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 It’s tiiiiiiiimeeeeee!Mariah’s thawed, the cocoa’s hot, and the Plaza Express is boarding! ☕❄️ Hop aboard the Plaza ExpressThis season, the Plaza Express is making special stops all across the Iterable Plaza — from community challenges and giveaways to year-end reflections and holiday prep tips. It’s your one-stop guide to everything festive happening in the community this month!And the first stop? Our Reviewer’s Workshop, kicking of the ‘Tis the Season to Share a Review Challenge!  Reviewer’s Workshop: Your first stop on the Plaza Express ✨We’re reaching out to our community to help us wrap up the year on a high note! This season, we’re aiming for 75 reviews from customers to share their Iterable experience on G2 to close out the year strong, and we’d love your help to get there.Your voice helps shape how marketers see what’s possible with Iterable. Plus you’ll earn a $25 gift card once G2 approves your review! 🎁You Get to Choose How You’d Like to Share A ReviewLeaving a review just

 Now that we’ve ditched the cult of batch and blast…what’s next? How do you actually move from outdated campaigns to moments-based marketing?Because here’s the truth: your customers aren’t living in funnels or quarterly plans. They live in the now. One irrelevant message can undo months of work. According to McKinsey, “65 percent of customers see targeted promotions as a top reason to make a purchase.” Miss the moment, miss the customer.The Campaign Era is Over. The Moments-Based Marketing Playbook is Here That’s why Iterable is leading the shift from campaigns to moments-based marketing. We’re helping marketers evolve from batch to bespoke with AI-powered tools that keep engagement relevant in real time.Our 5 step webinar series is your roadmap to making the shift. You can register for all five steps or just the ones that pique your interest.  Step 1: Build Your Data Foundation for Intelligent Marketing📅 October 16, 2025 ✨ In partnership with HightouchTo make real-time, personalized

Scribd—the digital reading company behind Everand, Slideshare, and Fable—set out to do more than attract new users. They wanted to keep readers engaged, turning first-time visitors into lifelong learners.But scaling personalized engagement across millions of readers and multiple brands was no easy read. Their data pipeline slowed every update, and launching new campaigns often meant weeks of back-and-forth between teams.That’s when Scribd rewrote the story with Iterable’s Smart Ingest, AI, and Embedded Messaging—transforming data challenges into moments of meaningful connection.Scribd cut weeks of manual data work, saving $91K a year and finally giving marketers instant access to the insights they needed—powered by a seamless Smart Ingest setup. Smarter, AI-powered journeys helped first-time readers become loyal subscribers in record time, proving that personalization at scale doesn’t have to slow teams down. Using Embedded Messaging, Scribd connected their web and app experiences, gui

Marketers have been building journeys for years. Okay, maybe not for 84 years, but let’s be honest — it’s about time journeys start building themselves!In Step 2 of our Moments-Based Marketing series, we explored how to finally let those journeys build themselves, learning, adapting, and evolving with every customer action. Jeanette Woodburn (Senior Marketing Operations Manager, Iterable), Mara Cohen (CRM Manager, ATG Entertainment), and Steven Aldrich (SVP of Marketing Services, Ragnarok) revealed what happens when brands stop designing static workflows and start letting their journeys think for themselves. They broke down how today’s top teams are transforming traditional campaigns into living, learning experiences that sense intent, adjust instantly, and deliver real-time relevance.“The most effective journeys are the ones your customer doesn’t notice — because they feel natural.” – Jeanette Woodburn  Key Takeaways Smart journeys learn. The most effective marketers treat journeys as

Marketers love talking about data — but few are actually using it.In Step 1 of our Moments-Based Marketing series, we partnered with Nate Wardwell from Hightouch and Aoife O’Driscoll from WHOOP to show what it really takes to build a flexible, future-ready data foundation for intelligent, real-time marketing.WHOOP, the 24/7 wearable health and fitness coach, showed how even data-rich brands can get stuck when access is limited and activation relies on engineering.  They redesigned their stack and went from relying on analysts to same-day activation through a composable data architecture built on Amplitude → Snowflake → Hightouch → Iterable. Their journey proves one thing:You can’t personalize without complete, connected data.Key Takeaways  Data is the heart of AI, but only if it moves. To make real-time marketing possible, data can’t sit idle. Your infrastructure must flow across systems and teams. Define your single source of truth. Everyone from marketing to engineering should oper

What a way to wrap Activate Tour 2025! ✨ From London to Los Angeles, New York to San Francisco, this year’s Activate Tour brought together marketers, innovators, and builders redefining what customer engagement looks like.Four cities. Dozens of speakers. Hundreds of marketers redefining what’s next. We mixed ideas, mocktails, and bold visions for the future of customer engagement. And the energy? Unmatched.Activate Tour LondonThe visionary behind LEGO’s global transformation, Sara Riis-Carstensen, shared how bold storytelling and brand bravery can turn nostalgia into cultural relevance.💡 Takeaway: A brand isn’t what you say it’s what people feel when they experience you.Sara also drew from her time leading brand strategy at De Beers, Carlsberg, and now Lufthansa Group, giving attendees a rare inside look at how iconic brands stay timeless. Activate Tour New YorkFrom craveability to community, Jay Livingston shared how iconic “cult brands” like Shake Shack and Bark scale hospitality an