Spring 2026 Product Release Spotlight: What’s New for Faster Growth

Spring marks one of our biggest product releases of the year.

As marketing programs grow, more channels, more audiences, and more manual work can slow execution and make personalization harder to scale.

What’s New This Spring

This Spring 2026 Product release introduces new capabilities designed to help teams move faster, gain clearer visibility, simplify execution, and scale with more confidence.

• See what matters with Iterable Command Center
• Build faster with Nova Agent + AI Agents
• Engage earlier with Unknown User Activation + Google Ads
• Scale SMS confidently with SMS Compliance Toolkit
• Strengthen operations with Stored Messages + Auto-Scheduled Lists
• More improvements across Goals, Alerts, Navigation, and reporting

Iterable Command Center 📊

A clearer view of performance and priorities.

The new Iterable Command Center replaces the Campaigns index page and becomes your goal-driven homepage inside Iterable.

Instead of switching between reports and workflows, you get a single real-time view of campaign progress, priorities, and what needs attention now.

This experience also includes:

• Goals to track conversion events and progress trends
• Alerts to surface campaign or deliverability issues earlier
• New Navigation designed to be easier to scan and built for scale

Why this matters

It’s easy to lose time switching between dashboards, reports, and workflows just to understand where to focus.

What’s new

• Goal-driven homepage experience
• Real-time visibility into active programs
• Alerts for campaign and deliverability issues
• Easier navigation built for scale

Where this helps

• Monitoring campaign health
• Reviewing goals and progress
• Spotting issues earlier
• Managing multiple active programs

Nova Agent + AI Agents 🧠

Build better, personalize deeper. 
 

Execution can become the bottleneck as programs scale.

Launching journeys, updating campaigns, reviewing performance, and making changes often requires multiple steps across teams and systems.

Nova Agent brings AI directly into the workflow to help teams create, improve, and optimize faster inside Iterable.
 

What’s included:

• Nova Agent for faster execution
• Dynamic Content Agent for Handlebars and personalization logic
• QA Agent for pre-send checks and fixes
• Analytics Agent for answers in plain language
• STO Insights for stronger send-time visibility

Why this matters

Many campaign tasks still require manual reviews, technical setup, or time spent digging through reports.
 

What this unlocks

• Faster campaign and journey creation workflows
• Easier personalization and testing
• Quicker quality checks before send
• Faster access to campaign insights
• Less manual effort across execution

Where this helps

• Launching nurture journeys faster
• Refreshing existing lifecycle programs
• Creating more variants for key audiences
• Reducing manual campaign setup time

Unknown User Activation + Google Ads 👤

Turn audience intelligence into earlier action.
 

Not every valuable visitor is a known customer yet.

Many people browse pricing pages, products, or key content before signing in or filling out a form.

Unknown User Activation helps teams engage high-intent anonymous visitors earlier across paid and owned channels, with engagement history carrying forward once users identify themselves.

This release also includes a new Google Ads integration, allowing teams to sync audiences from Iterable directly to Customer Match for more connected paid and owned targeting.
 

Why this matters

Waiting until someone becomes known can delay engagement and limit early momentum. Keeping paid and owned audiences aligned can also be difficult when lists are managed separately.

What this unlocks

• Earlier activation of high-intent anonymous traffic
• Better coordination across paid and owned channels
• Easier audience syncing to Google Ads
• More informed retargeting and suppression strategies
• Smoother transition once users become known contacts

Where this helps

• Pricing page visitors
• Repeat product page traffic
• High intent website sessions
• Pre-signup nurture strategies
• Cross-channel retargeting campaigns

SMS Compliance Toolkit 🛡️ 

Scale SMS with confidence.

SMS programs can grow quickly, but so can operational complexity.

Managing consent, send timing, quiet hours, and recipient protections manually can become harder as volume increases.

The SMS Compliance Toolkit helps simplify compliance with safeguards built directly into send-time workflows, including Audit Trail, Known Litigator Detection, and Enhanced Quiet Hours.

Why this matters

As SMS volume grows, teams need clearer controls and visibility to manage risk without slowing down execution.

What this unlocks

• More consistent safeguards at send time
• Better visibility into message activity with Audit Trail
• Stronger protection through Known Litigator Detection
• Easier management of timing with Enhanced Quiet Hours
• Reduced manual review steps
• Greater confidence when scaling SMS programs

Where this helps

• Expanding promotional SMS programs
• Multi region send strategies
• Consent and timing management
• Reducing operational risk

Stored Messages + Auto-Scheduled Lists 📁

Stronger operations behind the scenes.

Operational workflows matter just as much as front-end execution.

This release also includes:

• Stored Messages to preserve exact sent message copies for retention, audits, support, and internal review
• Auto-Scheduled Lists to automatically refresh audiences on a defined schedule using Catalog data

Why this matters

As programs scale, access to clean records and dependable audience workflows becomes increasingly important.

What this unlocks

• Easier access to sent message records
• Stronger support for retention requirements
• Faster response to internal or external inquiries
• Simpler historical campaign review

Where this helps

• Audit preparation
• Customer support investigations
• Internal QA reviews
• Legal or compliance requests