June Product Spotlight: How Teams Are Using Nova to Move Faster

June’s Product Spotlight 

Back in April, we introduced Nova Agent and a new way to work inside Iterable.

Since then, customers have been putting Nova into real workflows, building campaigns faster, uncovering insights in seconds, scaling personalization, and reducing time spent on manual tasks.

This month, we're highlighting how teams are using Nova today, along with a few product updates that make the experience even better.

If you've ever wished you could:

• Launch campaigns faster
• Spend less time digging through reports
• Personalize without writing complex logic
• Catch issues before hitting send
• Run more experiments without adding more work

...this spotlight is for you.

Nova Agent 🚀

Turn marketing goals into executable workflows

 

What Teams Are Doing

Customers are using Nova Agent to reduce manual campaign setup and move from marketing goals to executable workflows in minutes.

Customer Spotlight

Babylist has reclaimed 50% of CRM bandwidth by offloading campaign setup and QA to AI agents.
 

"Iterable’s Nova intelligence has fundamentally shifted our role from campaign manufacturers to strategic architects."

- Natasha Flynn, Senior Manager of CRM, Babylist
Read Babylist Case Study
 

Start Here

Ask Nova Agent:

• Help me build a win-back campaign for inactive users.
• Create a draft onboarding campaign for new customers.
• Create a campaign brief based on this goal.
  
   

Analytics Agent 📊

Get answers without digging through dashboards

 

What Teams Are Doing

Customers are using Analytics Agent to identify trends, answer stakeholder questions, and uncover insights faster.

Customer Spotlight

Within minutes, Intelligent Lending identified its top three performing templates by click-through rate across journeys over the previous 30 days.
 

"With the Analytics Agent, we were easily able to identify our top three performing templates by CTR across journeys over the last 30 days."

- Anna Rossou, Head of CRM, Intelligent Lending
 

Start Here

Ask Analytics Agent:

• What were my top-performing campaigns last month?
• Which journeys are showing declining engagement?
• Compare performance across my onboarding and retention programs.

Handlebars Agent ✨

Build personalization without writing code
 

What Teams Are Doing

Teams are using Handlebars Agent to generate personalization logic without needing to write complex code or rely on technical resources.

Customer Spotlight

Intelligent Lending estimates the Nova Agent suite is already saving 1–2 hours per week across core CRM workflows.
 

"The Handlebars Agent has been a major time-saver for us. We shared a complex, multi-parameter setup for a new project, and the agent not only validated it perfectly but actually returned a cleaner, more Iterable-optimized version." 

— Anna Rossou, Head of CRM, Intelligent Lending
 

Start Here

Ask Handlebars Agent:

• Help me personalize this message using a customer's recent activity.
• Create fallback logic if profile data is missing.
• Show different content to first-time and repeat customers.
• Build the Handlebars logic needed for this personalization.

Experimentation Agent 🧪

Increase testing velocity and optimize faster

 

What Teams Are Doing

Customers are using Experimentation Agent to generate variants, launch tests faster, and better understand results.

Customer Spotlight

Tandem has already seen a 3x increase in testing volume using Experimentation Agent.
 

"Iterable's Experimentation Agent has completely transformed how our team approaches A/B testing by turning a historically slow, complex process into an intuitive workflow...As a result, we've tripled our testing volume and are excited to see the impact that has on our bottom line."

— Rodolphe Helderwerdt, VP of Marketing, Tandem
 

Start Here

Ask Experimentation Agent:

• Generate a few subject line variations for this campaign.
• What should I test in this email?
• Based on these results, do we have a clear winner?
• What would you recommend testing next?

Review Agent ✅

Catch issues before you hit send

 

What Teams Are Doing

Teams are using Review Agent to identify issues before launch, reducing manual QA effort and improving confidence.

Customer Spotlight

Review Agent is already helping Intelligent Lending catch missing alt text and other issues before send.

Brigit is using Nova to better understand journey logic and troubleshoot complex workflows.
 

"It's saved us a significant amount of time and increased our confidence when reviewing and launching complex journeys."

— Jiangyi Wang, Senior CRM Manager, Brigit
 

Start Here

Ask Review Agent:

• Can you review this email before I send it?
• What should I fix before this campaign goes live?
• Are there any broken links, missing alt text, or accessibility issues?
• Can you help me QA this journey before launch?

Updated Query Builder in Journey Yes/No Splits 🔀

Journey Yes/No Splits now use the same query-building experience available in Segmentation.
 

Where This Helps

Less relearning. More consistency.

Teams can build filtering logic using familiar patterns across both audience creation and journey orchestration workflows.
 

SDK Updates 📱

Updates are also available across iOS and Android SDKs to support ongoing platform improvements.

What to Take Away 🎯

Since April, we've seen customers use Nova to:

• Reclaim CRM bandwidth
• Launch campaigns faster
• Scale personalization
• Triple experimentation volume
• Improve QA and reduce review cycles

As Nova continues rolling out through June, we're excited to see what workflows marketers automate next.