What’s New In Iterable: February 2026
It was a big month across the platform!
In addition to the major launches featured in our February Product Spotlight, we shipped a broad set of enhancements — from data governance and segmentation improvements to deeper analytics insights and workflow refinements.
February focused on strengthening governance, expanding analytics visibility, and improving day-to-day workflow efficiency.
Stronger Data Governance and Audience Control
Several updates this month improve how teams manage data, segmentation, and compliance at scale:
- Iterable Data Sync enables exporting engagement data into cloud storage or your data warehouse for deeper analysis alongside business data.
- Global Suppression Lists allow you to automatically exclude designated users from all new campaigns and journeys within a project.
- List page enhancements introduce folders and bulk actions to streamline list management.
- Changes to auto-complete behavior when setting values in segmentation queries improve performance when searching for values.
- Restored HREF_INDEX field in Snowflake to support certain email click tracking use cases.
These enhancements aim to provide more predictable, scalable audience management.
Clearer Experimentation & Performance Insight
February also introduced enhancements that make it easier to evaluate results and move from testing to confident decision-making:
- Experimentation analytics for winner selection allows you to compare variant performance both during the test and after a winner is selected.
- New filtered engagement metrics provide additional clarity when analyzing open and click rates.
- New metrics for Embedded Messaging expand visibility into impression and click performance for in-app experiences.
Together, these updates help teams move from testing to decision with greater confidence.
Workflow & Channel Improvements
Operational improvements shipped across asset management, billing visibility, and messaging infrastructure:
- Creative Library centralizes brand assets for reuse across campaigns.
- Enhancements to the Usage and Billing page to improve visibility into account usage relative to contracted limits.
- SDK enhancements and fixes improve stability across platforms.
- Improved validation for WhatsApp template submission help catch issues before submission.
- Updates to WhatsApp messaging limits adjust how limits are applied across phone numbers within a business portfolio.
These changes focus on reliability, visibility, and smoother day-to-day execution for teams managing campaigns at scale.