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We have a decent cross-channel experience with our transactional messages between email and SMS, but we haven't developed an omnichannel lifecycle strategy with an integrated marketing stack yet. Our biggest roadblock is getting all of our systems integrated with one another so that we can create these personalized experiences in the lifecycle in order to better drive retention and get the right message to the right person at the right time.
I would love a world where we're using these channels in an integrated and seamless way:
* Email
* SMS
* In-App/Push
* Direct Mail
We'll get there eventually.
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