The Activate Summit 2026 agenda just went live, so I spent some time going through it this morning!Here’s my review of the Activate 2026 agenda that nobody asked for 👀Jokes aside, the structure behind this agenda is strong. To me what stands out the most is that it’s strategy + application + peer exchange.You’ll see the vision in action with experts from Babylist, Therabody, The Washington Post, Zwift, ATG Entertainment, and more leading deep dives — plus a Special Guest Keynote!The agenda is organized across three tracks (Lead What’s Next, Execute in the Moment, and Connect with Purpose) — but think of them as lenses, not lanes. The strongest schedules will mix all three. Whether you’re focused on adoption, scaling experimentation, or optimizing governance at enterprise level, there are sessions designed to meet you where you are. Building Your Schedule? Here’s Where I’d Start Lead What’s Next 🧠For marketers scaling teams, expanding ownership, or preparing for AI-native workflowsT
