Iterable’s Summer Camp is officially closed, and we’re not crying, you’re crying! Over the past few weeks, you embraced the spirit of moments-based marketing, turning everyday interactions into meaningful customer touchpoints.
From sparking personalized experiences to sharing creative summer strategies, this community showed up with imagination and serious camper energy. The tents are zipped, the fire’s down to embers, and the winners? Let’s get to it! 🔥🏕️
Here’s How Some Campers Brought Moments-Based Marketing to Life:
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@Angie Pilkington envisioned a "first bake" onboarding experience for Ooni oven users, using AI and even weather data to send timely, personalized recipes and nudges like, "It's sunny tomorrow, ready for a pizza party?" That's personalization with sizzle! -
@Jake Bodmer aimed to personalize the onboarding experience for streaming users by immediately recommending titles they were likely to enjoy. His objective was to engage new users early and often, using behavioral cues to build lasting habits from day one. -
@connie.ng emphasized the power of combining behavioral insights with moments-based timing. She smartly pointed out, "AI is great, but if you miss what they’re doing and when they care, it’s just noise." This perfectly captures the essence of moments-based marketing. -
@andy.mcinally proposed a dynamic onboarding journey that uses ChatGPT to analyze user fields and serve real-time "next-best actions." This adaptive approach would get smarter and more relevant with each interaction, a perfect example of AI-powered, self-evolving personalization. -
@Madison McKone unlocked dynamic content automation by syncing massive content libraries across brands into Iterable using Hightouch. This allowed her to create smart, dynamic emails with no editorial lift. By leveraging tags and taxonomy, she built collections that boosted site sessions by up to 11%, transforming content into a valuable moment. -
@jdefs321 Shared an exciting vision to replace siloed emails, push notifications, and SMS with adaptive cross-channel journeys. His goal is to ensure customers only receive content they truly want, when they want it, based on their real-time behavior, truly embodying the "moments over messages" philosophy. -
@Abbie Rechsteiner OD ran experiments comparing personalized content (like using a customer's name, home city, and address) with generic messages. Her findings consistently revealed that personalization led to significantly higher click-through rates, inspiring her team to use even more data for richer, moment-driven messages.
💬 A Few Highlights of What Campers Would Ask Iterable Nova:
- “Hey Nova, can you help me track how a personalized message after a patient’s first visit impacts them scheduling a second visit?”
- “Hey Nova, can you help me identify users signing up for Better Homes & Gardens from the Decorating Quiz?”
- “Hey Nova, what combination of email, push, and embedded messaging increase a users retention rate over a 7-day window?
- "Hey Nova, how should I segment my audience for a product launch to maximize engagement across different customer types?"
You all leaned in with bold, innovative thinking, and this is just the beginning. With Iterable Nova launching this fall, we can’t wait to see how you continue turning moments into momentum!
And now… the Iterable Summer Camp winners 🏕️
Thanks to everyone who joined the fun, whether you answered 1 prompt or all 10, your energy made this campaign one to remember. Keep an eye on your inbox, we’ll be sending you an email soon with all the details on how to claim your prize!
Weekly Prize Winners 
Congratulations to our weekly prize winners who will each score a $50 USD e-gift card of their choice (winner’s choice via gifting platform):
- Week 1: Campfire Kickoff winners are
@brittydubs and @Erin Cook - Week 2: Trail Tales & Reviews winners are
@Angie Pilkington and @Madison McKone - Week 3: Love (Iterable Referrals) Island winners are
@connie.ng and @Abbie Rechsteiner OD - Week 4: Choose Your Camp Adventure winners are
@Jake Bodmer and @jdefs321
Summer Camp Cabin Chat Prizes 🎁
During our Summer Camp Cabin Chat we dove into a range of hot topics, from leveraging AI for marketing implementation, to boosting customer loyalty and engagement, and even creating meaningful engagement during slower summer months. We also shared valuable insights on effective executive engagement tactics. Congrats to our Summer Camp Cabin Chat winners
- $50 USD e-gift card (winner's choice via gifting platform)
- Iterable x Owala Cloudscape 40oz Tumbler (valued at $39.99 USD)
- City Bonfires S’mores Family Pack Kit (valued at $59.95 USD)
Grand Prizes 🎁
- 🥾The Trailblazer Bundle Winner is
@connie.ng - $300 USD e-gift card (winner's choice via gifting platform)
- Therabody SmartGoggles Second Generation (valued at $219.00 USD)
- Iterable Plaza Trailblazer Badge
- 🧠 The Mastermind Bundle Winner is
@Abbie Rechsteiner OD - $200 USD e-gift card (winner's choice via gifting platform)
- Masterclass Standard 1-Year Membership (valued at $120.00 USD)
- Iterable Plaza Mastermind Badge
- 🧩 The Connector Bundle Winner is
@jdefs321 - $100 USD e-gift card (winner's choice via gifting platform)
- Calm 1-Year Membership (valued at $69.99 USD)
- Iterable Plaza Connector Badge
Keep the conversation going! 🚀
The fun doesn’t stop here! The Iterable Plaza is always open for more learning, sharing, and connecting:
- Explore new product updates
- Ask questions and share your expertise
- Post job openings or discover new opportunities
… and so much more!
Once again, thank you all for participating, and stay tuned for more exciting opportunities ahead!