October Blog Roundup and New Customer Stories!

So much great content coming from the team this month! Check it out:

Growth Marketing Resources

* 3 Common Pitfalls of Segmentation and How to Avoid Them * Deliverability Ghosts of the Past, Present and Future * Hello, Hola, Bonjour: 3 Popular Welcome Campaign Trends * Lifecycle Mapping: 4 Steps to Creating a Customer Journey * 5 Steps to Building an Effective Growth Marketing Strategy * 5 Emails to Inspire a Memorable Veterans Day Campaign * Ask an Iterator: Zack Gholikely on Connecting With Customers * Hurry! These 3 Promotional Campaign Trends Are Hot!

Holiday Marketing Resources

* [Navigating the 2020 Holiday Season [Infographic]](https://iterable.com/blog/2020-holiday-season-infographic/)

Iterable Customer Stories

Read PicnicHealth's Case Study 👈 When PicnicHealth recognized the limitations of their homegrown marketing solution, the engineering team set out to find a provider who offered the data flexibility and robust segmentation needed to support their diverse customer base. By automating their lifecycle marketing with Iterable, PicnicHealth now has a nearly 90% conversion rate on patient consent requests while reducing reliance on engineering and customer support.