November 6, 2025
We’re enhancing Quiet Hours for SMS campaigns to make them more accurate and adaptive to each user’s local time zone. This update will be available starting Monday, November 10, 2025.
With this update, the Overwrite IP field project setting now includes an option to capture a user’s IP address when they click a tracked shortlink in an SMS message. When this option is enabled alongside Overwrite location fields, Iterable can use the IP from the click event to infer the user’s time zone and save it to the user's profile.
This allows Quiet Hours to automatically adjust to each user’s real-world location, pausing SMS sends only during their local quiet period. No more static send windows or manual adjustments—just smarter, real-time personalization that respects each customer’s moment.
To learn more, see: