Scaling programs shouldn’t mean scaling risk.
February’s monthly spotlight is designed to give marketers greater confidence as they grow, with stronger control over execution and clearer insight into performance:
- Smarter governance → Global Suppression List 🛡
- Stronger brand control → Creative Library 🎨
- Better data confidence → Data Sync 📊
Are you ready to see what’s new and how it helps your team scale with confidence?
Global Suppression List 🛡
Reach the Right People, Every Time
Accidental sends. Manual suppression logic. Brittle workarounds?
Global Suppression List replaces fragile processes with built-in, project-level enforcement - automatically excluding designated users from campaigns and journeys, so the wrong message never reaches the wrong audience.
Why this matters
As programs scale, small mistakes become costly. Governance can’t rely on memory, manual filters, or one-off configurations. It needs consistent, system-level protection.
What this unlocks
• Automatic, project-wide suppression control
• Reduced compliance risk
• Elimination of manual workarounds
• Confidence that sensitive audiences are always protected
Creative Library 🎨
On-Brand Execution Without The Slowdown
If you’ve ever searched five folders, two Slack threads, and a Google Drive just to find “the approved version”… this one’s for you!
Creative Library becomes your centralized source of truth for images, PDFs, and videos used across channels, so every message stays on-brand and campaigns move faster.
What this unlocks
• Secure, structured asset storage in one single place
• Faster, more efficient campaign creation
• Consistent brand execution across channels
• Fewer last minute revisions and off-brand sends
Data Sync 📊
Clarity That Drives Confident Decisions
Your engagement data shouldn’t live in silos — or depend on fragile API pulls.
Data Sync reliably copies Iterable data into supported data warehouses so teams can connect engagement to revenue, model outcomes, and measure impact with confidence.
What this unlocks
• Reliable, centralized delivery of Iterable data to your data warehouse
• Deeper performance analysis and stronger ROI modeling
• Less engineering time maintaining fragile APIs or manual exports
• A scalable foundation for smarter, data-driven decisions
Why These Features Matter ❓
Together, these updates reinforce three critical capabilities for scaling teams:
- Governance that ensures the right messages reach the right people
- Creative control that protects your brand while speeding execution
- Data clarity that empowers confidence, informed decisions
Less risk. Less friction. More clarity.
🔖 Head over to our blog post for more February release details.
If you're evaluating one of these features or already implementing it, share how it’s fitting into your workflows. We’ll surface practical examples and FAQs in follow-up threads.