Hey Community!
This month is all about making your tech stack talk to each other and saving you from repetitive manual setup. We’ve added new native integrations and smart workflow tweaks so you can spend less time moving data around and more time building great customer experiences.
Here’s a quick breakdown of what’s new in Iterable this October!
Bring More Context into Your Campaigns
Instead of forcing you to build custom API workarounds or manually upload list updates, we’ve added four native integrations to help you use customer data as it happens:
- Stripe Integration: Trigger payment recovery journeys the second a card fails, or send automated welcome flows when a new subscription starts.
- Recharge Integration: Sync subscription changes, upcoming renewals, and order updates straight into user profiles to trigger timely retention and win-back campaigns.
- TikTok Integration: Stop manually uploading ad audiences. You can now sync Iterable lists and journey paths directly to TikTok to retarget high-intent users or suppress existing customers from ad campaigns.
- Salesforce Sync (Bi-directional): Keep your sales and marketing teams aligned. When someone subscribes or unsubscribes in Iterable, that consent status now automatically updates in Salesforce on their Contact or Lead record.
Smarter Channel Optimization
- Send Time Decisioning for SMS: You can now let AI pick the optimal send time for SMS messages based on when individual users are most active, just like you already do for Email and Push.
Workflow Shortcuts That Save You Time
- Loop Tile in Journeys: Need to create a recurring touchpoint without copying and pasting campaign blocks? The new Loop tile lets you repeat a section of a journey automatically with built-in caps to keep things controlled.
- Auto-scheduled Lists: Set complex segmentation queries to refresh on a recurring schedule so your campaign audiences are always up-to-date without extra background work.
- Better Regex & Contains Support: Easily search and segment text data using pattern matching without needing messy data workarounds.
Which of these updates are you going to plug into your workflows first?
Quick FAQs
Q: Does the Stripe or Recharge integration import historical data?
A: Both native integrations sync live, real-time events moving forward. You can import existing customer profiles from Stripe during setup, but historical payments, invoices, subscriptions, or past order histories do not carry over.
Q: How fast does email consent sync back to Salesforce?
A: Email consent updates (subscribes and unsubscribes) sync from Iterable back to the standard HasOptedOutOfEmail field on matched Contacts and Leads in Salesforce in about 30 to 60 seconds.
Q: How quickly do TikTok audience syncs update from Journeys?
A: Iterable pushes journey-based audience additions and removals to TikTok every 2 hours. From there, TikTok can take 24 to 48 hours to process those audiences on its end before ads serve (and audiences require at least 1,000 matched users).
Q: Does Send Time Decisioning for SMS cost extra, and how does it handle Quiet Hours?
A: It is included at no extra cost for existing SMS customers. Configured Quiet Hours and send windows will always override AI predictions to ensure messages never send at inappropriate times.
Q: How does the new Loop tile prevent infinite loops in Journeys?
A: The Loop tile includes built-in safeguards and configurable iteration limits. You define the maximum number of times a user can repeat a section, along with explicit exit, continue, and error handling paths to keep recurring logic completely controlled.
🔖 Head over to our blog post to learn more about October’s Product Spotlight.