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Grab Prizes in Iterable’s Summer Camp Challenge 

Summer Camp is in session at the Moment Makers Lodge! From June 2–30, join the fun in Iterable’s Summer Camp Challenge with weekly themes, bite-sized activities, and creative marketing prompts. Complete them to earn entries toward weekly prizes 🎉, Summer Camp Cabin Chat bundles 🎁, and Grand prize bundles 🏆! 

 

Summer Camp Check-In

  • Week 1: Campfire Kickoff
    • Complete the Activity (Early Moments Edition) Earn 5 entries
    • Answer the Camper Prompt (Hey Nova) Earn 1 entry
  • Week 2: Trail Tales & Reviews
  • Week 3: Love (Iterable Referrals) Island
    • Complete the Activity (Make the Match) Earn 5 entries
    • Answer the Camper Prompt (My Data Type) Earn 1 entry
    • Answer the Camp Counselor Bonus prompt below (Personalization in Action) Earn 2 bonus entries

Still catching up? There’s still time, activities and prompts are open through June 30, so don’t roll up your sleeping bag just yet! 

 

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   Week 1 is live 🔥                Week 2 is live 🥾             Week 3 is live 🏝️️ 
 

 

Camp Counselor Bonus Prompt (2 of 2)

Here is the final Camp Counselor Bonus Prompt! Answer it to earn 2 bonus entries toward Summer Camp prizes. This week’s Bonus Prompt is all about how you're shifting your strategy for the modern customer journey. 
 

Two of our 2025 Marketing Masters, Sanda Zoechbauer of Tractive and Helen Musto of Secret Escapes, are showing what it means to connect with customers in a post-campaign marketing era. They’ve ditched static journeys and rigid calendars for agile experiments and real-time data, proving that personalization and timing still reign supreme.

  • 🐾 Sanda Zoechbauer, Tractive

    Personalization + agility = performance. 

    • Breed-based personalization (from hero images to fully tailored templates) boosted click rates by up to 82%

    • Personalized cancellation emails (based on cancellation reason) led to a 30% uplift in reactivations

    • Uses Iterable’s Journeys, Snippets & Dynamic Content Builder for scalable, agile CRM ops.

    • Focuses on micro-moments that feel authentic, not automated.
       

  • ✈️ Helen Musto, Secret Escapes

    Real-time signals power real results. 

    • Black Friday emails featured personalization blocks with browsed/booked hotels on sale.

    • Saw a 23% uplift in unique click-through rates, proving moment-based messaging works

    • Surfaces relevant deals using real-time behavioral data to avoid one-size-fits-all promos

    • Advocates for early experimentation with segmentation and dynamic content

    • Believes a strong data foundation is key to unlocking scalable personalization

👀 Catch the full story on our blog to see how Sanda and Helen ditched campaign chaos for personalization that actually performs. 
 

Camp Counselor Bonus Prompt (Earn 2 Bonus Entries): 
Choose one of the questions below to earn bonus entries 

  • 💡 What’s one experiment or test that helped you personalize more effectively? (e.g. timing tweaks for reminders, testing subject lines, custom CTAs by user segment, loyalty offers by tier)

  • 💬 How are you using real-time behavioral data or dynamic content to boost relevance? (e.g. surfacing relevant content based on feature usage, showing top products by region, updating offers based on lifecycle stage)

 

Drop your answers in the comments for a chance to win one of the Summer Camp prizes 🎁! Check back weekly, and don’t forget:

Prizes (🏆 Winners will be announced on Monday, July 7, 2025.)

  1. Weekly Prize Giveaways (8 winners)
  2. Summer Camp Cabin Chat Prize Bundles (5 winners)
  3. Grand Prize Bundles (3 winners)

Reminders

  • Weekly Activities drop Mondays – Complete it to earn 5 entries
  • Weekly Camper Prompts drop Wednesdays – Answer to earn 1 entry
  • Camp Counselor Bonus Prompts – Two surprise prompts will drop this month, each worth 2 bonus entries

​​​​​​Click “Subscribe” at the top of the Bulletin Bazaar to get updates delivered straight to your inbox.



See you back at the Moment Makers Lodge next week for Week 4: Choose Your Camp Adventure 🏕️️ 

Happy Friday! Great examples from both of the 2025 Master Marketers. 

Choosing the prompt: What’s one experiment or test that helped you personalize more effectively? (e.g. timing tweaks for reminders, testing subject lines, custom CTAs by user segment, loyalty offers by tier)

My answer: Recently our email and mobile marketing team utilized Iterable’s feature which utilizes past data for users that frequently open email or mobile to send the proper channel communication that’s prefered, making it more personalized to their preference. Additionally with the campaign we utilized dynamic content data to pull the user’s location into the subject line, and first name into the copy. Diving deeper into engagement, we utilized send time optimization which sends the message during the user’s historical perferred open time. Finally, we segmented the campaign towards users who have a neutral or positive Brand Affinity score, and leveraged promotions as an incentive to take aciton in the message. The message was a survey, so knowing it takes more time to complete the action, and desire to obtain the most informative user’s thoughts and preferences.

​@jdefs321 - I love how you layered multiple personalization tactics together vs. just testing one thing at a time. Using Iterable's channel preference feature to automatically route people to email vs. mobile based on their actual behavior is smart since it removes the guesswork about where someone wants to hear from you! 

My response to the same prompt: 
In my past roles, we tested personalized subject lines based on user engagement patterns. Instead of the usual "first name + generic message", we segmented users into three groups: highly engaged, moderately engaged, and low engaged and found success/less unsubscribes!

For highly engaged users, we used straightforward, benefit-focused subject lines like "Your weekly insights are ready." For moderately engaged users, we added urgency or exclusivity: "Don't miss this week's top insights." And for low-engaged users, we went with curiosity-driven lines: "The one metric that surprised us this week." 

💬 How are you using real-time behavioral data or dynamic content to boost relevance? (e.g. surfacing relevant content based on feature usage, showing top products by region, updating offers based on lifecycle stage)
 

Something we’ve recently been able to unlock (with the help of Hightouch) is content automation. Typically most of our sends are hand-curated by editors but we now use a Hightouch sync to pull our entire content catalog into Iterable. That means all of our unique documents across all our brands are accessible in Iterable at any time. Each piece of content has many different attributes associated with it such as brand, taxonomy, tags, publish date, etc. Using those different attributes we are able to create collections (groupings of these pieces of content). An example might be a collection of all the articles published in the last week for Better Homes & Gardens with a taxonomy of decorating. We can then easily use handlebar logic to display that content within email. This is a quick and easy way to produce content without editorial resources! Bonus: in some cases we’re seeing a list of 3-11% in sessions to our site when we add additional automated modules. It’s been a great, easy win!

Q: What’s one experiment or test that helped you personalize more effectively? (e.g. timing tweaks for reminders, testing subject lines, custom CTAs by user segment, loyalty offers by tier)

 

A: we run a lot of experiments through Iterable that allow us to get quick learnings on lift in engagement metrics such as clicks. We always see personalization out perform experiments with no personalization. Simple data points such as their name, home address, city, etc. can drastically perform better than non personalized content. We are actively working to bring more data into Iterable to leverage in our various emails and sms. 

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