drizly When done right, personalization can be a very engaging and powerful tool, when done wrong (by accident!) it can leave your subscribers scratching their heads and wanting more. Drizly knows this all too well when back in May they accidentally sent out this “personalized” email without any of the actual personalization. No first name, no personalized recommendations, just a whole lot of “Lorem Ipsum” and “xxx”. Ouch. The Apology This is the very scenario that keeps email marketers up at night, but instead of sending a canned and formal apology, the Drizly team took the opportunity to show that their brand has a personality and a sense of humor. Drizly quickly followed up by sending out an apology email, but this wasn’t your standard “oops we made a mistake“ email, this had everything. From the eye ca

Write a review, get a hoodie, it's that simple Would you like an Iterable hoodie? Of course you do, who doesn't! All you have to do is write a review for Iterable on G2 here: https://users.g2.com/iterable-review To receive your hoodie, email a screenshot of your confirmation to community@iterable.com with your unisex hoodie size and current mailing address.

Wrapping up personalization week Now that you understand these “Core 4” pillars of personalization, keep this in mind: Personalization is ultimately a long-term strategy that takes time to develop. In fact, according to Gartner, “Only 40% of marketers report having a clear personalization strategy and roadmap.” With the four pillars we’ve covered this week, think about your current process and consider how you might strengthen each one through customer data collection, campaign automation, experimentation and other factors. We’d love to hear what you all have found most valuable from our Path to Personalization events; from our user group series, our AMA with Garin, and all that we covered this week in the community - share what you’ve learned! And because we love giving away swag to our customers, share and get an Ite

Take our personalization maturity model quiz! As we all know and are continuing to learn, personalization is more than a simple tactic to drive clicks and conversions. Personalization is rooted in strategy, crafted in execution and manifested inside customer experience. Curious about where you’re at in your personalization journey? Take our quiz and find out! https://iterable.com/personalization-maturity-model/ Plus, share your results in the comments section and win a custom Iterable personalization puzzle! If you find yourself home a lot (and let’s face it, we’re all home more than usual), this fun puzzle will help you pass the time.

One of our amazing CSMs @Tasmin Singh shared this tip during our Dynamic Content user group yesterday, and it was so well received that I wanted to share it with the community. Take a look below, and if you have any questions, don't hesitate to let us know in the comments, we're here to help! Day of the Week Snippet Here’s a quick tip for upleveling your email personalization while reducing the amount of work you have to do! The best part is that it doesn’t require further data input if you’re looking to get to the next step after Hello {{#if firstName}} {{firstName}} {{else}}Friend{{/if}} You can create a snippet or amend this content directly in your email content to display something different to a user depending on what day of the week it is. One note here: if you use this in a snippet for a subject line, make sure to edit the snippet to remove all additional text markup such as < p> and < br> so that it r

Let's Talk Dynamic Content “Content,” in the marketing sense, is usually the de-facto standard for judging how personalized something is. It’s certainly an effective indicator, but as you can tell from the other three pillars, personalization comprises much more. Content is a visual representation of user, event, product, and service data come to life through merge tags, connected data feeds and APIs, and dynamic data relationships through tools, like Iterable Catalog. Level of personalized content sophistication—a marketer’s ability to transform their data input into personalized output—typically falls somewhere within one of these three levels: Level 1 Reactive personalization derived from user attributes and event data. It’s a one-to-many approach and is applicable to large audience segments. These are the easiest tactics to implement using customer attributes like first name, eve

Take Iterable's Benchmark Survey We’d love to learn more about your business priorities and marketing strategy, as well as how they may change in the next year, so please take our very brief 2021 Marketing Survey. We’ll be sure to send you the results when we publish our findings. We value your time and input, so leave us your email address at the end of the survey as a raffle entry to win one of (5) $100 Amazon gift cards! Winners will be notified via email once the survey window has closed. Take the survey: https://www.research.net/r/RP52N9C

Personalization Ask Me Anything is Thursday! Register Today! Am I using the right data to drive personalization? How often should I be A/B testing my messaging? How can I personalize my welcome campaign with limited data about an individual? Where do I even start with personalization? If you've ever asked yourself these types of questions, you've come to the right place. This Thursday, September 24th, Garin Hobbs, Iterable's expert personalization strategist will be here in the community for an Ask Me Anything. No matter your level of personalization or your industry, Garin will offer his advice, tips, tricks and personalization best practices so you can start your personalization journey, or take your existing strategy to new heights. If you can't make it but still have questions, just register for the AMA and submit them in advance, we'll make sure to get to them all. Register here 👇👇👇 https://register.iterable.com/personalizationama

Let's Talk User Segmentation Any marketer worth their salt knows what segmentation is and why it matters—51% of us recognize it as our most effective personalization tactic. Dialing in exactly which customers you want to want to reach is the first action step of any campaign. Modern marketers have more access to customer data than ever before. But without a modern application strategy accounting for this new depth and breadth, falling back on legacy segmentation strategies like basic attributes, general lifecycle, RFM targeting, among others, seems like the easiest choice to make. Instead, let’s redraw the lines of demarcation between segments and push customer data further. Top-line demographic and behavioral data as segmentation filters only scratch the surface—understanding contextual data to understand customer motivations is the new segmentat