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 Now that we’ve ditched the cult of batch and blast…what’s next? How do you actually move from outdated campaigns to moments-based marketing?Because here’s the truth: your customers aren’t living in funnels or quarterly plans. They live in the now. One irrelevant message can undo months of work. According to McKinsey, “65 percent of customers see targeted promotions as a top reason to make a purchase.” Miss the moment, miss the customer.The Campaign Era is Over. The Moments-Based Marketing Playbook is Here That’s why Iterable is leading the shift from campaigns to moments-based marketing. We’re helping marketers evolve from batch to bespoke with AI-powered tools that keep engagement relevant in real time.Our 5 step webinar series is your roadmap to making the shift. You can register for all five steps or just the ones that pique your interest.  Step 1: Build Your Data Foundation for Intelligent Marketing📅 October 16, 2025 ✨ In partnership with HightouchTo make real-time, personalized

Marketers love talking about data — but few are actually using it.In Step 1 of our Moments-Based Marketing series, we partnered with Nate Wardwell from Hightouch and Aoife O’Driscoll from WHOOP to show what it really takes to build a flexible, future-ready data foundation for intelligent, real-time marketing.WHOOP, the 24/7 wearable health and fitness coach, showed how even data-rich brands can get stuck when access is limited and activation relies on engineering.  They redesigned their stack and went from relying on analysts to same-day activation through a composable data architecture built on Amplitude → Snowflake → Hightouch → Iterable. Their journey proves one thing:You can’t personalize without complete, connected data.Key Takeaways  Data is the heart of AI, but only if it moves. To make real-time marketing possible, data can’t sit idle. Your infrastructure must flow across systems and teams. Define your single source of truth. Everyone from marketing to engineering should oper

What a way to wrap Activate Tour 2025! ✨ From London to Los Angeles, New York to San Francisco, this year’s Activate Tour brought together marketers, innovators, and builders redefining what customer engagement looks like.Four cities. Dozens of speakers. Hundreds of marketers redefining what’s next. We mixed ideas, mocktails, and bold visions for the future of customer engagement. And the energy? Unmatched.Activate Tour LondonThe visionary behind LEGO’s global transformation, Sara Riis-Carstensen, shared how bold storytelling and brand bravery can turn nostalgia into cultural relevance.💡 Takeaway: A brand isn’t what you say it’s what people feel when they experience you.Sara also drew from her time leading brand strategy at De Beers, Carlsberg, and now Lufthansa Group, giving attendees a rare inside look at how iconic brands stay timeless. Activate Tour New YorkFrom craveability to community, Jay Livingston shared how iconic “cult brands” like Shake Shack and Bark scale hospitality an

Marketing’s comfort zone? Gone. AI lit the match, privacy poured the fuel, and data gravity pulled it all together. The result? A marketing landscape that’s faster, smarter, and far less forgiving to teams stuck in yesterday’s playbook.In Iterable’s latest blog post, Holly Clare unpacks Snowflake’s 2025 Marketing Data Report, and it’s a wake-up call for every marketer still relying on yesterday’s stack.Here’s the short version (take notes!):  1. AI is no longer a gadget, it’s a decision engine. 🔍It’s not just automating; it’s cleansing data, predicting intent, and orchestrating journeys. If you don’t understand it — and trust it — it’ll outpace you. The “we’ll try AI later” era is officially over.2. Privacy is your new competitive edge. 🔒Consent, explainability, and security aren’t compliance boxes; they’re trust signals. Lose trust, lose customers. Make privacy a feature, not a burden.3. Data Gravity has flipped the stack. 🌍Data is too big and too sticky to move — so the tools have