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Marketing’s comfort zone? Gone. AI lit the match, privacy poured the fuel, and data gravity pulled it all together. The result? A marketing landscape that’s faster, smarter, and far less forgiving to teams stuck in yesterday’s playbook.In Iterable’s latest blog post, Holly Clare unpacks Snowflake’s 2025 Marketing Data Report, and it’s a wake-up call for every marketer still relying on yesterday’s stack.Here’s the short version (take notes!):  1. AI is no longer a gadget, it’s a decision engine. 🔍It’s not just automating; it’s cleansing data, predicting intent, and orchestrating journeys. If you don’t understand it — and trust it — it’ll outpace you. The “we’ll try AI later” era is officially over.2. Privacy is your new competitive edge. 🔒Consent, explainability, and security aren’t compliance boxes; they’re trust signals. Lose trust, lose customers. Make privacy a feature, not a burden.3. Data Gravity has flipped the stack. 🌍Data is too big and too sticky to move — so the tools have

Wolt, the Helsinki-based delivery tech company operating in 30+ countries, had a tall order: how do you keep campaigns personal when you’re catering to both B2B and B2C segments at a massive global scale?  Their top priority? Turning brand-new users into loyal customers within the first 30 days.The reality? Personalization at global scale wasn’t easy. Hours wasted cloning templates. Painful manual localization. Hundreds of campaigns just to keep up across 30+ countries. Instead of settling, Wolt rebuilt their marketing engine with Iterable’s AI-powered tools. The results were game changing:Campaign build time dropped from 1 hour per campaign to just 5 minutes ⏱ Predictive Goals led to a 97% increase in first-time supermarket users  🛒 Revenue jumped 60% in key markets compared to control groups 💸 Localized, relevant campaigns scaled seamlessly across 27 countries 🌍 Catalog setup streamlined 400+ templates down to just 16 🗂From grind ➝ growth, Wolt proves what’s possible when marketi

 Now that we’ve ditched the cult of batch and blast…what’s next? How do you actually move from outdated campaigns to moments-based marketing?Because here’s the truth: your customers aren’t living in funnels or quarterly plans. They live in the now. One irrelevant message can undo months of work. According to McKinsey, “65 percent of customers see targeted promotions as a top reason to make a purchase.” Miss the moment, miss the customer.The Campaign Era is Over. The Moments-Based Marketing Playbook is Here That’s why Iterable is leading the shift from campaigns to moments-based marketing. We’re helping marketers evolve from batch to bespoke with AI-powered tools that keep engagement relevant in real time.Our 5 step webinar series is your roadmap to making the shift. You can register for all five steps or just the ones that pique your interest.  Step 1: Build Your Data Foundation for Intelligent Marketing📅 October 16, 2025 ✨ In partnership with HightouchTo make real-time, personalized