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Share your best marketing moment of 2020 (so far!)

To put it lightly, it’s been a weird year. As marketers, we’ve had to make a hard pivot to adapt to a COVID world and it hasn’t always been easy, but we’ve adjusted and should be proud of the work that we’re doing and celebrate the wins. Let’s celebrate these wins together and share our proudest marketing moments of 2020 so far. I’ll kick us off by sharing that I launched our Marketing Masters member spotlight website last month. To learn more about the program, you can check out the blog post and Marketing Masters website. Launching this was months in the making and a big cross-functional effort. I was also very excited to partner with these customers and showcase them as leaders in the growth marketing space and celebrate the work that they’re doing. _What campaign or marketing moment are you proud of? As a thanks for sharing, I'll send you an Iterable t-shirt._
I suppose it would have to be making a career change after 13 years with the same company. Such a scary year to do it in but glad I did!
The moment in March when our company decided to announce that it was going to give up to $1M in development incentives to labs around the nation to work with us to tackle the issue of lack of testing options. When I sent out the email to our database, we actually received a rapid windfall of responses to our replyto address with people so excited and happy with what we were doing to address the early issues of the pandemic. It was the closest I've ever felt to the people I send marketing emails to. They felt more human and I was grateful to have the opportunity to connect with them on that level.
@Cora Martin and @Frank Dorval It's important to celebrate these moments, from making big life changes to connecting with your audience on a very human level. Thank you for sharing. 😀
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